When coming up with a business idea what should we be thinking about? In this presentation I highlight four elements which create the Entrepreneurial sweet spot. Making you ready for our Entrepreneurship degree: http://www.worcester.ac.uk/courses/entrepreneurship-ba-hons.html

1. “PALM”
A simple way to decide on you
business ideas?
Business Ideas 101

2. IS THIS YOU?
I don’t have a business idea?
What business should I start?
Can you recommend a business I should start?

7. • Passion
– Have a passion for the business you create
• Awesome
– Be good at what you do
• Lifestyle
– Ensure it provides your work-life balance
• Money
– The business has to make money

8. Dr. David Bozward
Senior Lecturer in Entrepreneurship
Worcester Business School
Email: d.bozward@worc.ac.uk