This document discusses mobile commerce (m-commerce), which involves commercial transactions conducted through wireless devices like mobile phones. M-commerce is seen as an extension of e-commerce to mobile platforms. It has significant growth potential in India as mobile phone penetration is over 60% and is expected to reach over 90% by 2015. While still nascent, segments like mobile banking and payments have grown. Challenges to m-commerce adoption in India include linking banking to mobile accounts and addressing security concerns, but with technology advances, m-commerce is poised for widespread adoption and significant economic opportunities.
ABSTRACT: The purpose of this research paper is to analyse the significant growth of Mobile commerce in India. The significant growth of M-commerce application is remarkable in India. More and more consumer is transferring to M-commerce to achieve better and fast transaction into market. M-commerce is complex in nature and includes changing procedure in market. Mcommerce is emerging level in India. The astounding rate growth in mobile penetration in India, higher mobile technology and networking is coming day by day. Now a mobile phone is not only use for text SMS or phone call but also be used for many other activities like browsing of internet chatting or other virtual activities
Protocols in Mobile Electronic CommerceIJERA Editor
Mobile-commerce, also known by other terms such as M-Commerce or m-Commerce, is the capability to follow commerce with the help of a hand held devise like mobile phone, a Personal digital assistant PDA, a smart phone, or other emerging mobile equipment such as dash top mobile devices. Since decade Mobile-commerce is being expressed as follows: Mobile-commerce is where any transaction, involving the transfer of rights or ownership to use goods and services, which is initialized and/or processed by using mobile (cell) access to computer-mediated (eg. WAN) networks with the help of an electronic device.
This is the presentation on m-Commerce applications and its use in information system.
Outline of presentation:
Introduction
History
Overview
Services and Applications
CLOs(Class Learning Objective of Managing Information of Business)
Advantages
Disadvantages
ABSTRACT: The purpose of this research paper is to analyse the significant growth of Mobile commerce in India. The significant growth of M-commerce application is remarkable in India. More and more consumer is transferring to M-commerce to achieve better and fast transaction into market. M-commerce is complex in nature and includes changing procedure in market. Mcommerce is emerging level in India. The astounding rate growth in mobile penetration in India, higher mobile technology and networking is coming day by day. Now a mobile phone is not only use for text SMS or phone call but also be used for many other activities like browsing of internet chatting or other virtual activities
Protocols in Mobile Electronic CommerceIJERA Editor
Mobile-commerce, also known by other terms such as M-Commerce or m-Commerce, is the capability to follow commerce with the help of a hand held devise like mobile phone, a Personal digital assistant PDA, a smart phone, or other emerging mobile equipment such as dash top mobile devices. Since decade Mobile-commerce is being expressed as follows: Mobile-commerce is where any transaction, involving the transfer of rights or ownership to use goods and services, which is initialized and/or processed by using mobile (cell) access to computer-mediated (eg. WAN) networks with the help of an electronic device.
This is the presentation on m-Commerce applications and its use in information system.
Outline of presentation:
Introduction
History
Overview
Services and Applications
CLOs(Class Learning Objective of Managing Information of Business)
Advantages
Disadvantages
Exploring Key Factors Affecting the Adoption of Mobile Commerce: A Case of Pu...paperpublications3
Abstract: The purpose of this research is how to apply TAM model proposed by Davis, F. D. (1989) and Marketing factor to improve the purchasing intention on luxury fashion products via Mobile commerce. Conceptual Framework is mainly based on 3 hypotheses, 7 sub variables. (Fashion Innovativeness, Fashion Involvement, Brand image, and the constructs Perceived usefulness, Perceived ease of use, Social influence, Security) Quantitative research is used to determine the relationship between independent variable and dependent variable. All hypotheses tested factor analysis, Reliability, Correlations, and Multiple regressions. Data were collected from 253 respondents through online questionnaires within the period of 1st of February to 25th of March 2016. Computer program Statistical Package for the social science (SPSS) software was used to analyze the data. Our results illustrated that all variables have positive related on purchase intention. There is no doubt Mobile technologies have the potential to bring changes to traditional shopping.
E-commerce with no doubt has influenced the global business environment to some
greater levels. However, several organizations still trust technologies, applications
and infrastructures which can bring more profits and fames to their businesses.
