This paper aims to identify how flyer formats interact with one another – whether they are competitive or complementary – and share how retailers and manufacturers can best use them to engage with shoppers. Brands can use this information to be
equipped to navigate the changing space of consumer media and ensure their flyer and coupon programs are optimized for maximum impact and efficiency.
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
2016 Shopper Marketing Trends from The MARS AgencyDarren Keen
The document discusses various trends in shopper marketing for 2016. It covers 10 topics:
1. Discounters like Lidl and Aldi are moving from being seen as simply low-cost alternatives to becoming primary players among mainstream shoppers.
2. The rise of mobile payment technologies like contactless and mobile wallet apps will influence shopper purchases through personalized experiences before and after transactions.
3. After several years of thrift due to economic uncertainty, shoppers may take more risks in 2016 and be open to premium and luxury purchases.
4. Shoppers increasingly want specialized retailers and want solutions tailored to their needs rather than one-stop shopping. They are seeking out optimized retail experiences.
This document summarizes the 2014 Brand Footprint Report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand globally with 5.8 billion consumer reach points. Local brands are growing faster than global brands on average.
- Total consumer reach points for the top brands grew only 1.7% versus population growth, showing potential for brands to attract more shoppers.
- Four rules for brands to increase footprint are: focus on local strength; respond rapidly to trends; innovate to meet new needs; and create engaging conversations across channels.
- Brands that attracted the most new shoppers in the past year executed creative multi
The document discusses how big data can help retailers in the apparel industry analyze consumer behavior and trends to improve business strategies. It describes how retailers can use big data to optimize pricing, promotions, inventory, product assortments, store layouts and more. Specifically, big data can help retailers with customer segmentation, cross-selling, analyzing the effectiveness of marketing campaigns, and gaining insights from omnichannel shopping behaviors. Implementing big data analytics allows retailers to better understand customers and adapt to changing preferences and market conditions.
Shopper Marketing - The Great Marketing Shiftinsight instore
Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.
Target Corporation is a large discount retailer founded in 1902 with over 1,700 stores nationwide. Target's mission is to be their customers' preferred shopping destination by delivering outstanding value, innovation, and exceptional experiences. Target prides itself on its commitment to customers, community, diversity, and the environment. Target aims to foster an inclusive corporate culture where employees feel valued and empowered. Target competes against retailers like Walmart and Amazon and has maintained financial growth in recent years, though some deterioration in profit margins occurred after a 2013 data breach. Target's target demographic is middle-class individuals with a household income around $64,000 who value quality, trust, and value.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
2016 Shopper Marketing Trends from The MARS AgencyDarren Keen
The document discusses various trends in shopper marketing for 2016. It covers 10 topics:
1. Discounters like Lidl and Aldi are moving from being seen as simply low-cost alternatives to becoming primary players among mainstream shoppers.
2. The rise of mobile payment technologies like contactless and mobile wallet apps will influence shopper purchases through personalized experiences before and after transactions.
3. After several years of thrift due to economic uncertainty, shoppers may take more risks in 2016 and be open to premium and luxury purchases.
4. Shoppers increasingly want specialized retailers and want solutions tailored to their needs rather than one-stop shopping. They are seeking out optimized retail experiences.
This document summarizes the 2014 Brand Footprint Report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand globally with 5.8 billion consumer reach points. Local brands are growing faster than global brands on average.
- Total consumer reach points for the top brands grew only 1.7% versus population growth, showing potential for brands to attract more shoppers.
- Four rules for brands to increase footprint are: focus on local strength; respond rapidly to trends; innovate to meet new needs; and create engaging conversations across channels.
- Brands that attracted the most new shoppers in the past year executed creative multi
The document discusses how big data can help retailers in the apparel industry analyze consumer behavior and trends to improve business strategies. It describes how retailers can use big data to optimize pricing, promotions, inventory, product assortments, store layouts and more. Specifically, big data can help retailers with customer segmentation, cross-selling, analyzing the effectiveness of marketing campaigns, and gaining insights from omnichannel shopping behaviors. Implementing big data analytics allows retailers to better understand customers and adapt to changing preferences and market conditions.
Shopper Marketing - The Great Marketing Shiftinsight instore
Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.
