The document discusses an MKT 421 final exam containing 15 multiple choice questions. The exam covers various topics related to marketing such as the marketing process, SWOT analysis, international marketing, marketing concepts, and types of market information needed. It provides the questions and possible multiple choice answers for each question. The exam is worth a total of 15 marks.
Course Introduction and Lecture slides for "Practice of International Trade", Department of International Business, Tunghai University. Utilizing the Export Import Management System V. 2.0 from JAI International (USA).
this presentation pays attention to the to competitor analysis and how to conduct especially for an entrepreneur that's working on a shoe string budget.
Presenting this set of slides with name - Competitor Analysis Framework PowerPoint Presentation Slides. This is a one stage process. The stages in this process are Competitor Landscape Framework, Competitor Analysis Framework, Competitor Landscape Model.
For dying companies in dying industries – needing a turnaround strategyRon McFarland
If you see no future in your company or industry, I might be helpful. I have run into this problem in the past and researched what could be done. I found activities and strategies that could be helpful. I learned so much that one presentation would overwhelm anyone. Therefore, I prepared the presentation in two parts on this subject. Have a look at this presentation. It is the first of two. I’ll upload the second part in a week or two.
Review the suggestions and decide what would be most helpful for you. Then, prepare and action plan using a Gantt chart with activity start and finish targets. Some could take just a few months, others years. In any case, they will get your company moving in the right direction.
These ideas have turned many struggling organizations. I hope they generate some ideas as to what can be done.
Course Introduction and Lecture slides for "Practice of International Trade", Department of International Business, Tunghai University. Utilizing the Export Import Management System V. 2.0 from JAI International (USA).
this presentation pays attention to the to competitor analysis and how to conduct especially for an entrepreneur that's working on a shoe string budget.
Presenting this set of slides with name - Competitor Analysis Framework PowerPoint Presentation Slides. This is a one stage process. The stages in this process are Competitor Landscape Framework, Competitor Analysis Framework, Competitor Landscape Model.
For dying companies in dying industries – needing a turnaround strategyRon McFarland
If you see no future in your company or industry, I might be helpful. I have run into this problem in the past and researched what could be done. I found activities and strategies that could be helpful. I learned so much that one presentation would overwhelm anyone. Therefore, I prepared the presentation in two parts on this subject. Have a look at this presentation. It is the first of two. I’ll upload the second part in a week or two.
Review the suggestions and decide what would be most helpful for you. Then, prepare and action plan using a Gantt chart with activity start and finish targets. Some could take just a few months, others years. In any case, they will get your company moving in the right direction.
These ideas have turned many struggling organizations. I hope they generate some ideas as to what can be done.
Industry and Competitor Analysis | Five Competitive Forces | Five Primary Ind...FaHaD .H. NooR
Industry and Competitor Analysis | Five Competitive Forces | Five Primary Industry Types | What Is Industry | Competitor Analysis | Studying Industry Trends |
industry, Industry Analysis, Why is Industry Analysis Important? How Industry and Firm-Level Factors Affect Performance, Techniques Available to Assess Industry Attractiveness, Studying Industry Trends
1. Arndt, 1979, Towards a concept of domesticated markets
2. Jaworski et al, 2000, Market-driven vs. driving markets
3. Day, 1981, Strategic market analysis and definition
4. Caldwell et al, 2005, Promoting competitive markets
Business Feasibility - Understanding the Marketing Aspect as a Feasibility Ch...PROF. EMMANUEL DOTONG
The slide deck presents the several components that need to be considered in preparing the marketing aspect of business feasibility. This include but not limited to market research, demand and supply analysis, sales projections, and marketing mix strategies.
Please download the presentation to have a better slide deck viewing.
Industry and Competitor Analysis | Five Competitive Forces | Five Primary Ind...FaHaD .H. NooR
Industry and Competitor Analysis | Five Competitive Forces | Five Primary Industry Types | What Is Industry | Competitor Analysis | Studying Industry Trends |
industry, Industry Analysis, Why is Industry Analysis Important? How Industry and Firm-Level Factors Affect Performance, Techniques Available to Assess Industry Attractiveness, Studying Industry Trends
1. Arndt, 1979, Towards a concept of domesticated markets
2. Jaworski et al, 2000, Market-driven vs. driving markets
3. Day, 1981, Strategic market analysis and definition
4. Caldwell et al, 2005, Promoting competitive markets
Business Feasibility - Understanding the Marketing Aspect as a Feasibility Ch...PROF. EMMANUEL DOTONG
The slide deck presents the several components that need to be considered in preparing the marketing aspect of business feasibility. This include but not limited to market research, demand and supply analysis, sales projections, and marketing mix strategies.
Please download the presentation to have a better slide deck viewing.
Market Selection and Prioritisation - Practical Analysis for FocusDonagh Kiernan
Don't make market decisions based on opinions Use a practical & proven methodology
Too many companies select their target markets based on the person with the strongest opinion, one inbound enquiry or someone they know.
Avoid these common pitfalls by using a fast and practical approach for Decision Makers and understand why you should invest time and resources in selected markets and not in others.
