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Techfest 2015
WEARETHEFAIR.COM
@WEARETHEFAIR
NICK MORGAN
CEO, THE FAIR
TECHFEST 2015THE FAIR
“The events industry has a reputation for being
slow on the uptake when it comes
to new technology”
TECHFEST 2015
A recent report from Events Are Great Britain states that the UK’s
event industry contributes £39.1 billion to the UK’s ec...
The festival and experiential industries are at the
forefront of embracing event tech & enhancing the
customer experience
...
TECHFEST 2015
•	Audience change
•	Behavioural change
•	Value exchange
•	Sponsorship/brand partnership
•	Competitive market
•	Revenue
TEC...
TEMPORARY TOWNS
TECHFEST 2015FESTIVALS
CAN EVENT TECH HELP?
TECHFEST 2015COMMON PROBLEMS
TECHFEST 2015GOING CASHLESS
RFID
TECHFEST 2015GOING CASHLESS
TECHFEST 2015
BIOMETRICS
GOING CASHLESS
TECHFEST 2015
FACIAL RECOGNITION
GOING CASHLESS
CLOUD-BASED
MANAGEMENT TOOLS
ARTISTS CONTRACTORS
ACCREDITATION
SITE MANAGEMENT HEALTH & SAFETY
TRADERS
TECHFEST 2015THE EN...
“Generating the most
shared experiences
on the planet”
TECHFEST 2015LIVE EVENTS
TECHFEST 2015BRANDS DO IT SO WELL...
•	1 in 10 people attended a festival in
2014, with an even higher rate for
millennials at 1 in 5.
•	75% of the social conv...
SO WHY CAN’T WE? TECHFEST 2015
TECHFEST 2015APPS - A ONE STOP SHOP
•	Know your audience
•	Adoption of tech more evident in last few years
•	There are pitfalls if not properly planned
•	Incr...
QUESTIONS?
TECHFEST 2015
Nick Morgan
GROUP CEO
N.MORGAN@BCGUK.COM
07973 315538
42-46 PRINCELET STREET | LONDON E1 5LP
WEARETHEFAIR.COM
@WEARETHEFAIR
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Event Tech The Horizon

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Nick Morgan's presentation at Tech Fest 19th June, 2015. A glimpse at how festivals and brands are leveraging event technology and what they are planning to do in the future.

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Event Tech The Horizon

  1. 1. Techfest 2015 WEARETHEFAIR.COM @WEARETHEFAIR NICK MORGAN CEO, THE FAIR
  2. 2. TECHFEST 2015THE FAIR
  3. 3. “The events industry has a reputation for being slow on the uptake when it comes to new technology” TECHFEST 2015
  4. 4. A recent report from Events Are Great Britain states that the UK’s event industry contributes £39.1 billion to the UK’s economy • Conferences and meetings – £19.9 billion • Exhibitions and trade fairs – £11 billion • Sporting events – £2.3 billion • Music events – £1.3 billion • Incentive travel and performance improvement – £1.2 billion • Corporate hospitality and corporate events – £1.2 billion • Outdoor events – £1.1 billion • Festivals and cultural events – £1.1 billion TECHFEST 2015
  5. 5. The festival and experiential industries are at the forefront of embracing event tech & enhancing the customer experience TECHFEST 2015
  6. 6. TECHFEST 2015
  7. 7. • Audience change • Behavioural change • Value exchange • Sponsorship/brand partnership • Competitive market • Revenue TECHFEST 2015WHY INVEST IN TECH?
  8. 8. TEMPORARY TOWNS TECHFEST 2015FESTIVALS
  9. 9. CAN EVENT TECH HELP? TECHFEST 2015COMMON PROBLEMS
  10. 10. TECHFEST 2015GOING CASHLESS
  11. 11. RFID TECHFEST 2015GOING CASHLESS
  12. 12. TECHFEST 2015 BIOMETRICS GOING CASHLESS
  13. 13. TECHFEST 2015 FACIAL RECOGNITION GOING CASHLESS
  14. 14. CLOUD-BASED MANAGEMENT TOOLS ARTISTS CONTRACTORS ACCREDITATION SITE MANAGEMENT HEALTH & SAFETY TRADERS TECHFEST 2015THE END OF THE LEVER ARCH? HOSPITALITY ACCOMMODATION & TRANSPORT RADIO ALLOCATION TIMINGS CATERING STAGE PLANNING
  15. 15. “Generating the most shared experiences on the planet” TECHFEST 2015LIVE EVENTS
  16. 16. TECHFEST 2015BRANDS DO IT SO WELL...
  17. 17. • 1 in 10 people attended a festival in 2014, with an even higher rate for millennials at 1 in 5. • 75% of the social conversation surrounding festivals is from millennials aged 17 -34 TECHFEST 2015SO WHY CAN’T WE?
  18. 18. SO WHY CAN’T WE? TECHFEST 2015
  19. 19. TECHFEST 2015APPS - A ONE STOP SHOP
  20. 20. • Know your audience • Adoption of tech more evident in last few years • There are pitfalls if not properly planned • Increased revenue streams • Adoption & proper integration enhances CX So... • Follow developments in the festival and experiential industries • Build your tech developer network • Use experts to ensure full and successful integration • Look to sponsors & brand partners for support TECHFEST 2015KEY LEARNING
  21. 21. QUESTIONS? TECHFEST 2015
  22. 22. Nick Morgan GROUP CEO N.MORGAN@BCGUK.COM 07973 315538 42-46 PRINCELET STREET | LONDON E1 5LP WEARETHEFAIR.COM @WEARETHEFAIR

Nick Morgan's presentation at Tech Fest 19th June, 2015. A glimpse at how festivals and brands are leveraging event technology and what they are planning to do in the future.

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