Multiple Choice Marketing questions Please help Question 1 The group of people to whom a firm directs its marketing efforts is known as its 1)captive markets consumer market 3)strategic market 4)target market Question 2 Information collected for the first time specifically for a marketing research study is called 1)secondary data 2)primary data 3)soft data 4)focus data Question 3 A buyer\'s market is characterized by 1)available goods and services in excess of the demand for them 2)consumer demand in excess of available supply 3)extensive shortages of certain types of basic goods 4)practically no competition in the marketplace Question 4 The overall marketing planning process begins with activities to define the firm\'s 1)budget 2)organization-wide goals 3)mission 4)executive team Question 5 \"Just Say NO to Drugs\" is an example of which of the nontraditional types of marketing? 1)cause marketing 2)lace marketing 3)event marketing 4)organization marketing Question 6 \"On-the-street\" interviews conducted by a broadcaster are good examples of 1)media sampling 2)convenience sampling 3)cluster sampling 4)stratified sampling Question 7 The term \"marketing mix\" describes 1)a composite analysis of all environmental factors inside and outside the firm 2)a series of business decisions that aid in selling a product 3)a blending of four strategic elements to satisfy specific target markets 4)the resources and skills that form the foundation of the firm\'s opportunities Question 8 Assume that PepsiCo were to purchase the Coca-Cola Company. On which of the environments of marketing would you expect such a move to have the greatest effect? 1)social 2)economic 3)technological 4)competitive Question 9 If one of your products has been classified as a \"cash cow,\" the strategy marketing specialists would recommend that you pursue would be to 1)maintain its present status for as long as possible. 2)push the product with extensive promotion to increase market share. 3)pull out of the market before costs are greater than revenues. 4)aim for the lowest market share that will still keep you producing, Question 10 According to Theodore Levitt in his work on marketing myopia, the future growth of a firm is endangered when management is 1)committed to a philosophy of customer orientation. 2)aware of the scope of its business. 3)committed to a product-oriented philosophy. 4)aggressive in pursuing emerging markets. Question 11 Primary data are 1)newly-collected data resulting from a research study. 2)less time-consuming to acquire and less costly than secondary data. 3)newly-published results of government investigations. 4)often in an unusable format or chronologically useless. Question 12 The efforts of the Georgia Tech Alumni Association to convince graduates to cotribute to the annual \"Roll Call\" program to raise funds to supplement faculty salaries is an example of 1)place marketing 2)event marketing 3)sports marketing 4)organization marketing Question 13 Mo.

1. Multiple Choice Marketing questions Please help
Question 1
The group of people to whom a firm directs its marketing efforts is known as its
1)captive markets
consumer market
3)strategic market
4)target market
Question 2
Information collected for the first time specifically for a marketing research study is called
1)secondary data
2)primary data
3)soft data
4)focus data
Question 3
A buyer's market is characterized by
1)available goods and services in excess of the demand for them
2)consumer demand in excess of available supply
3)extensive shortages of certain types of basic goods
4)practically no competition in the marketplace
Question 4
The overall marketing planning process begins with activities to define the firm's
1)budget
2)organization-wide goals
3)mission
4)executive team
Question 5
"Just Say NO to Drugs" is an example of which of the nontraditional types of marketing?
1)cause marketing
2)lace marketing
3)event marketing
4)organization marketing
Question 6
"On-the-street" interviews conducted by a broadcaster are good examples of
1)media sampling
2)convenience sampling

2. 3)cluster sampling
4)stratified sampling
Question 7
The term "marketing mix" describes
1)a composite analysis of all environmental factors inside and outside the firm
2)a series of business decisions that aid in selling a product
3)a blending of four strategic elements to satisfy specific target markets
4)the resources and skills that form the foundation of the firm's opportunities
Question 8
Assume that PepsiCo were to purchase the Coca-Cola Company. On which of the environments
of marketing would you expect such a move to have the greatest effect?
1)social
2)economic
3)technological
4)competitive
Question 9
If one of your products has been classified as a "cash cow," the strategy marketing specialists
would recommend that you pursue would be to
1)maintain its present status for as long as possible.
2)push the product with extensive promotion to increase market share.
3)pull out of the market before costs are greater than revenues.
4)aim for the lowest market share that will still keep you producing,
Question 10
According to Theodore Levitt in his work on marketing myopia, the future growth of a firm is
endangered when management is
1)committed to a philosophy of customer orientation.
2)aware of the scope of its business.
3)committed to a product-oriented philosophy.
4)aggressive in pursuing emerging markets.
Question 11
Primary data are
1)newly-collected data resulting from a research study.
2)less time-consuming to acquire and less costly than secondary data.
3)newly-published results of government investigations.
4)often in an unusable format or chronologically useless.
Question 12