The benefits of a practical methodical approach to Market Selection and Prioritisation:
● Make market selection decisions based on defined criteria and data
● Depersonalise the varied opinions of your team, and help ensure all are on board with the outcome
● Develop a Clear Market view through:
○ Understanding your market size; number of customers
○ Understanding the challenges in the markets; competitor presence
○ Understanding your route to market options; number of potential partners
Question 1 of 402.5 PointsA company that does not want to ad.docxssuser774ad41
Question 1 of 40
2.5 Points
A company that does not want to add to the product lines in its portfolio would be most likely to select which of the following options?
__________ is information collected on a regular basis using standardized procedures and sold to multiple customers from a related industry.
Which of the following is true of ethnographic research?
Which of the following statements about brand equity is NOT true?
Qualitative research is best suited for gathering __________ information.
Which of the following is good advice about creating research questionnaires for Mark Hammel, research specialist at New Wave Data, to follow?
Which of the following elements of a questionnaire is designed to apply any restrictions that exist on the desired respondents for the survey?
The brand manager of Wee Won, a brand of stylish infant and toddler clothes sold at upscale shops in urban and suburban settings, has experimented with increasing the price of several items in the Wee Won line. Sales of these items did not decrease with the new, higher prices. It is most accurate to say that Wee Won customers have exhibited:
Which of the following is true about a simple random sampling?
The middle level of brand positioning is:
For a fee, some companies __________ names or symbols previously created by other manufacturers, characters from popular movies and books, or works of art--any of which can provide brand equity.
Managers often start with __________ research and later follow with __________ research.
Of the types of brand loyalty, which one leads to a higher relative price?
Businesses selling to other businesses tend to discuss more __________ when presenting their product and services than business-to-consumer brands do.
Which of the following identifies a major concern regarding Internet marketing research?
The total financial benefit that results from owning a brand is quantified through the process of brand:
Which of the following should a company LEAST expect as a benefit resulting from co-branding?
Which of the following is NOT an aspect of Internet research panel management?
Brand __________ is the set of associations that consumers hold in memory regarding a brand's features, benefits, users, and perceived quality as a result of prior brand marketing activities.
AMF Research Group must guard against problems during the phase of conducting marketing research for its clients. Which of the following is NOT a problem that should be anticipated for data collected through interviews during this phase?
While preparing the marketing plan for a new product line called Nature& Nurture, Jonas wrote the following: "Nature & Nurture toys provide learning experiences that stimulate young children's senses and open up a world of discovery for the youngest of learners." This statement belongs in the __________ section of the marketing plan.
Informati ...
Multiple Choice Marketing questions Please help
Question 1
The group of people to whom a firm directs its marketing efforts is known as its
1)captive markets
consumer market
3)strategic market
4)target market
Question 2
Information collected for the first time specifically for a marketing research study is called
1)secondary data
2)primary data
3)soft data
4)focus data
Question 3
A buyer\'s market is characterized by
1)available goods and services in excess of the demand for them
2)consumer demand in excess of available supply
3)extensive shortages of certain types of basic goods
4)practically no competition in the marketplace
Question 4
The overall marketing planning process begins with activities to define the firm\'s
1)budget
2)organization-wide goals
3)mission
4)executive team
Question 5
\"Just Say NO to Drugs\" is an example of which of the nontraditional types of marketing?
1)cause marketing
2)lace marketing
3)event marketing
4)organization marketing
Question 6
\"On-the-street\" interviews conducted by a broadcaster are good examples of
1)media sampling
2)convenience sampling
3)cluster sampling
4)stratified sampling
Question 7
The term \"marketing mix\" describes
1)a composite analysis of all environmental factors inside and outside the firm
2)a series of business decisions that aid in selling a product
3)a blending of four strategic elements to satisfy specific target markets
4)the resources and skills that form the foundation of the firm\'s opportunities
Question 8
Assume that PepsiCo were to purchase the Coca-Cola Company. On which of the environments
of marketing would you expect such a move to have the greatest effect?
1)social
2)economic
3)technological
4)competitive
Question 9
If one of your products has been classified as a \"cash cow,\" the strategy marketing specialists
would recommend that you pursue would be to
1)maintain its present status for as long as possible.
2)push the product with extensive promotion to increase market share.
3)pull out of the market before costs are greater than revenues.
4)aim for the lowest market share that will still keep you producing,
Question 10
According to Theodore Levitt in his work on marketing myopia, the future growth of a firm is
endangered when management is
1)committed to a philosophy of customer orientation.
2)aware of the scope of its business.
3)committed to a product-oriented philosophy.
4)aggressive in pursuing emerging markets.
Question 11
Primary data are
1)newly-collected data resulting from a research study.
2)less time-consuming to acquire and less costly than secondary data.
3)newly-published results of government investigations.
4)often in an unusable format or chronologically useless.
Question 12
The efforts of the Georgia Tech Alumni Association to convince graduates to cotribute to the
annual \"Roll Call\" program to raise funds to supplement faculty salaries is an example of
1)place marketing
2)event marketing
3)sports marketing
4)organization marketing
Question 13
Mo.
