Ba401 Nike
•Download as PPTX, PDF•
4 likes•2,988 views
Nike is reorganizing its global women's fitness business to better target the $13 billion women's fitness market. The reorganization will transition decision making from a centralized to decentralized structure and establish a semi-virtual organization with regional and functional leadership teams. It will also align Nike's women's fitness brands and collections into a cohesive long-term strategy to make Nike the dominant brand for women in the fitness space.
Report
Share
Report
Share
Recommended
Nike
Nike is the number one athletic footwear company in the US and one of the most recognized brands globally. In 2001, Nike reported over $9.5 billion in sales. While Nike has excelled in innovative marketing campaigns featuring celebrities like Michael Jordan, and introducing new products like the Nike Shox shoe, the company recognizes it still has work to do to reach its goal of global leadership in the athletic industry. By 2010, Nike aimed to expand into new international markets like soccer and countries including China, Germany, and Japan.
Case Study on Nike
This is a case study done by Cloud9media in helping Nike increasing its customer base by shaping conversation around nike through EPL and manchester United.
Nike case study analysis
Nike is the world's largest sports apparel company. It has strong brand recognition and focuses on producing high-quality athletic products. While Nike faces competition from companies like Adidas, it maintains a leading position through marketing, innovation, and expanding into new markets globally. The analysis identifies opportunities for Nike to further penetrate growing markets and develop new product lines, while also addressing threats from competitors and shifting consumer preferences.
Nike Strategic Management
This document provides a strategic management analysis of Nike, including:
1. Nike's mission to be the world's leading innovator in athletic footwear and apparel.
2. Their vision is to "bring inspiration and innovation to every athlete in the world."
3. An internal analysis identifying their strengths in marketing, R&D, and brand recognition, and weaknesses in production costs and over-reliance on footwear.
4. An external analysis finding opportunities in new markets and demographics, and threats from competition and public perception issues.
5. A SWOT analysis positions Nike strongly in research and development but also facing threats from low-cost competitors.
Checkpoint 3 - Master Copy
This document contains a strategic plan for Nike created by a group of students. It includes:
1) An overview of their strategic planning process including external/internal analyses and SWOT analysis.
2) Details of their strategic thinking process with pre-session, session, and post-session brainstorming of recommendations.
3) Their strategy making including a TOWS matrix matching strategies to threats and weaknesses and strategic recommendations.
The document provides information on the strategic analyses and recommendations developed by the students for Nike to address strengths, weaknesses, opportunities, and threats.
Nike
Nike is the largest seller of athletic footwear and apparel, founded in 1972. It has a diverse product portfolio including shoes, apparel and equipment for various sports sold in over 160 countries. Nike pursues a strategy of acquisitions of complementary brands and diversification to protect its premium brands and revive struggling brands. It focuses on innovation through R&D, celebrity endorsements, and targeting specific consumer groups through localized marketing. Issues around working conditions at some supplier factories have led to increased monitoring and transparency efforts.
Nike, Inc by Karan shah
This document provides a case analysis of Nike, Inc. It begins with an overview of the company's history and operations, including its founding in 1964 and global expansion. The next sections examine Nike's challenges from tightening competition and losing market share in China. The analysis also explores Nike's competitive advantages, marketing strategy, industry forces, SWOT analysis, and recommendations. In conclusion, it summarizes that Nike has performed well financially but still faces threats from competitors and should focus on improving working conditions.
Nike Internal-External Assessment
This document summarizes a strategic analysis of Nike. It outlines Nike's vision, mission, strengths, weaknesses, opportunities, threats and strategies. Key points include: Nike's goal is to be the largest seller of athletic footwear and apparel; it has a strong brand but faces issues like labor exploitation; growth is coming from women consumers moving to fashion-sportswear; recommendations include more flexible endorser contracts focusing on lifestyle.
Recommended
Nike
Nike is the number one athletic footwear company in the US and one of the most recognized brands globally. In 2001, Nike reported over $9.5 billion in sales. While Nike has excelled in innovative marketing campaigns featuring celebrities like Michael Jordan, and introducing new products like the Nike Shox shoe, the company recognizes it still has work to do to reach its goal of global leadership in the athletic industry. By 2010, Nike aimed to expand into new international markets like soccer and countries including China, Germany, and Japan.
Case Study on Nike
This is a case study done by Cloud9media in helping Nike increasing its customer base by shaping conversation around nike through EPL and manchester United.
Nike case study analysis
Nike is the world's largest sports apparel company. It has strong brand recognition and focuses on producing high-quality athletic products. While Nike faces competition from companies like Adidas, it maintains a leading position through marketing, innovation, and expanding into new markets globally. The analysis identifies opportunities for Nike to further penetrate growing markets and develop new product lines, while also addressing threats from competitors and shifting consumer preferences.
Nike Strategic Management
This document provides a strategic management analysis of Nike, including:
1. Nike's mission to be the world's leading innovator in athletic footwear and apparel.
2. Their vision is to "bring inspiration and innovation to every athlete in the world."
3. An internal analysis identifying their strengths in marketing, R&D, and brand recognition, and weaknesses in production costs and over-reliance on footwear.
4. An external analysis finding opportunities in new markets and demographics, and threats from competition and public perception issues.
5. A SWOT analysis positions Nike strongly in research and development but also facing threats from low-cost competitors.
Checkpoint 3 - Master Copy
This document contains a strategic plan for Nike created by a group of students. It includes:
1) An overview of their strategic planning process including external/internal analyses and SWOT analysis.
