Video Lecture: https://www.youtube.com/playlist?list=PLKIG97SSO8kHmQ559JMgsv-Zd0lu9MUrn
In this series of lectures, I will teach you basics of Marketing. It generally will cover the topics of marketing which are taught in higher education institutes or universities of Pakistan in BBA, BS or MBA programs.
You can reach me via the following platforms:
https://twitter.com/saddamonline
http://www.facebook.com/saddamonline
http://www.linkedin.com/pub/saddam-siddiqui/13/97a/22a
http://www.youtube.com/saddamonline
http://saddamonline.blogspot.com/
Try to be peaceful and environmentally friendly | امن پسند اور ماحول دوست بننے کی کوشش کیجئے
Strategies Affecting Consumer Behavior:
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are various factors influencing the purchases of consumer such as social, cultural,economic, personal and psychological.
1. Social Factors
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.
a)Reference Groups
Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc .
b) Family
Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.
c) Roles and Status
Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status.
2. Cultural Factors:
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.
Culture
Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.
Subculture
Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.
Social Class
Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar.
3. Economic Factors:
Consumer behaviour is influenced largely by economic factors. Economic factors that influence consumer behaviour are as: personal income, family income ,savings ,consumer credit and other economic factors.
a) Personal Income:
The discretionary personal income refers to the balance remaining after meeting basic necessaries of life. This income is available for the purchase of shopping goods, durable goods and luxuries. An increase in the discretionary income leads to an increase in the expenditure on shopping goods, luxuries etc. which improves the standard of living
This presentation talks about the foundations of 'identity' and various theories associated with identity formation. Also, it shows the factors affecting identity formation.
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision making processes and ways in which they gather and analyze information from the environment.
Utility And Behavioral Factor
Utility is define as the satisfaction derived from the consumption of a commodity which determines consumption and demand behavior. As such, it is the foundation of consumer’s behavior:
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Cultural Factors
Cultural Factors exert the broadest and deepest influence on consumer behavior. Culture is one of the most fundamental determinant of person’s wants and behavior. While lower creatures are largely governed by instinct.
Social Factors
A consumer’s behavior is also influenced by social factors such as the consumer’s reference groups, family, and social roles and statuses.
Reference Groups are those groups that have a direct or indirect influence on the person’s attitudes or behavior.
Personal Factors
A buyer’s decision are also influence by personal outward characteristic such as: the buyer’s age and life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept.
Psychological Factor
A Person’s purchases are also influence by psychological factor: motivation, perception, learning, and beliefs and attitudes.
Perception can be defined as the process by which an individual selects, organizes, and interprets information to create meaningful picture of the world.
Hierarchy of Needs
Physical Needs – food clothing, shelter and sleep.
Safety needs – security, protection, stability, freedom from fear and anxiety, and need for structure and limits.
Social Needs – need for family and friends, relationships and part of the group.
Esteem Needs – refer to the reaction of the other towards, the individual, how one views him/herself, and the need for favorable judgment.
Self-actualization Needs – the tendency, in spite of the lower needs being satisfied, to feel restless unless we are doing what we think we are capable of doing.
Video Lecture: https://www.youtube.com/playlist?list=PLKIG97SSO8kHmQ559JMgsv-Zd0lu9MUrn
In this series of lectures, I will teach you basics of Marketing. It generally will cover the topics of marketing which are taught in higher education institutes or universities of Pakistan in BBA, BS or MBA programs.
You can reach me via the following platforms:
https://twitter.com/saddamonline
http://www.facebook.com/saddamonline
http://www.linkedin.com/pub/saddam-siddiqui/13/97a/22a
http://www.youtube.com/saddamonline
http://saddamonline.blogspot.com/
Try to be peaceful and environmentally friendly | امن پسند اور ماحول دوست بننے کی کوشش کیجئے
Strategies Affecting Consumer Behavior:
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are various factors influencing the purchases of consumer such as social, cultural,economic, personal and psychological.
