INTERNSHIP UNDER PROF. SAMEER MATHUR

2. EXECUTIVE
SUMMARY

4. I am looking for ...

5. PHOTOGRAPHER JEWELLERY
DESIGNER DRESS MEHENDIWALA
MAKE UP
ARTIST

6. GIFTS AND
INVITATIONS
DECORATION
DJ VENUE

7. WHAT IS OUR GOAL ?
We give a platform for
common people to make
their family functions and
parties better in quality and
economic .

8. COURSE OF ACTION
• We provide latest information according
the customer need.
• We plan the best event or party for you :
qualitatively as well as economically .
• We have a wide range of commodity from
costliest to cheapest.
• We create great contact across the world
to provide the best of the services.

9. Background Checked
We thoroughly validate
our partners for quality
Experienced professional
Our partners are highly
experienced in the
industry
On Time Service
Service quality
guaranteed
Reliable & Transparent
We dont hide anything
Secure Pay
Your security is our top
priority . Your payments
are 100% safe with us
WHY US

10. SITUATION
ANALYSIS

11. COMPETITORS
• All the event management apps , which manages all
the events .
• All the planning apps , which plans for any event or
function .

12. MAJOR SEGMENT , WE TARGET
• Teenagers
• Bachelors
• Youngter Segment
MOSTLY THE PEOPLE WHO GO TO PARTIES , WANT TO BE
MARRIED AND IN SHORT WANT TO ENJOY THEIR LIFE.

13. WHAT IS USER’S TAKE AWAY ?
• The app ties up with many companies
and people for providing best services
such as decoration facility , dj , venues
selection (renowned places) , catering
services , etc . In short the app plans for
you by providing best of services .

14. STRATEGY

15. VALUE PROPOSITION
POINTS OF PARITY (POP)
• Daily news , info. & updates
on developmental work .
• Features to share ideas ,
views & engage with a wide
range of people .
• Plans the event and
provides respective services
.
POINTS OF DIFFERENCE (POD)
• Tie up with latest brands
and provides best of the
services .
• Strong relationship with
foreign companies .
• Time-saving and quick
decision making approach
after approval of plan .

16. TACTICS

17. PRODUCT
Service providing app according
to the event planned .
PRICE
The app is free of cost for baic
services . The app charges 1.99$
for the best services .
PROMOTION
Publicity through Social
Networking sites like Facebook ,
LinkedIn . Broadcast of message
through Whatsapp , Twitter .
Free gift vouchers for regular
PLACE
Available on Playstores of
Microsoft , Google & Apple .
Offerings according to
convinience .
4 P’S OF
MARKETING

18. IMPLEMENTATION

19. Common
man asks for
help to plan
any event.
The app
checks for
the suitale
plan .
The app tells
the
appropriate
plan to the
customer
Customer
approves
or denies
the plan.
After getting
approval , the
app contacts
the following
companies for
the services .
Following
plan is
approved by
the service
provider
companies
and people.
The servicee
provider
people
contact the
customer for
verification.
The app
verifies and
confirms the
plan of
organizing an
event .
Finally , the
event is
organized
according to
the plan by
providing best
services .

21. CREATED BY SWARANG CHANDWASKAR , NIT SURAT
DURING MARKETING MANAGEMENT INTERNSHIP
UNDER PROFESSOR SAMEER MATHUR , IIM LUCKNOW
DISCLAIMER