Snapchat in Romania - cine sunt utilizatorii si care sunt obiceiurile acestora de consum? Un studiu realizat de iSense Solutions si prezentat in premiera la cea de-a noua editie Webstock, pe 30 septembrie 2016.
B2B mobile apps: Native - Hybrid development approach. Strategic ConsiderationsLionel Anciaux
B2B mobile applications development requirements are not similar to the ones that should be considered for B2C / Consumers apps. Long term support is more important than fancy features. This presentation covers topics such as Market share, Android vs iOS vs Windows Phone platforms, BYOD (bring your own device) implications, Native vs Hybrid development (PhoneGap / HTML5), etc.
Snapchat in Romania - cine sunt utilizatorii si care sunt obiceiurile acestora de consum? Un studiu realizat de iSense Solutions si prezentat in premiera la cea de-a noua editie Webstock, pe 30 septembrie 2016.
B2B mobile apps: Native - Hybrid development approach. Strategic ConsiderationsLionel Anciaux
B2B mobile applications development requirements are not similar to the ones that should be considered for B2C / Consumers apps. Long term support is more important than fancy features. This presentation covers topics such as Market share, Android vs iOS vs Windows Phone platforms, BYOD (bring your own device) implications, Native vs Hybrid development (PhoneGap / HTML5), etc.
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
How to deliver outstanding services & comfortable experiences for passengers by using micro-location, presence detection and contextual communication based on iBeacon technology.
Transforming the day-of-travel experience with mobile servicestnooz
What are pain points that travellers experience on their day of travel?
How can intelligent mobile services significantly enhance the traveller’s journey to and through the airport and improve the relationship with their airline?
This FREE webinar will examine the findings from Mobile Travel Technologies extensive research into "day of travel" frustrations.
Learn the following based on MTT's online survey, one-on-one interviews with travellers and airport observations:
Problems travellers experience in airports
Issues when preparing for flights
Why self-service kiosks are under-used
How intelligent mobile services can transform airline services on the day of travel
How airlines can leverage new opportunities for ancillary sales
Panelists for the webinar are:
Patrick Monaghan, product manager, MTT
Gene Quinn, producer and CEO, Tnooz
Nick Vivion, moderator and global events lead, Tnooz
This webinar took place on Thursday 12 March 2015.
Augmented Reality (AR) - The Future of Mobile Applications? Carin Campanario
Inspirational snippets of information (images and website links) about AR technologies, applications, concepts, ideas, events and blogs, gathered from the web for a Barcamp London 7 session on 25th October 2009, by Carin Campanario.
Geolocation in Web and Native Mobile AppsAaron Parecki
While location-based mobile apps are becoming increasingly popular, they are still relatively new. Special considerations need to be made for battery life and handling large data sets of geolocated data. The good news is there are many services and technologies you can use to assist you in building mobile location-based apps.
In this session, Aaron Parecki, co-founder of Geoloqi.com, shows you services you can leverage to do things like nearby business lookups, location-based triggers, nearest intersection queries, and more. Aaron also covers the location services available on the various mobile platforms as well as in HTML 5, and shares some insights on how to deal with battery life. The session concludes with some real-world use cases for real-time location such as turning on and off your lights in your house or sending an SMS when you leave work.
Attacking and Defending Mobile ApplicationsJerod Brennen
The rapid increase in mobile technology adoption in the workplace has resulted in a rise in mobile application attacks. This presentation provides attendees with insight into how mobile application attacks are perpetuated, as well as how we can develop to defend against them.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
How to deliver outstanding services & comfortable experiences for passengers by using micro-location, presence detection and contextual communication based on iBeacon technology.
Transforming the day-of-travel experience with mobile servicestnooz
What are pain points that travellers experience on their day of travel?
How can intelligent mobile services significantly enhance the traveller’s journey to and through the airport and improve the relationship with their airline?
This FREE webinar will examine the findings from Mobile Travel Technologies extensive research into "day of travel" frustrations.