Mobile commerce is one such innovative environment in which mobile computing
and wireless technologies are capable of centering the attraction of customers in an
absolute way. M-commerce has become the all-time favorite area of interest of
today’s firms. Right from the day m-commerce revolution began, it is creating
opportunities for mobile devices and services. Recent statistics and predictions
indicate that m-commerce is currently generating more strategic advantages to firms
both in terms of revenue and popularity. In this paper, we’ll study about the impact
m-commerce has created in today’s businesses.
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
its all about m-commerce
how m-commerece is useful and fruitful for you and everybody
nowadays we use m-commerece in our daily life for eg;marketing , bussiness etc.
With the ubiquity of the mobile phone, there is lot of interest in using this medium to deliver financial services. This document is a white paper on this field and tries to give the reader, a general understanding of the topic
What Is E-Commerce ?
What Is M-Commerce ?
Why Mobile Commerce?
Evolution Of Mobile Payments
Mobile Commerce: Beyond e-commerce
Mobile Payment Gateway Integration
Key Issues in Mobile Commerce
Diagrams
Exploring Key Factors Affecting the Adoption of Mobile Commerce: A Case of Pu...paperpublications3
Abstract: The purpose of this research is how to apply TAM model proposed by Davis, F. D. (1989) and Marketing factor to improve the purchasing intention on luxury fashion products via Mobile commerce. Conceptual Framework is mainly based on 3 hypotheses, 7 sub variables. (Fashion Innovativeness, Fashion Involvement, Brand image, and the constructs Perceived usefulness, Perceived ease of use, Social influence, Security) Quantitative research is used to determine the relationship between independent variable and dependent variable. All hypotheses tested factor analysis, Reliability, Correlations, and Multiple regressions. Data were collected from 253 respondents through online questionnaires within the period of 1st of February to 25th of March 2016. Computer program Statistical Package for the social science (SPSS) software was used to analyze the data. Our results illustrated that all variables have positive related on purchase intention. There is no doubt Mobile technologies have the potential to bring changes to traditional shopping.
E-commerce with no doubt has influenced the global business environment to some
greater levels. However, several organizations still trust technologies, applications
and infrastructures which can bring more profits and fames to their businesses.
Mobile commerce is one such innovative environment in which mobile computing
and wireless technologies are capable of centering the attraction of customers in an
absolute way. M-commerce has become the all-time favorite area of interest of
today’s firms. Right from the day m-commerce revolution began, it is creating
opportunities for mobile devices and services. Recent statistics and predictions
indicate that m-commerce is currently generating more strategic advantages to firms
both in terms of revenue and popularity. In this paper, we’ll study about the impact
m-commerce has created in today’s businesses.
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
its all about m-commerce
how m-commerece is useful and fruitful for you and everybody
nowadays we use m-commerece in our daily life for eg;marketing , bussiness etc.
With the ubiquity of the mobile phone, there is lot of interest in using this medium to deliver financial services. This document is a white paper on this field and tries to give the reader, a general understanding of the topic
What Is E-Commerce ?
What Is M-Commerce ?
Why Mobile Commerce?
Evolution Of Mobile Payments
Mobile Commerce: Beyond e-commerce
Mobile Payment Gateway Integration
Key Issues in Mobile Commerce
Diagrams
B4 the code for uor Liposomal Hyaluronic Acid, biological performance has been tested to check increased bioavailability. our product outperform the regular HA in water solution. Get the most of HA by using Hidramize Hyaluronic Acid by Lipomize.
As part of my master thesis "Stochastic Models of Noncontractual Consumer Relationships" I participated in a contest organized by the DMEF to forecast Consumer Lifetime Value. My submitted model finished second (out of 25 entries). These slides concisely summarize my approach and also the final model.
Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers (tablets), mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Any type of cash exchange is referred to as an m-commerce transaction.
M-Commerce is the latest initiative by the mobile
internet technology. The movement of new technology has
become a trend in the market. The brand leaders in the market
always try several initiatives to capture the market as well as new
customers and m-commerce is the new way to the industry to link
with their customers easily. The need of mobile commerce to
businessman is very vital. The role of new technology was moving
very prompt in the market. The role of technology helps the
industry to promote their products for each mobile internet user
customer with the help of mobile applications and software. MCommerce
has an option to the mobile internet users to purchase
or order their products anytime with the help of mobile web. This
paper explores the role of mobile commerce in the new era of
technology. The role of mobile technology has already changed
the nature of customer vastly and e-commerce also provides the
root to m-commerce in its success.
"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and completed by using mobile (Cell-phone, PDA, Smart-phone) access to mobile communication networks over different technologies” .
