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Social Media Fundraising Strategies To Attract and Retain Donors

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Hello Neighbor
Hello Neighbor

Talk given at: IUP Lilly School of Philanthropy 28th Annual Symposium Indianapolis, Indiana October 30, 2015

Social Media
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@sloane   Social Media Fundraising Strategies … to attract and retain donors IUP  Lilly  School  of  Philanthropy   28th  Annual  Symposium   10/30/15   Sloane  Davidson  |  Farsight  Media  |  @sloane  
@sloane   Founder, Farsight Media Digital marketing for the greater good. Based in Pittsburgh, PA @sloane  
@sloane   Let’s start with a show of hands… @sloane  
@sloane   What is the state of social media today? @sloane  
@sloane  
@sloane   What matters most? Awareness, accessibility, listening, talent, raising money… @sloane  
@sloane   How important is my website? @sloane  
@sloane   How important is my email newsletter? @sloane  
@sloane   What goals should my organization pursue? @sloane  
@sloane   Who will be in charge of social media? @sloane  
@sloane   How do I decide what tools to use? @sloane  
@sloane   Where should we be investing our time, energy and resources? @sloane  
@sloane   What metrics matter? @sloane  
@sloane   How do I create or reinforce a collaborative working environment? @sloane  
@sloane   What are examples of nonprofit social media case studies? @sloane  
@sloane   Q&A @sloane  
@sloane   Thank you. mail@sloanedavidson.com @sloane  

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