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1. MKT 571 Week 1 Quiz NEW
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2. 1 During the holidays, companies often provide gifts to customers. The more a
client spends, the larger the gift, usually. To segment customers in this way,
for what purpose is this data being mined?
2 By 2015, projections indicate that the largest category of households will be
composed of
3 A company's sales potential would be equal to market potential when which
situations exists?
4 Costco is able to keep its inventory expenditure relatively low through its
management technology and cutting-edge point-of-sale inventory management
technology. As a result, Costco is able to pass these savings on to consumers in
the form of low prices. This strategy is best described as
5 In the U.S., consumer expenditures on homes and other large purchases tend to
slow down during a recession because
6 Which market do customers who have purchased and are driving Audi automobiles
represent?
7 Which of the following is correct about marketing management?
8 The Soccer World Cup is promoted aggressively to both companies and fans. This
is an example of marketing a(n)
9 Which of the following industries is most likely to use database marketing?
10 When Apple introduced iTunes, a new market was opened. Which of the following
describes this type of innovation?
11 Which of the following statements demonstrates behavioral loyalty towards a
brand?
12 Marketing is considered both an art and a science. How do the 4Ps, or
marketing mix, help us bridge the gap between art and science?
13 How does the market demand curve change (as a function of marketing
expenditure) during recession?
14 One of the most critical steps in the defining process of market research is
15 Which of the following elements of sociocultural environment can be
associated with the growing demand for social surrogates like social networking
sites, television, and so on?
16 Which strategy does this exemplify? Kayak and Orbitz provide their customers
with a variety of travel options including flight reservations, vacation
packages, flight and hotel options with or without car rentals, and cruise
offerings.
17 Wabash Bank would like to understand if there is a relationship between the
advertising or promotion it does and the number of new customers the bank gets
each quarter. What type of research is this an example of?
18 What data analysis type is being used here? When Sam thought about opening a
foreign car repair shop in Phoenix, he researched all of the firms in the area
before deciding on a location. He also analyzed their capabilities and found
articles about many of them in terms of their capabilities, strengths, and
weaknesses.