2) Details of their strategic thinking process with pre-session, session, and post-session brainstorming of recommendations.
3) Their strategy making including a TOWS matrix matching strategies to threats and weaknesses and strategic recommendations.
The document provides information on the strategic analyses and recommendations developed by the students for Nike to address strengths, weaknesses, opportunities, and threats.
Nike
Nike is the largest seller of athletic footwear and apparel, founded in 1972. It has a diverse product portfolio including shoes, apparel and equipment for various sports sold in over 160 countries. Nike pursues a strategy of acquisitions of complementary brands and diversification to protect its premium brands and revive struggling brands. It focuses on innovation through R&D, celebrity endorsements, and targeting specific consumer groups through localized marketing. Issues around working conditions at some supplier factories have led to increased monitoring and transparency efforts.
Nike, Inc by Karan shah
This document provides a case analysis of Nike, Inc. It begins with an overview of the company's history and operations, including its founding in 1964 and global expansion. The next sections examine Nike's challenges from tightening competition and losing market share in China. The analysis also explores Nike's competitive advantages, marketing strategy, industry forces, SWOT analysis, and recommendations. In conclusion, it summarizes that Nike has performed well financially but still faces threats from competitors and should focus on improving working conditions.
Nike Internal-External Assessment
This document summarizes a strategic analysis of Nike. It outlines Nike's vision, mission, strengths, weaknesses, opportunities, threats and strategies. Key points include: Nike's goal is to be the largest seller of athletic footwear and apparel; it has a strong brand but faces issues like labor exploitation; growth is coming from women consumers moving to fashion-sportswear; recommendations include more flexible endorser contracts focusing on lifestyle.
Nike final project
Nike is the largest seller of athletic footwear and apparel in the world. It designs products for consumers and athletes in categories like running, basketball, soccer, and other sports. Nike sells its products to over 18,000 retail accounts globally through subsidiaries and distributors. While Nike has strong brand recognition and market share in athletic shoes, it faces threats from competition and economic challenges. Its SWOT analysis identified opportunities to expand into growing international markets and increase online and social media marketing to engage younger consumers.
234613740 41082023-nike-case
Nike is a leading athletic footwear and apparel company. It has a comprehensive strategic management case study that provides financial statements and competitor information from 2009. The case examines Nike's strategies and recommends a three-year strategic plan. Nike's vision is to inspire and innovate for every athlete, while its mission is to be the leading sports brand worldwide. External factors like younger consumers spending more on athletic gear and threats like increased competition are analyzed. Internally, Nike's strengths include dominant market share and popular brands, but weaknesses include declining profits and overseas manufacturing.
Nike Ethics
This document analyzes Nike, a major athletic footwear and apparel company. It discusses Nike's history and founding, its organizational structure, general business environment, resources, value chain, and Porter's five forces analysis. Criticisms around labor practices and recommendations for improving sustainability are also mentioned. The document considers alternatives for Nike such as partnerships, vertical integration, or using a balanced scorecard approach. It ultimately recommends the balanced scorecard as providing competitive advantage while maintaining control and flexibility.
Case Study presentation on NIKE
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets footwear, apparel, equipment, and accessories. While most of its manufacturing occurs outside the US, Nike focuses on product design, marketing, and technology development. It has strong brand recognition due to its marketing strategies and endorsement deals with famous athletes. However, Nike faces competition from companies like Adidas and needs to adapt its brand positioning to attract more casual consumers.
Athletic Apparel Industry Analysis
The athletic apparel industry is worth approximately $168 billion worldwide in 2017 and is estimated to reach $231.7 billion by 2024. Major players like Nike and Adidas dominate the market but new entrants are expected to join. The industry is facing trends like activewear lines from fashion retailers only accounting for 10% of the market. The North American sports apparel market is expected to grow at a compound annual growth rate of 5.9% from 2016-2022.
Samta Khinda - Industry Analysis Presentation NIKE
Samta Khinda searched a presentaion on Nike Industry and want to share with all here. For more info visit: http://www.samtakhinda.com/
Phil knight Case Study
Nike's leadership skills include distributed leadership, inspiring employees, innovation, responding quickly to trends, strong branding, quality products, collaborating with celebrity athletes, sustainability efforts, developing talent internally, outsourcing production, focusing on areas with strong sales, retail commitments, effective marketing, changing ineffective teams, and expanding globally. The document discusses Nike's history, leadership style, strategies for growth, and efforts to address criticisms around working conditions in contract factories.
Nike International Business
This document provides an overview of Nike's global business operations and strategies. It discusses Nike's distribution channels, product lines, and marketing approach. It then analyzes the political, economic, social, and technological factors affecting Nike. Next, it examines Nike's challenges with labor issues at overseas factories. The document concludes by recommending that Nike work more closely with governments and unions to ensure ethical labor practices globally.
Marketing Strategy Plan_Nike athletic shoes_2019
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
Nike New Product Marketing
This document discusses a new product called H2o Considered, a bottled water product that filters and cools water. It aims to target generation Y consumers with an environmentally friendly alternative to disposable plastic water bottles. The product will feature innovative cooling and filtering technology, superior design aesthetics leveraging the strong brand image of Nike, and a planned June 2010 release at a $34.95 retail price point. Market research shows high demand for bottled, filtered, and chilled water, as well as a shift toward more eco-friendly options.
Case study on Nike
This study analyzed the strategies used by Nike between 1990-2000 to deal with rising criticism. It used Porter's strategic forces analysis and five forces framework to understand Nike's opportunities and threats. The findings showed Nike tried to gain cost leadership by moving production to Asia while also positioning itself as offering differentiated products. Nike employed environmental strategies to address criticism and Whittington's systematic school aligned with its strategic moves.
