First of two presentations for Xavier University to explore evolving challenges marketing communications. Reviews role of "traditional" websites, social media, mobile technology and more, with an emphasis on student recruitment contacts.
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
This paper expounds the negative effect of E-learning in respect that E-learning commits harm to learners'
health, results in "lost in internet", strengthens learners' separation from real world, weakens learners'
logical ability and eases face- to- face interactive relationship. It points E-learning is not the perfect
solution to studying, for the hope of arousing people's focus on negative effective of E- learning so as to
evade misuse in practice.
Online learning has become the most valuable
asset in the world. From the year 2020, we are
continuously hit by the deadly coronavirus
pandemic, which has not stopped yet. The
year 2020 has been starting of online
Education in a major chunk. We are constantly
getting our works done by video calling and
meetings software such as Zoom and Google
Meet. With this we can discuss in detail about
the future of online learning.
The report is about online distance learning. The advantages and disadvantages are not posted because copies of it have been have been shared to the people concerned.
A brief about online education, which can guide a student whether to opt for online education or continue with the traditional mode of education. This includes comparison of Online education and traditional education.
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
This paper expounds the negative effect of E-learning in respect that E-learning commits harm to learners'
health, results in "lost in internet", strengthens learners' separation from real world, weakens learners'
logical ability and eases face- to- face interactive relationship. It points E-learning is not the perfect
solution to studying, for the hope of arousing people's focus on negative effective of E- learning so as to
evade misuse in practice.
Online learning has become the most valuable
asset in the world. From the year 2020, we are
continuously hit by the deadly coronavirus
pandemic, which has not stopped yet. The
year 2020 has been starting of online
Education in a major chunk. We are constantly
getting our works done by video calling and
meetings software such as Zoom and Google
Meet. With this we can discuss in detail about
the future of online learning.
The report is about online distance learning. The advantages and disadvantages are not posted because copies of it have been have been shared to the people concerned.
A brief about online education, which can guide a student whether to opt for online education or continue with the traditional mode of education. This includes comparison of Online education and traditional education.
The physical classroom learning nowadays is no longer applicable for the current younger generations (Gen Y). Internet and distance learning which is generally known as online education plays a vital roles in the country’s education system. It is undeniable that online education provides ample of benefits to young learners. Nevertheless, there are also many negative implications from online education. Limited collaborative learning, increase in time and effort are the several negative implications from online education. This study examines the implications of online education among students especially in a private higher learning institution and its effect towards Malaysian national education system. Information has been collected through surveys, interviews and together with secondary data, and were analysed using SPSS. The studies found that there are various serious issues regarding online education and on its effect on the quality of Malaysian Education System to certain extend. Several problems have been identified and these issues have to be solved in order to sustain the quality of education for future generations. Furthermore, Ministry of Higher Education (MOHE) should formulate a standard policy, monitor closely the implementation of online education, evaluate and review the method used in teaching and upgrade to maintain the quality of online education in private higher education institution.
Thoughts leaders shall share their thoughts and insights on What will education look like in 2020? and How will information technology evolve to meet the needs of the students, faculty and administration?
Online Teaching during Crises and Its Possible Impacts on Higher EducationQingjiang (Q. J.) Yao
Online teaching has been an auxiliary method in higher education for years, and its quality in comparison with traditional face-to-face teaching has been a long-time topic of scholarly examination and debate. This study aims at accessing the extent research about the comparison in qualities of online and face-to-face teachings, their practices in the ongoing pandemic period, and the possible impacts of the large-scale practice of online teaching during this COVID pandemic on higher education in the long run.
Do alumni from your college have a way to connect? Are there guidelines in place for social media? This presentation shares insight on how many colleges are connection through social networks. For more insight, www.pickshovelmarketing.com
How will Historically Black Colleges narrow the digital divide with social media? The way people communicate has changed. All students connect through social networking sites. Create a social presence with a more branded look. This presentation explores social media and the opportunity it presents for colleges including HBCU's. For more information, www.awesomeinsight.com.
Online learning has shown a massive growth over the last decade as the internet and education join hands to provide people with varied opportunities to learn new skills. And after the pandemic, online learning has become the new norm today. The lockdown has forced schools, colleges, companies to work within the confines of their homes and thus enhanced the usage of online learning. Let’s understand in-depth what are the pros and cons of online learning.
