Dr. David Bozward outlines essential criteria for choosing a successful business idea, emphasizing passion, competence, lifestyle balance, and profitability. He encourages individuals to reflect on their interests and skills when deciding on a business venture.

1. “PALM”
A simple way to decide on you
business ideas?
Business Ideas 101

2. IS THIS YOU?
I don’t have a business idea?
What business should I start?
Can you recommend a business I should start?

7. • Passion
– Have a passion for the business you create
• Awesome
– Be good at what you do
• Lifestyle
– Ensure it provides your work-life balance
• Money
– The business has to make money

8. Dr. David Bozward
Senior Lecturer in Entrepreneurship
Worcester Business School
Email: d.bozward@worc.ac.uk