Learn the following based on MTT's online survey, one-on-one interviews with travellers and airport observations:
Problems travellers experience in airports
Issues when preparing for flights
Why self-service kiosks are under-used
How intelligent mobile services can transform airline services on the day of travel
How airlines can leverage new opportunities for ancillary sales
Panelists for the webinar are:
Patrick Monaghan, product manager, MTT
Gene Quinn, producer and CEO, Tnooz
Nick Vivion, moderator and global events lead, Tnooz
This webinar took place on Thursday 12 March 2015.
Augmented Reality (AR) - The Future of Mobile Applications? Carin Campanario
Inspirational snippets of information (images and website links) about AR technologies, applications, concepts, ideas, events and blogs, gathered from the web for a Barcamp London 7 session on 25th October 2009, by Carin Campanario.
Geolocation in Web and Native Mobile AppsAaron Parecki
While location-based mobile apps are becoming increasingly popular, they are still relatively new. Special considerations need to be made for battery life and handling large data sets of geolocated data. The good news is there are many services and technologies you can use to assist you in building mobile location-based apps.
In this session, Aaron Parecki, co-founder of Geoloqi.com, shows you services you can leverage to do things like nearby business lookups, location-based triggers, nearest intersection queries, and more. Aaron also covers the location services available on the various mobile platforms as well as in HTML 5, and shares some insights on how to deal with battery life. The session concludes with some real-world use cases for real-time location such as turning on and off your lights in your house or sending an SMS when you leave work.
Attacking and Defending Mobile ApplicationsJerod Brennen
The rapid increase in mobile technology adoption in the workplace has resulted in a rise in mobile application attacks. This presentation provides attendees with insight into how mobile application attacks are perpetuated, as well as how we can develop to defend against them.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
Prezentare sustinuta de Dan Virtopeanu, General Manager, Voxline Communication in cadrul "Digital Marketing Forum", sesiunea " Cele mai noi initiative de marketing in new media", februarie 2011
Conform acestuia, bugetele de promovare ale companiilor romanesti pentru retelele sociale online raman mici, reteaua LinkedIn inregistreaza cea mai mare crestere dintre retelele analizate (+21%), iar timpul alocat si frecventa comunicarii pe retelele sociale inregistreaza o tendinta de scadere fata de editia 2013 a studiului.
Prezentarea primei aplicatii de smartphone din Romania ce te ajuta sa economisesti. O platforma de mobile marketing ce foloseste geo-locatia pentru a promova oferte comerciantilor direct pe telefonul tau mobil. Folosind platforma de mobile marketing, ofertele dvs sunt promovate direct pe smartphone-urile utilizatorilor, voucherele fiind generate direct!
Romanian Travelers - The Online Perspectiveevensys
Daedalus Millward Brown a realizat pentru evenimentul eTravel Conference (15 octombrie 2014) in exclusivitate un studiu care prezinta tipurile de servicii turistice achizitionate de romani din mediul online, importanta avantajelor online-ului atunci cand vorbim despre achizitia de pachete turistice, precum si increderea romanilor in achizitiile turistice online. De asemenea, sunt identificate motivele pentru care turistii nu apeleaza intr-o mai mare masura la mediul online si elementele ce ar trebui imbunatatite de providerii de servicii turistice online astfel incat sa atraga mai multi consumatori.
Transformarile si provocarile PR-ului romanescevensys
Studiul surprinde diferentele de perceptii pe care la au agentiile si clientii de PR in anul 2013 fata de statusul actual al pietei de relatii publice. Studiul este realizat de Unlock Market Reserch in colaborare cu Evensys.
Cum cumpara romanii servicii turistice onlineevensys
Primul studiu public despre obiceiurile de cumparare a pachetelor turistice in mediul online, prezentat de Daedalus Millward Brown la eTravel Conference 2013 (www.etravel conference.ro)
Cea de-a sasea editie a topului celor mai populare branduri in mediul online romanesc, prezentat in exclusivitate la Digital Marketing Forum 2013 (www.digitalforum.ro)
Rezultatele unui sondaj online realizat printre practicieni in social media. La chestionar au raspuns peste 170 de persoane.
Studiul a fost prezentat in premiera la Webstock 2011
Rezultatele studiului despre utilizatorii celor mai cunoscute retele sociale in Romania, realizat de Daedalus Millward Brown si prezentat la Webstock 2010.
