Mobile Commons Webinar | The Texting Lane: How to Reach Students Where They're At | July 23rd, 2015

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Mobile Commons is an award-winning mobile
communication platform for organizations to reach
young adults quickly and efﬁciently.
Our powerful web-based platform lets you
manage all your campaigns from one dashboard.
Our dedicated mobile team will help you craft the
perfect message and analyze the results.
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | info@mobilecommons.com
About Mobile Commons

Beneﬁts of the mobile channel
3
1.  Reach everyone
2.  Acquire more students
3.  Drive more action

Mobile
Commons,
Inc.
|
www.mobilecommons.com
|
info@mobilecommons.com

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Why Mobile?

The Issue
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Let’s face it: Students don’t open emails, answer phone calls, or
listen to voicemails.

The Issue
“Our students don’t open their email. They
don’t answer the phone and when we leave
voicemails, they don’t listen. But as soon as
we send a text, they respond immediately.”

-Director of Student Communication Center
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The Solution: Text Messaging
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Text messaging is the way young people communicate.

Mobile Means Conversions
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Ask for email and expect
an 80% conversion rate

Beneﬁts of Mobile Communications
9
1.  Acquire more students
2.  Drive more action

Mobile
Commons,
Inc.
|
|

10

How it Works

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About Mobile Commons
The Solution
•  Web application for managing
mobile communication:
•  Text Messaging
•  Phone Calls
•  Mobile Web
•  Mobile Transactions
•  MMS - Pictures

PROMOTE
Add a text message
call-to-action on all
your media, events,
websites, and social
media.
DATA EDUCATE ACTION
Ask students about
their zip code,
graduation year, or
other information
and segment them
into groups.
Send customized
text messages to
inform students
about upcoming
deadlines and
events.
Send alerts to
remind students to
take required
actions online or in
person.
Thanks for your
interest! What
year will you
graduate HS?
Remember to
submit your
transcripts and
test scores!
Reminder! Early
admissions
deadline is
November 30th!
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How it Works

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PROMOTE DATA EDUCATE ACTION
Get Students to Sign Up
A text message call to action can lead to a 3-10x improvement in
user acquisition.

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Improve Information Capture
Ask questions to conveniently gather data from your students.

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Keep Students Informed
Send targeted information to students.
•  Application deadline reminders
•  Scripted educational campaigns
•  Sweepstakes and contests
•  Multiple choice quizzes and polls
•  Pictures and GIFs
•  Web and video links
•  One-on-one counseling
•  Tell-a-Friend referrals
•  Campus alerts

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Get Students to Take Action
Get students to respond and take action.
•  Respond with their information
•  Click on a link
•  Pay a bill online
•  Schedule an appointment
•  RSVP for an event
•  Ask questions in an SMS chat
•  Refer a friend

Mobile
Commons,
Inc.
|
|

17

Case Studies

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Case Study: BGSU
Bowling Green State University uses text messaging to
communicate with prospective and current students.
•  Announce room and roommate assignments
•  Send updates about deadlines and bills
•  Promote upcoming events
•  Engage in live Q&A via SMS

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Case Study: BGSU
1. BSGU posts calls to action on social media to ask students to text in
to ﬁnd out their housing assignments.

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Case Study: BGSU
2. An automated SMS conversation asks
whether or not the student has paid their
housing deposit or if they are a commuter.
3. Based on the student’s situation, they
receive a different response.
“Log on to school.edu and click on
My Room and Meals ASAP to pay
and list preferences. Housing
assignments come out mid-May.
Stay tuned.”

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Case Study: BGSU
Results:
•  Hundreds of students opted in from ﬁve social media posts
•  94.3% response rate
•  Long-term engagement, including reminders and Q&A.

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Case Study: Get Schooled Foundation
Get Schooled created a text message
hotline to connect Hispanic students
with financial aid experts
•  Get Schooled created a text message
hotline specifically for Hispanic youth
who needed help in finishing high
school and enrolling in college.
•  Students text “FAFSA” or “DINERO” to
335577 to be connected with a
financial aid expert volunteer in
English or Spanish.
•  Phone numbers were de-identified.

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Case Study: Get Schooled Foundation
Results: Financial aid experts answered questions and provided
resources to hundreds of youths on how to pay for college

Text Messaging Demo
Text STUDENT to 662266
Opt in now to see how a sample text messaging campaign works!
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Questions?

Thank you!
Michael Sabat
VP of Business Development
michael@mobilecommons.com

Mobile Commons Webinar | The Texting Lane: How to Reach Students Where They're At | July 23rd, 2015

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