1. The document summarizes the results of a survey of 2,769 Romanian internet users regarding brand awareness and perception across several categories.
2. Across most categories, the survey found that quality was the most important characteristic defining a leading brand, followed by trustworthiness and prestige.
3. In terms of specific brands, ING, BCR and BRD were found to have the highest awareness and perception as leading brands in the banks/insurance category. Microsoft was the clear leader in the IT category.
1) 19% of new Ford, Lincoln, and Mercury vehicle sales in 2009 were directly attributed to leads generated on their websites, though the true percentage may be closer to 25% once undocumented leads are accounted for.
2) According to surveys, one-third of vehicle buyers visit OEM and third party websites 6 months before purchase, over two-thirds visit within 3 months, and nearly 90% visit within 30 days of purchase.
3) Follow-up contacts with potential customers who submit online leads is important, as two-thirds of those who have not yet purchased after 30-45 days are still in the market for a new vehicle.
Content is King in a Web Marketing Strategy for Top Line GrowthThe Marx Group
This document discusses the importance of content in online marketing strategies and e-commerce sales. It provides statistics showing the growth of e-commerce and influence of online research on in-store purchases. The document then examines why customers shop online, what professionals look for online, and benchmarks top manufacturer and retail websites. It identifies key features such as product search options, reviews, and comparisons. The document concludes by emphasizing the need for companies to keep up with online changes and information in order to maintain a competitive advantage.
Statista's Global Consumer Survey: Power-based diy analysis - Big Data Expo 2019webwinkelvakdag
“The customer is king”. However, how do we know what (potential) customers think and want? How do we do this without spending large amounts on research? We will take you through our Global Consumer Survey, which covers 400,000 consumers across 46 countries, and show how our data on 50+ industries and topics can help you understand consumer’s attitudes, behaviors and interactions with brands.
Google's success stems from its innovative search strategy that ranks results based on popularity and keywords. It performs 1 billion searches per day and generates revenue through search licensing and advertising. Google pays close attention to delivering value and eyeballs to advertisers. Its product mix includes 24 search products and 20 applications. Customer value online is created through beneficial product attributes, branding, support services, and labeling that outweigh costs. Firms can extend existing brands online or create new ones, and must choose effective domain names.
This chapter discusses consumer behavior in online exchanges. It outlines the technological, social/cultural, and legal context of internet exchanges. Individual characteristics like age, income, education, and goals affect online behavior. Consumers seek outcomes like connecting with others, enjoyment, learning, and trading when participating in online exchanges.
Dell operates a direct distribution model where it sells directly to customers and eliminates wholesalers and retailers. It handles 10,000 customer communications per day across B2B and B2C globally. A distribution channel transfers products from suppliers to consumers and can include producers, intermediaries, and buyers. Common online channel models include content sponsorship, brokerage, infomediary, agent representation of sellers/buyers, and online retailing. Distribution channels are evaluated based on metrics like revenue, customer satisfaction, and order processing times.
The car industry : Which nations are more inclined to purchasing a car online Sumit Roy
This document summarizes the key findings of an annual automotive study conducted in 8 countries. Some of the main findings include:
1) The vehicle buying cycle is shrinking significantly, with over half of consumers starting research within 2 months of purchase.
2) The sources of information used varies widely by country, requiring localized marketing approaches.
3) Consumers want both qualitative and quantitative vehicle information in one online location.
4) Consumers in developing markets like China and India have very exacting needs and expectations.
1. The document summarizes the results of a survey of 2,769 Romanian internet users regarding brand awareness and perception across several categories.
2. Across most categories, the survey found that quality was the most important characteristic defining a leading brand, followed by trustworthiness and prestige.
3. In terms of specific brands, ING, BCR and BRD were found to have the highest awareness and perception as leading brands in the banks/insurance category. Microsoft was the clear leader in the IT category.
1) 19% of new Ford, Lincoln, and Mercury vehicle sales in 2009 were directly attributed to leads generated on their websites, though the true percentage may be closer to 25% once undocumented leads are accounted for.
2) According to surveys, one-third of vehicle buyers visit OEM and third party websites 6 months before purchase, over two-thirds visit within 3 months, and nearly 90% visit within 30 days of purchase.
3) Follow-up contacts with potential customers who submit online leads is important, as two-thirds of those who have not yet purchased after 30-45 days are still in the market for a new vehicle.
