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What Grade Does Your Marketing Deserve?

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

The document discusses marketing strategies for websites and mobile devices. It notes that websites should allow people to complete tasks quickly as people have short attention spans online. Mobile access is growing significantly, especially among younger adults, but online purchases on mobile devices remain relatively low. The document advises that marketing should be tailored for both websites and mobile with easy to use menus and forms and less extraneous content given space limitations on mobile. It also suggests print marketing may have a limited future role with more emphasis on digital and mobile strategies.

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What Grade Does Your Marketing Deserve? American Marketing Association New York Capital Region Chapter Albany, NY – September 9, 2010
Your primary websites… ,[object Object]
5 key points about things online… ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Major reason people go to a website… ,[object Object]
The Golden Rule… ,[object Object]
Most common complaint… ,[object Object]
Distance learning students…
Easy to find academic programs… http://www.devry.edu/
Easier to complete key tasks… http://umanitoba.ca/
Easy to complete inquiry forms… DeVry University……………Creighton University
The new “mobile” world… ,[object Object],[object Object]
Track mobile website access…
“Young adults” 18 to 29… Pew Internet and American Life Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Slightly older adults… 30-49 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opening view…
Scan without “finger flicks”…
Read without “finger flicks”…
Mobile world inquiry form… Kettering University
What role for print? ,[object Object],[object Object],[object Object]
“ Right for the web” viewbook… http://www.risd.edu/graduate/
Impact of the iPad-type device?
Peter Drucker in 1995 on the future… ,[object Object],[object Object]
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

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