This document discusses how restaurants can use mobile applications to engage customers. It outlines how consumers are increasingly using smartphones and mobile apps. Restaurants can use apps for search optimization, social media engagement, online ordering and reservations, daily deals, surveys, email marketing, QR codes, and loyalty programs. The presentation provides statistics on mobile trends and examples of successful restaurant apps.
Apps help restaurants counter social media shiftsBloomberg LP
As user growth on Twitter and Facebook slows, an increasing number of restaurants are developing dynamic apps as a primary way to interact with customers.
This presentation exposes key facts about mobile search for small and moderate sized businesses in the US. Consumer usage and penetration statistics are presented in a quick and accessible fashion. Advertising and marketing recommendations are for business owners and managers is included at the end of the presentation which was produced by DigiMechanix, Inc (DMX) - A Division of BALLA, Llc
Apps help restaurants counter social media shiftsBloomberg LP
As user growth on Twitter and Facebook slows, an increasing number of restaurants are developing dynamic apps as a primary way to interact with customers.
This presentation exposes key facts about mobile search for small and moderate sized businesses in the US. Consumer usage and penetration statistics are presented in a quick and accessible fashion. Advertising and marketing recommendations are for business owners and managers is included at the end of the presentation which was produced by DigiMechanix, Inc (DMX) - A Division of BALLA, Llc
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Forklyft is a technology company that focuses on the home-cook arena of the food space.
Our mission is to leverage technology (specifically social media, online grocery store networks) to turn the average social media user into a master home chef. It allows people to turn the delicious food photos they see on Instagram into actionable recipes and grocery lists that they can use to replicate the recipes that their favorite creators make.
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 1,000 consumers. We looked across generation, gender, ethnicity and sexual orientation in Australia to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
Adobe Digital Insights - Q2 Voice Report 2019Adobe
Frequent voice usage remains consistent as voice assistants further integrate themselves into our daily lives, despite a slow-down in ownership. Combining this regular usage with consumers feelings toward ads on voice enabled devices show that voice ads are becoming an effective way for marketers to reach new audiences.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Forklyft is a technology company that focuses on the home-cook arena of the food space.
Our mission is to leverage technology (specifically social media, online grocery store networks) to turn the average social media user into a master home chef. It allows people to turn the delicious food photos they see on Instagram into actionable recipes and grocery lists that they can use to replicate the recipes that their favorite creators make.
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 1,000 consumers. We looked across generation, gender, ethnicity and sexual orientation in Australia to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
Adobe Digital Insights - Q2 Voice Report 2019Adobe
Frequent voice usage remains consistent as voice assistants further integrate themselves into our daily lives, despite a slow-down in ownership. Combining this regular usage with consumers feelings toward ads on voice enabled devices show that voice ads are becoming an effective way for marketers to reach new audiences.
Over 500,000,000 Android phones have been activated
Over 300,000,000 iPhones have been activated
Android owns 47% of the U.S. smartphone market
iPhone owns 29% of the U.S. smartphone market
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
Modern era marketing has become a 24/7 quest to deliver offers, information, alerts and invitations to individuals that are personalized to their needs, interests, and product usage profile. And this communication must take place seamlessly across multiple channels including in-store, and online.
Today's customers are hyper-connected and highly influential. Which is why "Personalization" has become the new marketing imperative. Marketing to the Power of ONE involves the effective use of customer data and cross-channel marketing automation technology to "serve" customers better by delivering a brand experience that fuels continued product usage and invites brand advocates to share their recommendations.
In this presentation, Joel Book discusses the major factors that are transforming marketing and explains what this means for brands. He then outlines how smart brands are building their integrated digital marketing strategies on the four cornerstones of the Brand Website, Email Marketing, Social Media and Mobile.
Included are multiple examples and case studies from B2C an d B2B brands that innovative and successful users of digital marketing.
Consumers with smartphones and tablets are searching for local businesses on their devices. Local restaurants account for almost 30% of what’s being searched for on a mobile phone.
Yet in many instances, restaurants are not mobilized to greet those ‘hungry eyeballs’ before they are ready to make a purchasing decision.
Learn how you can take the first steps to interact with these customers via mobile marketing as they look for you.
The mobile revolution is creating huge opportunities for an endless variety of industries and players, and restaurants are no exception. Mobile apps, mobile websites, QR codes, and more, are all contributing to the growth of restaurants’ bottom lines.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
2011 Maine Restaurant Expo seminar deck "There's an App for That" 3 16-2011
1. There’s an App for that!A look into mobile applications for restaurants
2. Fishbowl Cocktail Facts 10 years old, 130+ employees- Alexandria, VA based The leading provider of on-demand marketing software and services to the restaurant industry Serving over 40,000 restaurant locations Managing an opt-in member database of over 50 million guests More than 1.5 billion email messages distributed annually Technology and services designed specifically for the restaurant industry Chosen partner of leading organizations in the restaurant industry…
10. The Third Screen US Mobile Marketplace Projected 120 Million Smartphone users by end of 2015 50% of Mobile Phones owned at that time will be a smartphone device Mobile Devices will outsell PC’s in 2012 accounting for the largest segment of consumer electronic devices sold By 2013, more people will access the internet from a mobile device than a PC Resources- eMarketer, Nielson, Gartner and Morgan Stanley
11. Building an online audience is key for any brand US consumers now spend more hours online than watching TV or any other leisure activity
12. Mobile Adaptation 80% of retailers will launch a mobile/social strategy by 2013 46% of businesses plan to launch with a Location based marketing app Over 250 Restaurant “themed” app’s in iTunes store today Mobile advertising to reach over $7.5 billion by 2012 Source- eMarketer, comScore, Gartner
13. One Stop Shop SOCIAL EMAIL PURCHASE SHARE TEXT/SMS INTERACT SEARCH
14. Search Nearly 97% of consumers now use the internet to search for local businesses Google mobile search volume has increased 500 percent over the past two years and continues to accelerate YouTube is the second largest search engine behind Google Over 2.5 Million consumers access Yelp on a mobile device per month *Sources- The Kelsey Group, Ad Age, Google, Yelp
22. Foursquare Launched March 2009 Over 6 Million users Over 1 million “Check In’s” per day over 380M total Mobile Social Networking with “Gaming Component” Restaurants offer Specials and events to engage users
23. Foursquare Now simple to use campaign/promotion tool for restaurants to reward app users
28. At the table survey’s Collect real time feedback and insight from your guests at the table Offer “Green” survey solution Add guests to email club
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31. More reasons 70 million mobile users access email through mobile device 43 million check their email via mobile every day 31% of mobile users check their email 4+ times per day on a mobile device Sources- ComScore,Merkle
32. Building your Email List- Mobile Encourage guests both online and offline to join your e-club through easy to use mobile join forms and QR codes
34. “Quick Response” Codes QR Codes allow user to quickly scan and be taken to more information 70 Million smartphone users have installed a “QR Code Reader” app Use in online (web, email, social) and offline (POS materials, print ads) marketing Turn standard restaurant items into marketing devices (napkins, receipts, to-go bags, menus, etc.) Restaurants can use to offer incentives & promotions Sign up for email and loyalty clubs easily & effectively Link to additional descriptions of menu items, nutritional information or chef demos of dish
37. THANK YOU! Twitter.com/fishbowljoe Facebook.com/fishbowljoe jgabriel@fishbowl.com Stop by Booth #114 for more info Show Special- FREE Custom Template
Editor's Notes
Mobile incentives provides event meet-up and social opportunities to create and relationship marketing that we are looking for.