Oferta Del Dia , Hoteles

1. Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.
No Vacancy
Hospitality Industry
Partnership Proposal

2. Traveling continues grow among Puerto Ricans;
and internal tourism continues.
Source: Scarborough 2017-I

3. 1.66MM or 61% of puertorricans 18+
declared to have traveled during 2016
(an increase vs 58% in 2014)
Source: Scarborough 2017-I

4. 86% traveled
within Puerto Rico
30% did both
in and outside
the Island
Source: Scarborough 2017-I

5. Who is the
internal tourist?

6. Who is the internal tourist?
50% Men | 50% Women
Source: Scarborough 2017-I

7. Who is the internal tourist?
Primarly young
15% Late Millennials (18-24)
18% Early Millennials (25-34)
24% Gen Xers (35-49)
Source: Scarborough 2017-I

8. Who is the internal tourist?
Most without children
(69%)
Yet, high affinity with
Parents of children 18 or less
(7% more likely)
Source: Scarborough 2017-I

9. Who is the internal tourist?
Educated
56% have some college education
26% are college graduates
10% have post graduate studies
Source: Scarborough 2017-I

10. Who is the internal tourist?
53% Employed
Full time or part time
Source: Scarborough 2017-I

11. Who is the internal tourist?
Higher affinity among A/B
socioeconomic level
(31% more likely)
Yet, higher volumes
among SEL C/D
(60%)
Source: Scarborough 2017-I

12. Who is the internal tourist?
Mainly concentrated
in Metro Area
(64%)
Source: Scarborough 2017-I

13. The internal tourist seek the best deals
visited a daily deal
or coupon website
Source: Scarborough 2017-I

14. Why GFR Media?

15. Why GFR Media?
Quality Leads
69,000 of travelers declare reading
our travel section
Source: Scarborough 2017-I

16. Why GFR Media?
Relevant Context
Oferta del Día is the second most visited
daily deal website in Puerto Rico
with 262,000 visitors in the past 30 days
Source: Scarborough 2017-I

17. Why GFR Media?
Maximum Reach
GFRMs ecosystem reaches 1.12MM
or 79% of all internal tourists through
our key touchpoints
Print Readership:
47% read El Nuevo Día
35% read Primera Hora
10% read Índice
Digital Visits (P30D)
28% visit Endi.com
23% visit Primera Hora.com
7% visit Indicepr.com
Source: Scarborough 2017-I

18. Among our actual hotel customers
the profile is highly attractive
Gen X (42%)
Women (53%)
A/B (60%)
Source: GFR Media DB Corp

19. Our customers
know the difference.

20. “Excelente método de publicidad. Siempre que publicamos con Oferta Del Día y GFR Media
vemos el aumento en el flujo de llamadas, estadías y visitas.
La mayoría de los clientes consumen adicional a lo que incluye la oferta, además
si no logran comprar a tiempo como quiera nos visitan para conocer más de la hospedería.
Esto nos ayuda mucho a crear ventas adicionales.
Mucha de la clientela se queda con nosotros todo el año. El efecto se ve inmediatamente."
- Waldemar López, Hacienda El Jibarito

21. “Nuestra experiencia con Oferta del Día ha sido muy positiva.
Es un gusto trabajar con personas que siempre están buscando formas
de aportar a tu negocio y de facilitar los procesos para asegurar
que los proyectos puedan ejecutarse exitosamente.”
- Jholany Ávila, InterContinental San Juan

22. So, how can we
help you?

23. –Increase Hotels’ brand
recognition and positioning.
–360° strategy that
includes traditional and non-
traditional media, based on
segmented audiences and
locations across the Island.
–Achieve
hotel’ revenue expectations
by amplifying channels and
services.
Objectives

24. Execution
Plan
100%
Goal
Reached
Partner
necessities
GFR Media analyzes,
Prepare a plan and execute
Effort is divided to
achieve the same goal
Audience
We can meet your specific business needs
Hotel

25. LLEGA A LA ISLA
TOM’S CRUISE

27. Who?

28. Reach Print & Digital:
1,423,789 Adults
490K Unique Browsers
40MM Page Views
FOODIES &
DRINKERS
Audiences for
Tom’s Cruise

