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Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing
Scott Salkin, CEO and founder of IDS Technology Marketing, presents insights into the growth of mobile internet usage and its impact on technology marketing. He highlights statistics on mobile search behavior and the importance of quick web page loading times. The document emphasizes the necessity for technology companies to adapt their marketing strategies in response to these trends.
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Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing
- 2. A QUICK INTRODUCTION Scott Salkin CEO & Founder IDS Technology Marketing A full-service sales and marketing firm dedicated to helping technology companies grow - www.idstm.com.
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- 11. Sold for $1billion 30M Users ($33/user) $0 Revenue
- 27. Here’s an uglyslide with way too many bullets… • Mobile internet usage will overtake desktops internet usage in 2014 (Microsoft TAG) • +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG) • 70% of mobile searches result in action w/in one hour (Microsoft TAG) • Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research) • 91% of mobile internet access is for social media or search (Microsoft TAG)
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- 32. The next challenge is avoiding this.
- 33. Blogging Speaking Posting Tweeting Mobile Advocating Partnering Closing
- 35. QUESTIONS? Scott Salkin CEO & Founder IDS Technology Marketing ssalkin@idstm.com @scottsalkin LinkedIn.com/in/scottsalkin 480.685.5472 www.idstm.com