Sharing my #mobilefirst presentation about how brands can quickly mount their #mobilemarketing efforts.

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2. 5 MEGATRENDS
Digital Marketing in a Mobile First World.
Manila, Philippines

3. Just a quick intro…

4. I don’t know how to sing and play musical instruments. J

5. /This is me.
Mobext – Mobile First Digital Creative Agency.

6. /This is me.
Snapworx Digital – Performance Marketing Agency.

7. Why are we here?

8. We want to understand them?

9. Our target market is getting younger?

10. We want to future-proof ourselves?

11. We want to pivot from the current business model?

12. We want to stay relevant?

13. We want to change things?

14. Where do we go?

15. ▪ Key Digital Trends
▪ Mobile Micro Moments
Presentation Outline

16. 5 MEGATRENDS
Digital Trends.

17. 2.4 Billion smartphones worldwide
#1 Smart phone driven digital growth.

18. ▪ 180M Smartphone users in Southeast Asia
1.2 BillionSmartphones in APAC
#1 Smart phone driven digital growth.

19. 61.9M+ active mobile internet users in PH.
#1 Smart phone driven digital growth.

20. #2 Age of the “BIG 5”

21. #2 Age of the “BIG 5”
FB already breached the 2B MAU mark.

22. #2 Age of the “BIG 5”
PH ranks 6th globally in terms of active users.

23. #2 Age of the “BIG 5”
Google still dominates search at 30B queries / month.

24. #2 Age of the “BIG 5”
USD107B in annual sales

25. Fiction? Think again.

26. By the end of 2018, digital ad spend will be
21% of total media spend, of which 52% will
be allocated to mobile.
#4 The shift in digital ad spend.

27. #4 The shift in digital ad spend.

28. #5 Offline to Online traffic.

29. #5 Offline to Online traffic.

30. 52M+ monthly web traffic for key marketplace players.
#5 Offline to Online traffic.

31. 2.3M+ monthly web traffic for key food delivery players.
#5 Offline to Online traffic.

32. #5 Offline to Online traffic.

33. Established brands are gearing up their mCommerce efforts.
1,000,000+
downloads
500,000+
downloads
100,000+
downloads
100,000+
downloads
#5 Offline to Online traffic.

34. #5 Offline to Online traffic.

35. New players are entering the market.
#5 Offline to Online traffic.

36. They will change the way we shop.
#5 Offline to Online traffic.

37. #6 Unbanked to BANKED.
There’s a HUGE opportunity in the unbanked sector.

38. #6 Unbanked to BANKED.

39. FINTECH will enable the unbanked sector.
#6 Unbanked to BANKED.

40. § Marketplace for consumer loan products.
§ Currently at 997,000 monthly visits.
#6 Unbanked to BANKED.

41. 5 MEGATRENDS
Mobile Micro Moments.

42. Is this the first thing you did this morning?

44. 62M Smartphone users x 150 “check-ins” with Smartphones every day
9.3 BILLION MOBILE MICRO MOMENTS DAILY IN THE PHILIPPINES

45. GOOGLE’S 4 MICROMOMENTS

46. DIGITAL ISN’T JUST ABOUT GOOGLE. HOW ABOUT
SOCIAL, GAMING, APPS, AND OTHERS?

47. § I want to enjoy
§ I want to connect
§ I want to share
3 ADDITIONAL KEY
MOMENTS

48. 7 KEY MOBILE
MOMENTS

49. #1 I WANT TO
KNOW MOMENT

50. 56% of “insurance” searches are coming from mobile devices.

51. 59% of “school” searches are coming from mobile devices.

52. Click-to-call Location extension Deep linking
Use mobile-specific search ads.

53. #2 I WANT TO GO
MOMENT

54. TRAVEL IS NOW EASIER.

55. Case Study: KFC Finding “Waze” to Fastfood

57. #3 I WANT TO DO
MOMENT

58. 81% of “fitness” searches are coming from mobile devices.

62. Case Study: Philamlife Vitality

63. #4 I WANT TO BUY
MOMENT

64. MOBILE IS THE
PRIORITY OF
GOOGLE.

65. Ave of 55% of the traffic comes from mobile devices.

66. Are you mobile ready?

67. 588% increase in conversion rate when the mobile site was launched
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
Pre-Launch of Mobile Dedicated Site Post-Launch of Mobile Dedicated Site
18.57%
2.70%
Case Study: PH Pizza Company

68. https://search.google.com/test/mobile-friendly

72. Is this the only payment option you’re accepting?

73. You need to start accepting new forms of mobile payment.

74. Does this still match TODAY’s customer preferences???

75. Biggest and most comprehensive electronic voucher platform.

76. The platform allows any company to sell their own eVouchers.

77. Facebook Messenger is the 3rd most
popular social platform in the country.

78. #5 I WANT TO
ENJOY MOMENT

80. LONG-FORM ENTERTAINMENT

81. SUMMER PLAYLIST SERVED TO
2.2M MONTHLY ACTIVE USERS?
WHY NOT?

82. #6 I WANT TO
CONNECT MOMENT

83. Can we bring this online?

84. FB Messenger is the top messaging service locally.
Source: We Are Social 2018

85. First FB Bot for Banking.

86. Include chat
functionality in
your site.

87. Some stats…
44% said that having a live person answer their
questions while they were in the middle of an online
purchase was one of the most important features a
website could offer
92% of customers feel satisfied during their
buyer’s journey when they use the live chat feature
Study by Forrester

88. Some stats…
51% of customers prefer live chat for Multi-
tasking purposes
21% prefer live chat so they can continue
shopping while they wait for a response
Study by EConsultancy

89. Some stats…
40% increase in conversion rate because of live
chat
10% increase in the average order value from customers
who engaged in a chat before making a purchase, than
those that did not use chat
Study by Forrester

90. #7 I WANT TO SHARE
MOMENT

91. Messenger is a key Facebook priority
Source: F8, http://www.businessinsider.com/facebook-f8-ten-year-roadmap-2016-4

92. Facebook will use camera as its AR platform.
https://www.theverge.com/2017/4/18/15343008/facebook-camera-platform-augmented-reality-ar

94. IN SUMMARY…

95. 5 MEGATRENDS
How do we move forward?

96. You need to take risks. Don’t be afraid to fail.

97. “Start Fast” mentality. Constant experimentation.

99. If she can do it, so can you!

100. 5 MEGATRENDS
#StartFast #FinishStrong
Raymon Cayabyab
www.linkedin.com/in/raymoncayabyab
mon.cayabyab@mobext.com
0917.583.0610