2. 2
Premise
- Mobile -> cea mai dinamica piata
- Shimbari greu de anticipat/ previzionat
- Cand ai putut masura in cifre un trend poti sa fii convins ca el
este deja masa
Piata incearca sa
ofere “orice”
Consumatortii se
plictisesc repede de ce au
si “obliga” la dinamism
3. 3
Avem nevoie de o poza a statusului actual
Pentru ca distanta dintre consumator si aplicatii este din ce in ce mai mica
si nu mai vorbim de ideal -> vorbim de actual
- 2011 -> puteam identifica aplicatia ideala si ce isi doresc
- 2013 -> aveau in minte o “aplicatia ideala” dar daca o cautai ea deja
exista
- 2015 -> le este greu sa isi imagineze ce anume au nevoie si nu gasesc
momentan
- Pentru a vedea unde ne pozitionam vs. global
- Pentru a actiona astazi si a nu lasa pe maine
4. 4
Mobile marketing azi
Incepem sa trecem de la “am primit un SMS care nu mi se adreseaza
personal” la “ eu de ce nu am invite la eventul x?”
- Din ce in ce mai multe brand-uri au inteles importanta relevantei
- Cosumatori targetati relevant schimba perceptia overall cu privire la
promovarea pe mobile
-> Cheia: sa faci consumatorul sa isi doreasca si el sa primeasca
informatiile tale
Parte intregrata din digital si din
comunicare
5. 5
Abordarea de anul
acesta
= care este contextul
actual al pietei?
300 x
ani
urban mare
barbati si femei
interviuri online
utilizatori smartphone
16 - 45
Cercetare
cantitativa
7. 7
Care sunt cele mai
utilizate marci de
smartphone
Samsung
Nokia
iPhone/ Apple
HTC
Sonny
Blackberry
LG
Huaweii
Alta marca
Comparativ cu anii anteriori:
- Usoara crestere pentru
Samsung HTC si Sony
- Scadere usoara pentru
Nokia, Blackbery si LG
- Allview si Huawei -> new
entry printre cele mai
utilizate
16%
3%
5%
5%
6%
9%
11%
12%
13%
48%
8. 8
Cat de des descarca
aplicatii?
21%
32%
20%
27%
0%
O data pe saptamana
O data la 2-3 saptamani
O data pe luna
De cateva ori pe an
Nu am descarcat niciodata
o aplicatie
- Medie constanta: o data la
3 saptamani
- Freceventa mai mica ->
devin mai selectivi
- Multe aplicatii preinstalate
2013
34%
25%
16%
23%
2%
Frecventa descarcare aplicatii 2015
9. 9
Cate aplicatii folosesc
32%
28%
16%
8%
15%
1-10 aplicatii 11-20 aplicati 21-30 aplicatii 31-40 aplicatii Mai mult de 40
aplicatii
Aplicatii instalate
25%
38%
10%
14%
1-3 aplicatii 4-6 aplicati 7-9 aplicatii 10 sau mai multe
aplicatii
Aplicatii folosite zilnic sau aproape zilnic
24 aplicatii instalate
in medie
7 aplicatii folosite zilnic
in medie
10. 10
Ce aplicatii folosesc
62%
48%
35%
25%
21%
15%
15%
9%
8%
7%
6%
4%
Retele de socializare
Instant Messaging (IM)
E-mail
Organizatorice
Jocuri
Motoare de cautare si referinte
Imagini si video
Harti si directii
Aplicatii utilitare pentru telefon
Comenzi si shopping
Muzica si radio
Entertainment (altele decat jocuri)
Diferente vs. anii anteriori:
- Creste social media si
instant messaging
- Scad jocurile
Cele mai des folosite 3 aplicatii –
raspunsuri spontane
12. 12
Retele de socializare
utilizate 93%
81%
56%
24%
17%
20%
10%
8%
4%
89%
41%
19%
13%
8%
6%
3%
3%
1%
Instalate
Utilizate cel putin o data pe saptamana
Doar 1% nu au instalata nicio
retea de socializare
Doar 5% nu folosesc cel putin o
data pe saptamana o retea de
socializare
Mentionate spontan
printre cel mai des
folosite
59%
6%
2%
1%
14. 14
Cum distribuie informatii
de pe telefonul mobil 73%
46%
48%
36%
7%
49%
19%
17%
8%
1%
Facebook (wall)
Facebook Messenger
Alte aplicatii IM (ex:
WhatsApp, Viber etc.)