Target Corporation is a large discount retailer founded in 1902 with over 1,700 stores nationwide. Target's mission is to be their customers' preferred shopping destination by delivering outstanding value, innovation, and exceptional experiences. Target prides itself on its commitment to customers, community, diversity, and the environment. Target aims to foster an inclusive corporate culture where employees feel valued and empowered. Target competes against retailers like Walmart and Amazon and has maintained financial growth in recent years, though some deterioration in profit margins occurred after a 2013 data breach. Target's target demographic is middle-class individuals with a household income around $64,000 who value quality, trust, and value.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
Target Corporation is a major American retailer that offers discounted everyday and fashionable merchandise. It uses an integrated cost leadership and differentiation strategy to provide value to customers. Target differentiates itself from competitors like Walmart by marketing itself as "cheap chic" and bringing trends to stores faster. While Walmart is seen as a discount superstore, Target enforces a brand of quality products and high-end affordability. During the economic recession, Target emphasized value more through messages like "Fresh for Less" to address falling sales.
Target Case(Final)-American Marketing Association Team 6Daran Xu
This document outlines Target's plans to improve the customer experience through various solutions. It discusses proposals to enhance their smartphone app to improve their weak online presence, implement smart racks to organize softline products better, and use spot carts to speed up the checkout process. It also proposes using video mining of customer traffic patterns and social media strategies to understand consumer behavior and engagement. Financial projections are provided for the proposed solutions through 2023.
The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
This Public Relations Plan was developed for a class that was part of West Virginia University's Integrated Marketing Communications Master's degree program.
This document discusses strategies for Target to improve its omnichannel and flexible fulfillment capabilities. It proposes:
1. Consolidating Target's six apps into two apps to provide a more seamless customer experience.
2. Implementing mobile point-of-sale technology to allow sales associates to help customers on mobile devices and improve checkout times.
3. Launching an omnichannel marketing campaign utilizing social media and radio to increase customer awareness of Target's omnichannel and flexible fulfillment options.
This document provides an overview of Metroland Media Group's multi-platform marketing solutions. It describes their capabilities across print newspapers, digital properties, consumer shows, magazines and more. Specific offerings highlighted include flyer distribution, targeted advertising, digital content strategies, email marketing, social media and more. Metrics are provided on their large digital audience and subscribers. The document aims to demonstrate Metroland Media Group's ability to help companies effectively reach millions of consumers through an integrated marketing approach.
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Target Corporation Consulting Project - Growth through acquisition. Interim report.
University of Michigan, Ross School of Business, MO 470, Winter 2015.
Factors Influencing the Intention to Buy Products Onlineijtsrd
The growth of information technology, including the internet, turns out to have a big impact on all aspects of life, this happens because the internet can be accessed anywhere and anytime. The rapidly growing number of internet users can become a potential market for business people to enter, therefore more people are using the internet as a marketing and business medium.This paper will discuss the factors that influence consumers to buy products online. For companies, they can find out what factors influence the interest of buyers of products online and for consumers to provide knowledge about their interest in purchasing products various products .The quality of the product, the higher the customer satisfaction, so online shop customers choose online stores according to recommendations from other people who have experience buying their products so that it has an impact on customer satisfaction. Product innovation is also carried out so that consumers do not feel bored and bored with existing products. Based on previous research, product innovation does not have a significant effect on consumer buying interest A positive brand image has a positive influence on purchasing decisions, the higher the brand image created by the company, the level of decision making to buy also increases. Sales promotion is a form of direct persuasion through the use of various incentives that can be arranged to stimulate immediate product purchases and or increase the amount that customers will buy. Dominicus Wahyu Pradana | Lena Ellitan | Robertus Sigit Haribowo Lukito "Factors Influencing the Intention to Buy Products Online" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd43705.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/43705/factors-influencing-the-intention-to-buy-products-online/dominicus-wahyu-pradana
Shopper marketing for retail net group feb 17, 2011Jim Holbrook
The document discusses how digital technology is revolutionizing shopper marketing. Some key points:
- Shoppers now do extensive online research before shopping and make purchase decisions before entering stores.
- Brand loyalty has declined as shoppers focus more on deals, offers, and price. Collaboration between marketers and retailers is challenging in this new environment.
- Localized and personalized marketing that engages shoppers through experiences and online communities across multiple touchpoints is more effective than traditional campaigns. Digital tools allow reaching shoppers throughout the entire decision journey.
Customizing the In-Store Experience to Meet Shopper PreferenceMichael La Kier
The document discusses customizing the in-store experience to meet shopper preferences. It covers understanding shoppers and their behaviors, such as trip missions and shopping pace, to inform store design and merchandising strategies. Placement of product categories and elements can be tailored to fulfill different roles in driving traffic, loyalty, and basket size based on a brand's promise. Understanding navigation patterns and trip missions helps determine optimal product placement to engage shoppers.
