The document discusses strategies for the success of the mobile game Fun Run. It notes that Fun Run had 40 million downloads without integrating social media features, push notifications, analytics, or user acquisition methods. It achieved success through word-of-mouth from positive tweets and reviews promoting the game's simplicity and addictiveness. The document also lists keys to Fun Run's success as keeping it simple, releasing timely updates to coincide with events like exams and Christmas, and focusing on making games the creators themselves want to play.

8. 40 M

10. 40 M

11. No facebook friends integration
no push notification
no analytics
no user acquisition

14. Keep
it
simple
stupid

16. “Download #funrun and add me: Yolanda22“
- Yolanda, Twitter

17. “Why all the freshman are going to fail finals… #funrun“
- Bryce, twitter

20. “I don’t usually want to kill people, but when i
do i’m probably playing fun run“
- Jesseeru18, twitter

21. “Amazing! I quit my job and divorced my wife
because this app is so addicting!!“
- John, Google play review

22. #funrun
updates
Exams begins
#1 app store
christmas

23. 1
2
3
4
5
6
name
k-i-s-s
#funrun
word of mouth
updates
timing

24. We make games we want to play ourselves

25. #1 app store
#70 app store

26. Aurora Klæboe Berg
VP of Business & Marketing
aurora@dirtybit.com