This document provides a mobile device policy template for companies to customize for their own use. The policy outlines appropriate and secure use of mobile devices when accessing corporate resources and data. It defines devices and networks covered, user responsibilities, security protocols, support procedures, and consequences for non-compliance. The goal is to maximize protection of private data from deliberate or inadvertent exposure while allowing legitimate business use of mobile technologies.
An emerging risk is the increased use of portable devices in the enterprise. How are you allowing mobile device secure access your sensitive information resources? Use our template to help get started.
Policy template for reference. This contains some specific additions that strengthens the password policy. For a robust and generic password policy, do get in touch.
Awareness Training on Information SecurityKen Holmes
We look at the potential risks to information security, how to minimise these when on the internet and how the ISO/IEC 27001 standard can play a part in doing so.
Operational technology (OT) and information technology (IT) security protect devices, networks, systems, and users. Cybersecurity has long been critical in IT and helps organizations keep sensitive data safe, ensure users connect to the internet securely, and detect and prevent potential cyberattacks.
The explosive growth in the popularity of mobile devices and growth in their powerful features has led to a sharp rise in the usage of smartphones, tablets and mobile POS devices in the corporate world. Apart from the mobility advantage, these devices have become more efficient to offer better business growth and increased networking advantage to bring better employee productivity at the workplace. As the market for these devices continues to develop at an exponential rate, concerns about the safety of the sensitive corporate data present on mobile device, in transit or at rest also grow proportionately as the tracking the data, relying on its integrity becomes increasingly challenging. Further enforcing corporate governance, complying with local laws and trans-border regulations also pose a serious challenge in this case. Hence a technical method to secure, monitor, manage and supports mobile devices deployed across mobile operators, service providers and enterprises is need of the hour which has led to the development of Mobile Device Management(MDM).
An emerging risk is the increased use of portable devices in the enterprise. How are you allowing mobile device secure access your sensitive information resources? Use our template to help get started.
Policy template for reference. This contains some specific additions that strengthens the password policy. For a robust and generic password policy, do get in touch.
Awareness Training on Information SecurityKen Holmes
We look at the potential risks to information security, how to minimise these when on the internet and how the ISO/IEC 27001 standard can play a part in doing so.
Operational technology (OT) and information technology (IT) security protect devices, networks, systems, and users. Cybersecurity has long been critical in IT and helps organizations keep sensitive data safe, ensure users connect to the internet securely, and detect and prevent potential cyberattacks.
The explosive growth in the popularity of mobile devices and growth in their powerful features has led to a sharp rise in the usage of smartphones, tablets and mobile POS devices in the corporate world. Apart from the mobility advantage, these devices have become more efficient to offer better business growth and increased networking advantage to bring better employee productivity at the workplace. As the market for these devices continues to develop at an exponential rate, concerns about the safety of the sensitive corporate data present on mobile device, in transit or at rest also grow proportionately as the tracking the data, relying on its integrity becomes increasingly challenging. Further enforcing corporate governance, complying with local laws and trans-border regulations also pose a serious challenge in this case. Hence a technical method to secure, monitor, manage and supports mobile devices deployed across mobile operators, service providers and enterprises is need of the hour which has led to the development of Mobile Device Management(MDM).
Cybersecurity Awareness Posters - Set #2NetLockSmith
Posters for National Cyber Security Awareness Month. All are from government entities and free for use (Unmarked ones are from the Montana state government.)
Applying the Personal Data Protection Act (Singapore)Benjamin Ang
Presented at a workshop for the Internet Society Singapore Chapter in May 2013. Visit techmusicartandlaw.blogspot.com to contact the author, or www.isoc.sg to find out more about the Internet Society in Singapore
Cyber Security 101: Training, awareness, strategies for small to medium sized...Stephen Cobb
I developed "Cyber Security 101: Training, awareness, strategies for small to medium sized business" for the second annual Small Business Summit on Security, Privacy, and Trust, co-hosted by ADP in New Jersey, October 2013.