3. The efforts of the Georgia Tech Alumni Association to convince graduates to cotribute to the
annual "Roll Call" program to raise funds to supplement faculty salaries is an example of
1)place marketing
2)event marketing
3)sports marketing
4)organization marketing
Question 13
Monitoring local newspapers amd television news shows for general information relating to a
firm's business would be an example of
1)environmental scanning
2)economic analysis
3)regulatory monitoring
4)social-political manipulation
Question 14
Which of the following is the best definition of marketing?
1)Marketing is a term used to refer only to advertising, personal selling, and the functions within
the firm that support those activities.
2)Marketing is what happens to goods and services only after they have been produced.
3)Marketing is an activity designed to serve the interests of the organization, not of society.
4)Marketing is the process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, services, organizations, and events to create and maintain
relationships that satisfy individual and organizational objectives.
Question 15
A successful research and development project would have the most significant impact on the
1)competitive environment
2)cultural environment
3)legal environment
4)technological environment
Question 16
A representative group of people chosen from a defined population is called a
1)quota
2)cluster
3)sample
4)selection
Question 17
The prevailing attitude that typified the marketing era of the history of marketing was that

4. 1)customers would resist purchasing goods and services not deemed by them to be essential.
2)products showing the most clever design features would dominate the marketplace.
3)a good product-one with high physical quality-would sell itself.
4)the advent of a strong buyer's market required the need for a consumer orientation in business-
companies had to do more than just produce and sell goods.
Question 18
Marketing decision makers in a firm must constantly monitor competitors' activities-their
products, prices, distribution, and promotional efforts-because
1)the competitors may be violating the law and can be reported to the authorities.
2)the sections of competitors may threaten the monopoly position of the firm in its industry.
3)competitive action by one firm can influence the behavior of consumers and the marketing
strategies of competitors.
4)a competitor might come up with something they can steal.
Question 19
Upon what environmental basis did the Campbell's Soup Company decide to offer spicier soups
in the Southwestern U.S. than in the Northeast?
1)the political-legal environment.
2)the technological environment.
3)the social-cultural environment.
4)the economic environment.
Question 20
The statement attributed to Ralph Waldo Emerson, "If a man...makes a better mousetrap than his
neighbor...the world will make a beaten path to his door,"reflects the philosophy of which era of
the history of marketing?
1)The sales era
2)The marketing era
3)The relationship era
4)The production era
Question 21
The quadrant of the market share/market growth matrix that represents both a high market share
and a high rate of market growth includes
1)cash cows.
2)achievers
3)stars
4)strivers
Question 22

5. The attitude that typifies the relationship era of marketing is that
1)customers will resist purchasing goods and services not deemed by them to be essential.
2)products showing the most clever design features will dominate the marketplace.
3)strategic alliances and partnerships with vendors and retailers play a major role in the process.
4)a good product-one with high physical quality-will sell itself.
Question 23
Which of the following would you call the description of a firm NOT suffering from marketing
myopia?
1)We write computer software.
2)We make our customers' dreams come true.
3)We manufacture business machines.
4)We produce compact disks and recorded tapes.
Question 24
Which of the following statements about personal interviews is most true?
1)They are provide biased and inaccurate information.
2)This method allows the researcher to collect more detailed information compared to other
survey techniques.
3)Personal interviews are a very quick method of data collection.
4)Personal interviews are the least expensive method of collecting primary data.
Question 25
In order to survive, all organizations must create
1)lots of goods and services
2)utility-the ability of a good or service to satisfy wants
3)products-the better the product, regardless of what it is, the better it sells
4)the skills to hunt and gather enough food for organizational needs
1)captive markets2)
consumer market
3)strategic market
4)target market
Solution
1 consumer market 2 primary data 3 available goods and services in excess of the demand
for them 4 organization-wide goals 5 cause marketing 6 media sampling 7 a composite
analysis of all environmental factors inside and outside the firm 8 competitive 9 maintain its
present status for as long as possible. 10 committed to a philosophy of customer orientation.
11 newly-collected data resulting from a research study. 12 organization marketing 13

6. environmental scanning 14 Marketing is the process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create
and maintain relationships that satisfy individual and organizational objectives. 15 cultural
environment 16 sample 17 products showing the most clever design features would dominate
the marketplace. 18 competitive action by one firm can influence the behavior of consumers
and the marketing strategies of competitors. 19 the social-cultural environment. 20 The
relationship era 21 cash cows 22 strategic alliances and partnerships with vendors and retailers
play a major role in the process 23 We make our customers' dreams come true. 24 This
method allows the researcher to collect more detailed information compared to other survey
techniques. 25 utility-the ability of a good or service to satisfy wants