If you are on any social media, you are de facto working in PR for your game. Don't be scared, level up and slay the PR monsters in a daring adventure!
PR Quest: The Adventure to Make Your Game Famous (GDC Europe 2013)CrowdTamers
This slide deck accompanies the talk that Trevor Longino gave at GDC 2013. It goes through three core values that you need to succeed at your quest to make your game famous: Honesty, Creativity, and Delight.
This presentation was given in February 2015 to a group of entrepreneurs in the Midwest. It covers five steps for rising above the noise and making your brand more meaningful.
PR Quest: The Adventure to Make Your Game Famous (GDC Europe 2013)CrowdTamers
This slide deck accompanies the talk that Trevor Longino gave at GDC 2013. It goes through three core values that you need to succeed at your quest to make your game famous: Honesty, Creativity, and Delight.
This presentation was given in February 2015 to a group of entrepreneurs in the Midwest. It covers five steps for rising above the noise and making your brand more meaningful.
Gamification: Game based marketing, serious businessJohn Meulemans
Presentation that's actually an introduction to gamification and gives quite a few real world examples / case to show it's not theoretical, it's already here.
Think Consumers First - Using in-app surveys to measure consumer satisfaction...Merlien Institute
Presented by Lisa Spano, Head of Consumer Insights, EA Social & Mobile Publishing
& Tina Tseng, Consumer Insights, EA
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Branding Guidelines: Top 10 tips for successfully branding your product, serv...JJ Lassberg
Presentation will cover a brief introduction to the origins of branding and the importance of branding in today’s market place followed by the top 10 branding tips to implement a successful marketing campaign. Join us and discover quick, easy to remember tips for gaining the competitive edge in today’s brand saturated world.
High Five is a two-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our five keynotes: Jay Baer, Denise Jacobs, Ann Handley, Scott Monty, and Lenny Terenzi.
TheFamily: The Founder's Dilemma, by Oussama Ammar, Partner at TheFamilyTheFamily
You can find the video conference here:
https://www.youtube.com/watch?v=ZUbVtVc8OAA
The main reasons why startups fail come back to a problem between founders. Choosing a cofounder is the most important decision you will make when starting your company. It’s even more important than your project: projects can change, but what can’t change is people. If you’re not working with people who are going through the same learning curve as you, you can’t achieve anything. This conference explains how to find the right people, develop your trust in them, and keep your communication transparent and your goals aligned.
TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/
Chartered Institute of Management Accounts. Mega Negotiation MasterclassDerek Arden
90 minutes of Negotiation and negotiating skills in Derek Arden's mega negotiation masterclass. Vital negotiation tips for 2018 in a fast track learning style incorporating crucial ideas from "Win Win - How to get a winning result from persuasive negotiating
Negotiation Expert Masterclass with Derek Arden. Professional Negotiation Spe...Derek Arden
www.derekarden.com. Negotiation Expert Masterclass. Neuro Negotiation Nuggets. How to earn more, save more and maximise your business and life relationships. A fast track session for CIMA Chartered Institute of Management Accountants West London Branch in the Hilton Hotel Ealing. This is what Shalin Chopra the Chairman of CIMA said afterwards "An excellent masterclass, thoroughly enjoyed the event and picked up key learnings. Excellent feedback from CIMA members".
The playing 5h-a-day non-gamer women gamers - martine spaansMary Chan
Many games are said to be designed for a female audience, but do we really understand what this target audience is all about? Do we understand what they are looking for, what they enjoy and why they play games in the first place? Tamalaki has published more than 50 Android titles that are mainly popular among women 30+. We have listened carefully to what our audience has to say, and believe me, they are quite vocal. We'd like to share some of our experience and stories.
Think big, build small; How to build your startup to scaleCrowdTamers
Most startups won't succeed. It's a fact of life. This presentation gives you some direct advice on how to test ideas before you launch, how to launch your ideas--today!--and how to make sure that your startup is growing by measuring your Monthly Active Users or Monthly Recurring Revenue accurately using Growth Accounting instead of vanity metrics.
