This document provides tips for iOS game developers to find high quality, engaged players. It recommends focusing on word of mouth by getting reviews and building a great game. Other options include the App Store with strategic relationship building with Apple, advertising though it can be expensive, and viral channels like social sharing apps. Mobile publishers are a last resort option that take a cut of revenue in exchange for funding and support. The key is to build engaging games with social elements to generate word of mouth and organic discovery.