Impact of M-Commerce Technologies on Developing Countriesijtsrd
M commerce is defined as any transaction with monetary value that is conducted via a mobile telecommunication network. M commerce like E commerce can be B2B business to business , P2P person to person or B2C business to customer oriented. The framework divides into couple sub areas based on user's distribution criterion. Mobile E commerce addresses electronic commerce via mobile devices, where the consumer is not in physical or eye contact with the goods that are being purchased. On the contrary in M trade the consumer has eye contact with offered products and services. In both case the payment procedure is executed via the mobile network. Prof. Rekha D. M | Divya. L "Impact of M-Commerce Technologies on Developing Countries" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29410.pdfPaper URL: https://www.ijtsrd.com/computer-science/computer-network/29410/impact-of-m-commerce-technologies-on-developing-countries/prof-rekha-d-m
E-Commerce and mobile technologiesDepartment of Informat.docxsagarlesley
E-Commerce and mobile technologies
Department of Information Technology Management
Management Information Systems – BA60274 H2
Group Presentation
Uday Akkineni (544244)
Shirisha Nagula (546320)
Praveen Kodali (547076)
Under the guidance of
Dr. Sunny.O.Onyiri
Table of Contents
Introduction
Why Use of E-Commerce and Mobile Technologies
Little History on E-Commerce and Mobile Technologies
The Process of E-Commerce and Mobile Technologies
Types of E-Commerce and Types of Devices
Benefits of Mobile Technology
Pros of E-Commerce
Conclusion
References and Citations
Introduction
E-Commerce in words is a process of a purchase/selling of goods and services.
In other words, it comprises of trading entity related to economic values such as goods, information or financial items between peripheral to services.
Mobile technology is a portable technology which runs on operating system which is optimized for mobile computing.
Mobile phones are being directly used by many business/E-Commerce industries in online.
WHY USE OF E-COMMERCE
E-Commerce technology has a very good customer experience which is essential to emerging sales.
Some business units are now planning to create a revolution using the digital experiences where the delivery is more quick and simplifying the procedures.
These technologies now has a very easy access to global market because at any point of time the world encourages new inventions and discoveries that are expected from E-Commerce industry.
There are few benefits with E-Commerce which provides secure market share, low entry cost.
Why use of mobile technologies
Mobile technologies has there steady advancements in their field with more exploring areas where the thoughts were impossible previously.
With the adventure of mobile, many mobile companies had a significant growth which they turned out into some biggest companies.
Mobile technology allows targeted marketing/E-Commerce firms to track behavior of every mobile application user to drive conversion rates.
Also, mobile technologies offers many personalization features which are very convenient to the users which make the business to grow as big as they are now.
History of e-commerce
Back in 1970’s, there is a methodology called Electronic Funds Transfer which is used by the bankers to exchange the money in the secure networks.
In early 1980’s, the technology changed to Electronic Data Interchange introducing E-Commerce in the companies which is widely used by the business.
Late 1990’s, the World Wide Internet made easy technology for the daily information publishing.
After this innovation, the scale of economies was pretty good and quite cheap to do business and to diverse activities of business.
History of mobile technologies
In 1973 Motorola was the first company to introduce Hand Held Mobile.
In present days, mobile phones have been integrated as a part of human life, the firms are working pretty hard to bring new features to the users.
E-Commerce mobile ap ...
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Mobile commerce full
1. International Journal of Technical Research(IJTR)
Vol 1, Issue 2, Nov-Dec 2012
ISSN 2278-5787 Page 32
M-COMMERCE AND ITS GROWTH: AN ANALYSIS
Ms. Seema Grewal
Lecturer, D.N.P.G College,Hisar
seema76544@gmail.com
Abstract--Driven by a widespread understanding of the
Internet's capabilities, the power of electronic commerce,
and advances in wireless technologies and devices, mobile
commerce (m-commerce) is rapidly approaching the
business forefront. Mobile commerce well known as M-
commerce is the subset of E-commerce which includes all E-
commerce transactions by using hand-held devices (a mobile
handset (cell phone), PDA, Smartphone and other emerging
mobile equipment.) and wireless network. It is the next
generation wireless e-commerce that needs no wire and
plug-in devices. It is gaining increasing acceptance amongst
various sections of the society. The need for mobility seems
to be a primary driving force behind M-Commerce
applications such as Mobile Banking, Mobile Entertainment
and Mobile Marketing etc. As the Internet started to
proliferate in many parts of the world, the mobile phone
penetration in terms of voice communication and online
commerce started to grow rapidly. This simultaneous rapid
growth has caused a new phenomenon of convergence of
Internet computing and mobile communication where M-
commerce has its root. The m-commerce industry is
predicted to have huge growth, and we are now experiencing
the second wave of m-commerce born out of consumer
expectations and convenience. Use of mobile phone has
increased so much that it is not just a device to make calls,
but an important medium to fulfill all the financial needs for
friends and family. Now, mobile phone technology has made
another leapfrog to pave its way for a new trend called
mobile commerce where the financial transactions are made
using mobile devices.
