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Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges
The document discusses the evolution of marketing from Marketing 1.0 to Marketing 2.0, highlighting the shift towards relationship-building and content strategy. It emphasizes the importance of engaging with baby boomers through online platforms, targeted advertising, and creating exclusive communities. The goal is to nurture boomers online by building loyalty and making content easy to share.
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Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges
- 1. Social Media forBoomers Bernie Borges April 15, 2010
- 2. Marketing History Lesson1950 to 2000
- 3. In a Transition1990 to 2000 2000 to 2009
- 4. Marketing 1.0 vs.Marketing 2.0 Outbound Marketing Inbound Marketing
- 5. Buyers Don’t Haveto Tolerate It
- 6. Marketing 2.0 ina Nutshell Relationship Building Content Strategy Mindset Shift
- 7. Marketing 2.0 MindsetThink Like a Publisher Focus on Relationships
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- 11. Do Boomers UseSocial Media?
- 12. Do Boomers UseSocial Media?
- 13. Do Boomers UseSocial Media?
- 14. Do Boomers UseSocial Media?
- 15. Do Boomers UseSocial Media?
- 16. Do Boomers UseSocial Media?
- 17. Do Boomers UseSocial Media? http://mashable.com/2010/04/05/facebook-us-infographic/
- 18. Marketing to BoomersOnline
- 19. Email Insider’s ClubBranded Communities Social TV Targeted Advertising (Online) Integrated Marketing Marketing to Boomers Online
- 20. Integrate Email withSocial Media
- 21. Integrate Email withSocial Media
- 22. Integrate Email withSocial Media
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- 26. Branded Content: Willit Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
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- 37. Summary Nurture boomersonline Create custom content Build strong loyalty Create sense of exclusivity Give reason to connect & share Make special offers Make it easy to share
- 38. Bernie Borges: CEO,Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert My Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb
- 39. Source Credits Thefollowing people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Blendtec Coke Dell Outlet E-Marketer Endavo Media Fidelity Investments Forrester Research HubSpot Mashable Proctor & Gamble