Content is King in a Web Marketing Strategy for Top Line GrowthThe Marx Group
This document discusses the importance of content in online marketing strategies and e-commerce sales. It provides statistics showing the growth of e-commerce and influence of online research on in-store purchases. The document then examines why customers shop online, what professionals look for online, and benchmarks top manufacturer and retail websites. It identifies key features such as product search options, reviews, and comparisons. The document concludes by emphasizing the need for companies to keep up with online changes and information in order to maintain a competitive advantage.
Statista's Global Consumer Survey: Power-based diy analysis - Big Data Expo 2019webwinkelvakdag
“The customer is king”. However, how do we know what (potential) customers think and want? How do we do this without spending large amounts on research? We will take you through our Global Consumer Survey, which covers 400,000 consumers across 46 countries, and show how our data on 50+ industries and topics can help you understand consumer’s attitudes, behaviors and interactions with brands.
Google's success stems from its innovative search strategy that ranks results based on popularity and keywords. It performs 1 billion searches per day and generates revenue through search licensing and advertising. Google pays close attention to delivering value and eyeballs to advertisers. Its product mix includes 24 search products and 20 applications. Customer value online is created through beneficial product attributes, branding, support services, and labeling that outweigh costs. Firms can extend existing brands online or create new ones, and must choose effective domain names.
This chapter discusses consumer behavior in online exchanges. It outlines the technological, social/cultural, and legal context of internet exchanges. Individual characteristics like age, income, education, and goals affect online behavior. Consumers seek outcomes like connecting with others, enjoyment, learning, and trading when participating in online exchanges.
Dell operates a direct distribution model where it sells directly to customers and eliminates wholesalers and retailers. It handles 10,000 customer communications per day across B2B and B2C globally. A distribution channel transfers products from suppliers to consumers and can include producers, intermediaries, and buyers. Common online channel models include content sponsorship, brokerage, infomediary, agent representation of sellers/buyers, and online retailing. Distribution channels are evaluated based on metrics like revenue, customer satisfaction, and order processing times.
The car industry : Which nations are more inclined to purchasing a car online Sumit Roy
This document summarizes the key findings of an annual automotive study conducted in 8 countries. Some of the main findings include:
1) The vehicle buying cycle is shrinking significantly, with over half of consumers starting research within 2 months of purchase.
2) The sources of information used varies widely by country, requiring localized marketing approaches.
3) Consumers want both qualitative and quantitative vehicle information in one online location.
4) Consumers in developing markets like China and India have very exacting needs and expectations.
icdp_managementbriefing100_futurenetworksSteve Young
The document discusses changes in customer behavior and its impact on the car distribution model. It finds that customers are increasingly researching and purchasing cars online rather than through dealerships. This shifts the traditional sales process and erodes dealer loyalty. It presents opportunities to better understand customers through data and enhance online experiences, but also challenges to adapt operations, people, and systems to the new digital landscape.
The document discusses segmentation and targeting strategies for e-marketing. It outlines how market segmentation involves grouping individuals based on characteristics like geography, demographics, behaviors, and interests. This allows companies to better target customer segments. The document provides examples of common segmentation bases used by e-marketers and describes several usage segments like millennials, ethnic groups, and influentials. It also discusses four targeting strategies and how segmentation can increase customer retention, sales, and repeat orders.
The Internet is the most heavily used and influential media channel for new and used vehicle shoppers. 71% of buyers use the Internet, spending an average of 18-19 hours researching online and offline. 60% of research time (about 11 hours for used vehicles) is spent online, primarily on third-party sites rather than manufacturer or dealer sites. While the Internet heavily influences purchases, most buyers first contact dealers through walk-ins rather than online. The Internet provides pricing info and model comparisons to inform decisions.
4. let’s talk about android – observations on competition in the field of mo...Matias González Muñoz
This document discusses competition concerns regarding Google's Android mobile operating system. It summarizes investigations by competition authorities in the US, South Korea, and Europe into allegations that Google has abused its dominant position. The US FTC and South Korean FTC found no antitrust violations, but the European Commission is still investigating complaints from Google competitors. The document analyzes these allegations under EU competition law and argues the complaints lack merit.
This document discusses factors to consider when analyzing the environment for e-marketing globally and competitively. It outlines aspects of the internal environment, external micro and macro environments, Porter's five competitive forces, market opportunity analysis, and factors affecting e-marketing. Key considerations include value systems, management structure, suppliers, customers, competitors, technology readiness, internet infrastructure issues, and the digital divide between developed and developing markets.
How Automotive Brand Affects Used Vehicles Prices.