Keywords--M-commerce, E-commerce, Mobile phones,
Banking and Technology
1. INTRODUCTION
M-Commerce is a by-product of the technology convergence
of Information Technology (IT) with the telecommunication
technologies (TCT), which is jointly referred to as
Information and Communication Technologies (ICT). M-
Commerce may be thus regarded as an extension of
Electronic Commerce (E-Commerce) to wireless mediums.
This convergence, however, enables some unique, location-
based services, which is not possible in E-Commerce. These
innovative services are made possible by the convergence of
these two technologies. Today, the scope of M-Commerce
encompasses almost every walk of life. Mobile services are
reported from the fields of content, entertainment, travel,
banking and marketing. After the internet revolution the
mobile revolution is all set to sweep the Indian soil. This
concept has guided the Indian business world to shift their
focus towards the ignored rural markets. There is
tremendous opportunity for mobile technologies based
business models to explore the market around the rural poor,
and translate it into a business opportunity to serve around
75 million rural population in the country. Unlike the e-
commerce based business models, mobile technology based
businesses can overcome barriers of literacy, availability and
cost. The new mobile devices are feature rich and user
friendly so as to enable an illiterate to operate. M-commerce
is difficult to define and can be interpreted in a variety of
ways. This is because M-commerce is a fairly new
phenomenon and several definitions of it exist. M-commerce
can be defined as “all activities related to a (potential)
commercial transaction conducted through communication
networks that interface with wireless devices”. Another
definition of M-commerce is “the use of wireless device to
communicate, interact, and transact via high speed
communication to the internet’’ (Shuster, 2001, p. 2).
Angsana (2002) emphasizes on three elements of M-
commerce – a range of activities, devices, and network types
– and defines M-commerce as “all electronic transactions
(e.g., communication interaction, purchase, payment) that
use data-enabled wireless device connection to the internet
or to a vendor’s private network”
2. M-COMMERCE
Mobile Commerce is the use of information technologies
and communication technologies for the purpose of mobile
integration of different value chains a business processes,
and for the purpose of management of business
relationships. It is also said that it is the next generation
wireless e-commerce that needs no wire and plug-in devices.
Mobile commerce in which user can do any sort of
transaction including buying and selling of the goods, asking
any services, transferring the ownership or rights, transacting
and transferring the money by accessing wireless internet
service on the mobile handset itself.
2. International Journal of Technical Research(IJTR)
Vol 1, Issue 2, Nov-Dec 2012
ISSN 2278-5787 Page 33
Presuming its wide potential reach all major mobile handset
manufacturing companies are making WAP enabled smart
phones and providing the maximum wireless internet and
web facilities covering personal, official and commerce
requirement to pave the way of m-commerce that would
later be very fruitful for them. Basically m-commerce is like
e-commerce except m-commerce transactions typically take
place through a mobile Web page or a text message. These
can show up as barcodes on mobile phones. It involves new
technologies, services and business models. It is quite
different from traditional e-Commerce. Mobile phones
impose very different constraints than desktop computers.
But they also open the door to a slew of new applications
and services. They follow you wherever you go, making it
possible to look for a nearby restaurant, stay in touch with
colleagues, or pay for items at a store. M-commerce (mobile
commerce) is the buying and selling of goods and services
through wireless handheld devices such as cellular
telephone and personal digital assistants (PDAs). Known as
next-generation e-commerce, m-commerce enables users to
access the Internet without needing to find a place to plug in.
Wireless Application Protocol (WAP) is the emerging
technology behind m-commerce.
3. DEVICES USED IN M-COMMERCE
M-commerce is not just about using mobile phones as end
user devices. The following list gives an overview of
different kinds of mobile devices.
Mobile phone
PDA (Personal Digital Assistant)
Smart phone-the smart phone combines mobile
phone and PDA technology into one device.
Laptop
Earpiece (as part of a personal area network)
4. MERITS OF M-COMMERCE
1. Mobility- as users can carry their cell phones or other
mobile devices easily.