If you are in the UK and need to check that you will comply with the General Data Protection Regulations when they come into force in May 2018, this checklist might help. Developed for use in my own business it is shared without liability. Please use it wisely to start the process of complying.
For more information on making your processes and your legal documents simple, especially if you are in the UK construction industry, go to http://500words.co.uk/
Patch management is critical to reducing your attack surface and keeping your endpoints and business running smoothly. Unfortunately, it's also a process that must be repeated weekly, monthly, quarterly, and whenever critical fixes have been identified for your environment. The good news is: with the right tools and some advance planning, this process can run smoothly and leave your IT team with more time to support core business goals.
Join us to learn about trends in patch management, including the latest ways Ivanti is helping Security and IT teams work together like a well-oiled machine.
Improve Cybersecurity posture by using ISO/IEC 27032PECB
Cybersecurity is a universal concern across today’s enterprise and the need for strategic approach is required for appropriate mitigation.
Adopting ISO 27032 will help to:
• Understanding the nature of Cyberspace and Cybersecurity
• Explore Cybersecurity Ecosystem – Roles & Responsibilities
• Achieve Cyber Resilience through implementing defensive and detective cybersecurity controls
Presenter:
Obadare Peter Adewale is a first generation and visionary cyberpreneur. He is a PECB certified Trainer, Fellow Chartered Information Technology Professional, the First Licensed Penetration Tester in Nigeria, second COBIT 5 Assessor in Africa and PCI DSS QSA. He is also an alumnus of Harvard Business School and MIT Sloan School of Management Executive Education.
Link of the recorded session published on YouTube: https://youtu.be/NX5RMGOcyBM
In this session we will explore the enhancements to the Group Policy system within Windows Server 2008 and Windows Vista. We will cover the new features in these two products specific to Group Policy and Group Policy processing. The session will then look at the new Group Policy Preferences, explain what they are and how to use them. We will also cover the template format, again looking at its structure and how to use it. Finally we will look at some scripting features of Group Policy and how to use script to automate some Group Policy functions.
Cybersecurity Awareness Posters - Set #2NetLockSmith
Posters for National Cyber Security Awareness Month. All are from government entities and free for use (Unmarked ones are from the Montana state government.)
Applying the Personal Data Protection Act (Singapore)Benjamin Ang
Presented at a workshop for the Internet Society Singapore Chapter in May 2013. Visit techmusicartandlaw.blogspot.com to contact the author, or www.isoc.sg to find out more about the Internet Society in Singapore
Cyber Security 101: Training, awareness, strategies for small to medium sized...Stephen Cobb
I developed "Cyber Security 101: Training, awareness, strategies for small to medium sized business" for the second annual Small Business Summit on Security, Privacy, and Trust, co-hosted by ADP in New Jersey, October 2013.
If you are in the UK and need to check that you will comply with the General Data Protection Regulations when they come into force in May 2018, this checklist might help. Developed for use in my own business it is shared without liability. Please use it wisely to start the process of complying.
For more information on making your processes and your legal documents simple, especially if you are in the UK construction industry, go to http://500words.co.uk/
Patch management is critical to reducing your attack surface and keeping your endpoints and business running smoothly. Unfortunately, it's also a process that must be repeated weekly, monthly, quarterly, and whenever critical fixes have been identified for your environment. The good news is: with the right tools and some advance planning, this process can run smoothly and leave your IT team with more time to support core business goals.
Join us to learn about trends in patch management, including the latest ways Ivanti is helping Security and IT teams work together like a well-oiled machine.
Improve Cybersecurity posture by using ISO/IEC 27032PECB
Cybersecurity is a universal concern across today’s enterprise and the need for strategic approach is required for appropriate mitigation.
Adopting ISO 27032 will help to:
• Understanding the nature of Cyberspace and Cybersecurity
• Explore Cybersecurity Ecosystem – Roles & Responsibilities
• Achieve Cyber Resilience through implementing defensive and detective cybersecurity controls
Presenter:
Obadare Peter Adewale is a first generation and visionary cyberpreneur. He is a PECB certified Trainer, Fellow Chartered Information Technology Professional, the First Licensed Penetration Tester in Nigeria, second COBIT 5 Assessor in Africa and PCI DSS QSA. He is also an alumnus of Harvard Business School and MIT Sloan School of Management Executive Education.