Presented at SaaSMeetup on 18 February 2016.
Gamification: Game based marketing, serious businessJohn Meulemans
Presentation that's actually an introduction to gamification and gives quite a few real world examples / case to show it's not theoretical, it's already here.
Think Consumers First - Using in-app surveys to measure consumer satisfaction...Merlien Institute
Presented by Lisa Spano, Head of Consumer Insights, EA Social & Mobile Publishing
& Tina Tseng, Consumer Insights, EA
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Branding Guidelines: Top 10 tips for successfully branding your product, serv...JJ Lassberg
Presentation will cover a brief introduction to the origins of branding and the importance of branding in today’s market place followed by the top 10 branding tips to implement a successful marketing campaign. Join us and discover quick, easy to remember tips for gaining the competitive edge in today’s brand saturated world.
High Five is a two-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our five keynotes: Jay Baer, Denise Jacobs, Ann Handley, Scott Monty, and Lenny Terenzi.
TheFamily: The Founder's Dilemma, by Oussama Ammar, Partner at TheFamilyTheFamily
You can find the video conference here:
https://www.youtube.com/watch?v=ZUbVtVc8OAA
The main reasons why startups fail come back to a problem between founders. Choosing a cofounder is the most important decision you will make when starting your company. It’s even more important than your project: projects can change, but what can’t change is people. If you’re not working with people who are going through the same learning curve as you, you can’t achieve anything. This conference explains how to find the right people, develop your trust in them, and keep your communication transparent and your goals aligned.
TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/
Chartered Institute of Management Accounts. Mega Negotiation MasterclassDerek Arden
90 minutes of Negotiation and negotiating skills in Derek Arden's mega negotiation masterclass. Vital negotiation tips for 2018 in a fast track learning style incorporating crucial ideas from "Win Win - How to get a winning result from persuasive negotiating
Negotiation Expert Masterclass with Derek Arden. Professional Negotiation Spe...Derek Arden
www.derekarden.com. Negotiation Expert Masterclass. Neuro Negotiation Nuggets. How to earn more, save more and maximise your business and life relationships. A fast track session for CIMA Chartered Institute of Management Accountants West London Branch in the Hilton Hotel Ealing. This is what Shalin Chopra the Chairman of CIMA said afterwards "An excellent masterclass, thoroughly enjoyed the event and picked up key learnings. Excellent feedback from CIMA members".
The playing 5h-a-day non-gamer women gamers - martine spaansMary Chan
Many games are said to be designed for a female audience, but do we really understand what this target audience is all about? Do we understand what they are looking for, what they enjoy and why they play games in the first place? Tamalaki has published more than 50 Android titles that are mainly popular among women 30+. We have listened carefully to what our audience has to say, and believe me, they are quite vocal. We'd like to share some of our experience and stories.
Think big, build small; How to build your startup to scaleCrowdTamers
Most startups won't succeed. It's a fact of life. This presentation gives you some direct advice on how to test ideas before you launch, how to launch your ideas--today!--and how to make sure that your startup is growing by measuring your Monthly Active Users or Monthly Recurring Revenue accurately using Growth Accounting instead of vanity metrics.
Presented at SaaSMeetup on 18 February 2016.
Effective Testing of Free-to-Play Gamesemily_greer
Mobile games have become increasingly high-stakes over the last few years. Successful games make billions, but most games launch to failure, and few get a second chance from either platforms or players. Most developers test their games in various ways, from individual playtest sessions to geo-locked launches in Canada and Australia. But many games still launch with poor retention, monetization, tech problems, or some combination of the three. What's going wrong?
Kongregate has now put more than 20 games through test markets, learning valuable lessons along the way. This talk from GDC 2016 is a pragmatic guide to creating a test strategy, taking into account budget and schedule along with the benefits and pitfalls of various methods and the psychological traps that teams fall into as they evaluate results. The talk is illustrated by case studies and metrics from Kongregate's portfolio including AdVenture Capitalist, Spellstone, Raid Brigade and more.