1. Social Factors
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.
a)Reference Groups
Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc .
b) Family
Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.
c) Roles and Status
Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status.
2. Cultural Factors:
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.
Culture
Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.
Subculture
Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.
Social Class
Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar.
3. Economic Factors:
Consumer behaviour is influenced largely by economic factors. Economic factors that influence consumer behaviour are as: personal income, family income ,savings ,consumer credit and other economic factors.
a) Personal Income:
The discretionary personal income refers to the balance remaining after meeting basic necessaries of life. This income is available for the purchase of shopping goods, durable goods and luxuries. An increase in the discretionary income leads to an increase in the expenditure on shopping goods, luxuries etc. which improves the standard of living
This presentation talks about the foundations of 'identity' and various theories associated with identity formation. Also, it shows the factors affecting identity formation.
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision making processes and ways in which they gather and analyze information from the environment.
Utility And Behavioral Factor
Utility is define as the satisfaction derived from the consumption of a commodity which determines consumption and demand behavior. As such, it is the foundation of consumer’s behavior:
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Cultural Factors
Cultural Factors exert the broadest and deepest influence on consumer behavior. Culture is one of the most fundamental determinant of person’s wants and behavior. While lower creatures are largely governed by instinct.
Social Factors
A consumer’s behavior is also influenced by social factors such as the consumer’s reference groups, family, and social roles and statuses.
Reference Groups are those groups that have a direct or indirect influence on the person’s attitudes or behavior.
Personal Factors
A buyer’s decision are also influence by personal outward characteristic such as: the buyer’s age and life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept.
Psychological Factor
A Person’s purchases are also influence by psychological factor: motivation, perception, learning, and beliefs and attitudes.
Perception can be defined as the process by which an individual selects, organizes, and interprets information to create meaningful picture of the world.
Hierarchy of Needs
Physical Needs – food clothing, shelter and sleep.
Safety needs – security, protection, stability, freedom from fear and anxiety, and need for structure and limits.
Social Needs – need for family and friends, relationships and part of the group.
Esteem Needs – refer to the reaction of the other towards, the individual, how one views him/herself, and the need for favorable judgment.
Self-actualization Needs – the tendency, in spite of the lower needs being satisfied, to feel restless unless we are doing what we think we are capable of doing.
For marketers and marketing students the importance of understanding the behavior of consumer is very important. Understanding Consumer Behavior can be directly related to the profit/ promotion of any product or service.
This presentation is associated with a Lecture delivered to M.B.A students.
group assign. Cultural and Social Influences the Purchase Decision.pptxMezgebuTesfaye4
Cultural factors have a subtle influence on a consumer's purchasing decision process. Since each individual lives in a complex social and cultural environment, the kinds of products or services they intend to use can be directly or indirectly be influenced by the overall cultural context in which they live and grow.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
MADE BY:
My Lovely Group Studied In Sindh University Jamshoro, Mirpurkhas Campus.
By this Presentation your concept will clear easily.
Comment plz if u like :)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
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In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. 4MAIN TYPES OF FACTORS INFLUENCING
CONSUMER BEHAVIOUR
Cultural factors (Culture and societal environment, Sub- cultures,
Social classes, Cultural trends)
Social factors (Reference groups and membership groups, Family,
Social roles and status)
Personal factors (Age and of life, Purchasing power and revenue,
Lifestyle, Personality and self-concept)
Psychological factors (Motivation, Perception, Learning, Beliefs
and attitudes)
4. CONSUMER BEHAVIOUR
Is the study of individuals, groups, or
organizations and the processes they use to
select, secure, and dispose of products,
services, experiences, or ideas to satisfy needs
and the impacts that these processes have on
the consumer and society.
5. • CULTURAL FACTORS
Culture and societal environment:
Culture is crucial when it comes to understanding the needs and
behaviors of an individual. Throughout his existence, an individual
will be influenced by his family, his friends, his cultural
environment or society that will “teach” him values, preferences as
well as common behaviors to their own culture.