Link of the recorded session published on YouTube: https://youtu.be/NX5RMGOcyBM
In this session we will explore the enhancements to the Group Policy system within Windows Server 2008 and Windows Vista. We will cover the new features in these two products specific to Group Policy and Group Policy processing. The session will then look at the new Group Policy Preferences, explain what they are and how to use them. We will also cover the template format, again looking at its structure and how to use it. Finally we will look at some scripting features of Group Policy and how to use script to automate some Group Policy functions.
f you find this policy useful, I hope you'll consider sharing it with your social network on Twitter, Facebook or Linkedin. If you'd like to blog or reference this policy in another work, please use the phrase "social media policy template" as your anchor text and attribute it to www.ericschwartzman.com.
PolicyPLUS Webinar - Effective Policy Writing and ManagementQFHC
Why documentation is so important: Tips that could keep you out of trouble later.
Who should write policies (qualifications of good policy writers).
What are the differences between policies and procedures.
When to use handbooks, manuals, flowcharts vs. policies.
How to achieve consistency using standardized policy attributes and format.
How to organize policies (classifying and numbering).
When policies should be reviewed and/or revised.
Our speaker Candace J. Chitty, BSN, MBA, CPHQ, PCMH-CCE is a NCQA PCMH reviewer and an expert in the NCQA patient centered medical home model and recognition process
A quick assortment of useful Group Policy concepts starting with a quick review of what Group Policies are, how they work, what they can do (in general).
Sections on the following concepts are included:
* Software Restriction Policies
* Group Policy Preferences
* Loopback Preferences
* Backing up your GPO's with PowerShell
I only had about 45 minutes to go through this, so the topics are glanced over, but it gives the viewer a decent idea of the various aspects of Group Policy.
Sample Security Policies/Acceptable_Encryption_Policy.doc
Acceptable Encryption Policy
1.0 Purpose
The purpose of this policy is to provide guidance that limits the use of encryption to those algorithms that have received substantial public review and have been proven to work effectively. Additionally, this policy provides direction to ensure that Federal regulations are followed, and legal authority is granted for the dissemination and use of encryption technologies outside of the United States.
2.0 Scope
This policy applies to all <Company Name> employees and affiliates.
3.0 Policy
Proven, standard algorithms such as DES, Blowfish, RSA, RC5 and IDEA should be used as the basis for encryption technologies. These algorithms represent the actual cipher used for an approved application. For example, Network Associate's Pretty Good Privacy (PGP) uses a combination of IDEA and RSA or Diffie-Hellman, while Secure Socket Layer (SSL) uses RSA encryption. Symmetric cryptosystem key lengths must be at least 56 bits. Asymmetric crypto-system keys must be of a length that yields equivalent strength. <Company Name>’s key length requirements will be reviewed annually and upgraded as technology allows.
The use of proprietary encryption algorithms is not allowed for any purpose, unless reviewed by qualified experts outside of the vendor in question and approved by InfoSec. Be aware that the export of encryption technologies is restricted by the U.S. Government. Residents of countries other than the United States should make themselves aware of the encryption technology laws of the country in which they reside.
4.0 Enforcement
Any employee found to have violated this policy may be subject to disciplinary action, up to and including termination of employment.
5.0 Definitions
Term
Definition
Proprietary Encryption
An algorithm that has not been made public and/or has not withstood public scrutiny. The developer of the algorithm could be a vendor, an individual, or the government.
Symmetric Cryptosystem
A method of encryption in which the same key is used for both encryption and decryption of the data.
Asymmetric Cryptosystem
A method of encryption in which two different keys are used: one for encrypting and one for decrypting the data (e.g., public-key encryption).