Brand perception plays an important role in used
vehicle demand as well. Used vehicles from brands
with an established history of successfully meeting
buyers’ most critical needs usually sell for more
than the competition. This consistent ability to
satisfy core purchase drivers gives stronger brands
an innate advantage in cost-of-ownership and
residual value. To better explain this cause and
effect, this report explores the brand characteristics
that drive auto purchase behavior, and their impact
on used vehicle prices.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
This document discusses e-commerce, including its definition, types (B2B, B2C, C2C, B2G), scope, advantages, and disadvantages for both consumers and businesses. It also provides interesting facts and figures about the growth of e-commerce. The conclusion states that the internet and mobile technologies like 3G and 4G have helped boost the e-commerce industry globally, providing benefits for both businesses and consumers while changing the way business is conducted.
Customers researching car purchases want personalized help from dealers alongside independent digital research, expecting seamless transitions between channels. They rely on a variety of information sources including websites, apps, and social media, and want very fast responses to requests. While dealers remain important sources, customers in growth markets also depend heavily on independent sources, search engines, friends and family for purchase information.
CARPROOF research has identified two paths used vehicle buyers take: Car-hunters, who search online for their ideal vehicle first before considering dealerships, and Dealer-deciders, who get recommendations from friends/family on dealerships and then shop those lots. 60% are Car-hunters who rely heavily on comprehensive online listings, while 40% are Dealer-deciders who prioritize a dealer's reputation. To succeed, dealers need quality online listings to attract Car-hunters and provide excellent customer service to build their reputation and attract future Dealer-deciders.
This document provides an overview of marketing and distribution infrastructure. It discusses the 4 P's of marketing: product, place, price, and promotion. It explains how infrastructure such as roads, ports, and communication systems enable the distribution of goods from producers to consumers. Government plays an important role in developing infrastructure projects. The internet has become a new distribution infrastructure that allows direct marketing to consumers. The document also discusses how products are moved through marketing channels via brokers, agents, and sales representatives to reach the final consumer.
Digital Reroutes The Auto Purchase JourneyStradablog
This document discusses how digital technologies have transformed the automobile purchase journey. It finds that 50-70% of car buyers now choose the make and model before visiting a dealership, with 40-50% making their choice based on online information. The main purpose of dealership visits is now to experience the vehicle in person. OEMs need to adapt by using digital channels more effectively to engage consumers earlier in the purchase process. They also need to rethink strategies around brand engagement, distribution, marketing, and measuring sales performance to better address how digital is changing consumer behavior and expectations.
The document discusses the growing demand from customers to purchase new vehicles completely online. A survey found that 72% of customers are willing to buy a new car online. However, automakers have been slow to implement online sales and most current initiatives do not meet customer expectations. Customers expect benefits like convenience, time savings, price transparency, and the ability to compare vehicles and negotiate online. While automakers face challenges in developing new online sales models, the document argues that responding to rising customer demand for online purchasing will be crucial for automakers to remain competitive as business models continue to evolve in the industry.
The document summarizes the findings of a study on automotive brand loyalty in Canada. It identifies the key drivers of brand loyalty as functional elements (40%), emotional connection (31%), brand personality (17%), and needs fulfillment (12%). For functional elements, quality, performance, value, and technology/innovation are most influential. Emotionally, confidence, lack of anger, pride, and happiness drive loyalty. Trustworthy, honest, innovative, and leader personality traits also influence loyalty. Providing confidence in the future, fun, self-identity, and respect fulfills customer needs and boosts loyalty. The study reveals opportunities for brands to improve emotional, personality and needs fulfillment factors to increase their strength relative to competitors
This document discusses a study analyzing factors that affect the probability of mobile apps crossing into the top 25 rankings on the Apple App Store. The study used logistic regression to examine how app characteristics like app size, name length, inclusion of Chinese language, and OS compatibility relate to the odds of an app crossing the top 25 threshold. The results found that app size and name length are significant factors, and that including a Chinese version has a positive interaction effect for certain app categories. The findings provide insights that could help app developers in planning which factors to prioritize for increasing their chances of rising in the App Store rankings.
Cocomms was named the best communications agency in Finland in 2013 based on an annual image survey. Another survey in 2011 found that Cocomms had the strongest image among Finnish communications consultancies. Cocomms excelled in reliability, knowledge of customers' industries, and project management. The document then lists Cocomms' areas of expertise and industries it serves before detailing its strengths such as great media contacts, satisfied customers, proven track record, and strategic perspective.
