Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
TECHINASIA Singapore 2015 Conference (6-7 May 2015) highlights included "Market Expansion Tracks," a series of country-focused business environment briefings by subject matter experts.
So if you're interested to expand your business to the Philippines, let this presentation be your guide: "THE PHILIPPINES: One of the Great Undiscovered Adventures of the World" by Christian Besler, Kickstart Ventures Co-Founder. @christianbesler | www.kickstart.ph
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in India.
Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
TECHINASIA Singapore 2015 Conference (6-7 May 2015) highlights included "Market Expansion Tracks," a series of country-focused business environment briefings by subject matter experts.
So if you're interested to expand your business to the Philippines, let this presentation be your guide: "THE PHILIPPINES: One of the Great Undiscovered Adventures of the World" by Christian Besler, Kickstart Ventures Co-Founder. @christianbesler | www.kickstart.ph
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in India.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
For many Africans mobile is the only way to connect with the world and internet is having a huge impact on people’s lives.
63% of Africans find that mobile internet has “greatly improved” their lives, compared to 40% in the UK.
This report compares the impact of the mobile internet in Kenya, Nigeria and South Africa vs the UK.
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
Baidu - Explore The Mobile World in Indonesia - 2014Baidu Indonesia
Baidu releases a report based on the results of the company exploration on the mobile world trends in Indonesia. The exploration result was obtained from the surveys and interviews conducted by the company since 2 September to 31 October 2014. This activity aims to gain insights into the current situation and trends in Indonesian mobile market, as well as to gain in-depth description of the mobile phone users in Indonesia.
This report (in Indonesian) is also available in HTML5 version: http://goo.gl/HAIY2K
Using Audience Measurement Data to Acquire, Retain and Maximize Revenues | Al...Jessica Tams
Delivered at Casual Connect USA 2016. The most challenging aspect of mobile game marketing is discoverability and awareness. The mobile games market is the most fragmented of all industries. This session will give attendees a deeper understanding of successful audience acquisition strategies, trends and the demographics of the core mobile gamer.
The right mobile engagement is key. A personal mobile phone is a vary valuable asset to any person - a true 1-2-1 user engagement platform.
This presentation highlights the types of engagement linked to mobile phones and how to optimise these possibilities as well as use them to their full potential.
Mobile customer engagement is a rapidly growing trend where consumers and businesses are interacting with companies through mobile web, messaging and apps to learn about products, request service, get support, and make purchases.
As customers shift behavior to using mobile devices to engage brands and businesses, companies need to respond immediately by providing a consistent high quality user experience across web, mobile web, and mobile apps. While having basic mobile customer engagement tools and strategies in place there is a big upside for companies which leverage the latest mobile engagement strategies.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
For many Africans mobile is the only way to connect with the world and internet is having a huge impact on people’s lives.
63% of Africans find that mobile internet has “greatly improved” their lives, compared to 40% in the UK.
This report compares the impact of the mobile internet in Kenya, Nigeria and South Africa vs the UK.
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
Baidu - Explore The Mobile World in Indonesia - 2014Baidu Indonesia
Baidu releases a report based on the results of the company exploration on the mobile world trends in Indonesia. The exploration result was obtained from the surveys and interviews conducted by the company since 2 September to 31 October 2014. This activity aims to gain insights into the current situation and trends in Indonesian mobile market, as well as to gain in-depth description of the mobile phone users in Indonesia.
This report (in Indonesian) is also available in HTML5 version: http://goo.gl/HAIY2K
Using Audience Measurement Data to Acquire, Retain and Maximize Revenues | Al...Jessica Tams
Delivered at Casual Connect USA 2016. The most challenging aspect of mobile game marketing is discoverability and awareness. The mobile games market is the most fragmented of all industries. This session will give attendees a deeper understanding of successful audience acquisition strategies, trends and the demographics of the core mobile gamer.