6.0 Revision History
Sample Security Policies/Acceptable_Use_Policy.docInfoSec Acceptable Use Policy
1.0 Overview
InfoSec's intentions for publishing an Acceptable Use Policy are not to impose restrictions that are contrary to <Company Name>. established culture of openness, trust and integrity. InfoSec is committed to protecting <Company Name>'s employees, partners and the company from illegal or damaging actions by individuals, either knowingly or unknowingly.
Internet/Intranet/Extranet-related systems, including but not limited to computer equipment, software, operating systems, storage media, network accounts providing electronic mail, WWW browsing, and FTP, are .
Ensuring the security of information and applications is a critical priority fir all organizations, particularly those on the healthcare field. The architecture and features of the right enterprise image-viewer enable medical images and information to be securely and conveniently accessible to users from anywhere in the world, without compromising network or information security.
This guide describes strategies to ensure your enterprise images are fully secure, even when you provide the flexibility of mobile health solutions to practitioners.
http://offers.calgaryscientific.com/resolutionmd4-guides
Consensus Policy Resource Community
Remote Access Policy1. Overview
Remote access to our corporate network is essential to maintain our Team’s productivity, but in many cases this remote access originates from networks that may already be compromised or are at a significantly lower security posture than our corporate network. While these remote networks are beyond the control of Hypergolic Reactions, LLC policy, we must mitigate these external risks the best of our ability.2. Purpose
The purpose of this policy is to define rules and requirements for connecting to <Company Name>'s network from any host. These rules and requirements are designed to minimize the potential exposure to <Company Name> from damages which may result from unauthorized use of <Company Name> resources. Damages include the loss of sensitive or company confidential data, intellectual property, damage to public image, damage to critical <Company Name> internal systems, and fines or other financial liabilities incurred as a result of those losses.
3. Scope
This policy applies to all <Company Name> employees, contractors, vendors and agents with a <Company Name>-owned or personally-owned computer or workstation used to connect to the <Company Name> network. This policy applies to remote access connections used to do work on behalf of <Company Name>, including reading or sending email and viewing intranet web resources. This policy covers any and all technical implementations of remote access used to connect to <Company Name> networks.
4. Policy
It is the responsibility of <Company Name> employees, contractors, vendors and agents with remote access privileges to <Company Name>'s corporate network to ensure that their remote access connection is given the same consideration as the user's on-site connection to <Company Name>.
General access to the Internet for recreational use through the <Company Name> network is strictly limited to <Company Name> employees, contractors, vendors and agents (hereafter referred to as “Authorized Users”). When accessing the <Company Name> network from a personal computer, Authorized Users are responsible for preventing access to any <Company Name> computer resources or data by non-Authorized Users. Performance of illegal activities through the <Company Name> network by any user (Authorized or otherwise) is prohibited. The Authorized User bears responsibility for and consequences of misuse of the Authorized User’s access. For further information and definitions, see the Acceptable Use Policy.
Authorized Users will not use <Company Name> networks to access the Internet for outside business interests.
For additional information regarding <Company Name>'s remote access connection options, including how to obtain a remote access login, free anti-virus software, troubleshooting, etc., go to the Remote Access Services website (company url).
4.1 Requirements
4.1.1 Secure remote access must be strictly controlled with encryption (i.e., Virt ...
Running head NETWORK INFRASTRUTCTURE AND SECURITYNETWORK INFR.docxtoltonkendal
Running head: NETWORK INFRASTRUTCTURE AND SECURITY
NETWORK INFRASTRUTCTURE AND SECURITY 11
Project Deliverable 4: Infrastructure and Security
CIS498
June 4, 2017
Introduction
Knight Inc will be growing in the next few years and it will require robust and reliable network infrastructure. The company will need to be sure that it data can be accessed and handled in an environment that is safe and technically sound. The solutions will need to be up to date and be updated regularly. Security is very important and it will be paid the utmost attention to ensure that no bad elements are allowed into the network to cause damage and endanger the company’s data and infrastructure.
Logical and Physical Topographical Layout
Star topology will be used for the physical network. This is where all devices in a network are connected to a central hub. All resources are drawn from this hub including bandwidth that allows access to cloud resources. Star topology simplifies the matter of network management as everything can be deployed from the central hub(Shinde, 2014).
