Mobile Approach in Marketing: 3P

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This document discusses trends in mobile marketing and provides tips for developing a mobile marketing strategy. It notes that there are over 4 billion mobile phone users who send over 6 trillion text messages per year. Mobile marketing and advertising spending is expected to reach $11.5 billion. The document recommends leveraging apps, being different from competitors, offering discounts and gifts, engaging fans, and improving loyalty programs as part of a 7-step mobile strategy. It provides sources for further mobile marketing research.

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3P in Mobile Marketing What’s The New 3P in Marketing? Mobile Trends Visit http:www.wikimarketing.org

4,310,295,611 Mobile phone users* *Data GSMWorld

$11.5 Billion Mobile Marketing And Ads Data ABI Research

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Content Marketing World 2011 “Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing” Morgan Stewart, CEO, Trendline Interactive The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board

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