2. Broad reaches ability/ Ubiquitous computing- people
can be contacted anywhere and at any time. It is also
convenient and provides instant connectivity.
3. Ubiquity-information can be accessed easily and in a
real-time environment.
4. Convenience-as the devices facilitates storage of data
and has Internet, intranet, extranet connections so it is
convenient.
5. Localization of products and services-knowing where
the user is located at any given time.
6. Very personal-Device owner has an exclusive access to
the contents/services and the service providers keeps the
identity of the owner.
7. Varied users-Elementary school students, grandpas,
grandmas are the varied users that uses m-commerce
and from varied location.
8. Ambidextrous -Work & Play: Business purpose +
Personal fun.
9. Willingness-People seem willing to pay for mobile
services
5. DEMERITS OF M-COMMERCE
1. Small screens of most devices still limit types of file and
data transfer (i.e. streaming videos, etc.)
2. Standards guiding applications and technology
development and connection(s)
3. WAP and SMS limited to small number of characters
and text.
4. Use of graphics limited
5. Less functionality for mobile Internet over mobile
phones and existing generation of handhelds than for
mobile computers (laptops and next generation
handhelds)
6. Consumers fear for their privacy.
7. Easier for information to get stolen.
8. It has taken a while for businesses/consumers to accept
m-commerce
9. It prevents face-to-face customer service. (less personal)
10. Not all cell phones are capable of m-commerce yet.
(new technology)
11. User interface is often difficult to learn how to use
12. Limited bandwidth
13. Cost of establishing mobile and wireless broadband
infrastructure
6. FUTURE OF M-COMMERCE IN INDIA
The mobile service charges are at an all time low in India
compared to the world, enabling even the low-income
groups to own and operate mobile phone. Pro-active rather
than reactive public policy and regulatory initiatives are
needed in India to fully utilize the opportunities offered by
mobile technologies and facilitate an exponential growth of
this sector. Mobile Commerce is the activity of commencing
commercial transactions between both B2C and B2B entities
via mobile devices. Indian retail market has experienced
high growth over the last decade with a gradual shift towards
modern retailing formats. With growing numbers of mobile
devices and mammoth wireless subscriber base, the focus is
slowly shifting to mobile platforms. Leveraging on enhanced
reach like MVAS and diverse features like of e-commerce,
m-commerce is poised for greater adoption across India, in
the coming years. Although mobile commerce market in
3. International Journal of Technical Research(IJTR)
Vol 1, Issue 2, Nov-Dec 2012
ISSN 2278-5787 Page 34
India is in nascent stage, m-payment and m-banking
segments have shown significant growth over the last few
years. Initiative taken by the government and financial
organizations to reach India’s un-banked population can
ensure tremendous growth in the latter segments. There are
around 600,000 territories that require banking facilities but
only around 89,000 bank branches are there in the country.
As a vast segment of the Indian population who neither had
a landline nor a bank account today have made a generation
leap and not only do they own a mobile handset, but are also
slowly attempting to transact on their mobile phone. With
this reality, the estimated market size of the m- commerce in
the country is pegged to be around 400 crore. The total
potential revenue opportunity through mobile commerce can
reach 20 billion in 2015, according to the IAMAI 2011
survey and this is only the beginning. So, clearly mobile
commerce has rapidly emerged as a major growth area for
mobile operators. Kalyan Banga, manager, product
development, Net scribes India says, “Although mobile
commerce market in India is in nascent stage, m-payment
and m-banking segments have shown significant growth
over the last few years. Initiatives taken by the government
and financial organizations to reach India's unbanked
population can ensure tremendous growth in the latter
segments.”
M-commerce in India is primarily dependent on network
operators who can effectively enhance and advance the
usage of its services, which has resulted in collaboration and
partnership models in domains like banks and telecom
operators and technology provider. The market expansion in
this domain has to be nurtured, offering a wide scope in
increasing revenue for m-commerce players and telecom
operators. Although m-commerce market in India is still in
its initial phase, but with the growth of Smartphone’s,
tablets, and mobile devices, m-commerce has started to gain
importance in the digital marketplace. Mobile phone
penetration in India is more than 60% and is expected to be
over 90% by 2015.Over the last few years, services like m-
banking, m-trading, and m-shopping segments have shown
significant growth. A recent study shows that 45% of smart
phone owners and 53% of tablet owners plan to purchase
more products on their handheld devices in the future,
predicting a huge opportunity for the service in the country.