Final ppt under armour
This project includes the business information about Under Armour, Inc. It demonstrates the mastery of analyzing the current financial position of a company and predicting the future growth.
Nike Case Study
This document summarizes a case study about Nike and its dispute with Foot Locker over product assortment. Foot Locker wanted to reduce orders of Nike's premium shoes that sold for over $100, believing consumers wanted mid-priced shoes instead. When Nike refused to change its product mix, Foot Locker cancelled $150 million in orders. The feud escalated as Nike cut Foot Locker's allocations and gave rival FootAction exclusive access to products. Nike faced the challenge of replacing the lost Foot Locker sales while competition from brands like Reebok and Adidas intensified amid a slowing economy.
FINAL Power Point
The document analyzes Under Armour's valuation. It finds that while UA has experienced high growth, its growth rates are unsustainable in the competitive sports apparel market. The analysis values UA at $68 per share, lower than the market valuation of $84 per share, due to overestimation of UA's expansion potential internationally and in new products. UA's current growth is driven by women's apparel, footwear, and international markets, but it faces risks from limited brand recognition and dependence on third parties for manufacturing.
Sales management of NIKE
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Success report on_marketing_strategy_for_nike_inc
Nike has grown from a small importer of Japanese shoes into the world's largest athletic shoe and apparel company. It achieved this success through sponsoring high-profile athletes, developing innovative products, and investing heavily in marketing with slogans like "Just Do It". While Nike dominates the footwear market, it faces threats from increasing competition and counterfeiting. It also struggles with issues around labor conditions in its overseas factories. To maintain its leading position, Nike must address these labor issues, stay ahead of competitors through product development, and leverage opportunities in new online markets.
37283908 nike
Nike is a major publicly traded sportswear and equipment supplier headquartered near Portland, Oregon. It is the world's leading supplier of athletic shoes and apparel, with over $16 billion in revenue in 2007. Nike markets products under its own brand as well as several subsidiaries. While Nike has been present in India since 1996, it has faced challenges gaining market share due to its initial partnership model and lack of aggression, with competitors like Reebok and Adidas having larger shares of the Indian sportswear market. More recently, Nike has opened its largest Indian store in Bengaluru to provide customized shopping experiences through foot scanning and feedback on workouts.
Strategic analysis of nike
This document provides a strategic analysis of Nike. It begins with an external environmental analysis, noting Nike's strong brand and emerging growth opportunities in markets like China, Brazil, and home fitness. An internal analysis identifies strengths in innovation and brand recognition, and weaknesses in competition. A SWOT analysis further examines strengths, weaknesses, opportunities, and threats. The document then discusses Nike's current strategy, and strategic options for success, including market penetration, diversification, and adapting to local markets. It concludes that Nike has strong global presence but needs strategies to establish itself in emerging markets.
International Marketing Strategy of Nike Inc.
The Nike ethos is characterised by an emphasis on the role of internationalisation as an entrenched component of their business strategy. This is reflected by their mission statement, which aims to “bring inspiration and innovation to every athlete* in the world” with the caveat that “*if you have a body, you are an athlete” (Nike.com, 2017). Significantly this emphasises a global outlook, that transcends the elementary definition of international marketing - “the marketing of goods, services and information across political boundaries” (Albaum et al., 2005). Many firms take mercantile approaches to marketing that “satisfy customer requirements profitably” (Marketing and the 7Ps, 2015). Nike, however, follows more holistic principles - “11 maxims” (Farfan, 2017) - that allow it to achieve its fundamental premise - to inspire its global consumer base, albeit in a financially rewarding manner. Armed with a global marketing orientation, Nike caters to a range of customers that have a plethora of demands, which vary along demographic, geographic, and cultural lines. Thus, their marketing model is predicated upon nuanced strategies that consider domestic market variables (domestic and foreign controllables & uncontrollables) (Ghauri & Cateora, 2014). Consequently, and because of the large role that internationalisation has played in Nike’s success story, this paper evaluates its marketing strategy; with a focus on micro, macro, and task analysis.
UA Final Presentation
Under Armour is a sporting goods company founded in 1996 that sells sports apparel and equipment. Their products are worn by athletes of all levels and are sold worldwide. The company was founded by Kevin Plank and is driven by his vision to create innovative, technical fabrics and apparel. Over time, Under Armour has expanded globally and through acquisitions like MapMyFitness to strengthen their business. They differentiate themselves from competitors like Nike through their technical performance products.
Virtual organisations.
Virtual organizations are temporary networks of independent companies, suppliers, customers, and competitors linked by information technology to share skills, costs, and access to one another's markets. The goal is to deliver high-quality products at low cost in a timely manner. Virtual organizations have no physical or organizational boundaries and rely on technology like groupware to facilitate collaboration across boundaries. They form for specific projects and dissolve once projects are complete.
Nike New Product Release
Nike is launching a new virtual reality product called NikeVision. The document outlines Nike's organizational structure and leadership, then provides details on the product launch, including goals to engage users on social media platforms like Twitter, Facebook, Instagram and Snapchat. It also discusses target audiences for NikeVision and compares it to competitors' virtual reality products from Microsoft and social media strategies of Reebok. The document concludes with plans for resources, staff, and measuring the results and business impact of the NikeVision launch.