The document discusses challenges facing Canadian retailers in creating personalized customer experiences. It outlines that Canadian shoppers now expect seamless omni-channel experiences but many retailers struggle to understand customers and integrate channels. The report advocates that retailers must refocus on customers by analyzing their shopping journeys and using insights from engagement to improve loyalty programs and personalization.
This document discusses the rise of omnichannel retailing globally. It presents the Strategy& Global Omnichannel Retail Index, which ranks 19 countries/regions on their omnichannel readiness across 9 retail segments. The US, UK, and Australia rank as the top 3 omnichannel countries. China ranks 5th overall and leads in apparel/footwear and grocery omnichannel. Many European countries lag in adopting omnichannel strategies. The index provides insights for retailers on omnichannel opportunities and maturity in different markets.
In a new report, titled “Digital Shopper Relevancy,” Capgemini surveyed 16,000 digital shoppers across 16 developing and mature markets about their use of different channels and devices for shopping.
Progressive Grocer February 2015 - Grocery Loyalty ArticleGraeme McVie
While some retailers have abandoned loyalty card programs, analysts argue rumors of their death are exaggerated. Retailers that mine customer data through loyalty programs can target promotions, merchandise, and pricing strategies to best satisfy customer needs. Kroger has seen great success through its partnership with Dunnhumby, which uses shopper data to provide personalized offers, drive merchandising decisions, and generate revenue by sharing insights with manufacturers. Technology is now enabling more holistic loyalty programs through mobile apps and wireless identification, allowing retailers to maintain loyalty through rewards and personalized engagement.
Capgemini has been tracking consumer shopping since 2002, gathering insights into the changing patterns of purchasing behavior from traditional high-street to multi-channel shopping.
Our most recent research - the Digital Shopper Relevancy Report 2014 - surveyed more than 18,000 digital shoppers from 18 countries.
Read the report to find out the role and use of digital channels (and devices), across the consumer purchasing journey today and in the future.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Target Corporation is a major American retailer that offers discounted everyday and fashionable merchandise. It uses an integrated cost leadership and differentiation strategy to provide value to customers. Target differentiates itself from competitors like Walmart by marketing itself as "cheap chic" and bringing trends to stores faster. While Walmart is seen as a discount superstore, Target enforces a brand of quality products and high-end affordability. During the economic recession, Target emphasized value more through messages like "Fresh for Less" to address falling sales.
Target Case(Final)-American Marketing Association Team 6Daran Xu
This document outlines Target's plans to improve the customer experience through various solutions. It discusses proposals to enhance their smartphone app to improve their weak online presence, implement smart racks to organize softline products better, and use spot carts to speed up the checkout process. It also proposes using video mining of customer traffic patterns and social media strategies to understand consumer behavior and engagement. Financial projections are provided for the proposed solutions through 2023.
The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
This Public Relations Plan was developed for a class that was part of West Virginia University's Integrated Marketing Communications Master's degree program.
This document discusses strategies for Target to improve its omnichannel and flexible fulfillment capabilities. It proposes:
1. Consolidating Target's six apps into two apps to provide a more seamless customer experience.
2. Implementing mobile point-of-sale technology to allow sales associates to help customers on mobile devices and improve checkout times.
3. Launching an omnichannel marketing campaign utilizing social media and radio to increase customer awareness of Target's omnichannel and flexible fulfillment options.
This document provides an overview of Metroland Media Group's multi-platform marketing solutions. It describes their capabilities across print newspapers, digital properties, consumer shows, magazines and more. Specific offerings highlighted include flyer distribution, targeted advertising, digital content strategies, email marketing, social media and more. Metrics are provided on their large digital audience and subscribers. The document aims to demonstrate Metroland Media Group's ability to help companies effectively reach millions of consumers through an integrated marketing approach.
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Target Corporation Consulting Project - Growth through acquisition. Interim report.
University of Michigan, Ross School of Business, MO 470, Winter 2015.