Games have exploded on the web and mobile. But brands have missed the big bang moment. What can Brands do to remain relevant in the biggest evolution in Media? That approach is what this ppt attempts to describe!
Rue Nelson, a video game design student at American University had an idea for a non-screen based game that she was sure people would quickly adapt as a party favorite. She just needed a few things. The first two were money and marketing. My team went to work to find the best audience and ways to target them. One more (and possibly most important) thing Ms. Nelson needed, A name for the game! After a week of research and several midnight meetings... we found the perfect name.
GDC China 2014 Slides: Unlocking World Game Markets From ChinaCharlie Moseley
What makes 95% of games developed in China unable to find success overseas? Learn the secret to unlocking worldwide markets from China in this session delivered by the Creative Director of one of China’s most successful game developers, Tap4Fun.
From game design and production, to localization and marketing, this is a comprehensive overview of the necessary ingredients you’ll need to overcome China’s cultural borders and take on the world.
Bringing Chat to Games: A Practical Guide / Daniel Sierpiński (Stream Inc)DevGAMM Conference
In-game chats can drive your community when executed properly. During this talk, we'll address the most common challenges and give practical advice on boosting your community with an in-game chat. We'll discuss messaging systems use cases, go through essential tools to manage your community, and provide analysis on common debates like Voice vs Text, In-house solution vs 3rd party, In-game chat vs Discord/Twitch, and more.
7 Years of Independent Publishing | Dieter SchoellerJessica Tams
Delivered at Casual Connect Europe 2016
This talk will briefly summarize the lessons learned over the last seven years when it comes to publishing independent games, collaborating with young studios and successfully bringing their games to market. Having built up all pillars of distribution, from dinosaur retail business to Steam to mobile to digital console, we will share an insight into best practices and the biggest failures encountered along this path through concrete case studies and subjective insights.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Exploring Patterns of Connection with Social Dreaming
Subotron: PR Quest: Promoting Your Game Can Be An Adventure!
1. Trevor Longino
Head of Marketing & PR, GOG.com
PR Quest: The Adventure to
Make your Game Famous!
2. Partner companies
100+
Unique visitors / month
1.7M+
Downloaded games
10M+
Countries with paying users
190+
GOG.com is the second-largest independent
digital game distributor on the market
GOG.com is the largest 100% DRM-free
distributor in the world
3. YOU are a Public Relations contact for your company
8. The Shield of Honesty
●When a Launch Goes Wrong
●What Went Wrong:
●Communication between devs and partners
●Communication between devs and community
●What Went Right:
●Team Members commitment to GOG.com values
●Communication between GOG.com and community
9.
10. The Shield of Honesty
●When You Don’t Prepare for Change
●What Went Wrong:
●Considering what the change meant to users
●Informing users & communicating honestly upfront
●What Went Right:
●Commitment to engage community more in discussion
16. ●A Double-Edged Sword
●What Went Wrong:
●We didn’t know how gamers made use of GOG
●Once we were aware of strong reaction, didn’t adjust
●What Went Right:
●GOG.com got massive press coverage
●Learned a lot about our users & future marketing
The Sword of Creativity
17.
18.
19. ●Doubling Down on Success
●What Went Wrong:
●Too Much of a Good Thing
●Coordinating Message Across All Media
●What Went Right:
●Reputation Shift for Media
●Massive coverage & foot traffic
The Sword of Creativity
20. Hey! Listen!
●Not all creative ideas are great ones
●Be obsessed with being different
23. The Delight of Free
●50% of free copies given away to new accounts
●33% of those new accounts come back to GOG & buy again
Note: You probably can’t give away your game--you’ll go broke.
•but what *can* you give away? Walkthroughs, Let’s Plays, demos, etc..
24. The Delight of Fair
●Charging flat prices worldwide gets around $1 = €1 / £1
●More than 10 million downloads coming from every
country in the world
26. Hey! Listen!
●Find the unexpected awesome thing and do it
●When you delight people, they trust you and will
want to buy the next game you make, too!