Declining brand loyalty in the automotive industry is being driven by several factors, including greater access to information, more purchasing options, and less frequent car purchases. Loyalty varies across industries and is also influenced by rational, emotional and experience-based reasons. To improve customer loyalty, automakers need to optimize their digital strategy and branding efforts, enhance the emotional connection to their brand through personalized communications, and ensure consistency across all customer touchpoints. Simply communicating for communication's sake may not strengthen relationships without a deep understanding of individual customers.
VI seminari especialitzat en gestió del coneixement.
VI seminario especializado en gestión del conocimiento.
VI workshop specializes in knowledge management.
Barcelona, 20 de mayo de 2009
The document describes three villages - Sainji, Sarav, and Kandi - located in Jaunpur, India. Sainji village is perched atop a ridge and has fields that extend down to the Aglar River. Livestock live outside the village in cow sheds. Sarav village is located on a hillside. The document also mentions a gateway to the village of Kolti.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
icdp_managementbriefing100_futurenetworksSteve Young
The document discusses changes in customer behavior and its impact on the car distribution model. It finds that customers are increasingly researching and purchasing cars online rather than through dealerships. This shifts the traditional sales process and erodes dealer loyalty. It presents opportunities to better understand customers through data and enhance online experiences, but also challenges to adapt operations, people, and systems to the new digital landscape.
The document discusses segmentation and targeting strategies for e-marketing. It outlines how market segmentation involves grouping individuals based on characteristics like geography, demographics, behaviors, and interests. This allows companies to better target customer segments. The document provides examples of common segmentation bases used by e-marketers and describes several usage segments like millennials, ethnic groups, and influentials. It also discusses four targeting strategies and how segmentation can increase customer retention, sales, and repeat orders.
The Internet is the most heavily used and influential media channel for new and used vehicle shoppers. 71% of buyers use the Internet, spending an average of 18-19 hours researching online and offline. 60% of research time (about 11 hours for used vehicles) is spent online, primarily on third-party sites rather than manufacturer or dealer sites. While the Internet heavily influences purchases, most buyers first contact dealers through walk-ins rather than online. The Internet provides pricing info and model comparisons to inform decisions.
4. let’s talk about android – observations on competition in the field of mo...Matias González Muñoz
This document discusses competition concerns regarding Google's Android mobile operating system. It summarizes investigations by competition authorities in the US, South Korea, and Europe into allegations that Google has abused its dominant position. The US FTC and South Korean FTC found no antitrust violations, but the European Commission is still investigating complaints from Google competitors. The document analyzes these allegations under EU competition law and argues the complaints lack merit.
This document discusses factors to consider when analyzing the environment for e-marketing globally and competitively. It outlines aspects of the internal environment, external micro and macro environments, Porter's five competitive forces, market opportunity analysis, and factors affecting e-marketing. Key considerations include value systems, management structure, suppliers, customers, competitors, technology readiness, internet infrastructure issues, and the digital divide between developed and developing markets.
How Automotive Brand Affects Used Vehicles Prices.
Brand perception plays an important role in used
vehicle demand as well. Used vehicles from brands
with an established history of successfully meeting
buyers’ most critical needs usually sell for more
than the competition. This consistent ability to
satisfy core purchase drivers gives stronger brands
an innate advantage in cost-of-ownership and
residual value. To better explain this cause and
effect, this report explores the brand characteristics
that drive auto purchase behavior, and their impact
on used vehicle prices.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
This document discusses e-commerce, including its definition, types (B2B, B2C, C2C, B2G), scope, advantages, and disadvantages for both consumers and businesses. It also provides interesting facts and figures about the growth of e-commerce. The conclusion states that the internet and mobile technologies like 3G and 4G have helped boost the e-commerce industry globally, providing benefits for both businesses and consumers while changing the way business is conducted.
Customers researching car purchases want personalized help from dealers alongside independent digital research, expecting seamless transitions between channels. They rely on a variety of information sources including websites, apps, and social media, and want very fast responses to requests. While dealers remain important sources, customers in growth markets also depend heavily on independent sources, search engines, friends and family for purchase information.
CARPROOF research has identified two paths used vehicle buyers take: Car-hunters, who search online for their ideal vehicle first before considering dealerships, and Dealer-deciders, who get recommendations from friends/family on dealerships and then shop those lots. 60% are Car-hunters who rely heavily on comprehensive online listings, while 40% are Dealer-deciders who prioritize a dealer's reputation. To succeed, dealers need quality online listings to attract Car-hunters and provide excellent customer service to build their reputation and attract future Dealer-deciders.