Factors Influencing the Intention to Buy Products Onlineijtsrd
The growth of information technology, including the internet, turns out to have a big impact on all aspects of life, this happens because the internet can be accessed anywhere and anytime. The rapidly growing number of internet users can become a potential market for business people to enter, therefore more people are using the internet as a marketing and business medium.This paper will discuss the factors that influence consumers to buy products online. For companies, they can find out what factors influence the interest of buyers of products online and for consumers to provide knowledge about their interest in purchasing products various products .The quality of the product, the higher the customer satisfaction, so online shop customers choose online stores according to recommendations from other people who have experience buying their products so that it has an impact on customer satisfaction. Product innovation is also carried out so that consumers do not feel bored and bored with existing products. Based on previous research, product innovation does not have a significant effect on consumer buying interest A positive brand image has a positive influence on purchasing decisions, the higher the brand image created by the company, the level of decision making to buy also increases. Sales promotion is a form of direct persuasion through the use of various incentives that can be arranged to stimulate immediate product purchases and or increase the amount that customers will buy. Dominicus Wahyu Pradana | Lena Ellitan | Robertus Sigit Haribowo Lukito "Factors Influencing the Intention to Buy Products Online" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd43705.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/43705/factors-influencing-the-intention-to-buy-products-online/dominicus-wahyu-pradana
Shopper marketing for retail net group feb 17, 2011Jim Holbrook
The document discusses how digital technology is revolutionizing shopper marketing. Some key points:
- Shoppers now do extensive online research before shopping and make purchase decisions before entering stores.
- Brand loyalty has declined as shoppers focus more on deals, offers, and price. Collaboration between marketers and retailers is challenging in this new environment.
- Localized and personalized marketing that engages shoppers through experiences and online communities across multiple touchpoints is more effective than traditional campaigns. Digital tools allow reaching shoppers throughout the entire decision journey.
Customizing the In-Store Experience to Meet Shopper PreferenceMichael La Kier
The document discusses customizing the in-store experience to meet shopper preferences. It covers understanding shoppers and their behaviors, such as trip missions and shopping pace, to inform store design and merchandising strategies. Placement of product categories and elements can be tailored to fulfill different roles in driving traffic, loyalty, and basket size based on a brand's promise. Understanding navigation patterns and trip missions helps determine optimal product placement to engage shoppers.
The document discusses challenges facing Canadian retailers in creating personalized customer experiences. It outlines that Canadian shoppers now expect seamless omni-channel experiences but many retailers struggle to understand customers and integrate channels. The report advocates that retailers must refocus on customers by analyzing their shopping journeys and using insights from engagement to improve loyalty programs and personalization.
This document discusses the rise of omnichannel retailing globally. It presents the Strategy& Global Omnichannel Retail Index, which ranks 19 countries/regions on their omnichannel readiness across 9 retail segments. The US, UK, and Australia rank as the top 3 omnichannel countries. China ranks 5th overall and leads in apparel/footwear and grocery omnichannel. Many European countries lag in adopting omnichannel strategies. The index provides insights for retailers on omnichannel opportunities and maturity in different markets.
In a new report, titled “Digital Shopper Relevancy,” Capgemini surveyed 16,000 digital shoppers across 16 developing and mature markets about their use of different channels and devices for shopping.
Progressive Grocer February 2015 - Grocery Loyalty ArticleGraeme McVie
While some retailers have abandoned loyalty card programs, analysts argue rumors of their death are exaggerated. Retailers that mine customer data through loyalty programs can target promotions, merchandise, and pricing strategies to best satisfy customer needs. Kroger has seen great success through its partnership with Dunnhumby, which uses shopper data to provide personalized offers, drive merchandising decisions, and generate revenue by sharing insights with manufacturers. Technology is now enabling more holistic loyalty programs through mobile apps and wireless identification, allowing retailers to maintain loyalty through rewards and personalized engagement.
Capgemini has been tracking consumer shopping since 2002, gathering insights into the changing patterns of purchasing behavior from traditional high-street to multi-channel shopping.
Our most recent research - the Digital Shopper Relevancy Report 2014 - surveyed more than 18,000 digital shoppers from 18 countries.
Read the report to find out the role and use of digital channels (and devices), across the consumer purchasing journey today and in the future.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
This document provides a handbook for driving performance in the retail industry. It discusses the evolving retail landscape and complex customer journey. It presents a methodology with four pillars: visibility, integrated media, relevancy, and conversion. It covers topics like the importance of mobile, social media, third parties, and creating engaging experiences across touchpoints. The goal is to provide tools and strategies to succeed in today's marketplace by taking a participant-centered approach.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
1. The document discusses how the classic economic model of consumer behavior as rational actors seeking to maximize benefits is an oversimplification and does not account for variability and irrationality in consumer decision making.
2. It then outlines the traditional linear consumer purchase process model involving problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
3. However, it notes that the modern consumer decision journey is non-linear with multiple touchpoints of influence from various sources, requiring marketers to engage consumers throughout the process through two-way conversations to build loyalty.
