Building Engaging mobile apps with Native Ads
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Mobile monetization and engagement solution from Airomo. Airomo's native mobile ad serving platform enables publishers to build engaging user experience and make higher revenue. At the same time, Airomo enables advertisers acquire higher life time value users with its contextual targeting technology.
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3) User acquisition involves both paid and organic channels, with the challenge being who owns the risk in the user funnel.
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Mobile Augmented Reality (MAR) applications are becoming more sophisticated, it is responsible for generating an enormous amount of profit in advertising, games and applications along with big Data for future reference
Yahoo-Studie zu Native Advertising "Native experience - ad content in context"
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This document discusses various monetization strategies for mobile apps, including paid apps, freemium apps, in-app purchases, subscriptions, and affiliated web services. It provides details on the revenue potential and considerations for each strategy. Key strategies recommended are free apps with in-app purchases or subscriptions for complex games and content apps, and paid apps with a higher price point for niche utility apps. The document advises app developers to choose a monetization strategy, build forecasting models, challenge assumptions with research, finalize forecasts, launch the app, and refine the strategy over time with real user data.
Minimob_PerformanceAdvertising070415
InternetQ is a leading mobile marketing company that helps mobile operators, online brands, advertisers, and developers attract and convert consumers into paying customers through customized apps, mobile campaigns, and interactive ads on their Minimob mobile marketing platform. Minimob has over 403 million SDK installs and works with over 120 ad networks and 30 supply side platforms. InternetQ generates over €104 million annually and has offices in 24 countries worldwide. Their global reach and relationships help partners access new demand and supply sources through their connected platform and exclusive offers.
Minimob Mobile Ad Network - Mini Profile
With hundreds of networks integrated and its private network exclusively available, advertisers can run performance-based campaigns on multiple OS's more efficiently than ever before.
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
What is Ad mediation in mobile apps and its benefits? How does Ad Mediation work? What are the types of ad placements and their expected CPMs?
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
The document describes an advertising network called Opera Mediaworks that provides mobile advertising inventory and services across various regions. It details the large user base and impressions across Opera's mobile browser and store properties. Examples are also given of campaign case studies demonstrating increased installs, optimized costs per installation, and improved key performance metrics for advertisers.
SpotXchange
Mobile video solutions are delivering audiences across devices. Mobile ads have more visual real estate than TV. Creative sized for mobile performs better than desktop-sized ads. Mobile grabs a large share of programmatic inventory and spending. Brand ads see uplifts when seen across devices. Audiences spend more time on mobile than TV. Video ads provide higher CPMs for publishers if they communicate audience value. Trends show mobile inventory and spending growing rapidly. Programmatic offers advantages like control, data insights, and more impactful advertising. Formats for mobile include pre-roll, interstitials, and inline ads. Integration requires considering mobile vs desktop vs CTV. Segmentation and targeting are important.
Flumotion 360 WebTV: Maximum Content Monetization
The document discusses Flumotion's WebTV technology and services. It provides an agenda covering industry challenges, benefits of the technology, benefits of WebTV, user experience, and 360 WebTV offerings. Key benefits highlighted include supporting delivery across multiple channels and devices, customization, and helping clients focus on core business while Flumotion handles streaming. The technology also allows for increased viewership, monetization of content, and creation of loyal audiences and communities through online video. User experience features discussed include interface design, various advertising formats, and functionality across devices. Finally, 360 WebTV service tiers are presented ranging from basic video players to full-featured media back office solutions.
Advertising Quality Science
Native advertising is a specific form of online advertising where ads replicate the look-and-feel of their serving platform. In such context, providing a good user experience with the served ads is crucial to ensure a positive user experience and hence long-term user engagement. In this talk, I will describe work at Yahoo aiming at understanding the user experience on ads in the mobile context and building learning frameworks to identify and account for ads of low quality while ensuring a return of investment to advertisers.
Slides for the Invited Talk at BigData Innovators Gathering (BIG), co-located with WWW 2017, Perth 2017 (https://big2017.org). Earlier versions of this talk were given at various venues in London.
Mobile Marketing Kit
Mobile advertising and marketing solutions provided by Sarmady.
These include:
- Messaging channels (SMS, MMS, PCM ad insertion, SMS DIalogue)
- Mobile Site and Apps Placements
- Mobile Site and Apps development
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...
Presented at the MarketingSherpa Summit on April 12, 2017.
Sure, you know mobile is growing. And you see the overnight app millionaires. But is an app right for your company? And if so, how do you launch and optimize an app? How do you incorporate it into your business strategy? Ultimately – how do you use an app to meet your objective?
In this case study, Jonathan Levey, Senior Digital Marketing Manager, Flexjet (sister company of Skyjet) will share his team’s app journey at its Skyjet brand.
Advertsing Monetization Strategy
The document discusses Google's solutions for mobile app monetization across different business models:
1) Google provides solutions for advertising monetization including in-app advertising, search advertising, and display advertising. They also offer solutions for virtual goods, app and content sales, including premium, freemium, and subscription models.
2) Case studies show implementations through Google's platforms can increase revenues and performance metrics. For example, one app saw a 3x increase in CPM and 5x increase in click-through rate using Google's custom search ads.
