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Uploaded byBob Johnson, Ph.D.
What Grade Does Your Marketing Deserve?
The document discusses marketing strategies for websites and mobile devices. It notes that websites should allow people to complete tasks quickly as people have short attention spans online. Mobile access is growing significantly, especially among younger adults, but online purchases on mobile devices remain relatively low. The document advises that marketing should be tailored for both websites and mobile with easy to use menus and forms and less extraneous content given space limitations on mobile. It also suggests print marketing may have a limited future role with more emphasis on digital and mobile strategies.
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More from Bob Johnson, Ph.D.
What Grade Does Your Marketing Deserve?
- 1. What Grade DoesYour Marketing Deserve? American Marketing Association New York Capital Region Chapter Albany, NY – September 9, 2010
- 2. Your primary websites…“Traditional” websites still important for strong marketing
- 3. 5 key pointsabout things online… People are impatient People are impatient People are impatient People are impatient People are impatient Bob Johnson Consulting, LLC
- 4. Major reason peoplego to a website… Complete a task
- 5. The Golden Rule…5 seconds to connect
- 6. Most common complaint…Confusing menus and links…
- 7.
- 8. Easy to findacademic programs… http://www.devry.edu/
- 9. Easier to completekey tasks… http://umanitoba.ca/
- 10. Easy to completeinquiry forms… DeVry University……………Creighton University
- 11. The new “mobile”world… Less room for mistakes Less room for “fashion” content
- 12. Track mobile websiteaccess…
- 13. “Young adults” 18to 29… Pew Internet and American Life Project Heavy use of “mobile” in many areas… Send/receive text messages… 95% Take a photo.. 93% Access Internet… 65% Send/receive email… 52% Use social networking site… 48% Still low in some areas Purchased a product… 20%
- 14. Slightly older adults…30-49 Also use “mobile” in many areas… Send/receive text messages… 82% Take a photo.. 83% Access Internet… 43% Send/receive email… 37% Use social networking site… 23% Online purchasing is quite low… Purchased a product… 11%
- 15.
- 16. Scan without “fingerflicks”…
- 17. Read without “fingerflicks”…
- 18. Mobile world inquiryform… Kettering University
- 19. What role forprint? Less and less… Accept letter, financial aid letter for now Viewbook photo album as “first response”
- 20. “ Right forthe web” viewbook… http://www.risd.edu/graduate/
- 21. Impact of theiPad-type device?
- 22. Peter Drucker in1995 on the future… Technology, market demands will rule… End of what we know today by 2025
- 23. Thank You! BobJohnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com