1. There is widespread debate in the industry around defining shopper marketing, with various definitions focusing on different aspects such as reach, activities, and program initiator.
2. The most encompassing definition is "shopper-centric marketing," which focuses on satisfying shoppers' needs through relevant information, store experiences, and ease of purchase, regardless of the specific marketing stimulus or who funds it.
3. Shopper marketing should aim to reach shoppers through in-store and out-of-store activities designed to influence purchase decisions at any point when shoppers are considering a product category.
Building and Engaging a Loyal Customer Base - MinnixAndy Larsen
The document discusses loyalty programs and how they need to evolve to remain effective. It provides examples of how REI and Coca-Cola have successful loyalty programs that bridge the gap between physical and online shopping experiences. The document emphasizes that loyalty programs need to create a seamless customer experience across channels, provide value to customers through rewards and incentives, and leverage customer data to develop insights.
Informes PwC - Encuesta Total Retail GlobalPwC España
El informe "Hacia un modelo de Total Retail", elaborado por PwC, analiza las expectativas y hábitos de consumo del comprador online, a partir de 15.000 entrevistas a compradores digitales de todo el mundo, y las implicaciones para las compañías del sector de distribución y consumo en los próximos años.
Informe de PwC sobre las expectativas y hábitos de consumo del comprador onlineMaría Bretón Gallego
The document discusses 8 customer expectations for retailers identified from a survey of 15,000 online shoppers. The first expectation is a compelling brand story that promises a distinctive experience. The survey found that consumers are consolidating their shopping to just a few favorite retailers. This presents an opportunity for retailers that can emotionally connect with consumers through a strong brand narrative. Retailers need to focus on cultivating their brand to provide a consistent experience across all channels.
The document is a study by Catalyst and Kantar on the state of ecommerce in 2021. It analyzes survey responses from 500 online shoppers and 200 industry professionals to provide insights into evolving shopper expectations, the importance of integrating retail, search, and social strategies across platforms, and how leading companies are adapting their strategies in response. Key findings include that shoppers prioritize convenience over price, use multiple online touchpoints for research and discovery, and expect a seamless omnichannel experience. The study recommends brands break down silos, optimize product pages, and partner with retailers to measure success beyond just return on ad spend.
This document discusses a study on shopper marketing conducted by the Grocery Manufacturers Association (GMA) and Booz & Company. Some key findings from the study include:
1) Shopper marketing investment is growing rapidly for many consumer packaged goods companies as they shift spending closer to the point of purchase.
2) Digital deal hunting by shoppers is on the rise as they conduct more online research before shopping trips.
3) Shopper marketers are using an expanded set of digital vehicles like search, social media, and mobile apps, requiring greater collaboration between marketing and sales teams.
4) The study identifies 49 shopper marketing vehicles organized into 7 platforms, finding varying adoption levels of traditional and emerging
This document discusses a study on shopper marketing conducted by the Grocery Manufacturers Association (GMA) and Booz & Company. Some key findings from the study include:
1) Shopper marketing investment is growing rapidly for many consumer packaged goods companies as they shift spending closer to the point of purchase.
2) Digital deal hunting by shoppers is on the rise as they conduct more online research before shopping trips.
3) Shopper marketers are using an expanded set of digital vehicles like search, social media, and mobile apps, requiring greater collaboration between sales, marketing, and retailers.
4) The study identifies 49 shopper marketing vehicles organized into 7 platforms, finding varying adoption levels of
Understanding how US online shoppers are reshaping the retail experienceЮниВеб
Multichannel shopping is a major force reshaping retail as consumers lead the way in demanding excellence across channels. Key findings:
- 72% of US online shoppers consider themselves experts, shopping across 10+ categories on average.
- Convenience is the top reason for online shopping (28%), followed by reasonable prices and free delivery.
- Retailers are lagging behind consumers' sophistication and must improve digital offerings, store experiences, and consistency across channels.
Similar to A Consumer's Path To Savings: The Role Of Flyers In Today's Digital World (20)
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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2. 2 A Consumer’s Path to Savings: the role of flyers in today’s digital world | Metroland Media | BrandSpark International
A Changing Landscape:
The retail industry is evolving at a rapid and challenging pace. Loyalty
programs and big data are on the rise, offering boundless but complex insights.
Consumer needs are changing as shoppers have less time and tighter budgets.
Digital disruption continues to redefine what it means to have a winning
value proposition. Truly, retailers have never had to pivot their business as
quickly as they need to today. But amid these changes, one thing remains true:
consumers are still seeking out shopping information and making purchase
decisions every day.