Free executive summary of the Chronicle of Higher Education's report titled "The College of 2020: Students," as downloaded from http://etcjournal.files.wordpress.com/2009/06/thecollegeof2020.pdf
Imagining the Impossible: Recruitment Communications in a World Without PaperBob Johnson, Ph.D.
In this time of tight finances, large admissions print budgets are logical areas for cost-cutting reviews. What would you do if you had no money for print materials to recruit students?
Review these pages and imagine a new recruitment communications plan using current and emerging technology and based on a strong recruitment-oriented website.
Imagine the impossible. In 5 to 10 years this future might be real.
Mobile in the Marketing Mix: Crafting a New Communication StrategyBob Johnson, Ph.D.
Review of the state of mobile marketing today, including legal and technical challenges. Detailes examples of mobile for lead generation from Kettering University and texting for enrollment conversion from St. Mary's University. Sources to stay up-to-date.
The physical classroom learning nowadays is no longer applicable for the current younger generations (Gen Y). Internet and distance learning which is generally known as online education plays a vital roles in the country’s education system. It is undeniable that online education provides ample of benefits to young learners. Nevertheless, there are also many negative implications from online education. Limited collaborative learning, increase in time and effort are the several negative implications from online education. This study examines the implications of online education among students especially in a private higher learning institution and its effect towards Malaysian national education system. Information has been collected through surveys, interviews and together with secondary data, and were analysed using SPSS. The studies found that there are various serious issues regarding online education and on its effect on the quality of Malaysian Education System to certain extend. Several problems have been identified and these issues have to be solved in order to sustain the quality of education for future generations. Furthermore, Ministry of Higher Education (MOHE) should formulate a standard policy, monitor closely the implementation of online education, evaluate and review the method used in teaching and upgrade to maintain the quality of online education in private higher education institution.
Thoughts leaders shall share their thoughts and insights on What will education look like in 2020? and How will information technology evolve to meet the needs of the students, faculty and administration?
Online Teaching during Crises and Its Possible Impacts on Higher EducationQingjiang (Q. J.) Yao
Online teaching has been an auxiliary method in higher education for years, and its quality in comparison with traditional face-to-face teaching has been a long-time topic of scholarly examination and debate. This study aims at accessing the extent research about the comparison in qualities of online and face-to-face teachings, their practices in the ongoing pandemic period, and the possible impacts of the large-scale practice of online teaching during this COVID pandemic on higher education in the long run.
Do alumni from your college have a way to connect? Are there guidelines in place for social media? This presentation shares insight on how many colleges are connection through social networks. For more insight, www.pickshovelmarketing.com
How will Historically Black Colleges narrow the digital divide with social media? The way people communicate has changed. All students connect through social networking sites. Create a social presence with a more branded look. This presentation explores social media and the opportunity it presents for colleges including HBCU's. For more information, www.awesomeinsight.com.
Online learning has shown a massive growth over the last decade as the internet and education join hands to provide people with varied opportunities to learn new skills. And after the pandemic, online learning has become the new norm today. The lockdown has forced schools, colleges, companies to work within the confines of their homes and thus enhanced the usage of online learning. Let’s understand in-depth what are the pros and cons of online learning.
Free executive summary of the Chronicle of Higher Education's report titled "The College of 2020: Students," as downloaded from http://etcjournal.files.wordpress.com/2009/06/thecollegeof2020.pdf
Imagining the Impossible: Recruitment Communications in a World Without PaperBob Johnson, Ph.D.
In this time of tight finances, large admissions print budgets are logical areas for cost-cutting reviews. What would you do if you had no money for print materials to recruit students?
Review these pages and imagine a new recruitment communications plan using current and emerging technology and based on a strong recruitment-oriented website.
Imagine the impossible. In 5 to 10 years this future might be real.
Mobile in the Marketing Mix: Crafting a New Communication StrategyBob Johnson, Ph.D.
Review of the state of mobile marketing today, including legal and technical challenges. Detailes examples of mobile for lead generation from Kettering University and texting for enrollment conversion from St. Mary's University. Sources to stay up-to-date.