The Business Evaluation Scoring Technique (BEST)Peachy Essay
The Business Evaluation Scoring Technique (BEST) was developed to help entrepreneurs evaluate a group of ideas before deciding which ones to pursue.
The tool considers the various “windows of opportunity” related to new ventures.
Final Quiz – 100 QuestionsTop of FormOne of Wal-Marts adverti.docxvoversbyobersby
Final Quiz – 100 Questions
Top of Form
One of Wal-Mart's advertising campaigns featured a round smiling yellow decimal point that looked like a happy face. This ad concentrated on showing that the large retailer offered its customers the lowest possible prices. Wal-Mart is pursuing a(n) _____ strategy).
Question 1 options:
overall cost leadership
mass marketing
niche marketing
focus
Save
Question 2 (1 point)
The program formulation step in the business strategic planning process immediately follows:
Question 2 options:
goal formulation
SWOT analysis
strategy formulation
assignment of resources
development of the business mission
Save
Question 3 (1 point)
The business strategic planning process requires a feedback and control step because:
Question 3 options:
the firm's strategic fit with its environment will change
clear strategies and solid supporting programs are worthless without the support of top management
the firm's mission statement is too broad to be treated as a corporate directive
internal stakeholders accept and expect evaluation
time horizons for strategies tend to be very short
Save
Question 4 (1 point)
In 2002, the Hispanic community's buying power in the state of Georgia grew to $4.7 billion as more Hispanics migrated to the state. This is an example of how changes in the _____ environment impact the _____ environment.
Question 4 options:
social-cultural; natural
demographic; economic
economic; social-cultural
political-legal; economic
natural; political-legal
Save
Question 5 (1 point)
The U.S. is experiencing increasing ethnic diversity:
Question 5 options:
but the population growth has kept the size of the immigrant population at below three percent of the entire population
with a corresponding diversity of wants and buying habits
but a growing uniformity in buying habits
but with a declining representation of Latinos and Asians
with Asians soon to become the largest minority group
Save
Question 6 (1 point)
Today, many people are opposed to blood transfusions due to concerns about diseases that can be transmitted in blood plasma. Yet, many people need transfusions to survive accidents and surgeries. After expensive research and development, Biopure Corporation has developed a product that is a safe and effective substitute for blood plasma. Biopure's product is already being used by veterinarians, but the U.S. government and the European Community have not given the product their approvals. This is an example of the _____ environment and the _____ working at cross-purposes.
Question 6 options:
technological; increased regulation of technological change
economic; technological
economic; political-legal
technological; social-cultural
political-legal; economic
Save
Question 7 (1 point)
Ideas for new products can come from:
Question 7 options:
customers and channel members
scientists and engineers
examining competitors
top management
all of the above
Save
Question 8 (1 po ...
Presentation on how will you Evaluate Business Idea in a Simple Way.
Opportunities dont always knock at your door. So when they do grab them with both the hands. Have a business Idea in your mind and waiting for the opportunity! Then have a look at the presentation on IDEA AND OPPORTUNITY MAPPING.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Kseniya Leshchenko: Shared development support service model as the way to ma...
mkt 421 final exam
1. Marks: 81
MKT 421 FINAL EXAM
Question No: 1 (Marks: 1) - Please choose one
When using the Internet as a distribution channel, the e-vendor must be concerned with a
variety of issues. Which of the following would not among those issues?
Adaptation
Local contact
Promotion
All of the given options
2. Question No: 2 ( Marks: 1 ) - Please choose one
The unconscious use of the values, experiences, and knowledge of one's own culture
as a guide to decision making in a different culture is best described by which of the
following?
Self-reference criterion
Cultural insensitivity
Cultural elitism
Ethnography
Question No: 3 ( Marks: 1 ) - Please choose one
The Mobilink Limited Company strives to develop standardized marketing mixes for its
products that will be generally applicable across national borders. The firm's philosophy
would be best described as:
Multi-domestic market orientation
Ethnocentric marketing orientation
Domestic market extension
Global marketing orientation
Question No: 4 ( Marks: 1 ) - Please choose one
If a company is transferring its goods and services to its customer, this transaction is
based on:
Barter system
Exchange
Transformation
Relationship
3. Question No: 5 ( Marks: 1 ) - Please choose one
Which of the following concepts takes an "inside-out" view of the firm?
Selling concept
Market offering
Marketing concept
Societal marketing concept
Question No: 6 ( Marks: 1 ) - Please choose one
Which statement is a best description of pure marketing concept?
Product or services developed first and look for need later.
Look for need first and developed product or services later.
Set target market first then proceed further
Start your marketing procedure from customer feed back
Question No: 7 ( Marks: 1 ) - Please choose one
A contract in which an individual receives financial reimbursement against losses from
the contractual company. Which one of the following is a best term for such contract?
Insurance
Risk management
Financial loss recovery
Banking contract
4. Question No: 8 ( Marks: 1 ) - Please choose one
According to the view of Michael Porter, firm fist develop product for domestic market
later on lunch in international market. This view is consistent with which of the following
factors?