To uncover how, and why, shoppers choose what to buy, Metroland Media
and BrandSpark International collaborated on a country-wide research study.
As a distributor of print and digital flyers and coupons, Metroland wanted to
understand how the evolving landscape of flyers impacted their business, and
the business of their retail partners. And as a regular observer of shopping
behaviours in Canada, BrandSpark was well-positioned to conduct and analyze
the results, and compare them to previous industry benchmarks.
With print and digital flyer and coupon formats growing in number, this paper
aims to identify how these formats interact with one another – whether they are
competitive or complementary – and share how retailers and manufacturers can
best use them to engage with shoppers. With this information, brands will be
equipped to navigate the changing space of consumer media and ensure their
flyer and coupon programs are optimized for maximum impact and efficiency.
A Consumer’s Path to Savings:
the role of flyers and coupons in a digital world
4. 4 A Consumer’s Path to Savings: the role of flyers in today’s digital world | Metroland Media | BrandSpark International
Omni-Channel Flyer and Coupon Usage:
An Overview
Historically, flyers and coupons have been driven
by the Canadian shopper’s need to find deals,
and retailers are no strangers to this behaviour.
For many years, BrandSpark International has
measured shoppers’ desire for great value, and
it is consistently one of the leading drivers of
purchase behaviour in our country; so much so
that Canadian shoppers are proud to tell fellow
shoppers when they discover it.
So how do shoppers find great value and ways to save money when they shop?
Nearly all shoppers (9 in 10) are using some form of flyer or coupon to help
them navigate retail environments before they shop. These forms may include
printed material, delivered to the home or available at a store entrance, and digital
flyers and coupons, which can be found through a retailer’s website or a flyer-
aggregating service (like Save.ca), either in a web browser or in a mobile app.
What may be most surprising is not the vast number of ways shoppers get
access to deals, but that most shoppers do not choose only one particular
format to consume – rather, they are using a combination of formats before
visiting the store.
When looking at the penetration of flyer
and coupon usage in three exclusive
formats (printed, web-based, and in-app)
we find that few shoppers are using
one flyer or coupon format exclusively.
This suggests that an omni-channel
communication strategy is needed
in order to increase the number of
touch-points a retail brand has with
its target market. With 7 in 10 using
a combination of print and digital flyer
formats, it is important to consider how
these channels are being used together:
• 28% are using all formats
(“omni-channel”)
• 37% are using some combination
of print + web-based
• Flyer apps are nearly always used in
combination with another format
6. 6 A Consumer’s Path to Savings: the role of flyers in today’s digital world | Metroland Media | BrandSpark International
Shopper Segments: Mindset Matters
To understand how a shopper’s mindset might affect their propensity to consume
flyers or coupons in a given format, survey respondents were segmented based
on their shopping attitudes and behaviours. These segments provide retailers,
manufacturers, and quick service restaurants with a critical backdrop as to how
and why shoppers behave the way they do, equipping them to optimize their flyer
and coupon programs and increase shopper engagement.
Segmentation was conducted by measuring the attitudes of shoppers along the
path to purchase, such as their enjoyment of the shopping process, their likelihood
of making unplanned purchases, and the importance of getting a good deal when
shopping, as well as other attitudinal factors. These shoppers were then mapped
along two key dimensions of what they look for during their planning phase before
shopping: opportunities for deals and savings; and inspiration for new purchase
ideas. This gave rise to the profiles of four exclusive segments:
Deal-Seeking:
Driven-by their need to save money, Deal–Seekers target stores and
products that will help them stay within a predetermined budget
– whether the need comes from lower discretionary income, or a
desire to be a “smart shopper”. Flyers and coupons are the means
by which they find deals, and create a shopping list to help prevent
impulse buying.
Inspired:
These are trendsetters who shop to enrich their lives, and often look
through flyers for new products, ideas and information. As with most
Canadians, saving money is important, but they are willing to pay
more for products that are of better quality and are better suited
to meet their needs. These shopping lovers often read flyers out
of sheer enjoyment, looking for that next new product to tell their
peers about.
Utilitarian:
Utilitarians are shoppers with little time and attention, and view
shopping largely as a task to complete. While deals and saving
money are valued by this group, they are primarily looking to make
their shopping trips as fast and simple as possible. They use flyers
as a tool to help build their shopping list, as they search for nearby
stores that carry the products they need.
Engaged:
An Engaged shopper is a shopaholic – and utilizes all sources of
information to help them save money and find the newest products.
