Designing technologies for multiminding - what we can learn from Farm Families

1. Designing Technologies for Multiminding:
Learning from Farm Families
Gilly Leshed
Information Science, Cornell University

2. Image: genus.se
School
Home
Work
home-work split
We all lead busy lives, we all want to “get things done”. In this context, home, work, and other aspects of life are seen as separate spheres with boundaries between them, more or
less blurred. Each of these spheres is associated with a set of activities, and they all need to be juggled effectively in order to balance home and work.

3. Skedi
Cozi
Evernote
Mailbox
Timeful
Quip
Goodreader
Fantastical 2
Productivity apps and technologies are then designed to help individuals, families, and organizations help juggle effectively ever-more tasks, activities,
commitments, contacts, opportunities, and information and regain the balance between spheres.

4. Skedi
Cozi
Evernote
Mailbox
Timeful
Quip
Goodreader
Fantastical 2
single mindedness
I argue is that the very existence of home-work split assumption leads to single-mindedness designed into these technologies, even when the lines are
blurred: when one is at work and taking care of carpooling of the kids - their mind is on the family; when one is at home but reading work emails - their
mind is at work.

5. School
Home
Work
home-work merge
But what happens when the home-work split assumption does not exist or is flipped?
This is the farm office in the home of one of the families that I visited. It is off the kitchen and living room. Naomi, the mother, uses the computer when she is at home taking care of the
toddler and baby to do finances for the farm business, she folds the laundry, and she waters the tomato seedlings until they are ready to be transplanted outside.
Like in other families, Naomi is also juggling different activities in her life, but the juggling looks different given the Home-Work Merge in these farm families.

6. What does multiminding
look like when the home
and work are
intentionally merged?
I wanted to understand what multiminding looks like when the home-work split assumption is non-existent or in this case flipped.

7. What can we learn
from these families
for the design of
multiminding
technologies?
Understanding the everyday practices and experiences of families who strive to keep a lifestyle that merges home and work, can provide us with
new ways of thinking about designing technologies for multiminding.

8. • 13 small-scale organic farm families in Upstate New York
• Producing vegetables, fruit, meat animals, honey, flowers, and farm
products, e.g., cheese, cider, fiber
• 0-9 children living on the farm from newborns to adults
With Maria Hakansson, Chalmers University of Technology
To address these questions, in the spring of 2012, we visited 13 small-scale organic farm families, all located in Upstate New York.
They produce vegetables, fruit, meat animals, honey, flowers, and farm products such as cheese, apple cider, and sheep fiber. They sell directly to customers at farmers markets,
restaurants, grocery stores, and CSA programs.
The families ranged in size, from couples with adult children no longer living at home to large families with 9 children all living on the farm.

9. Multiminding across
space and time
In understanding these families’ practices, I looked at two factors across which they coordinate their home and work activities: space and time.
For each, I will discuss what we learned about multiminding, and what new opportunities the findings provide for designing multiminding
technologies.

10. Space
Indoor vs. outdoor
First, these families do not separate the spaces in their lives to “home” and “work”, but instead divide their spaces to “outdoor” and “indoor”.
As farmers, these people love the outdoors, and they structure their activities so they can spend time outside as much as possible. Indoor activities are reserved for bad weather, in the
winter, when it is dark, when young children need to nap, or when computer work needs to be done.
In Skylark farm, Lori and Marty express their love to the outdoors. Their farm business has grown so that they have 5 full time workers and they complain that they spend too much
time managing the farm business on the computer than doing outside farm work. Their computer is located in their home’s laundry room, and it serves as both the family computer
for Facebooking and organizing family photos and as the business computer, and the employees use it to access the many google docs and spreadsheets that Lori and Marty created
to manage the farm business.

11. Space
On the farm vs. off the farm
“Everything we do is happening on the
farm: swimming, horseback riding,
working, it’s all here. Our life is the farm and
farming is our life.” – Mitch, Kane Acres
Another way in which the families in our study divide the spaces is between being on the farm and going away from the farm. On the farm is where they see the core of their life – it is
where they do field work, animal care, child care, and homesteading activities. It is where they want to be.
And when they need to go off the farm, they see it as a disruption that requires special coordination and planning: packing everything they need for the farmers market, planning all
the errands in town which is a long drive away, and finishing up tasks in the farm or briefing employees before leaving. They have showed us lengthy to-do lists for organizing leaving
the farm.

12. Space
Structuring spaces and activities
to be physically together
The families put an emphasis on creating spaces so they can do many of their activities physically together.
For example, the family at Singalong farm chose to have an on-site CSA where customers come to the farm, instead of selling at the farmers market. They have to deal with customers
that come to the farm, some wonder around their house and fields and they have to somehow manage them. At the same time, they say that many of the long-term customers have
become good friends with them and they enjoy spending time with them in the CSA shed.
Families that homeschool their children also organize their spaces to combine activities that serve different purposes. For example, the family at Halfmoon farm built together this
chicken plucker as a science project for the children. Working together in the barn on building the plucker had multiple goals – teaching the children scientific principles and technical
skills, streamlining the butchering process for the poultry business, and spending time together.