More Related Content
What's hot
Nike final project
Nike is the largest seller of athletic footwear and apparel in the world. It designs products for consumers and athletes in categories like running, basketball, soccer, and other sports. Nike sells its products to over 18,000 retail accounts globally through subsidiaries and distributors. While Nike has strong brand recognition and market share in athletic shoes, it faces threats from competition and economic challenges. Its SWOT analysis identified opportunities to expand into growing international markets and increase online and social media marketing to engage younger consumers.
234613740 41082023-nike-case
Nike is a leading athletic footwear and apparel company. It has a comprehensive strategic management case study that provides financial statements and competitor information from 2009. The case examines Nike's strategies and recommends a three-year strategic plan. Nike's vision is to inspire and innovate for every athlete, while its mission is to be the leading sports brand worldwide. External factors like younger consumers spending more on athletic gear and threats like increased competition are analyzed. Internally, Nike's strengths include dominant market share and popular brands, but weaknesses include declining profits and overseas manufacturing.
Nike Ethics
This document analyzes Nike, a major athletic footwear and apparel company. It discusses Nike's history and founding, its organizational structure, general business environment, resources, value chain, and Porter's five forces analysis. Criticisms around labor practices and recommendations for improving sustainability are also mentioned. The document considers alternatives for Nike such as partnerships, vertical integration, or using a balanced scorecard approach. It ultimately recommends the balanced scorecard as providing competitive advantage while maintaining control and flexibility.
Case Study presentation on NIKE
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets footwear, apparel, equipment, and accessories. While most of its manufacturing occurs outside the US, Nike focuses on product design, marketing, and technology development. It has strong brand recognition due to its marketing strategies and endorsement deals with famous athletes. However, Nike faces competition from companies like Adidas and needs to adapt its brand positioning to attract more casual consumers.
Athletic Apparel Industry Analysis
The athletic apparel industry is worth approximately $168 billion worldwide in 2017 and is estimated to reach $231.7 billion by 2024. Major players like Nike and Adidas dominate the market but new entrants are expected to join. The industry is facing trends like activewear lines from fashion retailers only accounting for 10% of the market. The North American sports apparel market is expected to grow at a compound annual growth rate of 5.9% from 2016-2022.
Samta Khinda - Industry Analysis Presentation NIKE
Samta Khinda searched a presentaion on Nike Industry and want to share with all here. For more info visit: http://www.samtakhinda.com/
Phil knight Case Study
Nike's leadership skills include distributed leadership, inspiring employees, innovation, responding quickly to trends, strong branding, quality products, collaborating with celebrity athletes, sustainability efforts, developing talent internally, outsourcing production, focusing on areas with strong sales, retail commitments, effective marketing, changing ineffective teams, and expanding globally. The document discusses Nike's history, leadership style, strategies for growth, and efforts to address criticisms around working conditions in contract factories.
Nike International Business
This document provides an overview of Nike's global business operations and strategies. It discusses Nike's distribution channels, product lines, and marketing approach. It then analyzes the political, economic, social, and technological factors affecting Nike. Next, it examines Nike's challenges with labor issues at overseas factories. The document concludes by recommending that Nike work more closely with governments and unions to ensure ethical labor practices globally.
Marketing Strategy Plan_Nike athletic shoes_2019
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
Nike New Product Marketing
This document discusses a new product called H2o Considered, a bottled water product that filters and cools water. It aims to target generation Y consumers with an environmentally friendly alternative to disposable plastic water bottles. The product will feature innovative cooling and filtering technology, superior design aesthetics leveraging the strong brand image of Nike, and a planned June 2010 release at a $34.95 retail price point. Market research shows high demand for bottled, filtered, and chilled water, as well as a shift toward more eco-friendly options.
Case study on Nike
This study analyzed the strategies used by Nike between 1990-2000 to deal with rising criticism. It used Porter's strategic forces analysis and five forces framework to understand Nike's opportunities and threats. The findings showed Nike tried to gain cost leadership by moving production to Asia while also positioning itself as offering differentiated products. Nike employed environmental strategies to address criticism and Whittington's systematic school aligned with its strategic moves.
Final ppt under armour
This project includes the business information about Under Armour, Inc. It demonstrates the mastery of analyzing the current financial position of a company and predicting the future growth.
Nike Case Study
This document summarizes a case study about Nike and its dispute with Foot Locker over product assortment. Foot Locker wanted to reduce orders of Nike's premium shoes that sold for over $100, believing consumers wanted mid-priced shoes instead. When Nike refused to change its product mix, Foot Locker cancelled $150 million in orders. The feud escalated as Nike cut Foot Locker's allocations and gave rival FootAction exclusive access to products. Nike faced the challenge of replacing the lost Foot Locker sales while competition from brands like Reebok and Adidas intensified amid a slowing economy.
FINAL Power Point
The document analyzes Under Armour's valuation. It finds that while UA has experienced high growth, its growth rates are unsustainable in the competitive sports apparel market. The analysis values UA at $68 per share, lower than the market valuation of $84 per share, due to overestimation of UA's expansion potential internationally and in new products. UA's current growth is driven by women's apparel, footwear, and international markets, but it faces risks from limited brand recognition and dependence on third parties for manufacturing.
Sales management of NIKE
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Success report on_marketing_strategy_for_nike_inc
Nike has grown from a small importer of Japanese shoes into the world's largest athletic shoe and apparel company. It achieved this success through sponsoring high-profile athletes, developing innovative products, and investing heavily in marketing with slogans like "Just Do It". While Nike dominates the footwear market, it faces threats from increasing competition and counterfeiting. It also struggles with issues around labor conditions in its overseas factories. To maintain its leading position, Nike must address these labor issues, stay ahead of competitors through product development, and leverage opportunities in new online markets.