Factor conditions
Demand conditions
Related & supporting industries
Firm strategy, structure & rivalry
Question No: 9 ( Marks: 1 ) - Please choose one
Historical data of a firm is sufficient to find which of the following information?
Trend in sales and profits
Trend in sales only
Trend in profits only
Either trend in sales or profits
Question No: 10 ( Marks: 1 ) - Please choose one
Which one of the following products are NOT subject to price controls?
Pharmaceuticals
Foods
Gasoline
All subject to price controls
Question No: 11 ( Marks: 1 ) - Please choose one
Indicate the concept given below that explains the human-made part of the human
environment .
Anthropology
Sociology
Personal relations
Culture
5. Question No: 12 ( Marks: 1 ) - Please choose one
The focus of physical environment is on which of the following variables?
Shipping distance
National economics priority
Balance of payment
Focus on difference and similarity
Question No: 13 ( Marks: 1 ) - Please choose one
Survey research, called the backbone of primary research, is the most widely used
method for primary data collection and is best suited for gathering which of the following
information?
Personal
Attitude
Descriptive
Exploratory
Question No: 14 ( Marks: 1 ) - Please choose one
Which of the following is considered a smart way to recover cost of research and
development?
Foreign direct investment
Licensing
Sharing ideas
Franchising
Question No: 15 ( Marks: 1 ) - Please choose one
Not a single firm is really the master in all the technologies in the world. Which of the
following tools a firm should adopt to overcome this weakness?
Cross licensing
Negotiation tool
Franchising
Idea sharing
6. Question No: 1 ( Marks: 1 ) - Please choose one
Franchising in a business field is working on which of the following rule?
Management-oriented
Production-oriented
Workforce-oriented
Market-oriented
Question No: 2 ( Marks: 1 ) - Please choose one
An organization that wants to emphasize high quality will offer customers more than ___
enforced by the courts.
Performance levels
Quality levels
Implied warranties
Quantity level
7. Question No: 7 ( Marks: 1 ) - Please choose one
Mention the correct order in finding potential customer according to your marketing
expertise.
Segmentation, dement measurement, targeting, positioning
Dement measurement, segmentation, targeting, positioning
Segmentation, targeting, positioning, dement measurement
Dement measurement, targeting, segmentation, positioning
This step also involves identifying the potential buyers, demand measurement & forecasting,
market Segmentation, market targeting & market positioning.
Question No: 8 ( Marks: 1 ) - Please choose one
A marketer require information for multipurpose, which one is NOT fall in such kind of
information?
Competitor information
Market potential
Prescriptive information
Imitation variable
Question No: 9 ( Marks: 1 ) - Please choose one
Identify the system of account that record a nation s international financial transaction.
Balance of trade
Balance of payment
Balance of import
Balance of export
8. Question No: 10 ( Marks: 1 ) - Please choose one
An international marketer needs information about its competitor. Identify the nature of
information required in this regard?
On continuous basis
On sudden basis
Once required
Once updated information
The Competition:
A firm needs information about its competition in international markets on a continuous basis to
make appropriate decisions.
Question No: 11 ( Marks: 1 ) - Please choose one
Kind of information like channels of distribution: their shape, functions, evolution &
performance belongs to which broad category?
Marketing mix information
Product related information
Competitor information
Advertising information
Question No: 12 ( Marks: 1 ) - Please choose one
All of the following are the forms of export subsidies EXCEPT:
Tax breaks
Products price support
Cheaper resources
Regulate foreign businesses
• Tax breaks
• Direct payments to producers
• Product price support
• Cheaper resources (i.e. land, utilities)
• Public services provided at lower cost
9. Question No: 13 ( Marks: 1 ) - Please choose one
Hofstede s _____ dimension is the
degree to which people in a country prefer, structured over unstructured situations.
Power distance
Individualism
Uncertainty avoidance
Achievement
High uncertainty avoidance - structured organizational activities, more written rules, less risk taking by
managers, lower labor turnover, less ambitious employees (Germany, Japan & Spain)
Question No: 14 ( Marks: 1 ) - Please choose one
Survey research, called the backbone of primary research, is the most widely used
method for primary data collection and is best suited for gathering which of the following
information?
Personal
Attitude
Descriptive
Exploratory
Exploratory research - is to gather preliminary information that will help define the problem and
suggest hypothesis
Question No: 15 ( Marks: 1 ) - Please choose one
Identify the best way of sharing technology with other party through licensing?
Updating technology
Making independent
Sharing once
Sharing twice
10. uestion No: 38 ( Marks: 1 ) - Please choose one
Identify the concept in which marketers try to create distinct image or identity in the
minds of their target customers/consumers?
Market targeting
Market positioning
Market segmentation
Market repositioning
Question No: 39 ( Marks: 1 ) - Please choose one
When customers/consumers may have too narrow image of any brand, is distinguish in
which of the following way?
Under positioning
Over positioning
Confused positioning
Doubtful positioning
– Under-positioning
• Buyers have only a vague idea of the brand
Question No: 40 ( Marks: 1 ) - Please choose one
Shopping goods are part of which type of category?