The right mobile engagement is key. A personal mobile phone is a vary valuable asset to any person - a true 1-2-1 user engagement platform.
This presentation highlights the types of engagement linked to mobile phones and how to optimise these possibilities as well as use them to their full potential.
Mobile customer engagement is a rapidly growing trend where consumers and businesses are interacting with companies through mobile web, messaging and apps to learn about products, request service, get support, and make purchases.
As customers shift behavior to using mobile devices to engage brands and businesses, companies need to respond immediately by providing a consistent high quality user experience across web, mobile web, and mobile apps. While having basic mobile customer engagement tools and strategies in place there is a big upside for companies which leverage the latest mobile engagement strategies.
Key Takeaways
• Reaching your audience is not only about where you advertise, but it’s also about what device your audience uses. Different audiences use different devices.
• Publishers do better reaching their audience on multiple platforms.
• Our case study also shows how important it is to understand when to reach your target audience!
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Smartphone User Persona Report 2015 - ThailandVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Smartphone User Persona Report 2015 - IndonesiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Indonesia.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
India is probably the most culturally diverse nation among all countries in the world. Home to close to 7000 languages, different religions and faiths, today the one thread that connects all Indians is a mobile phone.
At GMIC Bangalore 2014, Pranab Punj, Associate Vice President, Global Marketing, presented on how India is on its way to become the biggest base of smartphone users, Indians increasingly going mobile first, the challenge faced by marketers trying tap this user base, and how Vserv can help them derive better results.
Four years, 11 Global Offices & 180+ Employees! It’s been a delightful year for the Vserv family. Our Annual Growth Report 2013-14 highlights our successful journey as well as some important milestones that we achieved in the last one year.
With your continuous support & belief, Vserv is one of the leading Mobile Ad Exchanges with an unparalleled reach in emerging markets with 421 million monthly active users across 150,000+ apps and sites on mobile devices. We have continued to show rapid growth across other key metrics, including crossing 2.4 billion daily ad requests, witnessing a 2x growth in clicks and our RTB platform now accounting for 14% of ad inventory.
Over the last one year, we launched our revolutionary AppWrapper.org platform, Real Time Bidding (RTB) platform, our Appification initiative empowering print publishers & Introduction of SmartRewards – an innovative ad format for advertisers. We were also bestowed with awards from mBillionth & Mobby’s.
With the rapid growth of the mobile ecosystem combined with our RTB platform, we are expecting to reach 1 billion users in the next few years. We will continue our momentum of expansion into newer markets and reinventing the mobile advertising experience through game-changing products.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Smartphone User Persona Report 2015 - Philippines (Infograph)
1. Segmentation of smartphone users as per their profile and app usage
PHILLIPHINES SMARTPHONE
GROWTH STORY
SHARE IN SMARTPHONE USER BASE
APP
JUNKIES
17%
Smartphone users in Philippines, on an average, spend 140
minutes per day on their device. However usage pattern varies
across smartphone user personas
• Highest time spent on App Stores (2.3 Mins/Day)
• Highest number of apps & games installed per month(15.7)
• Highest overall data consumption (Wi-Fi + Cellular) (339 MB/Day)
OVER-INDEXING PROFILE
18-24 Years Old Predominantly Male
TIME SPENT
Mins/Day
128
APPS/GAMES
Installs/Month
15.7
TOTAL DATA
CONSUMPTION
MB/Day
339
SHARE IN SMARTPHONE USER BASE
16%
• Lowest number of apps and games installed per
month(8)
• Highest share of cellular in total data consumption (20%)
• Lowest time spent on calls & messaging (15 Mins/Day)
OVER-INDEXING PROFILE
31-35 Years Old Balance of Male and Female
TIME SPENT
Mins/Day
139
APPS/GAMES
Installs/Month
8.0
TOTAL DATA
CONSUMPTION
MB/Day
331
DABBLERS
Makes up the largest segment in Smartphone User base in Philippines. Identified by
their highest number of app and game installs and data consumption in a month.
