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How To Succeed In Community Driven Game Development
Philipp Zentner discusses the importance of community in game development, emphasizing that understanding and engaging your target audience is crucial for success. He outlines a multi-step approach that includes defining target groups, gathering feedback, and creating continuous engagement processes. The emphasis is on building a community as a key asset in today's competitive gaming landscape.
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How To Succeed In Community Driven Game Development
- 1. How to succeedin Community Driven Game Development Things Philipp Zentner, STOMT
- 2. Philipp Zentner CEO ofSTOMT 16 years in tech 12 years in startups 3 times founder 2
- 3. TABS | TotallyAccurate Battle Simulator 700K Sign-ups 3 https://www.youtube.com/watch?v=2jhC92ZFCkI
- 4. TABS | TotallyAccurate Battle Simulator 2,5 M Sign-ups 4 https://www.youtube.com/watch?v=5OuKjxAvD6w
- 5. TABG | TotallyAccurate Battlegrounds 3M DLs in 2 Days on Steam 5
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- 7. 7 • harder toacquire • more spoiled and vocal • more options & alternatives • educated & idealistic Consumers
- 8. 8 Marketing changed alot 2000 PR 2004 Ads 2006 SEO 2008 Dialog Marketing & Mobile 2010 Social Media 2014 Content Marketing 2016 Relationships | Conversational Next Hyper Targeted (thanks Alexa)
- 9. 9 „20% of payersare motivated to pay to show their support for the game developer“ Newzoo 2018 Competition
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- 11. 11 My interest inyour game. 10.000x Zoom
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- 13. Your chances of 13 <0,001% success
- 14. You never askedme out on a date. 14
- 15. Typical Game ExecutionPlan 15 Announce Build Test 1 year Launch UA Onboarding Habit-Building Mastery Idea Team Research Prototype Finance 1 year 6 months 6 months
- 16. 16 3 years ofyour life. #muchsad #suchwasted
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- 18. Community Inception Points 18 Announce Build Test 1year Launch UA Onboarding Habit-Building Mastery Idea Team Research Prototype Finance 1 year 6 months 6 months
- 19. When To StartDating 19 Announce Build Test 1 year Launch UA Onboarding Habit-Building Mastery Idea Team Research Prototype Finance 1 year 6 months 6 months Average Recommended Guaranteed First Kiss
- 20.
- 21. 21 STEP 1: DEFINEA TARGET GROUP
- 22. 22 Watches The Walking Dead,Highschool of the Dead, Fear the Walking Dead, Super Natural, iZombie, Z Nation Simliar Games Left for Dead, Flowers vs. Zombie, Call of Duty: World at War – Zombies Sports Crossbow, Guns Hates Barbie, Baby Born Lifestyles Prepping, Grunt Buys Survival Kits, Knifes, Games- & Series Merchandize Target Group „Spectrum“
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- 25. 25 STEP 2: PULL& FUNNEL
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- 27. STEP 3: ENGAGE& INVOLVE 27
- 28.
- 29. 29 FeedbackSignal – Identify– Catch up
- 30. STEP 4: EDUCATE& CONTROL 30
- 31.
- 32. STEP 5: SCALE& PROCESSES 32
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- 35. Listen Discuss &Build Momentum Deliver Quantify and Filter DecideClose the Loop 35 Continuous feedback loops
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- 37. Remember: Community isking. Wishes? stomt.co/philipp Mail? philipp@stomt.com Tweet? @philippzentner Thanks for listening. www.stomt.com 37