37283908 nike
Nike is a major publicly traded sportswear and equipment supplier headquartered near Portland, Oregon. It is the world's leading supplier of athletic shoes and apparel, with over $16 billion in revenue in 2007. Nike markets products under its own brand as well as several subsidiaries. While Nike has been present in India since 1996, it has faced challenges gaining market share due to its initial partnership model and lack of aggression, with competitors like Reebok and Adidas having larger shares of the Indian sportswear market. More recently, Nike has opened its largest Indian store in Bengaluru to provide customized shopping experiences through foot scanning and feedback on workouts.
Strategic analysis of nike
This document provides a strategic analysis of Nike. It begins with an external environmental analysis, noting Nike's strong brand and emerging growth opportunities in markets like China, Brazil, and home fitness. An internal analysis identifies strengths in innovation and brand recognition, and weaknesses in competition. A SWOT analysis further examines strengths, weaknesses, opportunities, and threats. The document then discusses Nike's current strategy, and strategic options for success, including market penetration, diversification, and adapting to local markets. It concludes that Nike has strong global presence but needs strategies to establish itself in emerging markets.
International Marketing Strategy of Nike Inc.
The Nike ethos is characterised by an emphasis on the role of internationalisation as an entrenched component of their business strategy. This is reflected by their mission statement, which aims to “bring inspiration and innovation to every athlete* in the world” with the caveat that “*if you have a body, you are an athlete” (Nike.com, 2017). Significantly this emphasises a global outlook, that transcends the elementary definition of international marketing - “the marketing of goods, services and information across political boundaries” (Albaum et al., 2005). Many firms take mercantile approaches to marketing that “satisfy customer requirements profitably” (Marketing and the 7Ps, 2015). Nike, however, follows more holistic principles - “11 maxims” (Farfan, 2017) - that allow it to achieve its fundamental premise - to inspire its global consumer base, albeit in a financially rewarding manner. Armed with a global marketing orientation, Nike caters to a range of customers that have a plethora of demands, which vary along demographic, geographic, and cultural lines. Thus, their marketing model is predicated upon nuanced strategies that consider domestic market variables (domestic and foreign controllables & uncontrollables) (Ghauri & Cateora, 2014). Consequently, and because of the large role that internationalisation has played in Nike’s success story, this paper evaluates its marketing strategy; with a focus on micro, macro, and task analysis.
UA Final Presentation
Under Armour is a sporting goods company founded in 1996 that sells sports apparel and equipment. Their products are worn by athletes of all levels and are sold worldwide. The company was founded by Kevin Plank and is driven by his vision to create innovative, technical fabrics and apparel. Over time, Under Armour has expanded globally and through acquisitions like MapMyFitness to strengthen their business. They differentiate themselves from competitors like Nike through their technical performance products.
What's hot (20)
Samta Khinda - Industry Analysis Presentation NIKE
Samta Khinda - Industry Analysis Presentation NIKE
Viewers also liked
Virtual organisations.
Virtual organizations are temporary networks of independent companies, suppliers, customers, and competitors linked by information technology to share skills, costs, and access to one another's markets. The goal is to deliver high-quality products at low cost in a timely manner. Virtual organizations have no physical or organizational boundaries and rely on technology like groupware to facilitate collaboration across boundaries. They form for specific projects and dissolve once projects are complete.
Nike New Product Release
Nike is launching a new virtual reality product called NikeVision. The document outlines Nike's organizational structure and leadership, then provides details on the product launch, including goals to engage users on social media platforms like Twitter, Facebook, Instagram and Snapchat. It also discusses target audiences for NikeVision and compares it to competitors' virtual reality products from Microsoft and social media strategies of Reebok. The document concludes with plans for resources, staff, and measuring the results and business impact of the NikeVision launch.
Nike Management Review
A management review of the Nike Co. and a SWOT analysis as well as ways to keep the company at its peak.
GOOGLE WORK CULTURE
Google began in 1996 as a research project by Larry Page and Sergey Brin at Stanford University. Their goal was to develop search engine technology. Google's mission is to organize the world's information and make it universally accessible. Google has an informal work culture that aims to make work challenging and fun. They provide many benefits like free food, massages, and flexible work hours to attract top talent. Innovation is highly valued through programs like giving engineers 20% time to work on self-directed projects.
Nike Environmental Analysis
This document summarizes a strategic analysis of Nike. It outlines Nike's vision, mission, strengths such as its brand awareness and marketing, and weaknesses like social issues. It also analyzes the internal and external environment, including opportunities like growing athletic shoe sales and threats like increased competition. The analysis finds that Nike relies heavily on endorser contracts and needs a more flexible approach to keep up with consumers moving from sports to fashion-oriented sportswear.
Nike, inc & IMC
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Nike: Marketing Strategies
1) NIKE entered the Indian market in the mid-1990s through an exclusive licensing agreement. It focused on premium niche segments like basketball and tennis rather than cricket.
2) NIKE faces intense competition from rivals like Reebok and Adidas in the Indian sportswear market. Reebok gained early success by associating with cricket.
3) NIKE's unique value proposition is based on innovative product design, durability, and quality. It focuses resources on design/R&D, marketing, and distribution to deliver new products to customers quickly.