29. Reach Print & Digital:
224,738 Adults
187K Unique Browsers
26.7MM Page Views
Audiences for
Tom’s Cruise
NEW PARENTS

30. How?

31. BILLBOARDS

32. BILLBOARDS
DESKTOP

33. BILLBOARDS
DESKTOP
MOBILE

34. BILLBOARDS
DESKTOP
MOBILE
SOCIAL MEDIA

35. BILLBOARDS
DESKTOP
MOBILE
SOCIAL MEDIA
EMAIL

36. BILLBOARDS
DESKTOP
MOBILE
SOCIAL MEDIA
OFERTA
DEL DÍA
EMAIL

39. .27%
CONTENT
CTR POLAR
BENCHMARK
STUDY
VS 2.89% - 7.02%
GFR CONTENT CTR

40. .27%
CONTENT
CTR POLAR
BENCHMARK
STUDY
VS 2.89% - 7.02%
GFR CONTENT CTR

41. .27%
CONTENT
CTR POLAR
BENCHMARK
STUDY
VS 2.89% - 7.02%
GFR CONTENT CTR

45. RICH MEDIA
CTR
BENCHMARK
.44%
VS .55% GFR CTR

46. RICH MEDIA
CTR
BENCHMARK
.44%
VS .55% GFR CTR

47. – With a special promotion throughout 12-month Partnership, the proposal of
GFR Media seeks to strengthen a business realtionship, ensuring the
occupation of the Hotel and increasing the revenues, awareness,
consolidating the alliance between your hotel and GFR Media.
– The advertising strategy contemplates the use of all GFR Media platforms .
12 month Partnership Maintenance Plan

48. Audience: Power Spenders, Foodies &
Drinkers
Details:
+ Mobile Banners with redirection to booking site
+ Rich Media Formats
+ Main banners for entry to Native Applications.
+ Segmentation by days and hours of the week
+ Page Views: Daily in GFR RON: 2.5 MM (77.
MM, Monthly)
+ Campaign Time : Variable. (Approx. 500,000
impressions)
Mobile

49. Audience: Power Spenders, Foodies
& Drinkers
Details:
+ Web Banners Enlarged with booking site.
+ Rich Media Advertising (Non-Traditional
Arts, Web Sections)
+ Main Banners for entry to GFR Network
+ Segmentation by days and hours of the
week
+ Page Views: Daily en GFR RON: 1. MM
(31.4 MM, Monthly)
+ Campaign Time : Variable. (357,143
impressions aprox.)
Desktop

50. Details:
Location: Metro Area
+Carolina – Baldorioty de Castro A
+Trujillo Alto – The Mall A (Plaza Coral)
+Trujillo Alto – Park Gardens B
Exposure:
Traffic: 101,400
+ 1 insertion of 6 seconds per minute
Out of Home

51. Social Media
Details:
– Sponsored Post on El Nuevo Día Facebook
–Exposure: El Nuevo Día: 2.1 MM de
followers.
–Campaign Time: Variable 1 month

52. Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.
Food & Beverage

53. SAL! Premium Listing

54. Brandshare Case Study
Paseo Tablado

56. Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.
‘Low season’
Partnership Strategy

57. With our strategy it will
increase frequency, reach and
ensure recurring revenue
On difficult periods…
Amplify your message

58. New magazine SAL! will
publish all Wednesdays in
El Nuevo Día starting on
May 31
Editorial Strategy

59. Back cover in the Section
of Sal de Viaje
Domingo in El Nuevo Día
Sunday reading: 1.2 million
Editorial Strategy

60. Premium exposure deViaje

61. 1,000,000 Subscribers
** Can be targeted by People or Location, by
demographic segments or audience
segments of GFR Media.
Database GFR Media

62. + Email Blast to the Database of OfertaDelDía Reach: 480.000 users
+ Behavioral and lifestyle-targeted email submission Reach: Up to 300,000 users
+ Billboard on 2 screens around the Island * Location availability
+ Digital Banners on GFR Media Network Impresions: 280,000
+ Web Banners on GFR Media Network Impresions: 280,000
+ DeViaje Flap El Nuevo Día:350,000 readers
+ Post on Facebook: Oferta del Día and Newspapers Reach: 2.2 Million followers
Overall Reach
2,317,200 people
Media Plan

63. ODD + GFR Media Case Study
Hotel Intercontinental

65. Thank You!