Just how strong are the winds blowing communication preferences away from print and to the online world? Here's an overview of the impact of smart phones, e-readers, and social media on marketing communications in higher education contacts for recruitment and fund-raising.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
Mobile marketing and social media opportunities for graduate and professional school student recruiting. Case study examples from University of Phoenix and University of Tulsa
What is the future for education, will it be more of the same, what is it leading to, social drivers, technology drivers, economic drivers, government policies, education scenarios, demographic drivers, jobs of the future, who will it affect. These are all covered in Shaping Tomorrow's presentation.
People find your website through online search or in response to your advertising, but how well do you convert them after they arrive? Check this presentation for key examples from 18 colleges and universities.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
Using a web interface that is branded to the school’s website, we collect information from prospective students about their academic and extracurricular interests. This information is stored in a database, and initiates the automated creation of a personalized 16-page color catalog. The personalized catalog provides images and information that are relevant to each prospect’s interests. The printed and bound catalogs are then processed for mailing from our location. This is an automated, lights-out, turn-key solution that is already developed, and is working today.
The institutions who are currently employing this solution are very excited about the results they are achieving. Producing and distributing fewer, smaller, and more highly-targeted catalogs is not only saving these schools money, but it also creates a memorable and engaging experience for their prospective students. This solution sets these institutions apart from other universities, and makes a positive, lasting impression.
Starting and Growing A Successful Online Learning Program Blackboard
Learn about the most recent trends in online learning in K-12 school districts from Blackboard’s Practice Leader, John Canuel. Also hear from Stacey Campo, Poway Unified School District’s Instructional Technology Specialist, about the nuts and bolts of a successful district implementation.
GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesBob Johnson, Ph.D.
GDPR privacy regulations from the European Union bring new marketing challenges and new marketing opportunities that we review in this 90 minute workshop for the eduWeb Digital Summit conference. Topics include (1) Advertising, (2) Inquiry forms, (3) Email and text marketing, (4) College Board "Student Search" data, and (5) the new California Consumer Privacy Act.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessBob Johnson, Ph.D.
Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect.
A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority.
Our 2017 workshop includes 22 examples in four areas: home pages, student recruitment, alumni & advancement, and academic services.
Top Task Content & Design: A Strategy for Website Marketing SuccessBob Johnson, Ph.D.
Marketing priorities at most colleges and universities are driven by the need to maintain or increase enrollment in a challenging competitive environment. Success depends greatly on the experience potential students have on college and university websites, especially on their first visit. More than 20 percent of potential students who have a bad first experience will leave and never return.
Anyone who works on website content and design is an important part of the marketing team.
This 3 hour workshop is designed to boost the marketing strength of higher education websites by increasing the satisfaction of potential students when they visit your website in search of content important to them, often staying in the now proverbial “stealth” mode. Use of a “top tasks” approach is key to creating content and navigation that is easy to find, easy to review, and easy to understand. Before we can implement a “user first” approach to web design and content creation we have to know what tasks our visitors want to complete on our websites.
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Bob Johnson, Ph.D.
The first experience a potential student has on your website is critical: If the first experience is not a good one, people will leave and not return. Your key to increased conversion is a focus on (1) fast finding and completion of top tasks and (2) clear content presentation. In this session, we present and discuss strong examples of home pages, academics, affordability, outcomes, and inquiry forms and landing pages that can boost your recruitment results.
You cannot run and hide from today's interest in college cost and affordability. Making sure your that both your affordability message and your financial aid communication are strong and clear in the eyes of two key audiences—potential students and parents— is key to moving admitted students through the final stage of the recruitment cycle, and getting them to deposit and enroll. Emphasizing timing, frequency, and channel, this presentation offers insights into successful affordability and financial aid communication strategies.
The impression that potential students get from your website is very often the deciding factor as to whether or not they will keep you on their list of potential colleges and continue to engage with you. Through examples of strong websites, with an emphasis on giving priority to the top tasks of potential students rather than "marketing speak" content, you will see new ideas to increase the marketing strength of our website. to help build your inquiry pool and increase conversions throughout each stage of the recruitment process.