These are savvy shoppers that are comfortable using both printed
flyers as well as the latest technology and apps to get an “edge”
while shopping, and have no problem visiting multiple stores and
spending extra time to get the best value wherever they can find it.
8. 8 A Consumer’s Path to Savings: the role of flyers in today’s digital world | Metroland Media | BrandSpark International
Shopper profiles
percent
index to
total
female 58% 0.91
male 42% 1.17
psychographics shopping strategy
defining psychographics
I go to multiple stores to get the best deals
I leverage the latest technology and apps
to save more on my shopping
I regularly review the promotions at retailers that I shop
top shopping strategy by category
flyer coupon usage
top 5 frequency of flyer/coupon usage
TOP USE FOR EACH FLYER MEDIUM
35 21% 1.24
35 – 44 58% 1.41
45 – 54 42% 0.77
+ 55 35% 0.90
$40 k 29% 1.11
$40 k – $79 K 35% 0.95
$80 k – $120 K 28% 1.08
+ $120 K 8% 0.73
rural 18% 1.06
town 26% 1.00
small city 21% 0.91
Big city 32% 1.00
dealseekingUTILITARIAN
percent
index to
total
female 65% 1.02
male 35% 0.97
35 12% 0.71
35 – 44 16% 0.94
45 – 54 27% 1.04
+ 55 45% 1.15
$40 k 25% 0.96
$40 k – $79 K 33% 0.89
$80 k – $120 K 26% 1.00
+ $120 K 16% 1.46
rural 18% 1.06
town 26% 1.00
small city 21% 0.91
Big city 32% 0.97
“I have a routine for
shopping these stores”
To determine what I am going to
buy on a planned shopping trip to a
particular store
When I know what products I need
to buy, but want to compare prices
between stores
When I know what products I need
to buy, but want to compare prices
between stores
“I usually plan exactly
what I am going to buy”
“I often select stores based
on deals offered at the time”
“I often select the restaurant based on the
menu items offered”
psychographics shopping strategy
defining psychographics
I often buy premium quality products even though they cost more
I will pay a little more for a new product if I think it may be better
than what is currently available
Flyers are a good source of information
top shopping strategy by category
flyer coupon usage
top 5 frequency of flyer/coupon usage
TOP USE FOR EACH FLYER MEDIUM“I often select based on
the store’s location”
To determine what I am going to
buy on a planned shopping trip to a
particular store
When I know what products I need
to buy, but want to compare prices
between stores
To determine what I am going to
buy on a planned shopping trip to a
particular store
“I usually plan exactly what
I am going to buy”
“I often select stores based
on the store’s location”
“I often select the restaurant based on the
menu items offered”
91%
70%
68%
49%
40%
Read printed retail flyers
Used coupons from a
printed source (i.e. mail,…
Read retail flyers on a
computer
Used coupons
from a website
Read retail flyers in an app
Read prin
Used
printed so
Read r
Read retail
91%
70%
68%
49%
40%
Read printed retail flyers
Used coupons from a
printed source (i.e. mail,…
Read retail flyers on a
computer
Used coupons
from a website
Read retail flyers in an app
91%
63%
61%
40%
32%
Read printed retail flyers
Used coupons from a
printed source (i.e. mail,…
Read retail flyers on a
computer
Used coupons
from a website
Read retail flyers in an app
Read prin
Used c
printed so
Read re
Read retail
10. 10 A Consumer’s Path to Savings: the role of flyers in today’s digital world | Metroland Media | BrandSpark International
Where do Millennials stand?
Many marketers have carved out a strategy to attract the
Millennial segment, defined here as shoppers between the ages
of 18 to 34. While Millennials are often presumed to be self-
indulgent, it may be surprising to some that 68% fall into the
segments characterized by deal-seeking behaviour. Additionally,
46% of Millennials are “Engaged” shoppers, indicating that this
group is more involved in the shopping process than any other
age segment.
46%22%Deal-Seeking
18%Utilitarian
13%Inspired
of millennials are “Engaged”
grocery shoppers – more than
any other age segment.
20% Web
25% App
51% Print
4% Equal
Preference
12. 12 A Consumer’s Path to Savings: the role of flyers in today’s digital world | Metroland Media | BrandSpark International
Flyer Usage by Category
While it is common for shoppers to carry their habits with them
across retail categories, this study found that flyer and coupon
usage does vary depending on the category being shopped.