Organizational culture at google
Google has a culture that celebrates diversity and intellectual curiosity. It encourages employees to express themselves and brings diverse perspectives into its policies and work environment. Google also works to ensure an inclusive culture for people of all backgrounds through programs supporting communities, equal opportunities, benefits, and more. It aims to organize the world's information and make it universally accessible through services like Search, Maps, Gmail, Android, and others. Google's goal is to continue innovating and improving its products and services to provide helpful, fast information to users around the world.
Viewers also liked (8)
Similar to Ba401 Nike
Company & Marketing Strategy Partnering to Build Customer Rel.docx
Company & Marketing Strategy: Partnering to Build Customer Relationships
Lesson Plan #2
1
Company and Marketing Strategy
Explain companywide strategic planning and its four steps.
Discuss how to design business portfolios and develop growth strategies.
Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value.
Describe the elements of a customer-driven marketing strategy and mix and the forces that influence it.
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment.
Objectives
2
Companywide Strategic Planning
Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities
Strategic Planning
Note to Instructor:
Strategic planning sets the stage for the rest of the planning in the firm.
3
Companywide Strategic Planning
Steps in Strategic Planning
4
Companywide Strategic Planning
The mission statement is the organization’s purpose, what it wants to accomplish in the larger environment
Market-oriented mission statement defines the business in terms of satisfying basic customer needs.
A clear mission statement acts as an “invisible hand” that guides people in the organization.
Defining a Market-Oriented Mission
What might be Google’s mission statement?
Note to Instructor:
A mission statement should:
Not be myopic in product terms
Meaningful and specific
Motivating
Emphasize the company’s strengths
Contain specific workable guidelines
Not be stated as making sales or profits
Discussion Question: Google Starbucks Mission statement, ask your students if it would help define the actions of individuals from the average barista to the CEO
5
Companywide Strategic Planning
Defining a Market-Oriented Mission
We help you organize the world’s information and make it universally accessible and useful.
Note to Instructor:
A mission statement should:
Not be myopic in product terms
Meaningful and specific
Motivating
Emphasize the company’s strengths
Contain specific workable guidelines
Not be stated as making sales or profits
Discussion Question: Google Starbucks Mission statement, ask your students if it would help define the actions of individuals from the average barista to the CEO
6
Companywide Strategic Planning
CompanyProduct-Oriented DefinitionMarket-Oriented DefinitionAmazon.comWe sell books, videos, CDs, toys, consumer electronics and other products onlineWe make the Internet buying experience fast, easy, and enjoyable— we’re the place where you can find and discover anything you want to buy onlineDisneyWe run theme parksWe create fantasies—a place where dreams come true and America still works the way it’s supposed toNikeWe sell athletic shoes and apparelWe bring inspiration and innovation to every athlete* in the world .
Company & Marketing Strategy Partnering to Build Customer Rel.docx
Company & Marketing Strategy: Partnering to Build Customer Relationships
Lesson Plan #2
1
Company and Marketing Strategy
Explain companywide strategic planning and its four steps.
Discuss how to design business portfolios and develop growth strategies.
Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value.
Describe the elements of a customer-driven marketing strategy and mix and the forces that influence it.
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment.
Objectives
2
Companywide Strategic Planning
Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities
Strategic Planning
Note to Instructor:
Strategic planning sets the stage for the rest of the planning in the firm.
3
Companywide Strategic Planning
Steps in Strategic Planning
4
Companywide Strategic Planning
The mission statement is the organization’s purpose, what it wants to accomplish in the larger environment
Market-oriented mission statement defines the business in terms of satisfying basic customer needs.
A clear mission statement acts as an “invisible hand” that guides people in the organization.
Defining a Market-Oriented Mission
What might be Google’s mission statement?
Note to Instructor:
A mission statement should:
Not be myopic in product terms
Meaningful and specific
Motivating
Emphasize the company’s strengths
Contain specific workable guidelines
Not be stated as making sales or profits
Discussion Question: Google Starbucks Mission statement, ask your students if it would help define the actions of individuals from the average barista to the CEO
5
Companywide Strategic Planning
Defining a Market-Oriented Mission
We help you organize the world’s information and make it universally accessible and useful.
Note to Instructor:
A mission statement should:
Not be myopic in product terms
Meaningful and specific
Motivating
Emphasize the company’s strengths
Contain specific workable guidelines
Not be stated as making sales or profits
Discussion Question: Google Starbucks Mission statement, ask your students if it would help define the actions of individuals from the average barista to the CEO
6
Companywide Strategic Planning
CompanyProduct-Oriented DefinitionMarket-Oriented DefinitionAmazon.comWe sell books, videos, CDs, toys, consumer electronics and other products onlineWe make the Internet buying experience fast, easy, and enjoyable— we’re the place where you can find and discover anything you want to buy onlineDisneyWe run theme parksWe create fantasies—a place where dreams come true and America still works the way it’s supposed toNikeWe sell athletic shoes and apparelWe bring inspiration and innovation to every athlete* in the world .
Finding the Right Marketing Strategy
- Provide you with skills to aid your team in making business decisions
- Marketing Strategy 101
- Determine the role your CMO should play
- Evaluate the effectiveness of your CMO
Finding The Right Marketing Strategy
The document provides guidance on developing an effective marketing strategy in three phases:
1) Market research to understand customer needs and how the company can best meet those needs.
2) Aligning the organization behind the marketing vision through changes to products, services, and operations.
3) Launching and executing marketing programs while continuously measuring results.
It emphasizes the importance of the CMO understanding business fundamentals and driving alignment across departments to spur growth. An effective CMO leads market research, translates strategy into an action plan, and ensures marketing is measured and contributes to profitability.