7. FUTURE CHALLENGES IN INDIA
The major challenges in implementing M-commerce in India
is that the players in the m-commerce field like mcheck,
obopay, paymate etc. need users to link one of their banking
instruments like the credit card, debit card, bank account to
their mobile phone with the help of software installed on
phone and the common man is not willing to share such
information on the phone as he still think that his
information can be hacked. No doubt it is a big leap in India
but from the security point, it is still at its development
stage. Service providers use WAP and SMS as the medium
for providing services like facilitating people to pay through
their mobile phones. But these services has not reached its
peak as the service providers are unable to link with the
banks also the common people do not agree in sharing their
credit/debit card information. Also GSM services can
provide a secure connection using personal identification
number (PIN),
TRAI(Telephone Regulatory Authority of India), guidelines
had made mandatory for every service provider to identify
customers and this policy is similar to that of opening an
account and getting a debit card in turn making telecom
companies bank rather than the other way round. If a person
starts using his phone as debit card for buying vegetables
and other stuffs the daily banking transaction will
significantly be reduced.
According to the TRAI guidelines the telecom
companies have to pay 6% of annual gross revenue as
license fees to register as Value Added Service providers,
Bank is charging 2-4% from the them and the merchants are
not ready to pay them 7-8% for the services they provide. In
compliance to TRAI norms RBI norms are much simpler in
handling fraud transactions and banking. The solution of this
problem is that to build a MVAS(mobile value added
services), application that can be charged to from the user
account for providing the service. The 2.1.3(iv), TRAI riles
clearly states that the RBI guidelines need to be followed by
the telecom companies.
8. INDUSTRIES AFFECTED BY M-COMMERCE
As content delivery over wireless devices becomes faster,
more secure, and scalable, there is wide speculation that m-
commerce will surpass wire line e-commerce as the method
of choice for digital commerce transactions. The industries
affected by m-commerce include:
Financial services, which includes mobile banking
(when customers use their handheld devices to
access their accounts and pay their bills) as well as
brokerage services, in which stock quotes can be
displayed and trading conducted from the same
handheld device
Telecommunications, in which service changes, bill
payment and account reviews can all be conducted
from the same handheld device
Service/retail, as consumers are given the ability to
place and pay for orders on-the-fly
Information services, which include the delivery of
financial news, sports figures and traffic updates to
a single mobile device
9. CONCLUSION
4. International Journal of Technical Research(IJTR)
Vol 1, Issue 2, Nov-Dec 2012
ISSN 2278-5787 Page 35
In few years from now the mobile commerce will become
more secured as the cell phone companies are spending more
to protect their customers and also their information from
intrusions and hacking. Mobile commerce has gain a huge
popularity but still it is in its initial phase and can be further
expand to different fields and also can play a huge role in
effecting human life. Its future seems to be extremely safe
and bright and its upgraded version will emerge as the leader
in the 4G technological version. So we can conclude with
this that the future is here and we need to accept it with both
hands. Remember, any M-Commerce strategy should be an
integrated part of a larger strategy. Customers have an
expectation of a consistent experience regardless of which
entry point they access your products and services through,
be it online, the phone, or a physical store. As a business
owner your approach to M-Commerce should be to test
frequently and often, learn quickly, and scale appropriately.
Though M-Commerce is a relatively new space, being
proactive by exploring and learning now will help in
growing your business effectively and afford you the
opportunity to stay one step ahead of your competitors. With
the explosion of smart phones, 3G services and the adoption
of unlimited data service plans, business owners now have
the opportunity to easily connect with their customers in real
time whenever and wherever they might be.
REFERENCES
1. Tsalgatidou, A., Veijalainen, J., and Pitoura, E. Challenges in Mobile
Electronic Commerce. Proceedings of IeC 2000, 3rd International
Conference on Innovation through E-Commerce,Manchester, UK,
(November 2000), 14-16.
2. What is the Advantages and disadvantages of mobile
commerce?http://wiki.answers.com/Q/What_is_the_Advantages_and_
disadvantages_of_mobile_commerce.
3. M-commerce: The Next Big Hope!
http://voicendata.ciol.com/content/top_stories/112050906.asp.
4. Mobile Commerce in India: BuzzCity's Report
http://www.imediaconnection.in/article/806/Research/mobile-
commerce-in-india-buzzcitys-report.html.
5. M Commerce and its applications.
http://www.articlesbase.com/ecommerce-articles/mcommerce-and-its-
applications-1011452.html.
6. m-commerce (mobile commerce)
http://searchmobilecomputing.techtarget.com/definition/m-commerce.