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Killing cash, the m-payments way

1
Benjamin Tysebaert

Xander De Jong

Account Manager Mobile Payments

Product Manager Mobile Payments

2
What’s around now







Premium SMS
Mobile Content Billing / Operator billing
PingPing
Mobile Wallet
Payment apps
…

3
Premium SMS






Suitable for any mobile phone
The end user texts a keyword to a shortcode (eg: 4420)
The user receives a Text Message in response.
For receiving that Text Message, the user pays a specific amount.
This payment will be charged via the user's monthly phone bill or via their
pre-paid credit.
 The Telecom Operator pays a portion of the amount to the service
provider.

4
Mobile Content Billing
 Mostly for smartphone only
 For payment of digital content : a newspaper article, video, or other
premium content or service.
 Via mobile site, selects the content , pays, and receives immediate access.
 The cost will be included on their monthly telephone bill.
 Only for digital content / non physical content

5
PingPing
– Send an SMS message to a short number.
– Use your PingPing tag, a sticker with a NFC microchip
– This payment will be added to the user's
monthly phone bill (proximus customer)
– Directly from bankaccount (Keytrade bank)
– Load money to your PingPing account via banktransfer, creditcard, mistercash,
M-Pay

Mobile Wallet
–
–
–
–

Mostly used for B2C
Application / NFC
Connects with your credit card or bank account
Ex. ISIS, Belgian Mobile Wallet

6
Payment Apps
–
–
–
–
–
–

Mostly used for C2C (peer to peer)
Ex. Bancontact App
Connects with your bankcard/visacard
Uses smartphone with apps
Pay and recieve payments
8 steps : install app - request activationcode – enter activation code –
identify – enter card number – 0 euro transaction - enter pincode

7
Workshop
Take some time to discuss in small groups
– The most important aspects of a great mobile
payment solution
– The challenges for mobile payments

8
Instantpay

9
 Instantpay is a mobile payment method
which can be implemented for webshops,
publishers of (digital) content
 Simple, fast and transparent payment
method *
 NO Cardreaders or other complicated
authentication methods needed.
 Every person with any type of mobile
phone and a bank account can use
Instantpay instantly
 Variable amounts: Payments can vary from
1 euro up to 50 Euros
 2 years experience in The Netherlands
*only available in The Netherlands and Belgium

10
Mobile Number

•

Bank account

Connects your mobile number to your
bankaccount with the use of SMS

11
How does it work
flow (first time customer)
Step 1

To: 8850
Text: BCA1

Step 2

From: 8850
Text: Om uw
betaling af te
ronden, hebben
wij uw
rekeningnummer
nodig. SMS uw
rekeningnummer
(ALLEEN CIJFERS)
naar 8850. Meer
info: [URL]

Step 3

To: 8850
Text:
123456789

Step 4

From: 8850
Text: Bedankt
voor uw
aankoop.

12
How does it work
flow (recurring customer)
Step 1

To: 8850
Text: BCA1

Step 2

From: 8850
Text:
Bedankt
voor uw
aankoop.

13
Instantpay cases
Cases : Stad Antwerpen
Cashless counter - Stad Antwerpen

Cases : WWF
Micro Donations

Cases : Estée Lauder (NL & BE)
Donations for Breast Cancer Awareness program

Cases : Essent (NL)
Charge your electric car

14
Thank You

Benjamin Tysebaert

Xander De Jong

Account Manager Mobile Payments

Product Manager Mobile Payments

benjamin.tysebaert@mobileweb.be

xdj@cm.nl

15

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Mobile Convention Brussels - Benjamin Tysebaert - Instantpay

  • 1. Killing cash, the m-payments way 1
  • 2. Benjamin Tysebaert Xander De Jong Account Manager Mobile Payments Product Manager Mobile Payments 2
  • 3. What’s around now       Premium SMS Mobile Content Billing / Operator billing PingPing Mobile Wallet Payment apps … 3
  • 4. Premium SMS      Suitable for any mobile phone The end user texts a keyword to a shortcode (eg: 4420) The user receives a Text Message in response. For receiving that Text Message, the user pays a specific amount. This payment will be charged via the user's monthly phone bill or via their pre-paid credit.  The Telecom Operator pays a portion of the amount to the service provider. 4
  • 5. Mobile Content Billing  Mostly for smartphone only  For payment of digital content : a newspaper article, video, or other premium content or service.  Via mobile site, selects the content , pays, and receives immediate access.  The cost will be included on their monthly telephone bill.  Only for digital content / non physical content 5
  • 6. PingPing – Send an SMS message to a short number. – Use your PingPing tag, a sticker with a NFC microchip – This payment will be added to the user's monthly phone bill (proximus customer) – Directly from bankaccount (Keytrade bank) – Load money to your PingPing account via banktransfer, creditcard, mistercash, M-Pay Mobile Wallet – – – – Mostly used for B2C Application / NFC Connects with your credit card or bank account Ex. ISIS, Belgian Mobile Wallet 6
  • 7. Payment Apps – – – – – – Mostly used for C2C (peer to peer) Ex. Bancontact App Connects with your bankcard/visacard Uses smartphone with apps Pay and recieve payments 8 steps : install app - request activationcode – enter activation code – identify – enter card number – 0 euro transaction - enter pincode 7
  • 8. Workshop Take some time to discuss in small groups – The most important aspects of a great mobile payment solution – The challenges for mobile payments 8
  • 10.  Instantpay is a mobile payment method which can be implemented for webshops, publishers of (digital) content  Simple, fast and transparent payment method *  NO Cardreaders or other complicated authentication methods needed.  Every person with any type of mobile phone and a bank account can use Instantpay instantly  Variable amounts: Payments can vary from 1 euro up to 50 Euros  2 years experience in The Netherlands *only available in The Netherlands and Belgium 10
  • 11. Mobile Number • Bank account Connects your mobile number to your bankaccount with the use of SMS 11
  • 12. How does it work flow (first time customer) Step 1 To: 8850 Text: BCA1 Step 2 From: 8850 Text: Om uw betaling af te ronden, hebben wij uw rekeningnummer nodig. SMS uw rekeningnummer (ALLEEN CIJFERS) naar 8850. Meer info: [URL] Step 3 To: 8850 Text: 123456789 Step 4 From: 8850 Text: Bedankt voor uw aankoop. 12
  • 13. How does it work flow (recurring customer) Step 1 To: 8850 Text: BCA1 Step 2 From: 8850 Text: Bedankt voor uw aankoop. 13
  • 14. Instantpay cases Cases : Stad Antwerpen Cashless counter - Stad Antwerpen Cases : WWF Micro Donations Cases : Estée Lauder (NL & BE) Donations for Breast Cancer Awareness program Cases : Essent (NL) Charge your electric car 14
  • 15. Thank You Benjamin Tysebaert Xander De Jong Account Manager Mobile Payments Product Manager Mobile Payments benjamin.tysebaert@mobileweb.be xdj@cm.nl 15