3) Google's monetization solutions cover the key phases of mobile business - advertising, sales of virtual goods/apps/content, and subscriptions - and implementation
Efficient mechanisms for mobile ads
Group 8 presented on efficient mechanisms for mobile advertisements. The document included:
1) An introduction to mobile advertising and the ecosystem involving publishers, advertisers, and ad networks.
2) Steps to launch a mobile ad campaign, including choosing objectives, targets, pricing models, and creating ad content.
3) A comparison of pricing models like CPM, CPC, CPI, and real-time bidding. The group analyzed factors influencing pricing and provided suggestions for ad networks.
4) An overview of real-time bidding, how it works through an auction system, its benefits for publishers, ad networks and advertisers, and limitations for mobile.
Discussion on affiliate marketing affiliate perspective
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
Vrm overview deck_website
Vizury is an Indian behavioral targeting company that helps customers acquire and retain customers through visitor relationship management (VRM). VRM enables advertisers to engage visitors who leave their website without completing a transaction. Vizury tags visitor behaviors on clients' websites to target customized banners on other sites. This guides visitors back through relevant content, optimizing customer retention and generating additional sales. Vizury has experience in travel, e-commerce, and financial services, and claims to engage over 80% of visitors who leave websites through its 1:1 personalized messaging.
Media kit
Mobupps is a one-stop shop for mobile marketing that manages over $4.1 billion in monthly impressions across 30+ countries. They operate a trading desk integrated with 150+ publisher networks and an ad network platform including over 1500 direct app publishers. Mobupps specializes in quality user acquisition, app promotion, and burst campaigns to boost apps to the top of charts with funds-back guarantees.
new_media_kit
Mobupps is a one-stop shop for mobile marketing that operates a trading desk integrated with over 150 publisher networks. They manage an ad network platform including over 1500 direct app publishers. Mobupps specializes in quality user acquisition, app promotion, and chart-boosting campaigns on Apple and Google Play stores using proprietary traffic and in-house app development. They offer targeting capabilities across many dimensions and formats including banners, interstitials, videos, and native ads.
WebMobi Mobile Solutions for eCommerce
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
Google Adsense - Malaysia
AdSense is a program by Google that allows publishers to earn money by displaying targeted ads on their websites or mobile apps. Publishers get paid based on clicks or impressions. Advertisers bid in real-time auctions to display their ads, while Google's ad server manages ad inventory and matches ads to publisher spaces. The document provides tips on growing AdSense in Malaysia, such as targeting high traffic sites, mobile and video publishers, and notifying market trends around mobile and app usage. It also compares AdSense to other Google and third party programs.
Similar to Building Engaging mobile apps with Native Ads (20)
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspective
Building Engaging mobile apps with Native Ads
- 1. Airomo Confidential Optimizing App Distribution
- 2. Airomo Airomo Confidential We serve contextual native ads and engagement content. Airomo Introduction
- 4. Contextual Content Delivery News Reader Mobile App Airomo Confidential • The content is analyzed in real time to deliver apps related to the story • The apps are displayed in native UI format. • New incremental Monetization Stream • Improved Engagement or Value add
- 5. Airomo Confidential Contextual Ad Delivery Mobile Web • Web page content analyzed in real time to display contextually relevant app-install ads • Better Monetization solution for mobile traffic
- 6. Airomo Confidential App Search as a Service Any Mobile App • Interactive app search • Customizable to any specific genre or vertical • New incremental Monetization Stream • Improved Engagement or Value add
- 7. Airomo Confidential Contextual App Search Browser Extensions Apps relevant to the current web page fetched on-demand Incremental monetization with a value added feature
- 8. Airomo Confidential Native Ad Delivery Messenger App • Dynamic user generated content is analyzed in real time to recommend the most relevant apps • The apps are displayed in native UI format. • New incremental Monetization Stream • Improved Engagement or Value add
- 10. Airomo Differentiation Airomo Confidential Mobile Ad Networks Airomo User Experience Fixed ad formats, interferes with user experience and cause banner blindness. Native. Full control to publishers to manage the UI/UX. Infinite integration and display options. Engagement Random ads hampers UX and do not add value to the publishing apps Contextual content adds improves relevance, engagement, UX and value Monetization Poor conversion (< 1% CTR) 3x or more conversion
- 11. Publisher Benefits • Premium Monetization option – Contextually relevant ads – Engaging and relevant content – 3x or more conversion than any mobile ad network • Full UI/UX control to the publishers – Native Ads – Interactive ad formats • Solutions for both mobile apps and mobile web Airomo Confidential
- 12. • Contextual App Discovery – App Discovery matching user’s lifestyle – Engaging user experience • Consistent and better User Experience – No intrusive Ad Banners – Interactive interface to recursively search the most relevant content End User Benefits Airomo Confidential
- 13. • REST API • iOS SDK + Example Apps • Android SDK + Example Apps • Javascript SDK + Example App • Web Widgets • Mobile optimized Display ads for the web • Web based publisher analytics panel Publisher Tools Airomo Confidential
Editor's Notes
- We are not a pure-play ad network. We offer engaging services and contextual ads that convert better.