This document provides an overview of marketing and distribution infrastructure. It discusses the 4 P's of marketing: product, place, price, and promotion. It explains how infrastructure such as roads, ports, and communication systems enable the distribution of goods from producers to consumers. Government plays an important role in developing infrastructure projects. The internet has become a new distribution infrastructure that allows direct marketing to consumers. The document also discusses how products are moved through marketing channels via brokers, agents, and sales representatives to reach the final consumer.
Digital Reroutes The Auto Purchase JourneyStradablog
This document discusses how digital technologies have transformed the automobile purchase journey. It finds that 50-70% of car buyers now choose the make and model before visiting a dealership, with 40-50% making their choice based on online information. The main purpose of dealership visits is now to experience the vehicle in person. OEMs need to adapt by using digital channels more effectively to engage consumers earlier in the purchase process. They also need to rethink strategies around brand engagement, distribution, marketing, and measuring sales performance to better address how digital is changing consumer behavior and expectations.
The document discusses the growing demand from customers to purchase new vehicles completely online. A survey found that 72% of customers are willing to buy a new car online. However, automakers have been slow to implement online sales and most current initiatives do not meet customer expectations. Customers expect benefits like convenience, time savings, price transparency, and the ability to compare vehicles and negotiate online. While automakers face challenges in developing new online sales models, the document argues that responding to rising customer demand for online purchasing will be crucial for automakers to remain competitive as business models continue to evolve in the industry.
The document summarizes the findings of a study on automotive brand loyalty in Canada. It identifies the key drivers of brand loyalty as functional elements (40%), emotional connection (31%), brand personality (17%), and needs fulfillment (12%). For functional elements, quality, performance, value, and technology/innovation are most influential. Emotionally, confidence, lack of anger, pride, and happiness drive loyalty. Trustworthy, honest, innovative, and leader personality traits also influence loyalty. Providing confidence in the future, fun, self-identity, and respect fulfills customer needs and boosts loyalty. The study reveals opportunities for brands to improve emotional, personality and needs fulfillment factors to increase their strength relative to competitors
This document discusses a study analyzing factors that affect the probability of mobile apps crossing into the top 25 rankings on the Apple App Store. The study used logistic regression to examine how app characteristics like app size, name length, inclusion of Chinese language, and OS compatibility relate to the odds of an app crossing the top 25 threshold. The results found that app size and name length are significant factors, and that including a Chinese version has a positive interaction effect for certain app categories. The findings provide insights that could help app developers in planning which factors to prioritize for increasing their chances of rising in the App Store rankings.
Cocomms was named the best communications agency in Finland in 2013 based on an annual image survey. Another survey in 2011 found that Cocomms had the strongest image among Finnish communications consultancies. Cocomms excelled in reliability, knowledge of customers' industries, and project management. The document then lists Cocomms' areas of expertise and industries it serves before detailing its strengths such as great media contacts, satisfied customers, proven track record, and strategic perspective.
Declining brand loyalty in the automotive industry is being driven by several factors, including greater access to information, more purchasing options, and less frequent car purchases. Loyalty varies across industries and is also influenced by rational, emotional and experience-based reasons. To improve customer loyalty, automakers need to optimize their digital strategy and branding efforts, enhance the emotional connection to their brand through personalized communications, and ensure consistency across all customer touchpoints. Simply communicating for communication's sake may not strengthen relationships without a deep understanding of individual customers.
VI seminari especialitzat en gestió del coneixement.
VI seminario especializado en gestión del conocimiento.
VI workshop specializes in knowledge management.
Barcelona, 20 de mayo de 2009
The document describes three villages - Sainji, Sarav, and Kandi - located in Jaunpur, India. Sainji village is perched atop a ridge and has fields that extend down to the Aglar River. Livestock live outside the village in cow sheds. Sarav village is located on a hillside. The document also mentions a gateway to the village of Kolti.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Tech Trends in the Library Landscape, 2009K.G. Schneider
The document discusses trends in libraries that are increasing ("waxing") and decreasing ("waning"). It identifies several areas that are waxing, including self-checkout options, ubiquitous informal engagement, resource sharing, cloud-based applications and catalogs, and libraries becoming destinations and experience centers. Areas identified as waning include traditional circulation, paper collections, just-in-case reference, locally-installed catalogs, and duplicate records. The document encourages libraries to embrace these changes and find new narratives to focus on access over ownership and support patrons.
What is A PR Guy Doing at AdTech NYC was a presentation by PR Newswire Global Director of Emerging Media at the AdTech NYC Conference on Nov. 9, 2011. This presentation was part of the session entitled: Marketing on Facebook, Twitter and Google+ Best Practices for Turning "Like" into "Love" run by Chris Brogan.