6. SUB- CULTURES:
Society is composed of several sub-cultures in
which people can identify. Subcultures are
groups of people who share the same values
based on a common experience or a similar
lifestyle in general. Subcultures are the
nationalities, religions, ethnic groups, age
groups, gender of the individuals, etc.
7. SOCIAL CLASSES:
Defined as groups more or less homogenous
and ranked against each other according to a
form of social hierarchy. Even if it’s very large
groups, we usually find similar values,
lifestyles, interests and behaviors in individuals
belonging to the same social class.
8. CULTURAL TRENDS:
Cultural trends or “Bandwagon effect” are
defined as trends widely followed by people
and which are amplified by their were
popularity and by conformity or compliance
with social pressure. The more people follow a
trend, the more others will want to follow it.
9. • SOCIAL FACTORS
Reference groups and membership
groups:
The membership groups of an individual are social groups
to which he belongs and which will influence him. The
membership groups are usually related to its social origin,
age, place of residence, work, hobbies, leisure, etc..
10. FAMILY:
Family is maybe the most influencing factor for an
individual. It forms an environment of socialization in
which an individual will evolve, shape his personality,
acquire values. But also develop attitudes and opinions on
various subjects such as politics, society, social relations or
himself and his desires.
11. • SOCIAL ROLES AND STATUS:
The position of an individual within his family, is work,
his country club, his group of friends, etc.. – All this can
be defined in terms of role and social status. A social role
is a set of attitudes and activities that an individual is
supposed to have and do
according to his profession and his position at work, his
position in the family, his gender, etc.. –and expectations
of the people around him.
12. • PERSONAL FACTORS:
Age and way of life:
A consumer does not buy the same products or
services at 20 or 70 years. His lifestyle, values,
environment, activities, hobbies and consumer habits
evolve throughout his life.
13. PURCHASING POWER AND REVENUE:
The purchasing power of an individual will have, of
course, a device influence on his behavior and
purchasing decisions based on his income and his
capital. This obviously affect what he can afford, his
perspective on money and the level of importance of
price in his purchasing decisions.
14. LIFESTYLE:
The lifestyle of an individual includes all of its activities,
interests, values and opinions. The lifestyle of a consumer
will influence on his behaviour and purchasing decisions.
15. PERSONALITY AND SELF-CONCEPT:
It is the set of traits and specific characteristics of
each individual. It is the product of the interaction of
psychological and physiological characteristics of the
individual and results in constant behaviors.
16. • PSYCHOLOGICAL FACTORS
Motivation is what will drive consumers to develop a purchasing
behaviour. It is the expression of a need is which became
pressing enough to lead the consumer to want to satisfy it. It is
usually working at a subconscious level and is often difficult to
measure.
17. PSYCHOLOGICAL:
Perception:
Perception is the process through which an individual
selects, organizes and interprets the information he
receives in order to do something that makes sense.
The perception of a situation at a given time may
decide if and how the person will act.
18. LEARNING:
Learning is through action. When we act, we learn.
It implies a change in the behaviour resulting from
the experience. The learning changes the behaviour
of an individual as he acquires information and
experience.
19. BELIEFS AND ATTITUDES:
BELIEF is a conviction that an individual has on something.
Through the experience he acquires, his learning and his external
external influences(family, friends, etc..), he will develop beliefs that
beliefs that will influence his buying behaviour.
ATTITUDE can be defined as a feeling, an assessment of an object
or idea and the predisposition to act in a certain way toward that
that object. Attitudes allows the individual to develop a coherent
coherent behaviour against a class of similar objects or ideas.
ideas.
20. CONCLUSION
Here we get to know about the behaviour of a
consumer. And the factors which are influencing
consumers behaviour to purchase of products. We
get to know the factors like cultural, social, family,
age, lifestyle, etc…