Consumer product
Industrial product
Individual product
Augmented product
International product classification:
• Consumer products
– Convenience
– Shopping
– Specialty
– Unsought
11. Question # 1 of 20 ( Start time: 04:13:08 PM ) Total Marks: 1
Which of the following is the part of the marketing process?
Select correct option:
Marketing strategy
Favorable trade polices
Market globalization drivers
Common marketing regulations
Question # 2 of 20 ( Start time: 04:13:55 PM ) Total Marks: 1
Which one of the following is an acronym of SWOT?
Select correct option:
Strategy, working, opinion, tactical
Strengths, weaknesses, opportunities, threats
Strategy, work, openness, toughness
Strategy, weakness, opinions, tactics
Question # 3 of 20 ( Start time: 04:14:20 PM ) Total Marks: 1
A cross-licensing agreement is a contract between two or more parties where each party
grants rights to their intellectual property to the other parties UNLIKE:
Select correct option:
Copyrights
Trademarks
Patents
Legal acts
12. Question # 4 of 20 ( Start time: 04:15:46 PM ) Total Marks: 1
Following are the forms of foreign direct investment EXECPT:
Select correct option:
Management expertise
Latest technologies
Capital
Labor
Question # 5 of 20 ( Start time: 04:17:08 PM ) Total Marks: 1
Which of the following theory holds that a nation should produce & export those goods
& services for which it is relatively more productive than other nations?
Select correct option:
Theory of absolute advantage
Theory of comparative advantage
International product life-cycle theory
None of the given options
Question # 6 of 20 ( Start time: 04:18:30 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of competitive
information?
Select correct option:
Corporate
Market share
Functional strategies
Ruling concerning taxes
Question # 7 of 20 ( Start time: 04:19:49 PM ) Total Marks: 1
Which of the following is NOT the part of the marketing process?
Select correct option:
Situation analysis
Marketing strategy
Marketing mix decisions
Marketing globalization drivers
13. Question # 8 of 20 ( Start time: 04:20:38 PM ) Total Marks: 1
A society's accepted basis for responding to external and internal events summarize in
which of the following way?
Select correct option:
Social agenda
Culture
Reference groups
Cultivation possibility
Question # 9 of 20 ( Start time: 04:22:01 PM ) Total Marks: 1
Identify the concept in which customer will prefer those products which can satisfy the
customer needs, wants and demands.
Select correct option:
Societal Concept
Production Concept
Selling concept
Marketing Concept
Question # 10 of 20 ( Start time: 04:23:13 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of marketing mix?
Select correct option:
Interest rate
Change product
Balance of payments
Ruling concerning taxes
Question # 11 of 20 ( Start time: 04:23:49 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of general conditions?
Select correct option:
Exchange rate
Consumer behavior
Balance of payment
Technological environments
14. Question # 12 of 20 ( Start time: 04:24:28 PM ) Total Marks: 1
A resulting form of business in which combined firm of business shares the management
to control integrated business is known as:
Select correct option:
Legal contract
Joint venture
Acquisition
Merger
Question # 13 of 20 ( Start time: 04:25:51 PM ) Total Marks: 1
A nonbonding agreement between parties to resolve disputes by asking a third party to
mediate differences is called:
Select correct option:
Arbitration
Litigation
Conciliation
Compromise
Question # 14 of 20 ( Start time: 04:27:17 PM ) Total Marks: 1
In order to be globally aware, which of the following factor/s is/are NOT acquired or
developed by marketer:
Select correct option:
Objectivity
Tolerance of cultural differences
Knowledge of cultures and history
Local awareness
Question # 15 of 20 ( Start time: 04:28:40 PM ) Total Marks: 1
Which term use as a synonym of bill of exchange?
Select correct option:
Sight draft
Arrival draft
Dollar draft
Date draft
15. Question # 16 of 20 ( Start time: 04:30:01 PM ) Total Marks: 1
Which one of the following products are NOT subject to price controls?
Select correct option:
Pharmaceuticals
Foods
Gasolines
All subject to price controls
Question # 17 of 20 ( Start time: 04:31:07 PM ) Total Marks: 1
The Theory of National Competitive Advantage was presented by which one of the
following scholars?
Select correct option:
Recardo
Adam Smith
Paul Krugman
Michael Porter
Question # 18 of 20 ( Start time: 04:32:14 PM ) Total Marks: 1
Which of the following trade theory explains that nations can increase their economic
well-being by specializing production of goods which they can produce efficiently?
Select correct option:
Theory of absolute advantage
Theory of comparative advantage
International product life-cycle theory
None of the given options
Question # 19 of 20 ( Start time: 04:33:20 PM ) Total Marks: 1
Which of the following best describe the international product life-cycle theory?
Select correct option:
Extension of comparative advantage theory
Explore the firm’s role in promoting exports and imports
Explain the movement from absolute advantage to comparative advantage
None of the given options
Question # 20 of 20 ( Start time: 04:34:28 PM ) Total Marks: 1
Which of the following is a marketing philosophy which summarized by the phrase "a
good product will sell itself"?