Cicle de jornades: Experiències d'èxit en innovació a les administracions. 1a sessió.
Centre d'Estudis Jurídics i Formació Especialitzada, 29 de setembre de 2014
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Leading Brands By Romanian Internet Users 2008evensys
The document reports on research conducted among Romanian internet users aged 18-45 to identify leading brands. It analyzed brands across various categories and measured two indices: a Leading Brands Index and Online Presence Index. Key findings include Coca-Cola and Nokia being the most popular and trusted overall brands, while Dacia was the top Romanian brand. Online presence correlated most strongly with brand positioning in the electronics, cars, and telecommunications categories.
Succes van e-retail valt of staat met een goede analyse en interpretatie van de cijfers. comScore weet als geen ander hoe de vertaalslag gemaakt dient te worden van pure cijfers naar een kloppende marketingstrategie, met als doel een stijgende winstgevendheid. Henk Pleiter presenteert comScore’s review van de Nederlandse online retail economie. Hierin zal hij o.a. een overzicht geven van dé e-commerce trends in 2010. Henk laat zien welke veranderingen er hebben plaatsgevonden in het koopgedrag van online klanten vanaf 2008 t/m 2010. Daarnaast wordt het koopgedrag demografisch geanalyseerd, o.a. op basis van geslacht en inkomen. En natuurlijk kan een analyse over de houding van klanten ten aanzien van de huidige staat van de economie niet achterwege blijven. In zijn functie als Business Development Manager heeft Henk jarenlange ervaring in Audience-centric web metrics en Webanalytics.
Analysis of Online Comments (BEO) is a research model developed jointly by Corporate Excellence – Centre for Reputation Leadership and Llorente & Cuenca in order to analyse the impact of Internet communication on corporate reputation. The analysis is based on the study of relevant comments made by different members of the public about a company on the Internet.
Since the model supports complicated computations, it enables us to interpret the data almost in real time, not only information provided by structured databases, but also unstructured data that account for 80% of existing information. These include medical images, video streaming, conversations, pictures taken with mobile phones, etc. Our capacity to interpret this vast new natural resource leads to interesting conclusions, considerations and decisions. Therefore, it is possible to say that The Online Comments Report is a strategic tool that may be used for corporate positioning on the Internet based on the analysis of data gathered throughout the year rather than a tool for monitoring in real time.
Reputation is a set of collective evaluations evoked by an organisation in its stakeholders that drive valuegenerating behaviours. Thus, it is clear that an organisation’s reputation does not exist online. Instead, it exists in the minds of people who are stakeholders of the company. Given this definition, we understand that on the Internet we find comments about a company shared by stakeholders in the different online networks. These comments may affect evaluations made about the company. In other words, in the term online reputation, online is the cause and source, and reputation is the effect or result.
Current Trends with Inbound Marketing and Social MediaMerrigan Group LLC
The document discusses current trends in inbound marketing and social media. It outlines 5 key truths for 2012: 1) Explosive growth of social media channels leads to attention fatigue. 2) Content continues to gain importance across various formats. 3) Tools for managing social media are proliferating, especially free Google tools. 4) Websites can boost traffic through interactivity like social sharing. 5) Tactics must be planned to increase success, like setting goals and measuring results. Mobile is also highlighted as an important trend, with smartphone users consuming large amounts of data through apps.
The document summarizes a new report from Heardable that benchmarks the online marketing performance of 30 leading electronics brands. The report documents best practices and provides a ranking analysis of how each brand is performing compared to its peers. Some of the best practices identified in the report include having a strong social media presence, optimized websites for search engines and mobile use, using analytics tools, and regular optimization. The report aims to help electronics industry leaders understand how to grow their online brand value.
The document is a summary of key findings from a 2012 survey of B2B e-commerce professionals:
1) Mobile jumped to the third most influential touchpoint for B2B customers, showing a significant increase in importance over the previous year.
2) Respondents expect increased investment in mobile sites and apps in the coming year after mobile saw a major increase in priority.
3) B2B commerce remains complex with most companies operating across many languages, geographies, and business models.
This document summarizes the results of a 2012 survey on B2B e-commerce. It finds that:
1) Mobile jumped to the third most influential channel for B2B customers, behind online catalogs and direct sales.
2) Respondents said customer expectations are increasingly mirroring B2C experiences like online shopping.
3) Most companies plan to invest more in mobile site/app development and strategy in the coming year, recognizing mobile as a core part of the customer experience.