Bus topology will be used for the logical network. It is a topology where a backbone is the anchor on which computers connect to and request data and other resources. The logical network exists on a different subnet and as such can have different topology than the physical network. Computers are identified by IP addresses. Bus topology is good as it provides the computers with capabilities to access data as they need it by simply requesting (Shinde, 2014).
Figure 1 - Physical Layout
Figure 2 - Logical Layout
Network Components
Incorrectly deployed and configured firewalls and intrusion detection systems can be vulnerabilities to their networks. Given that they are meant to monitor traffic coming to and from the network and determine the harmful ones, this will not be accomplished. This makes it easy for malware to access the system. Fixing this requires that the firewall and the intrusion detection system be regularly checked for any signs of vulnerabilities and be fixed accordingly. (Peltier, 2013).
New devices like smartphones and tablets can also cause problems for the network. These are usually used when the company has its operations hosted on a cloud. This then allows for access to data from a variety of devices, which is every device that can access the internet. For companies that allow its employees to use personal devices to access work data, they are especially vulnerable. Viruses could easily be uploaded to the cloud without even the device owner realizing. The fix is to ensure that all mobile devices used to access the cloud are company issued so that they can be assessed and equipped with the necessary security measures (Peltier, 2013).
Old credentials could be used to access the network discreetly without raising suspicions, these could be the credentials of employees that have lef ...
10 Reasons to Strengthen Security with App & Desktop VirtualizationCitrix
Explore 10 reasons why app and desktop virtualization should be the foundation for your layered approach to information security. It will enable organizations to pursue priorities such as mobility, flexwork and consumerization while effectively managing risk.
CompTIA exam study guide presentations by instructor Brian Ferrill, PACE-IT (Progressive, Accelerated Certifications for Employment in Information Technology)
"Funded by the Department of Labor, Employment and Training Administration, Grant #TC-23745-12-60-A-53"
Learn more about the PACE-IT Online program: www.edcc.edu/pace-it
Crafting a mobile device strategy that fits your organization's needs while protecting information assets.
These slides were prepared by Neil Jones, senior systems engineer at Nexxtep Technology Services. Learn more about Nexxtep on our website at ncare.com.
Schooley mitchell mobile device policy white paper 2016Jerry Pollio
The following template was created by Schooley Mitchell the largest independent Telecommunications Consulting firm in North America to assist our clients in the creation of solid, all encompassing mobile device management policy.
Week - 5Report.docxjustify and support the relationship bet.docxmelbruce90096
Week - 5/Report.docx
justify and support the relationship between infrastructure and security as it relates to this data-collection and analysis company.
For a data collection and analysis company, the data is their most valued asset. Hence its security should be of utmost importance to the company. The overall value of the data depends on its context i.e., how it is used, how often it is used, what value it derives for the company and so on. The value of Information Technology to any company is its ability to store, present, manage, analyze and protect the data to support the company do its business operations with the help of it. Some types of data have inherent value for example profiles of a large number of customers. Some data have derived value for example; large amount of data relating to customer’s buying behavior analyzed using social media tools during the period of black Friday. Some data might be worth more and some data would be of lesser value. Data collected and analyzed from various sources related to customer satisfaction and feedback, sales enticements, competitive differentiation etc all have value. However the ultimate value of the data is quite complicated as it’s built from a composite of all these sub-dates. When more and more people within the company access the data and derive information out of it, makes the data more valuable.