The premise here is simple: no matter how easy you make it for people to find important content on your website, if the content presentation style does not make it easy for people to scan a page in 5 seconds or less when the page opens, too many will leave the page. Scannability is critical.
Key points covered here include the use of sub-heads and bullet points, sentence and paragraph length, font size, and language. Examples for higher education websites illustrate best and the not-so-best practices.
Best Practices for Top Task Website Design: 22 Higher Education ExamplesBob Johnson, Ph.D.
You make people happy with your website and gain marketing strength when your website lets visitors quickly find and complete the top tasks that brought them to the site.
This presentation reviews the basics of top task research and shows examples of college and university websites in 4 key areas: home pages, student recruitment, advancement & alumni, and academic programs and services.
The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own.
Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.
Old-style financial aid web content fails to meet the expectation of potential students in today's climate of increased concern over college costs. Review here how a selection of private and public sector universities are presenting "affordability" information on their websites.
How can colleges and universities effectively create "value messaging"? With a special focus on a "Tale of Two Augustanas" this conference presentation reviews from a marketing perspective how the value message might best be delivered on websites, social media, and email communications.
Detailed review of best practices in higher education websites from a marketing perspective. Overall focus is on starting with the top tasks that potential students want to complete on college and university websites. The first experience people have on a website makes the recruitment process much easier... or much more difficult.
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Bob Johnson, Ph.D.
Explore a range of expert opinions about the most likely changes in marketing communications in the near term (the next year or two), take an in-depth look at online advertising for brand strength and lead generation and conversion, and speculate about what’s likely to happen in the next five years. Our goal: Understand how the major issues at play will continue to unfold, the best resources to use to stay ahead (or at least abreast) of the digital revolution, and the most important steps to take now to craft an effective marketing strategy for the future.
Advertising Online: Strategy and Tactics for Enrollment SuccessBob Johnson, Ph.D.
Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display ads, group advertising and more. You'll find lots of screen shots from effective campi
Affordability vs. Financial Aid: Crafting a New Student Recruitment MessageBob Johnson, Ph.D.
Increased concern over the cost of earning a college degree means increased interest in the "affordability" of one institution compared to another. Over the past year some schools have introduced "affordability" pages on their websites to replace or augment traditional "financial aid and scholarship" pages.
Review examples here from 5 diverse schools: American University, Strayer University, Wellesley College, University of Findlay, and Southern New Hampshire University.
Don't miss the appendices with examples of "affordability" for lead generation, universities that compare their tuition directly with competitors, and use of the "affordability" word without a great deal of substance.
What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student recruitment communications in June. Take a look and share your thoughts.
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...Bob Johnson, Ph.D.
If your website pages don't download in less than 5 seconds you risk losing at least 20% of potential students visiting your site for the first time. But overall, website pages are taking longer to download then ever before.
This presentation reviews key steps to take to make your site operate more quickly from the time of first visit to key elements of presenting content for rapid viewing after a page opens.
Among the people attending at this conference who tested their sites on Mobitest,results ranged from 4 sends to 10 seconds. Test your site, compare with your competitors, and take steps to gain marketing advantage.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
Advertising Online: Strategy & Tactics for Enrollment SuccessBob Johnson, Ph.D.
Online advertising opportunity review from my eduWeb2013 workshop, with emphasis on using direct marketing techniques recruiting for individual academic programs. Case study for Facebook & Youtube and review of retargeting, display ads, co-op ads and more.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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10. Mobile version of the website… Santa Clara University… http://m.scu.edu/
11. Texting to engage and convert… http://www.stmarytx.edu/admission/?go=mobileupdates
12. Your publications on e-readers? http://en.wikipedia.org/wiki/E-book_device#Specialized_devices
13. Tech challenge… to “flash” or not? http://www.colorado.edu/prospective/viewbook/
14.
15.
16. What are high school students saying? 2007 Noel Levitz “E-Expectations Class of 2007” Prefer web for information… 57% Prefer print for information… 43%
17. Parents… 80% say… “ The E-Expectations of the Parents of College-Bound Students” Noel-Levitz “ I prefer to go to the Web site for information, but if it is a school I really like , I’m willing to call them or read brochures to get answers to my questions.”
52. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html