Select correct option:
The Selling concept
The Marketing concept
The Production concept
*The Production concept The Societal Marketing concept
16. Question # 1 of 20 ( Start time: 04:40:52 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is NOT required under the category of foreign
exchange info?
Select correct option:
Laws and regulations
Availability of finance
Dividends in host country
All of the given options
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of market potential?
Select correct option:
Functional strategies
Laws and regulations
Technological environment
None of the given options
17. Question # 3 of 20 ( Start time: 04:42:29 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of foreign exchange
info?
Select correct option:
Dividends
Availability of human
Ruling concerning taxes
None of the given option
Question # 4 of 20 ( Start time: 04:43:27 PM ) Total Marks: 1
If an Indian businessman invest in a China as foreign direct investment due to good
infrastructure, related industry, labor availability. Owing to which factor he is investing?
Select correct option:
Production costs
Logistics
Availability of natural resources
Access to key technologies
Question # 5 of 20 ( Start time: 04:44:54 PM ) Total Marks: 1
Identify the country that’s retail sale derived from franchising is one third?
Select correct option:
Romania
The USA
Europe
Asia
Question # 6 of 20 ( Start time: 04:46:20 PM ) Total Marks: 1
According to your best knowledge choose the most important and basic variable that
involves in strategic alliances.
Select correct option:
Written agreement
Partner
Profit
Loss
18. Question # 7 of 20 ( Start time: 04:47:46 PM ) Total Marks: 1
A contract in which an individual receives financial reimbursement against losses from
the contractual company. Which one of the following is a best term for such contract?
Select correct option:
Insurance
Risk management
Financial loss recovery
Banking contract
Question # 8 of 20 ( Start time: 04:48:17 PM ) Total Marks: 1
Identify a resulting form of business in which a firm A is controlling all business
activities and ending up the control of firm B to expand business?
Select correct option:
Legal contract
Joint venture
Acquisition
Merger
Question # 9 of 20 ( Start time: 04:49:45 PM ) Total Marks: 1
Which one of the following is the major and the most appropriate reason of strategic
alliance?
Select correct option:
To expand business efficiently
To increase partners
To just engage in global business
To expand sub offices
Question # 10 of 20 ( Start time: 04:51:16 PM ) Total Marks: 1
Which of the following is NOT one of the alternative concepts under which organizations
design and carry out their marketing strategies?
Select correct option:
Distribution concept
Marketing concept
Product concept
Production concept
19. Question # 11 of 20 ( Start time: 04:51:49 PM ) Total Marks: 1
The objectives of international marketing research are defined in which step?
Select correct option:
First step
Second step
Third step
Fourth step
Question # 12 of 20 ( Start time: 04:53:16 PM ) Total Marks: 1
Which of the following orientations holds that consumers will favor products that are
available and highly affordable?
Select correct option:
Product concept
Marketing concept
Production concept
Selling concept
Question # 13 of 20 ( Start time: 04:54:43 PM ) Total Marks: 1
The historical data of a firm helps the marketer decision in which direction?
Select correct option:
Clue for its future
Clue for its past
Clue for its present
Clue for its near past
Question # 14 of 20 ( Start time: 04:56:01 PM ) Total Marks: 1
The nature of multi-segments (more than one segment if he/she select) that a marketer
selects as a target market is:
Select correct option:
Homogeneous
Heterogeneous
Both homogeneous and heterogeneous
Either homogeneous or heterogeneous
Question # 15 of 20 ( Start time: 04:57:11 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of competitive
information?
Select correct option:
Corporate
Market share
Functional strategies(doubted)
Ruling concerning taxes
20.
21. uestion # 20 of 20 ( Start time: 05:02:31 PM ) Total Marks: 1
Which one is the single factor that best indicates a person's social class?
Select correct option:
Occupation
Fashion
Money
Time
22. Mkt 630 International Marketing Quiz
6/6/2011
Question # 1 of 20 ( Start time: 04:08:19 PM ) Total Marks: 1
Indicate the concept given below that explains “the human-made part of the human
environment”.
Select correct option:
Sociology
Personal relations
Culture
Anthropology
Question # 2 of 20 ( Start time: 04:09:41 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of foreign exchange
info?
Select correct option:
Dividends
Availability of human
Ruling concerning taxes
None of the given options
23. Question # 3 of 20 ( Start time: 04:11:10 PM ) Total Marks: 1
Identify the analysis that an international marketer uses to determine potential export
in international market.
Select correct option:
Two stage analysis
Three stage analysis
Four stage analysis
Five stage analysis
Question # 4 of 20 ( Start time: 04:12:18 PM ) Total Marks: 1
Which of the following trade theory explains that nations can increase their economic
well-being by specializing production of goods which they can produce efficiently?
Select correct option:
Theory of absolute advantage
Theory of comparative advantage
International product life-cycle theory
None of the given options
Question # 5 of 20 ( Start time: 04:13:45 PM ) Total Marks: 1
A society's accepted basis for responding to external and internal events summarize in
which of the following way?