Lululemon Athletica Digital Strategy Critique
This document provides a critique of Lululemon's digital strategy and recommendations for improvement. It outlines Lululemon's history and current marketing practices, including their focus on community events and social media. Competitor analysis identifies strengths but also opportunities to diversify marketing to attract more segments. Tactics suggested include improving the website, creating a loyalty program, and using more varied models in social media to break stereotypes. Key performance indicators like sales, engagement, and website traffic are identified to measure success.
7 step e marketing plan
The document outlines a seven step e-marketing plan process including situation analysis, strategic planning, objectives, strategy, implementation, budget, and evaluation. It provides examples of each step for developing an e-marketing plan, such as conducting a SWOT analysis to inform strategic planning, setting objectives to increase market share and sales, and using metrics like ROI to evaluate performance.
Marketing Plan Presentation Spykar Oyo Rakesh
The document outlines a marketing plan for OYO, a new kidswear brand from Spykar Lifestyle. The plan details the company profile, market objectives to gain market share and be seen as innovative leaders. It analyzes the large but untapped kidswear market and defines the STP (segmentation, targeting, positioning). The plan also covers forecasting, consumer behavior analysis, competition, pricing strategy, promotion strategy, SWOT analysis, product lifecycle stages, and a 12-month implementation schedule.
Marketing Concepts
The document discusses various marketing concepts including strategic planning, mission statements, SWOT analysis, and the BCG growth-share matrix. It defines strategic planning as developing goals and capabilities to align with changing opportunities. A mission statement communicates an organization's purpose and goals. SWOT analysis involves analyzing internal strengths and weaknesses and external opportunities and threats before introducing new products. The BCG matrix analyzes products based on market share and growth to classify them as stars, cash cows, question marks, or dogs. The four business growth strategies are market penetration, market development, product development, and diversification.
IF Post Covid-19 Marketing and brand building in a new world-part 5
This document discusses marketing and brand building strategies in a post-Covid world. It outlines 5 key areas of focus: revisiting brand foundations, auditing objectives, budget optimization, industry trend analysis, and ideation/innovation. Crises can drive innovation, and the pandemic offers an opportunity to gain ground on competitors through understanding customer transformations, thinking locally, encouraging creativity, delivering new experiences, and focusing on sustainability. Future revenue streams may come from technology, data/AI marketing, digital tactics, and partnerships. Marketers face short-term tactical challenges but should also take strategic timeouts to rethink longer-term strategies.
Marketing plan final
This document outlines a marketing plan, discussing objectives like marketing planning, tactical and strategic plans, and the marketing planning process. It describes performing a situation analysis, setting objectives, and deciding strategies. Key elements include a marketing audit, SWOT analysis, assumptions, objectives, strategy, and program. The planning process involves defining the situation, formulating assumptions, setting objectives, deciding strategies, and implementing actions. The marketing mix, objectives, strategies, and use of the plan are also summarized.
Assignment on Marketing Plan of Nike shoes
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets athletic footwear, apparel, equipment, and accessories. Nike's marketing strategy focuses on creating a lifestyle brand through innovative product design, sponsorship of athletes and teams, and large marketing campaigns. The marketing mix discusses pricing, placement in distribution channels, extensive advertising and promotion, and high-quality customer service. The target markets are recreational athletes, fitness enthusiasts, competitive athletes, sports fans, and students across various age groups and demographics globally.
Guerrilla Marketing - with a Social Spin
Guerrilla Marketing: Unconventional Marketing Intended to get Maximum Results from Minimal Resources. Sounds perfect for a social media.
Strategic Marketing EBMA 3715 Unit 14 (Chapter 14)
This document provides an overview of Nivea's marketing planning process. It involves:
1) Conducting an environmental analysis including a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. This found Nivea's traditional products are cash cows with high market share but low growth, while newer products like sun care have high growth potential.
2) Setting marketing goals like increasing sales and market share. Strategies include focusing on high-growth product lines or becoming a market leader.
3) Developing the full marketing plan over multiple steps, then reviewing and adjusting the plan. Models like BCG matrix and market attractiveness/business strength are used to guide strategy. Common barriers to effective strategy
Lululemon Digital Strategy Critique
This document provides an overview and critique of Lululemon's digital marketing strategies. It describes Lululemon's history and competitors. A SWOT analysis is presented for Nike. Current digital practices like social media, websites, and mobile apps are examined. Goals, strategies and tactics are proposed to improve Lululemon's online presence through more advertising, breaking gender stereotypes, resolving product reviews, implementing a loyalty program and app, and better customer engagement. Metrics like sales, engagement and website traffic are suggested to measure performance.
Executive Program in Sales Management (Monday) June 2014
The document outlines Nick's career highlights in sales, marketing, and HR leadership roles and volunteer experience, as well as an agenda for an executive sales management program covering topics like accelerating sales performance, integrating marketing and sales, and developing effective sales and customer plans. It also includes a brief bio on Nick highlighting his career path and personal interests in volunteer work and fitness.
What Marketing Does Your B2B Company Need ?
This document discusses the differences between sales and marketing and why marketing is important for business growth. It defines key marketing terms and outlines the types of marketing functions needed for companies with different product lines and market complexity. The document recommends that companies implement formal marketing processes and structures to properly research new opportunities, develop strategies, and support sales. It warns that a lack of marketing can lead to stagnant revenue, shrinking margins, high turnover, and falling behind competitors in new products.
Outline 21st century strategies, sales and beyond
“Time is a great teacher. Unfortunately, it kills all its pupils”. Amazingly this quote dates back to 19th century but still holds true till today. In the world of sales, time is the enemy. You cannot ask for a quota relief because you “need time” until your strategy comes to fruition.