The Economist Intelligence Unit surveyed consumers to ask what they want from companies and how they rate companies for customer service. And we asked company executives about their attitudes to customer service and how well they think they are doing in joining up all of the new technologies in use today.
How B2B companies talk past their customersAdfactors B2B
The document summarizes research that found a gap between the messages that B2B companies use to promote their brands and what characteristics customers actually value. The research examined the branding of 90 large B2B companies and surveyed over 700 customers. It found that themes like social responsibility and sustainability, which companies emphasize, have little influence on customer perceptions of brand strength. In contrast, themes important to customers like specialist expertise and supply chain management were rarely mentioned by companies. The document concludes by offering three questions for companies to evaluate how well their branding aligns with customer needs.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to use most effective online channels to reach customers in China during his presentation at Adams-D&B Seminar on 20110506. The Chinese market is huge, it is important for us to grasp the opportunities to use most relevant channels.
Raul Vielma presented on strategies for leveraging digital media. He discussed the evolution of media consumption and how people are accessing media in more on-demand ways through various devices. He provided statistics on technology adoption in the US and demographic profiles of online users. He outlined 5 ways companies can leverage digital media now, including monitoring site traffic, maximizing search engines, viewing websites as business partners, using free tools, and learning about mobile and social media. He gave tips and tools for search engine optimization, claiming business listings online, and using websites and social media as a business partner to engage customers.
This document discusses local search capabilities and strategies for GEICO Insurance. It analyzes the media landscape for local business information, noting that consumers use multiple sources like search engines, local search sites, and print/internet yellow pages. Younger generations favor online sources more while older generations use both online and offline. The document recommends developing an optimized media mix for GEICO based on consumer usage behavior and expanding their reach across print, online, social media, and other sources. It provides insights on internet yellow pages, paid search marketing, and creative services opportunities to strengthen GEICO's local search presence.
Viamedia is a marketing company that helps build clients' brand equity through cable television and digital solutions. It aims to inform, persuade, and remind consumers to get increased market share. Today's consumers demand immediacy and live in a world of screens, wanting customized products and services now. Television is highly effective at driving immediate web traffic and sales following ads, as seen by large increases in searches for and sales of advertised cars after Super Bowl ads. An analysis of a dealership's advertising found correlations between cable TV, radio, and newspaper ads and increases in web traffic, leads, and sales over 26 weeks, showing the importance of a consistent media schedule.
This document discusses General Motors and Ford's shift to social media advertising. It explores how the two automakers have embraced social media marketing through platforms like Facebook, YouTube, and Twitter. The document analyzes GM and Ford's presence on these platforms, including the number of likes and followers they have received. It also considers whether their social media efforts have had an impact on car sales. The document presents information from various sources on automakers' spending on digital versus traditional advertising.
This document summarizes an HBR article about how online reviews influence customer purchase decisions. It discusses how communication has shifted from being unilateral from companies to customers to being multi-lateral between customers. It also explains the three factors (prior preferences, marketer information, other sources) that influence purchase decisions and how the influence of other sources from online reviews has increased significantly. Finally, it discusses how companies should adapt to increased dependency on online reviews in India given the large internet and mobile penetration by focusing more on user ratings and generated content in their marketing strategies.
This document provides an overview of First Direct's marketing research process to evaluate potential international markets. It will conduct secondary research on online databases to analyze 5 potential countries identified through market scanning: Switzerland, Norway, Germany, South Korea, and Canada. The research will include a SLEPT analysis of each country's social, legal, economic, political, and technological factors. It will then assess the type of market opportunity in each (existing, latent, or incipient) to evaluate viability and help determine the best potential market for market entry.
Similar to Online Leading Brands Romanian 2011 (20)
Snapchat in Romania - cine sunt utilizatorii si care sunt obiceiurile acestora de consum? Un studiu realizat de iSense Solutions si prezentat in premiera la cea de-a noua editie Webstock, pe 30 septembrie 2016.
Romanian Travelers - The Online Perspectiveevensys
Daedalus Millward Brown a realizat pentru evenimentul eTravel Conference (15 octombrie 2014) in exclusivitate un studiu care prezinta tipurile de servicii turistice achizitionate de romani din mediul online, importanta avantajelor online-ului atunci cand vorbim despre achizitia de pachete turistice, precum si increderea romanilor in achizitiile turistice online. De asemenea, sunt identificate motivele pentru care turistii nu apeleaza intr-o mai mare masura la mediul online si elementele ce ar trebui imbunatatite de providerii de servicii turistice online astfel incat sa atraga mai multi consumatori.