How good the data is secured, depends on various factors and one of the biggest factors is he IT infrastructure of the organization. Following are some reasons through which we can determine the relation between infrastructure and data security :
a) Loss of data confidentiality: The data which is being transmitted over a network is always at a risk of being eavesdropped by an unauthorized party. The weak controls over access to the company network might result in data stored on the company's servers and workstations subject to unauthorized access.
b) Loss of data integrity: If the network nodes are not setup properly and secured, the data in transit between these network nodes may be modified deliberately or otherwise. This would result in the Data may be modified in transit between network nodes, deliberately or
otherwise. This might result in the system receiving the data process it incorrectly or perhaps malicious data might get transmitted. However the end result is a loss for the company.
c) Denial of Service: The network infrastructure of the company relies on the continued functionality of all the network links that connects to its component codes. The disconnection of a network or slowdown of a network link may prevent the system from providing necessary services for the data analysis and collection process to effectively continue.
d) System compromise: The network infrastructure includes routers, Modems, DNS Servers, other communication and connectivity devices are at risk of being compromised and their resources being used by unauthorized party for illegitimate purposes as denia.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
1. Mobile Device Policy Template
Purpose
This tool outlines the baseline behaviors required to ensure that employees, contractors
and related constituents who use mobile devices, including laptop computers, PDAs,
mobile phones, smartphones, and ultra-mobile PCs to access corporate resources for
business use do so in a safe, secure manner. It is designed to maximize the degree to
which private and confidential data is protected from both deliberate and inadvertent
exposure and/or breach. As a signed document, it is an addition to the library of
acceptable use policies on file within Human Resources that allow employee behaviors to
be consistently managed.
To use this tool, fill in the blanks indicated by square brackets and delete the introductory
and explanatory text in dark grey.
4. 5. Policy & Appropriate Use 7
5.1 Access Control
5.2 Security
5.3 Help & Support
5.4 Organizational Protocol
6. Policy for Non-Compliance 11
7. Employee Declaration 12
1. Purpose
5. The purpose of this policy is to define standards, procedures, and restrictions for end users
who have legitimate business requirements to access corporate data from a mobile device
connected to an unmanaged network outside of [company name]’s direct control. This
mobile device policy applies to, but is not limited to, all devices and accompanying media
that fit the following device classifications:
Laptop/notebook/tablet computers.
Ultra-mobile PCs (UMPC).
Mobile/cellular phones.
Smartphones.
PDAs
Home or personal computers used to access corporate resources.
Any mobile device capable of storing corporate data and connecting to an
unmanaged network.
The policy applies to any hardware and related software that could be used to access
corporate resources, even if said equipment is not corporately sanctioned, owned, or
supplied.
The overriding goal of this policy is to protect the integrity of the private and confidential
client and business data that resides within [company name]’s technology infrastructure.
This policy intends to prevent this data from being deliberately or inadvertently stored
insecurely on a mobile device or carried over an insecure network where it can potentially
be accessed by unsanctioned resources. A breach of this type could result in loss of
information, damage to critical applications, loss of revenue, and damage to the company’s
public image. Therefore, all users employing a mobile device connected to an unmanaged
network outside of [company name]’s direct control to backup, store, and otherwise access
corporate data of any type must adhere to company-defined processes for doing so.
6. 2. Applicability
This policy applies to all [company name] employees, including full and part-time staff,
contractors, freelancers, and other agents who utilize either company-owned or personally-
owned mobile device to access, store, back up, relocate or access any organization or
client-specific data. Such access to this confidential data is a privilege, not a right, and
forms the basis of the trust [company name] has built with its clients, supply chain partners
and other constituents. Consequently, employment at [company name] does not
automatically guarantee the initial and ongoing ability to use these devices to gain access
to corporate networks and information.
It addresses a range of threats to – or related to the use of – enterprise data:
Threat Description
Loss Devices used to transfer or transport work files could be lost or stolen.
Theft Sensitive corporate data is deliberately stolen and sold by an employee.
Copyright Software copied onto a mobile device could violate licensing.
Malware Viruses, Trojans, Worms, Spyware and other threats could be introduced via a
mobile device.
Compliance Loss or theft of financial and/or personal and confidential data could expose the
enterprise to the risk of non-compliance with various identity theft and privacy
laws.
Addition of new hardware, software, and/or related components to provide additional
mobile device connectivity will be managed at the sole discretion of IT. Non-sanctioned
use of mobile devices to back up, store, and otherwise access any enterprise-related data is
strictly forbidden.
7. This policy is complementary to any previously implemented policies dealing specifically
with data access, data storage, data movement, and connectivity of mobile devices to any
element of the enterprise network.