Select correct option:
Social agenda
Culture
Reference groups
Cultivation possibility
Question # 6 of 20 ( Start time: 04:15:05 PM ) Total Marks: 1
Which of the following theory holds that a nation should produce & export those goods
& services for which it is relatively more productive than other nations?
Select correct option:
Theory of absolute advantage
Theory of comparative advantage
International product life-cycle theory
None of the given options
24. Question # 7 of 20 ( Start time: 04:15:52 PM ) Total Marks: 1
What is the second step in the report preparation and presentation process?
Select correct option:
Data analysis
Report preparation
Interpretation and conclusions
Oral presentation
Question # 8 of 20 ( Start time: 04:17:22 PM ) Total Marks: 1
Which of the following is NOT a deciding factor of international market evaluation?
Select correct option:
Political risks
Local competition
Non-trade barriers
All of the given options
Question # 9 of 20 ( Start time: 04:18:44 PM ) Total Marks: 1
Identify which of the following group of countries centrally planned communist run
nations belong?
Select correct option:
First world
Second world
Third world
Fourth world
Question # 10 of 20 ( Start time: 04:19:35 PM ) Total Marks: 1
Heavy investment is required to do business in a current market, owing to which of the
following factor?
Select correct option:
Shorting product life cycle
Increasing licensing agreement
Increasing risks in licensing
Cross licensing
25. Question # 11 of 20 ( Start time: 04:21:04 PM ) Total Marks: 1
Which of the following represent major internationalization motives for a firm?
Select correct option:
Overproduction
Non-tax benefits
Information source
None of the given options
Question # 12 of 20 ( Start time: 04:22:22 PM ) Total Marks: 1
Which of the following holds that the organization’s task is to determine the needs,
wants, and interests of target markets and to deliver the desired satisfactions more
effectively and efficiently than competitors?
Select correct option:
The Product concept
The Marketing concept
The Production concept
The Societal Marketing concept
Question # 13 of 20 ( Start time: 04:23:41 PM ) Total Marks: 1
Mercantilism philosophy explains about import and export balance. Which one of the
following is the consistent with this philosophy?
Select correct option:
Export more goods
Import more goods
Imports equal to exports
Imports greater than export
Question # 14 of 20 ( Start time: 04:24:47 PM ) Total Marks: 1
The Theory of National Competitive Advantage was forwarded in which of the following
year?
Select correct option:
1960
1970
1980
1990
26. Question # 15 of 20 ( Start time: 04:25:38 PM ) Total Marks: 1
Most cluster methods are heuristics, which are based on which of the following?
Select correct option:
Algorithms
Statistical reasoning
Statistical procedures
Theories
Question # 16 of 20 ( Start time: 04:27:08 PM ) Total Marks: 1
Choose the nature of product life cycle of luxury product where cost is less important.
Select correct option:
Short product life cycle
Long product life cycle
Medium product life cycle
Undefined product life cycle
Question # 17 of 20 ( Start time: 04:28:27 PM ) Total Marks: 1
Which of the following is the part of the marketing process?
Select correct option:
Marketing strategy
Favorable trade polices
Market globalization drivers
Common marketing regulations
Question # 18 of 20 ( Start time: 04:29:10 PM ) Total Marks: 1
Which of the human wants are backed by buying power?
Select correct option:
Needs
Wants
Demands
Exchange
27. Question # 19 of 20 ( Start time: 04:29:48 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of market potential?
Select correct option:
Demand estimate
Consumer behavior
Review of products
All of the given options
Question # 20 of 20 ( Start time: 04:30:37 PM ) Total Marks: 1
A contract in which an individual receives financial reimbursement against losses from
the contractual company. Which one of the following is a best term for such contract?
Select correct option:
Insurance
Risk management
Financial loss recovery
Banking contract
28. Question # 1 of 20 ( Start time: 10:53:38 PM ) Total Marks: 1
All of the arguments are against the Mercantilism philosophy EXCEPT:
Select correct option:
Bullion reserves are in favor of nation
Wealthy citizen pay tax more
Many exporter loss subsidies
Accumulation of gold is not real wealth
Question # 2 of 20 ( Start time: 10:54:58 PM ) Total Marks: 1
Which of the following mode of international business dispute resolution is nonbonding
agreement between parties to resolve disputes by asking a third party to reconcile
differences?
Select correct option:
Litigation
Mediation
Compromise
Arbitration(doubted)
Question # 3 of 20 ( Start time: 10:56:29 PM ) Total Marks: 1
Which one of the following is an acronym of SWOT?
Select correct option:
Strategy, working, opinion, tactical
Strengths, weaknesses, opportunities, threats
Strategy, work, openness, toughness
Strategy, weakness, opinions, tactics
29. Question # 4 of 20 ( Start time: 10:56:54 PM ) Total Marks: 1
Identify the exchange rate system in which exchange rates are allowed to move only
within limits.
Select correct option:
Fixed Exchange Rate System
Flexible Exchange Rate System
Managed Exchange Rate System
Moderate Exchange Rate System
Question # 5 of 20 ( Start time: 10:57:50 PM ) Total Marks: 1
Which of the following best describes the reactive marketing?