Transformarile si provocarile PR-ului romanescevensys
Studiul surprinde diferentele de perceptii pe care la au agentiile si clientii de PR in anul 2013 fata de statusul actual al pietei de relatii publice. Studiul este realizat de Unlock Market Reserch in colaborare cu Evensys.
Cum cumpara romanii servicii turistice onlineevensys
Primul studiu public despre obiceiurile de cumparare a pachetelor turistice in mediul online, prezentat de Daedalus Millward Brown la eTravel Conference 2013 (www.etravel conference.ro)
Cea de-a sasea editie a topului celor mai populare branduri in mediul online romanesc, prezentat in exclusivitate la Digital Marketing Forum 2013 (www.digitalforum.ro)
The document analyzes how top brands in Romania and the UK communicate on Facebook. It finds that:
- Romanian brands have more diverse subject matter in posts and include more CSR content than UK brands.
- Pictures are the most commonly used media type by both Romanian and UK brands.
- Engagement rates are higher overall for Romanian brands than UK brands, possibly due to cultural and market differences.
- While posting frequency is not strongly correlated with engagement metrics, certain media types and post subjects tend to perform better than others for driving likes, comments and shares.
Rezultatele unui sondaj online realizat printre practicieni in social media. La chestionar au raspuns peste 170 de persoane.
Studiul a fost prezentat in premiera la Webstock 2011
Tagged - mapping up romanian segments of social networks usersevensys
A study analyzed 528 interviews of social network users in Romania:
- 1/3 of users connect with brands or companies on social networks. Brands are more popular connections than singers, cities, or movies.
- Users follow an average of 2 brands. 6 in 10 brands are followed as a "friend" rather than just accessing their page.
- Half of users say brands have contacted them in social networks, especially on Facebook and LinkedIn.
Rezultatele studiului despre utilizatorii celor mai cunoscute retele sociale in Romania, realizat de Daedalus Millward Brown si prezentat la Webstock 2010.
2. About Gemius Our products: AdOcean - Publisher adserver gemiusDirectEffect - Effectiveness of online campaigns gemiusTraffic, gemiusHeatMap - Users Behavior gemiusAdHoc - Quantitative research gemiusFGI - Qualitative research Usability studies
3. About study 4th edition (2010, 2009, 2008) The results of the study are compared with the data obtained in 2010 and statistical differences were investigated. The study identifies the perception of the characteristics determining a leading and online brand. Two main goals were achieved as a result of the study: indication of the leading brands in various categories as perceived by the Romanian internet users finding out which are the most online present brands, in Romanian internet users opinion
4. Research method Data were gathered between 11th-20th January 2011 Invitations to take part in the survey were displayed on sites: eJobs.ro, Imedia, Rol.ro, Wall-Street, Corporate News and Digital 4. Target group of the study are Romanian internet users aged 18-45. The final sample (N) consists of 2337 questionnaires completed by Romanian internet users aged 18-45. Results of the study were presented with the use of an analytical weight, based on data concerning structure of the online population in terms of gender and age of internet users. The structural data was taken from the Omnibus study provided by Mercury Research.
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7. It seems that Romanian internet users take less into consideration their peers opinion. It counts even less than a year before if the brand has a lot of fans or if it is widely known.
8. Overall the ranking of the most important features has not changed since 2010.Base:All respondents N=2337 Source: gemiusAdHoc, February 2011
11. The availability of the data on the internet has decreased compared to the 2011 readings.
12. This suggests that Romanian internet users are more demanding when it comes to the online image of a brand. Being online is a must, having a constantly improving image becomes more important as a value added feature.Base:All respondents N=2337 Source: gemiusAdHoc, February 2011
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16. Personal Care – Online Presence Index Base: respondents to whom the block of questions concerning personal care was displayed (N=586) Source: gemiusAdHoc, February 2011
17. Banks & Insurance – Online Presence Index Base: respondents to whom the block of questions concerning banks/insurance was displayed (N=589) Source: gemiusAdHoc, February 2011
18. Auto – Online Presence Index Base: respondents to whom the block of questions concerning auto was displayed (N=555) Source: gemiusAdHoc, February 2011
19. Telecommunication – Online Presence Index Base: respondents to whom the block of questions concerning telecommunication was displayed (N=607) Source: gemiusAdHoc, February 2011
20. Contact Catalin Emilian, Operations Manager GEMIUS RESEARCH SRL Str. CezarBolliac Nr. 8, Ap.6, Sector 3, Bucuresti Phone: +40213233523 contact@gemius.ro