Mobile Money & Digital Payments

1. In Store Payment
Microlocation Loyalty
Platform

2. WHO WE ARE
OUR BUSINESS
tmob is a mobility focused technology
company designing and developing
intelligent mobile solutions and services for
IT- driven companies since 2009.
OUR VISION
to become a global authority in intelligent
mobile services through combination of deep
technology expertise across platforms and
customer centric design know-how.

3. TMOB OFFICES ALL AROUND THE
WORLD

4. AMAZON’S ONLINE SALES DWARF THE
COMPETITION
Online sales will
reach over $6B
in Turkey by
2017.

5. HOW MOBILE IS GOING?
Total smartphones in the world will reach 4,5
billion in 2017 and in Turkey, this will reach
around 60 million

6. MOBILE IS THE MOST
IMPORTANT
INFLUENCER ON
SHOPPING

7. PEOPLE FEEL CLOSER TO M-PAYMENT
63%
60%
54% 53%
51%
48% 48% 47%
45%
43% 42% 41% 40% 39% 39% 38%
36%
32% 32% 31% 30% 29%
25%
21%
16%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Share of internet users who chose to make a mobile payment
in %
* Resource: IPSOS

8. HOW ABOUT THE VOLUME?
52.9
800
700
600
500
400
300
200
100
* Resource: Gartner, Goldman Sachs
101.1
163.1
235.4
325.2
431.1
563.4
721.4
0
2010 2011 2012 2013* 2014* 2015* 2016* 2017*
Annual transaction volume in billion U.S. dollars

9. Let’s break it down…
800
700
600
500
400
300
200
100
0
Merchandise purchases Ticketing Money transfers Bill payments Airtime top-ups Other
2010 2011 2012 2013* 2014* 2015* 2016* 2017*
Mobile spending in billion U.S. dollars
* Resource: Gartner, Goldman Sachs

10. Regional Distribution - mobile payment users
180
160
140
120
100
80
60
40
20
0
Europe North America Asia/Pacific Middle East Africa Latin America
2009 2010 2011 2012 2013 2014 2015 2016
Mobile payment users in millions
* Resource: Gartner, TechCrunch

11. M-COMMERCE WILL BLOW BUYING EXPERIENCE
* Resource: BI Intelligence

12. NFC IS HERE TO STAY
Thanks to ApplePay and HCE Technologies,
NFC will create a huge market. By the end of
2019, %75 of Smartphones will be
NFC-enabled and more than half a
billion people will be using NFC.

13. In-Store Payment Methods in U.S.
45%
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
* Resource: Gartner, TechCrunch
37%
29%
24%
22%
29%
19%
32%
23%
28%
0.0%
Presenting a
barcode/QR code
Using NFC Scanning a
barcode/QR code
Using a connected
credit card reader
Peer-to-peer
payment
Share of respondents
Smartphone Tablet

14. If you're just doing mobile
payment as a 'me too,' then
you're already not doing it
right.

16. IN STORE PAYMENT
GROWTH
In store payment on North America and EU is
expected to reach € 78 Billion
by 2017 !
It is 130times bigger than what it was on
2012!

17. iBEACON: REAL TIME-LOCATION BASED
SOLUTION
Payment mechanisms:
Customers can be triggered to
make an online payment at a
specific location (at the cash-register)
Navigation:
Customers can be informed and
directed to desired part of an
indoor facility
Communication between
two or more mobile
devices:
A mobile phone can trigger
another when it comes in
proximity. Then, a communication
can be started between those two
parties.

18. IN-STORE PAYMENT &
MICROLOCATION
LOYALTY PLATFORM

19.  Proximity Marketing
 Check-in Coupons
 Customized Discounts
 Indoor Location
 Contactless Payment
IN STORE MICROLOCATION
EXPERIENCE

20. IN-STORE MICROLOCATION TRIGGERED LOYALTY PLATFORM
1 STORE ENTRY
Customer is welcomed with
push notifications.The latest
searches are reminded to
the customer with push
notifications.

21. IN-STORE MICROLOCATION TRIGGERED LOYALTY PLATFORM
DISCOUNTS AND
ADVANTAGES
2
As the customer enters to the
store, the system recognizes
him/her and informs the
customer about the special
offers.Also, the customer can
get coupons by checking-in at
the store.

22. IN-STORE MICROLOCATION TRIGGERED LOYALTY PLATFORM
CONNECT WITH
CUSTOMER
REPRESENTATIVE
3
All the information of
customer is directed to the
customer representatives and
let them take action.
The information of the
sections that customer has
visited is also directed to
customer representative.

23. IN-STORE MICROLICATION TRIGGERED LOYALTY PLATFORM
4 EXPRESS CHECK OUT
Customers are directed to the
express check-out for easier
payments.
Customer’s mobile phone
connects with the customer
representatives’ tablets and
the payment is completed.

24. IN-STORE MICROLICATION TRIGGERED LOYALTY PLATFORM
HEAT MAP
Clear view of customer traffic
that helps you optimize store
performance, improve
customer service and improve
marketing and promotion

25. IN-STORE PAYMENT FEATURES
CHECK OUT
INTEGRATIONS
 P2P Money transfer
 Via Virtual POS Using BLE technologies
 Via NFC Payment
 QR Payment
 Online Payment SDK which lets you use
this wallet on e-commerce and m-commerce
as well
 Cash register integrations
 Express Check Out

26. CREATIVE CONTACTLESS AWARD
WINNER!

27. THANK YOU!
Nov. 2014
TMOBTECH.COM
/ TMOBNEWS
/ TMOBTECH