Select correct option:
Simply selling
After sales calls to get feedback
Encourage customers to contact for queries
Contact customers to seek input for future improvement in products
Question # 6 of 20 ( Start time: 10:58:40 PM ) Total Marks: 1
Which of the following treaties covered the way for effective a worldwide tariff
agreement?
Select correct option:
WTO
GATT
NAFTA
NATO
Question # 7 of 20 ( Start time: 10:59:03 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of marketing mix?
Select correct option:
Interest rate
Balance of payments
Ruling concerning taxes
Demand and profitability analysis
30. Question # 8 of 20 ( Start time: 10:59:55 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of competitive
information?
Select correct option:
Corporate
Market share
Functional strategies
All of the given options
Question # 9 of 20 ( Start time: 11:00:41 PM ) Total Marks: 1
A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of marketing mix?
Select correct option:
Laws
Add products
Functional strategies
Expectations analysis
Question # 10 of 20 ( Start time: 11:01:14 PM ) Total Marks: 1
Identify which of the following group of countries centrally planned communist run
nations belong?
Select correct option:
First world
Second world
Third world
Fourth world
31. Question # 11 of 20 ( Start time: 11:01:38 PM ) Total Marks: 1
According to the theory of absolute advantage, a country can have certain advantages
over other countries, which of the following is the acquired advantage?
Select correct option:
Climate conditions
Natural resources
Cheap labor-force
None of the given options
Question # 12 of 20 ( Start time: 11:03:01 PM ) Total Marks: 1
Which of the following is a disadvantage of pre-designed measurement questions?
Select correct option:
Customized
Enhanced validity
Reduced project costs
Availability
Question # 13 of 20 ( Start time: 11:04:19 PM ) Total Marks: 1
Which of the human wants are backed by buying power?
Select correct option:
Needs
Wants
Demands
Exchange
Question # 14 of 20 ( Start time: 11:04:47 PM ) Total Marks: 1
Which form of international commercial payment that involves one or more banks?
Select correct option:
Bill of exchange
Letter of credit
Sight draft
Date draft
32. Question # 15 of 20 ( Start time: 11:05:59 PM ) Total Marks: 1
Which of the following aspect allows trade of products & services between countries
regarding country similarity theory?
Select correct option:
Same culture
Similar infrastructure
Same per-capita income
All of the given options
Question # 16 of 20 ( Start time: 11:06:35 PM ) Total Marks: 1
What is the second step in the report preparation and presentation process?
Select correct option:
Data analysis
Report preparation
Interpretation and conclusions
Oral presentation(doubted)
Question # 17 of 20 ( Start time: 11:07:34 PM ) Total Marks: 1
The groups of countries that need time & technology rather than massive foreign aid to
build modern developed economics belong to which one of the following world?
Select correct option:
First world
Second world
Third world
Fourth world
Question # 18 of 20 ( Start time: 11:08:10 PM ) Total Marks: 1
If a nation uses tariffs, quotas, and non-tariff barriers to restrict trade so that domestic
industries can flourish, it may be differentiate as:
Select correct option:
Embargoes
Boycotts
Protectionism
Predatory pricing
33. Question # 19 of 20 ( Start time: 11:09:25 PM ) Total Marks: 1
The focus of physical environment is on which of the following variables?
Select correct option:
Shipping distance (doubted)
National economics priority
Balance of payment
Focus on differences and similarity
Question # 20 of 20 ( Start time: 11:10:17 PM ) Total Marks: 1
The need to compete for international market was made inevitable by the economic
system employed by most nations is based upon:
Select correct option:
Socialism
Mass production
Communism
Barter
34. Question # 19 of 20 ( Start time: 11:09:25 PM ) Total Marks: 1
The focus of physical environment is on which of the following variables?
Select correct option:
Shipping distance (doubted)
National economics priority
Balance of payment
Focus on differences and similarity
Question # 20 of 20 ( Start time: 11:10:17 PM ) Total Marks: 1
The need to compete for international market was made inevitable by the economic
system employed by most nations is based upon:
Select correct option:
Socialism
Mass production
Communism
Barter
35. Question # 19 of 20 ( Start time: 11:09:25 PM ) Total Marks: 1
The focus of physical environment is on which of the following variables?
Select correct option:
Shipping distance (doubted)
National economics priority
Balance of payment
Focus on differences and similarity
Question # 20 of 20 ( Start time: 11:10:17 PM ) Total Marks: 1
The need to compete for international market was made inevitable by the economic
system employed by most nations is based upon:
Select correct option:
Socialism
Mass production
Communism
Barter
36. Question # 19 of 20 ( Start time: 11:09:25 PM ) Total Marks: 1
The focus of physical environment is on which of the following variables?
Select correct option:
Shipping distance (doubted)
National economics priority
Balance of payment
Focus on differences and similarity
Question # 20 of 20 ( Start time: 11:10:17 PM ) Total Marks: 1
The need to compete for international market was made inevitable by the economic
system employed by most nations is based upon:
Select correct option:
Socialism
Mass production
Communism
Barter