<ul><li>Don’t Burn Bridges! </li></ul>We are
sorry, but the website(s) and/or promotional methods listed on your affiliate profile do(es) not meet our approval criteria. We have therefore declined your application. If, however, you feel that we have overlooked your potential, we would like to hear from you. Just email us a brief explanation of how you were planning on marketing our product/service, and we will gladly reconsider your application.
2 <ul><li>Good Question </li></ul>Lets say
you had an existing business, with an affiliate program already up and running for several years. You have a large number of affiliates in that program, some very productive and some not at all. You then hired someone to be your affiliate manager… If you could base that manager’s success /productivity on 5 pieces of measurable data , would they be?
<ul><li>Definition </li></ul>Split testing – method
of marketing testing whereby the performance of 2 versions of the landing page are being tested one against the other. Goal – determine which version performs better (lower bounce rate, better conversions).
ABCs, or 5 Ways to
Spy: <ul><li>A nalyze their performance stats </li></ul><ul><li>B ecome their customer & affiliate </li></ul><ul><li>C reate automatic monitoring campaigns </li></ul><ul><li>D o friend and follow them </li></ul><ul><li>E mploy traffic measuring tools </li></ul>
<ul><li>TOS Clause </li></ul>Affiliate shall not
transmit any so-called "interstitials," "Parasiteware™," "Parasitic Marketing," "Shopping Assistance Application," "Toolbar Installations and/or Add-ons," "Shopping Wallets" or "deceptive pop-ups and/or pop-unders" to consumers from the time the consumer clicks on a qualifying link until such time as the consumer has fully exited Merchant’s site (i.e., no page from our site or any Merchant.com’s content or branding is visible on the end-user’s screen). As used herein a. "Parasiteware™" and "Parasitic Marketing" shall mean an application that (a) through accidental or direct intent causes the overwriting of affiliate and non affiliate commission tracking cookies through any other means than a customer initiated click on a qualifying link on a web page or email; (b) intercepts searches to redirect traffic through an installed software, thereby causing, pop ups, commission tracking cookies to be put in place or other commission tracking cookies to be overwritten where a user would under normal circumstances have arrived at the same destination through the results given by the search (search engines being, but not limited to, Google, Bing, Yahoo, and similar search or directory engines); (c) set commission tracking cookies through loading of Merchant site in IFrames, hidden links and automatic pop ups that open Merchant.com’s site; (d) targets text on web sites, other than those web sites 100% owned by the application owner, for the purpose of contextual marketing; (e) removes, replaces or blocks the visibility of Affiliate banners with any other banners, other than those that are on web sites 100% owned by the owner of the application.
<ul><li>FTC's Rules on Endorsements </li></ul><ul><li>In
essence… </li></ul><ul><li>merchant-affiliate = sponsor-endorser relationships </li></ul><ul><li>relationship must be clearly disclosed by marketer </li></ul><ul><li>advertiser responsible for educating , equipping , and policing compliance </li></ul>
<ul><li>What to Do: </li></ul><ul><li>Sub-clause of
Affiliate Obligations clause in TOS </li></ul><ul><li>Provide affiliates with disclosure template(s) </li></ul><ul><li>Routinely (and yes, manually) analyze sites of top performers </li></ul><ul><li>Look into solutions like SearchReviews.com, or invest into a tool of your own </li></ul>
<ul><li>Sub-clause Example </li></ul>We strongly advise
affiliates to stay compliant with the Federal Trade Commission (FTC) guidelines on testimonials and endorsements. All endorsements, reviews, testimonials on CompanyName.com’s products and services, as well as relationships between other types of content websites (forums, blogs, microblogs and other Social Media channels) and CompanyName must be clearly disclosed in a separate policy on the affiliate sites. FTC points out that “when there exists a connection between the endorser and the seller of the advertised product” it is imperative that such connection is “fully disclosed”. FTC deems the relationship in an endorser-sponsor light, and believes that the end user has the right to understand that one exists [ more on FTC.gov ]. We share the undergirding idea of this approach, and strongly encourage our affiliates to adhere to the FTC’s rules. We also reserve the right to terminate relationship with any non-compliant affiliates.