The subject of this course is about building and maintaining successful sales strategies that stand the test of time. Strategies that are in line / in sync / aligned with the organization’s aspiration.
Marketing: What a B2B Company Needs
Sales and Marketing are different. Marketing is to Sales what mass production is to custom manufacturing: a driver of efficiency in product design, manufacturing and commercialization.Keys to achieving Marketing Excellence: mission, organizational structure, components of Marketing and when they should be present and why. Recognizing signs that Marketing is deficient.
Nivea Men - Millward Brown / Marketing Initiatives
Growing a mature brand in saturated markets isn't easy but is certainly an interesting challenge. We built a business case for Nivea Men's global growth, recommend action plans and insights based marketing strategy to tread the volatile business arena.
Created as part of a master's programme in Market Research & Consumer Behaviour
Mar 20 presentation #2
Strategic planning involves defining an organization's mission and goals, designing its business portfolio, and developing detailed marketing and departmental plans. It is a key process for identifying opportunities and guiding competitive strategies. The marketing process helps capitalize on opportunities by analyzing markets, selecting target segments, developing the marketing mix, and managing marketing efforts. Key elements include segmentation, target marketing, product positioning, and the "Four Ps" framework. Planning, implementation, control and analysis are core marketing management functions.
Similar to Ba401 Nike (20)
Company & Marketing Strategy Partnering to Build Customer Rel.docx
Company & Marketing Strategy Partnering to Build Customer Rel.docx
Company & Marketing Strategy Partnering to Build Customer Rel.docx
Company & Marketing Strategy Partnering to Build Customer Rel.docx
IF Post Covid-19 Marketing and brand building in a new world-part 5
IF Post Covid-19 Marketing and brand building in a new world-part 5
Strategic Marketing EBMA 3715 Unit 14 (Chapter 14)
Strategic Marketing EBMA 3715 Unit 14 (Chapter 14)
Executive Program in Sales Management (Monday) June 2014
Executive Program in Sales Management (Monday) June 2014
Nivea Men - Millward Brown / Marketing Initiatives
Nivea Men - Millward Brown / Marketing Initiatives
Recently uploaded
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaHow to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Recently uploaded (20)
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Ba401 Nike
- 1. BA401 Nike’s Global Women’s Fitness Business
- 3. Organization Structure Before After
- 4. Organization Structure - Before Footwear Apparel Equipment 66% 28% 6%
- 5. Organization Structure - Before US Europe, Middle East and Africa Asia-Pacific Americas 44% 33% 16% 7%
- 6. Decision Making C = Centralized D = Decentralized
- 7. Organization Structure - After
- 10. Changing The Game Phase III - Oct Phase II - July Looking Forward Phase I - April Making it happen January Feb-Mar
- 11. Phase I Phase I
- 12. Phase I Great initiatives. blurry boundaries btw fitness and active wear > Women’s fitness market = Encompassing all of the Activities women performed to keep fit in the gym Huge business opportunity. Size of $ 13 billion. U.S. > B5 EU > Asia 25% FW, 70% AP, 5% EQ 5-8% Growth rate
- 13. Phase I Leading brands in some categories (e.g. footwear) AP market is fragmented business. Competitors Reebok > Women’s aerobics Ads > Fashionable athletic wear Puma > Yoga SME > Lulu Lemon, Under Armour, Danskin Competitors > Changing dramatically > Plan!!!
- 14. Phase I In U.S., Women spent $ 7 trillion a year. Target group 22 year-old Confident Want to work out hard and look good (optional) >>> “Sweat Beauty” Next Wanted, Shopped, Connect, Approached sports
- 15. Phase I Thing she wanted. Micro-segmentation approach The way she shopped. Mall, catalogs, boutiques Not sporting goods retails Connected Emotional Connection Not “Hero-worship”
- 16. Phase I From “Initiative” To “Aspiration brand of choice ” “Sustainable” ‘n “Profitable” Inconsistent relationship with consumer Color-based collections Inconsistent retail experience Isolated initiatives Inconsistent, Inadequate commitment and Resource Incremental, Isolated business opportunities The dominate brand in her mind Integrated, concept-based collections Consistent defining retail experience – Globally Aligned Global Strategy Integrated, Fully Resourced Global Team Accelerated Global Business Opportunities
- 17. Phase I Great revenue potential No leading brand Store within a store Nike 'ownership, some Brand expand’ opportunities Nike presence Elevate to tier two over time
- 18. Phase II Focused on developing an overarching plan (tier one and two) Integrated collections from head to toe. Problem: Difference timelines > Front-end > Back-end 21 month calendar
- 19. 21month calendar
- 20. Phase III Phase III
- 21. Semi-virtual organization Virtual leadership team Business Leads Functional Leads (Leveraged)
- 22. Phase III
- 23. Making it happen Global GM Women’s Fitness Global Directory Strategic Planning Global Director Marketplace Development Winslow Minto Sittig
- 24. Making it happen Women’s Creative Director Women’s Innovation Director Women’s Merchandising Director Director Operations & Supply Chain
- 25. Making it happen Global Director Women’s Footwear Global Director Women’s Apparel Global Director Women’s Equipment Director Women’s Brand Initiatives
- 26. Making it happen USA EMEA Asia Pac
- 27. Making it happen Virtual fitness sport team “Captain”
- 28. Looking Forward The change was slow Uncover challenges
- 29. Thanks for ur attention