3. Responsibilities
The [title, example: VP, Finance] of [company name] has the overall responsibility for the
confidentiality, integrity, and availability of corporate data.
The [title, example: VP, Finance], [company name] has delegated the execution and
maintenance of Information Technology and Information Systems to the [title, example
CIO].
Other IT, IS, and ICT staff under the direction of the [title, example: CIO] are responsible for
following the procedures and policies within Information Technology and Information
Systems.
All [company name] employees are responsible to act in accordance with company policies
and procedures.
4. Affected Technology
Connectivity of all mobile devices will be centrally managed by [company name]’s IT
department and will utilize authentication and strong encryption measures. Although IT is
not able to directly manage external devices – such as home PCs – which may require
connectivity to the corporate network, end users are expected to adhere to the same
security protocols when connected to non-corporate equipment. Failure to do so will result
in immediate suspension of all network access privileges so as to protect the company’s
infrastructure.
8. 5. Policy and Appropriate Use
It is the responsibility of any employee of [company name] who uses a mobile device to
access corporate resources to ensure that all security protocols normally used in the
management of data on conventional storage infrastructure are also applied here. It is
imperative that any mobile device that is used to conduct [company name] business be
utilized appropriately, responsibly, and ethically. Failure to do so will result in immediate
suspension of that user’s account. Based on this, the following rules must be observed:
5.1 Access Control
A. IT reserves the right to refuse, by physical and non-physical means, the ability to
connect mobile devices to corporate and corporate-connected infrastructure. IT will
engage in such action if it feels such equipment is being used in such a way that
puts the company’s systems, data, users, and clients at risk.
B. Prior to initial use on the corporate network or related infrastructure, all mobile
devices must be registered with IT. [Company name] will maintain a list of approved
mobile devices and related software applications and utilities, and it will be stored
[file location or URL]. Devices that are not on this list may not be connected to
corporate infrastructure. If your preferred device does not appear on this list, contact
the help desk at [e-mail address] or [phone number]. Although IT currently allows
only listed devices to be connected to enterprise infrastructure, it reserves the right
to update this list in future.
C. End users who wish to connect such devices to non-corporate network infrastructure
to gain access to enterprise data must employ, for their devices and related
infrastructure, a company-approved personal firewall and any other security measure
deemed necessary by the IT department. Enterprise data is not to be accessed on
any hardware that fails to meet [company name]’s established enterprise IT security
standards.
9. D. All mobile devices attempting to connect to the corporate network through an
unmanaged network (i.e. the Internet) will be inspected using technology centrally
managed by [company name]’s IT department. Devices that have not been
previously approved by IT, are not in compliance with IT’s security policies, or
represent any threat to the corporate network or data will not be allowed to
connect. Laptop computers or personal PCs may only access the corporate network
and data using a Secure Socket Layer (SSL) Virtual Private Network (VPN)
connection. The SSL VPN portal Web address will be provided to users as required.
Smart mobile devices such as smartphones, PDAs, and UMPCs will access the
corporate network and data using Mobile VPN software installed on the device by
IT.
5.2 Security
E. Employees using mobile devices and related software for network and data access
will, without exception, use secure data management procedures. All mobile devices
must be protected by a strong password, and all data stored on the device must be
encrypted using strong encryption. See the [company name]’s password policy for
additional background. Employees agree to never disclose their passwords to
anyone, particularly to family members if business work is conducted from home.
F. All users of mobile devices must employ reasonable physical security measures. End
users are expected to secure all such devices used for this activity whether or not
they are actually in use and/or being carried. This includes, but is not limited to,
passwords, encryption, and physical control of such devices whenever they contain
enterprise data. Any non-corporate computers used to synchronize with these
devices will have installed anti-virus and anti-malware software deemed necessary by
[company name]’s IT department. Anti-virus signature files on any additional client
machines – such as a home PC – on which this media will be accessed, must be up
to date.
10. G. Passwords and other confidential data as defined by [company name]’s IT
department are not to be stored unencrypted on mobile devices.