E-mail
Alte retele de socializare
(ex:Twitter/ Instagram)
46% dark
sharing
Sharing pe
telefonul mobil
15. Noi tipuri de aplicatii utilizate
-comenzi si plati-
16. 16
Efectuare comenzi
prin telefon
Cat de des?
13%
18%
16%
33%
20%
O data pe saptamana
O data la 2-3
saptamani
O data pe luna
De cateva ori pe an
Nu am folosit niciodata
o astfel de aplicatie
47%
37%
31%
30%
11%
10%
Taxi
Mancare (pizza,
catering etc.)
Haine, incaltaminte,
accesorii
Bilete la film/ teatru
Comanda rovinieta/
asigurare auto etc.
Rezervari la
restaurant
Ce folosesc? *
In 2013 -> 45% erau interesati
de astfel de aplicatii
In 2015 -> 80% au folosit cel
putin o data o astfel de
aplicatie
* Din esantion total
31% folosesc
constant
Utilizare mai mare/ mica comparativ cu interesul manifestat in 2013
17. 17
Plati prin intermediul
telefonului
33%
17%
11%
10%
10%
7%
Facturi
Bilete la film/ teatru
Bilete pentru
transportul in comun
Plata Rovinieta
Taxi
Parcare
Cat de des?
7%
13%
11%
26%
43%
Ce platesc?*
O data pe saptamana sau mai des
O data la 2-3 saptamani
O data pe luna
De cateva ori pe an
Nu am folosit niciodata o
astfel de aplicatie
* Din esantion total
In 2013 -> 43% erau interesati
de astfel de aplicatii
In 2015 -> 57% au folosit cel
putin o data o astfel de
aplicatie
20% folosesc
constant
In afara de plata facturilor utilizarea este mai mica comparativ cu
interesul manifestat in 2013
18. X vs. Y -> Cat de mare este
generation gap-ul?
20. 20
Generatia Generatia
Social Media
• Descarca apps o data pe luna
sau mai rar
• 22 aplicatii instalate si 7
folosite frecvent
• Harti si directii, banking,
business, news, imagini
• 48% dark sharing
• Descarca apps o data pe
saptamana sau mai des
• 25 aplicatii instalate si
folosesc frecvent 8
• Entertainment, IM, jocuri, new
social media, muzica
• 44% dark sharingOrganizatorice
si masurari
IM
E-mail
21. 21
Genration Gap este din ce in ce mai mic -> doar din punct de
vedere al frecventei de utilizare a aplicatiilor, nu si a penetrarii lor
Comune ambelor
generatii
22. 22
Avem aplicatii specifice fiecarei generatii (i.e. Yahoo Messenger
pentru X si Instagram pentru Y), insa in general rata de
cunoastere si incercare a acestora este similara intre generatii
Comune ambelor
generatii
23. 23
Mijloace de comunicare aduse dinspre
Y catre X si asimilate de aceasta
In trecut specifice generatiri Y acum specifice ambelor
Organizare si masurare adus dinspre
X catre Y si integrate in stilul de
viata personal
In trecut specifice generatiri X, acum specifice ambelor
24. 24
- Consumatori mai selectivi-> nu mai descarca orice li se pare cool
- Deschidere catre comenzi si plati online
- Diferenta vine din contentul efectiv al aplicatiilor/ cum fac/ cum sunt si nu
ce fac
- Batalia se duce intre apps intalate vs. folosite. Si intre app folosite vs.
folosite frecvent
25. 25
Key take-out-> Frecventa de instalare scade, dar creste engagementul
cu anumite aplicatii, cele care chiar aduc valoare in viata oamenilor
Intram intr-o noua etapa de dezvoltare a aplicatiilor, atunci cand
relevanta si continutul unei aplicatii conteaza mai mult decat forma
sa (sau ideea).
Focus pe relevanta, usurinta de folosire/ intelegere si engagement
constant