Four categories were observed in this study to demonstrate
different styles of shopping: routine-based shopping occasions
in grocery, less frequent and project-based occasions in home
improvement, and inspirational purchases in department or
clothing stores. Additionally, the quick service restaurant (QSR)
sector was included to help understand how an industry often
driven by consumer needs for convenience and savings was
affected by a rise in digital couponing.
To note, the selection of retail categories is not meant to provide
an exhaustive generalization of shopping behaviour, but a
means to understand and demonstrate how shopping and flyer
usage habits vary between contrasting categories.
An analysis of the path to savings - the steps a shopper takes
to find the products they want to buy while maximizing value
for money – suggests that how each step is supported by flyers
and coupons varies by category and shopper segment. Further,
the value of each flyer format is dependent on the mindset or
behaviour of the shopper in question.
Quick-Service Restaurants
While consumers of the QSR category have a very different path-to-purchase than
shoppers of other traditional retail categories, coupons and flyers have remained a
cornerstone of these brands’ marketing communications due to the importance of
location targeting. Hungry consumers typically have multiple options available to
them at any one time, making competition for traffic a challenge for operators.
Location and proximity aside, informing potential consumers about new menu items
as well as deals and other promotional offers is critical to growing business. As most
consumers (64%) are deciding what to buy before entering the restaurant, reaching
consumers during the pre-visit stage is crucial to drive traffic. Printed coupons (82%)
are the primary promotional medium being leveraged by consumers in this category.
Restaurant websites and coupon apps are used as well, but to a lesser degree (36%),
followed by coupon aggregating sites viewed on a computer (21%) and viewed on a
mobile device (16%).
Restaurants should experiment with communication that offers a mix of new and
on-deal menu items to drive interest. With only 27% of shoppers completely agreeing
that their selection of which restaurant to visit is based on deals offered at the time,
quick service restaurants have the flexibility and opportunity to integrate more
inspirational and creative content into their coupon programs.
PRINT
APP
DIGITAL
14. 14 A Consumer’s Path to Savings: the role of flyers in today’s digital world | Metroland Media | BrandSpark International
Key Takeaways for
Canadian Retailers
While this report brings to light some of the complexities of an effective flyer
and coupon strategy for retailers, there are a few key learnings that smart
marketers can use to engage their target shoppers – wherever they are along the
path-to-savings. Here are 3 things to consider as you evaluate your approach to
marketing to shoppers before they visit the store.
Plan to spread content across multiple
formats: the most lucrative shoppers
are omni-channel users.
Marketing spend optimization is not a new concept, and today’s
retailers are working harder than ever to determine how
to improve the ROI of their media investments. Some have
experimented with shifting investments to digital channels
while other have tested spreading investment across multiple
channels.
This study demonstrates that shoppers navigating their path
to purchase are leveraging a combination of print and digital
formats to find inspiration, find the right product, compare
product prices, and identify the store they should visit.
Given that shoppers are using an omni-channel strategy before
making a purchase, retailers should use one as well. Even as
digital flyer and coupon formats grow in popularity, retailers
must consider that these communications are complementary
rather than competitive – and will need to plan to use multiple
flyer and coupon channels in order to attract visitors to their
store locations. The results of this study suggest that retailers
and quick service restaurants can optimize their content
development and distribution by aligning their creative material
with the unique value their shoppers and consumers are looking
for at each stage of the path to savings.
1
16. Metroland Media Group Ltd. is a dynamic media company with a long and proud history of creating community
connections across Ontario. From its award-winning print publications, some of which date back more than a
century, to a steady flow of new digital products, Metroland is intensely focused on leadership in local media.
Through a combination of marketing solutions, including print, direct marketing, digital and consumer shows,
Metroland Media connects tens of thousands of businesses with consumers in their communities. As a trusted
Canadian media company, Metroland is uniquely positioned to help advertisers of all sizes reach local audiences
in innovative and engaging ways.
BrandSpark International uniquely combines action-driven consumer insights with marketing credentials and
new product launch services. We are strategic thinkers that fuse our passion for insights with our clients’ need
to drive results. Our multi-disciplinary team takes a customized approach to solving your marketing challenges
with a dedicated client service focus. BrandSpark Research focuses on insights that decode the shopper
mindset, specializing in understanding their retail and e-commerce paths to purchase. BrandSpark Marketing
Services runs leading CPG voted by consumer awards programs; Best New Product Awards and BrandSpark Most
Trusted Awards. Shopper Army is our consumer-facing platform that engages shoppers through new product
curation, product testing, social amplification, and e-commerce integration.
for more information, please contact: Tim Whelan, Marketing Manager, Metroland Media, twhelan@metroland.com