13. Opportunities for Design:
Space
• Space can be divided in ways other than home/
work
• Importance of extended local community
• Reconceptualization of private/public
Our findings point to a new ways of thinking about designing multiminding technologies: that spaces in everyday life can be divided in different ways other than home and work or school. The families in our study see
a distinction between being inside and outside, between being on the farm and away from the farm, and between being together and being apart. They value being outside, being on the farm, and being
together over being inside, away from the farm, and apart from each other, and they structure their activities to be able to spend time together on the farm.
Trying to make everything happen on the farm also means that there are more people in what we may consider the family private spaces: customers come to the farm to buy produce and meat, neighbors stop by
without notice, or farm workers who use the family computer and sometimes live and eat with them. This demonstrates a strong sense of a local community, but also blurs the lines between private and public. This
means that conceptualization of private vs. public may not necessarily be universal across all kinds of families, and that there is room to reconsider what public and private mean in different contexts.

14. Time
Structural and natural rhythms
We also looked at multiminding practices from the perspective of time.
All of the families adhere to what we call structural rhythms – temporal patterns that are governed by social and organizational structures such as school, religion, and markets. We see this in their
ways of using calendars, which are similar to previous findings of family coordination. Here “IFM” is the Ithaca Farmers Market, an important day of the week that the entire family takes part in by
preparing, selling at the market, and then breaking down and unpacking. There are also doctors appointments, school events, birthdays, and so on.
But what struck us was the importance of natural temporal rhythms, dictated by natural forces like seasons and weather, and by growth of plants, animals, and children.
At Kane Acres, Mitch uses to-do lists, and he prioritizes them by what needs to happen right now vs. what is seasonal. At Oak Ridge farm, Tony had to leave the interview to go cover the plants because
there was a forecast of night frost.

15. Time
Structural and natural rhythms
“We breed our sheep late… so that the lambs are
born really late, like April or May. So then our
lambing chores don't really start until the weather
starts to get better. ” – Julie, Foxtail Farm
Furthermore, a lot of efforts go into synchronizing the natural and structural rhythms. The family in Foxtail farm are homeschooling their children. Their primary farm business is
sheep for fiber. They deliberately breed their sheep later than other sheep farmers, and changed their homeschool year to start early in August and finish in early May when the
lambs are born so the children can help out when it gets very busy on the farm. The school days are longer in the winter, when there are fewer farm chores, and shorter in the spring,
as the chores start to pick up.

16. Time
Long-term perspective
“It’s important for me to continue to
write this down because it becomes
very valuable the more you do it. One
year’s worth of notes is not that
valuable but 12 years’ worth of notes
is very valuable.” – Tony, Oak Ridge
All of the families took care of daily activities, like immediately attending a crying baby or fixing a broken fence. But all these families also had a long-term view on the family
growth and farm business.
For example, all of the farmers kept years of records of everything they have grown, in what plots, what they sold and how much they sold it for. This was usually in thick notebooks
or in computer files and spreadsheets. On a year-by-year basis, these records are important in organic farms because they don’t use chemical fertilizers, and therefore they need to
rotate the crops every year – not plant the same crop in the same plot.
These records were kept not only on a year-by-year basis, but were kept for many years. As Tony from Oak Ridge said:

17. Opportunities for Design:
Time
• Bring natural temporal rhythms into the design
space
• Natural rhythms are not unique to farm families
• Consider natural/structural rhythm
synchronization
• Consider design for long-term multiminding
What can we learn from these findings for the design of multiminding technologies:
Current designs both for families and in other areas have largely focused on structural temporal rhythms: weekly, monthly and yearly schedules, calendars and events, driven by school, work, extra-
curricular programs, religion, government holidays, and so on.
But there is room to bring into the design space a consideration of natural rhythms, and how they are synchronized with structural rhythms, because they are not unique to farms – families and
individuals face daily natural rhythms driven by sleep and hunger, and longer-term natural rhythms driven by yearly seasons, growth, and aging.
The findings also point toward thinking about long-term multiminding – beyond the right now and the short term planning, how can we help families and businesses understand their growth and
changes over the years, appreciate the past and plan for the long term future.

18. • Farm families put efforts in coordinating their
everyday activities
• Driven by a different set of motivations than to
find the sweet spot between home and work
• Wanting to merge home and work, to be
together as much as possible
New Mindset for Understanding Multiminding
To sum, in our study of farm families we have found that these families put effort to coordinate their everyday lives – they juggle, multitask, and manage conflicts.
But their motivations in doing so is driven by a different mindset than to find the sweet spot between home and work – they are not looking for the right balance or for the elusive
boundary between the two.
Instead, coordinating their life activities is driven by the goal to merge their home and work life, to unite them, and to be together as a family as much as possible.

19. New Mindset for Design
• Multiminding across space: dividing spaces; value of
togetherness and the local community; reconsidering
private/public
• Multiminding across time: natural/structural rhythms; long-
term perspective
By studying a group of people who intentionally multimind, striving to merge home and work rather than to find the right balance between the two, this offers a new mindset for
designing multiminding technologies:
First, new ways of thinking about multiminding across spaces: splitting to indoor/outdoor and together/apart; we learned about a strong value of being together, about the
importance of the local community, and about new ways of thinking about public and private.
Second, new ways of thinking about multiminding across time: including the importance of natural rhythms and their synchronization with structural rhythms; and thinking about the
long-term growth and changes in family and business.
Maybe this is disappointing: I am not coming up with a new design for the ultimate multiminding app. Instead, I am suggesting new ways of thinking about the design of these apps,
with the hope that they will be picked up by those who design and build the apps.

20. THANK YOU
Gilly Leshed
gl87@cornell.edu
Thank you: families, Maria Hakansson, Jofish Kaye, Monika Roth, Susie Forbath,
Phoebe Sengers, Steven Jackson, Carl DiSalvo, Alex Taylor, Eric Baumer, Alex
Thayer, ISTC-Social Computing, Nokia Global University Funding Grant