H. Any mobile device that is being used to store [company name] data must adhere to
the authentication requirements of [company name]’s IT department. In addition, all
hardware security configurations (personal or company-owned) must be pre-
approved by [company name]’s IT department before any enterprise data-carrying
device can be connected to it.
I. IT will manage security policies, network, application, and data access centrally using
whatever technology solutions it deems suitable. Any attempt to contravene or
bypass said security implementation will be deemed an intrusion attempt and will be
dealt with in accordance with [company name]’s overarching security policy.
J. Employees, contractors, and temporary staff will follow all enterprise-sanctioned data
removal procedures to permanently erase company-specific data from such devices
once their use is no longer required. See [file location or URL] for detailed data wipe
procedures for mobile devices.
K. In the event of a lost or stolen mobile device it is incumbent on the user to report
this to IT immediately. The device will be remotely wiped of all data and locked to
prevent access by anyone other than IT. If the device is recovered, it can be
submitted to IT for re-provisioning.
[Note: The following policy statement is optional. If the organization is concerned
about company locations being identified in employee social media posts sent
via GPS-enabled devices, include this statement.]
L. Usage of location-based services and mobile check-in services, which leverage
device GPS capabilities to share real-time user location with external parties, is
prohibited within the workplace. This applies to both corporate-owned and personal
mobile devices being used within the company premises.
11. 5.3 Help & Support
M. [Company name]’s IT department will support its sanctioned hardware and software,
but is not accountable for conflicts or problems caused by the use of unsanctioned
media, hardware, or software. This applies even to devices already known to the IT
department.
N. Employees, contractors, and temporary staff will make no modifications of any kind
to company-owned and installed hardware or software without the express approval
of [company name]’s IT department. This includes, but is not limited to, any
reconfiguration of the mobile device.
O. IT reserves the right, through policy enforcement and any other means it deems
necessary, to limit the ability of end users to transfer data to and from specific
resources on the enterprise network.
5.4 Organizational Protocol
P. IT can and will establish audit trails and these will be accessed, published and used
without notice. Such trails will be able to track the attachment of an external device
to a PC, and the resulting reports may be used for investigation of possible breaches
and/or misuse. The end user agrees to and accepts that his or her access and/or
connection to [company name]’s networks may be monitored to record dates, times,
duration of access, etc., in order to identify unusual usage patterns or other
suspicious activity. This is done in order to identify accounts/computers that may
have been compromised by external parties. In all cases, data protection remains
[company name]’s highest priority.
12. Q. The end user agrees to immediately report to his/her manager and [company
name]’s IT department any incident or suspected incidents of unauthorized data
access, data loss, and/or disclosure of company resources, databases, networks, etc.
R. [Company name] [will/will not] reimburse employees if they choose to purchase
their own mobile devices. Users [will/will not] be allowed to expense mobile network
usage costs [up to a maximum of $X per month].
S. Every mobile device user will be entitled to a training session around this policy.
While a mobile device user will not be granted access to corporate resources using a
mobile device without accepting the terms and conditions of this policy, employees
are entitled to decline signing this policy if they do not understand the policy or are
uncomfortable with its contents.
T. Any questions relating to this policy should be directed to [Name] in IT, at [phone
number] or [e-mail address].
6. Policy Non-Compliance
Failure to comply with the Mobile Device Acceptable Use Policy may, at the full discretion
of the organization, result in the suspension of any or all technology use and connectivity
privileges, disciplinary action, and possibly termination of employment.
The (i) Vice-President of Finance, (ii) Chief Operating Officer, and (iii) immediate Manager
or Director will be advised of breaches of this policy and will be responsible for
appropriate remedial action which may include disciplinary action, including suspension or
termination of employment.
13. 7. Employee Declaration
I, [employee name], have read and understand the above Mobile Device Acceptable Use
Policy, and consent to adhere to the rules outlined therein.
___________________________________ _______________________________
Employee Signature Date
___________________________________ _______________________________
Manager Signature Date
___________________________________ _______________________________
IT Administrator Signature Date