SHARE IN SMARTPHONE USER BASE
GAMING
BUFFS
14%
• Highest time spent on gaming apps (39.2 Mins/Day)
• Highest engagement in the mobile primetime
(33 Mins/Day)
• Smartphone usage highly skewed towards utility
apps (31%)
• Highest time spent on eBooks (16.3 Mins/day)
OVER-INDEXING PROFILE
25-30 Years Old Predominantly Male
TIME SPENT
Mins/Day
141
APPS/GAMES
Installs/Month
10.3
TOTAL DATA
CONSUMPTION
MB/Day
324
They primarily spends most of their time playing games on their smartphones.
Seldom access apps & sites and time spent on offline
activities is more than 40% of total time.
SHARE IN SMARTPHONE USER BASE
14%
• Highest time spent on smartphone (144 Mins/Day)
• Highest time spent (Mins/Day) on shopping apps (2.3)
OVER-INDEXING PROFILE
18-24 Years Old Predominantly Female
TIME SPENT
Mins/Day
132
APPS/GAMES
Installs/Month
9.7
TOTAL DATA
CONSUMPTION
MB/Day
299
UTILITARIANS
Their usage is primarily utility-driven and they spend the highest
amount of time on eBook apps.
SHARE IN SMARTPHONE USER BASE
POWER
USERS
14%
OVER-INDEXING PROFILE
TIME SPENT
Mins/Day
144
APPS/GAMES
Installs/Month
9.8
TOTAL DATA
CONSUMPTION
MB/Day
280
This persona spends the highest time on smartphone. Their engagement with
shopping apps is the highest.
SHARE IN SMARTPHONE USER BASE
14%
• High time spent(Mins/Day) on browsing(13.6),app stores
(1.5),search(1.0)
• Highest time spent on mobile coupons (4.1 Mins/Day)
• High overall data consumption (338 MB/Day)
OVER-INDEXING PROFILE
TIME SPENT
Mins/Day
131
APPS/GAMES
Installs/Month
8.7
TOTAL DATA
CONSUMPTION
MB/Day
338
EXPLORERS
Identified by highest time spent on browsing & searching Their data consumption
is also very high.
Below 18 & Above 36 Years old Predominantly Male
25-30 Years Old Predominantly Female
VSERV HAS ACCESS TO 63% OF THE
SMARTPHONE USER BASE IN PHILLIPINES
Reach across all smartphone user personas in Phillipines (in millions)
Nielsen Smartphone user segmentation study, Philippines, 2015
2.2MN
GAMING BUFFS
2.6MN
APP JUNKIES
2.2MN
UTILITARIANS
2.2MN
POWER USERS
1.7MN
SOCIAL STARS
2.5MN
DABBLERS
2.2MN
EXPLORERS
?
?
?
?
??
? ? ?
?
?
??
?
?? ?
?
?
?
? ??
?
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?
SMARTPHONE USER PERSONA REPORT 2015
PHILIPPINES
AJ
14.8
2013 2014 2015 2016 2017
20.0
24.8
29.7
34.8
CAGR (2013-17)
24%
Source: eMarketer
SMARTPHONE USER BASE
IN PHILIPPINES (IN MILLIONS)
AJ
?
• Highest time spent (Mins/Day)on Social networking (40.0),
Chat & VoIP Apps (14.4)
• Lowest overall data consumption (Wi-Fi + Cellular)
(251 MB/Day)
SHARE IN SMARTPHONE USER BASE
SOCIAL
STARS
11%
OVER-INDEXING PROFILE
TIME SPENT
Mins/Day
136
APPS/GAMES
Installs/Month
8.0
TOTAL DATA
CONSUMPTION
MB/Day
251
Identified by highest engagement on social networking, chat and VOIP apps.
36 Years old and above Predominantly Female