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The Internet of Things: Designing for Magical Moments of Truth

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Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.

Published in: Design

The Internet of Things: Designing for Magical Moments of Truth

  1. 1. The Internet of Things: Designing for Magical Moments of Truth Presentation By: Joanna Peña-Bickley 
 Global Chief Creative Officer @jojobickley
  2. 2. IBM Interactive Experience 2 Joanna Peña-Bickley @jojobickley I am a believer in magic, an arbiter of the new, and a student of the interesting. I am a designer on a mission to create beautifully enchanting experiences. Global Chief Creative Officer IBM Interactive Experience
  3. 3. IBM Interactive Experience What Is The Internet of Things? 3 The internet of Things is a network of uniquely identifiable and interoperable objects connected by services over the Internet.
  4. 4. IBM Interactive Experience Why Is It Important? 4 The amount of Internet of Things (IoT) connections is about to explode. 0 10 20 30 40 50 60 2012 2013 2014 2015 2016 2017 2018 2019 2020 Total Internet of Things Connections (in billions) Source:  Cisco.   we are here
  5. 5. IBM Interactive Experience Why Is It Important? 5 While American technology companies are making lots of IoT progress, Asia currently has the most connections. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Asia Europe North America Latin America Africa Oceania Percentage of Machine-to-Machine Connections Source: GSMA.
  6. 6. IBM Interactive Experience Why Is It Important? 6 So what’s the worth of all of these connected things? 0 1 2 3 4 5 6 7 8 9 10 2013 2020 Internet of Things Market Size (in trillions of dollars) Source:  Cisco.  
  7. 7. IBM Interactive Experience Why Is It Important? 7 The potential market size is so big because the IoT is about increasing efficiency, as well as creating new profits. General Electric says that a 1% increase in efficiencies from the Industrial Internet (part of the IoT) will have huge savings. 0 10 20 30 40 50 60 70 80 90 100 Rail Aviation Healthcare Power Oil & Gas Savings from Industrial Internet Efficiencies (in billions of dollars) Source: GE.
  8. 8. IBM Interactive Experience Next Industrial Revolution 8 The Zero Marginal Cost Society and The Third Industrial Revolution.
  9. 9. #IoT The Next Industrial Revolution Is Here https://www.youtube.com/watch?v=3xOK2aJ-0Js
  10. 10. IBM Interactive Experience Interaction Design Is Leading The Way 10 We are the prosumers creating the physical and digital things that are able to create magic Interaction Designers Makers of Enchanted Expereinces
  11. 11. IBM Interactive Experience IoT Market growth 11 the opportunity and demand for interaction designers to bring a enchanted experiences to users has never been so high
  12. 12. IBM Interactive Experience Who Is Using The IOT? 12 ConsumersEmployeesCities Governments Small Businesses Industries Mid-Sized Businesses Big Businesses
  13. 13. IBM Interactive Experience 13 The last, best experience that 
 anyone has anywhere becomes 
 the minimum expectation for the 
 experiences they want everywhere. – Paul Papas, Global Leader, IBM Interactive Experience “ ”
  14. 14. IBM Interactive Experience disenchanting experiences 14 Unplanned Security Risks Complex Uses Cases come from a bad design Disconnected Data Sources + ( ) =
  15. 15. IBM Interactive Experience 15 disappointed users
  16. 16. IBM Interactive Experience 16 #IoT #magic https://www.youtube.com/watch?v=_wppM8ycod0
  17. 17. IBM Interactive Experience 17 #IoT #magic
  18. 18. IBM Interactive Experience #retail #IoT 18 https://www.youtube.com/watch?v=Xp7s_kCHJS0
  19. 19. IBM Interactive Experience 19 #IoT #magic
  20. 20. IBM Interactive Experience 20 #IoT #Health https://www.youtube.com/watch?v=2CNA2ucU5io
  21. 21. IBM Interactive Experience 21 #IoT #magic
  22. 22. IBM Interactive Experience Bluesmart #travel #IoT The World's First Smart Connected 22
  23. 23. IBM Interactive Experience #travel #IoT 23 https://www.youtube.com/watch?v=VJnvx7IhAmk
  24. 24. IBM Interactive Experience 24 today
  25. 25. IBM Interactive Experience 25 enchanted experiences using data to discover unmet needs
  26. 26. IBM Interactive Experience 26 principle: design with data Data Idea Making Sense Experience a Story Insight of the past & Foresight into the future Moments of Truth Human Experience enchanted experiences
  27. 27. IBM Interactive Experience 27 principle: think ambient Ambient! Push Pull enchanted experiences
  28. 28. IBM Interactive Experience 28 principle: make time real what’s relevant now 5-8 second interactions enchanted experiences data that motivates behavior change relevance glances motivators
  29. 29. IBM Interactive Experience Design For Magical Moments
 Begins With The Right Tools 29
  30. 30. IBM Interactive Experience Design For Magical Moments
 Begins With The Right Tasks, Tools and Time 30 Design Tasks 1.Establish A Commanders / Inventors Intent 2.Establish Hills 3.Data Informed Personas using social listening 4.Empathy Mapping 5.Idea Hackathons 1.Sketch the experience 2.List of Materials, data sources & connections 3.Prototype New Tools In Test 1.Paper, Glue, Markers and Scissors 2.Axure, Sketch, Keynote 3.3D Printers 4. For Mobile - Swift For Designers
  31. 31. IBM Interactive Experience From Paper to…Prototype 31
  32. 32. IBM Interactive Experience From Paper to Prototype 32
  33. 33. IBM Interactive Experience From Paper to… 33 November 2014
  34. 34. IBM Interactive Experience …to Prototype…to 34 December 2014 - February 2015
  35. 35. IBM Interactive Experience 35 …to marketApril 24 2015
  36. 36. IBM Interactive Experience Environments Designed To 36 Studios, Hives, Co-Working Spaces,ColLABs, Incubators, Labs, Hives, Etc.
  37. 37. IBM Interactive Experience –Joanna Peña-Bickley // @jojobickley “Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.” 37
  38. 38. IBM Interactive Experience Make Magic 38 Happy Co-Creating!

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