Final Quiz – 100 Questions
Top of Form
One of Wal-Mart's advertising campaigns featured a round smiling yellow decimal point that looked like a happy face. This ad concentrated on showing that the large retailer offered its customers the lowest possible prices. Wal-Mart is pursuing a(n) _____ strategy).
Question 1 options:
overall cost leadership
mass marketing
niche marketing
focus
Save
Question 2 (1 point)
The program formulation step in the business strategic planning process immediately follows:
Question 2 options:
goal formulation
SWOT analysis
strategy formulation
assignment of resources
development of the business mission
Save
Question 3 (1 point)
The business strategic planning process requires a feedback and control step because:
Question 3 options:
the firm's strategic fit with its environment will change
clear strategies and solid supporting programs are worthless without the support of top management
the firm's mission statement is too broad to be treated as a corporate directive
internal stakeholders accept and expect evaluation
time horizons for strategies tend to be very short
Save
Question 4 (1 point)
In 2002, the Hispanic community's buying power in the state of Georgia grew to $4.7 billion as more Hispanics migrated to the state. This is an example of how changes in the _____ environment impact the _____ environment.
Question 4 options:
social-cultural; natural
demographic; economic
economic; social-cultural
political-legal; economic
natural; political-legal
Save
Question 5 (1 point)
The U.S. is experiencing increasing ethnic diversity:
Question 5 options:
but the population growth has kept the size of the immigrant population at below three percent of the entire population
with a corresponding diversity of wants and buying habits
but a growing uniformity in buying habits
but with a declining representation of Latinos and Asians
with Asians soon to become the largest minority group
Save
Question 6 (1 point)
Today, many people are opposed to blood transfusions due to concerns about diseases that can be transmitted in blood plasma. Yet, many people need transfusions to survive accidents and surgeries. After expensive research and development, Biopure Corporation has developed a product that is a safe and effective substitute for blood plasma. Biopure's product is already being used by veterinarians, but the U.S. government and the European Community have not given the product their approvals. This is an example of the _____ environment and the _____ working at cross-purposes.
Question 6 options:
technological; increased regulation of technological change
economic; technological
economic; political-legal
technological; social-cultural
political-legal; economic
Save
Question 7 (1 point)
Ideas for new products can come from:
Question 7 options:
customers and channel members
scientists and engineers
examining competitors
top management
all of the above
Save
Question 8 (1 po ...
Marketing Management Finalizing Quiz
Question 6 (1 point)
Today, many people are opposed to blood transfusions due to concerns about diseases that can be transmitted in blood plasma. Yet, many people need transfusions to survive accidents and surgeries. After expensive research and development, Biopure Corporation has developed a product that is a safe and effective substitute for blood plasma. Biopure's product is already being used by veterinarians, but the U.S. government and the European Community have not given the product their approvals. This is an example of the _____ environment and the _____ working at cross-purposes.
Question 6 options:
technological; increased regulation of technological change
economic; technological
economic; political-legal
technological; social-cultural
political-legal; economic
Question 24 (1 point)
At regular intervals, eBay.com, the largest Internet auction company, conducts intense all-day meetings with representative buyers and sellers. At these meetings, they discuss various aspects of the services eBay provides and what eBay could do to enhance those services. These meetings are part of eBay's _____ system.
Question 24 options:
sales reporting
marketing research
experiential research data
accountability information system (AIS)
marketing intelligence
Question 33 (1 point)
The basis for segmentation that recognizes that not everyone who buys the product has the same needs or wants the same benefits from it.
Question 33 options:
Psychographic segmentation
Demographic segmentation
Needs-Based segmentation
market concentration
Geographic segmentation
Question 34 (1 point)
A(n) _____ market is characterized by a fairly narrowly defined market with a complete and distinct set of needs, and a willingness to pay a premium to meet those needs.
Question 34 options:
local
niche
individual
derived
homogeneous
Question 37 (1 point)
Which of the following is an example of a behavioral segmentation variable?
Question 37 options:
generation
user status
personality
religion
social class
Question 38 (1 point)
A marketer who selected a _________ segmentation strategy would find
this segmentation strategy has the greatest amount of risk associated
with it despite firms typically having a strong knowledge of the
segment's needs and operating economies.
Question 38 options:
selective specialization
single-segment concentration
full market coverage
market specialization
product specialization
Question 42 (1 point)
The stage of the life cycle characterized by low sales, heavy promotion, low profit, and minimal competition is the _____ stage.
Question 42 options:
introduction
growth
repositioning
maturity
decline
Question 44 (1 point)
When Gillette introduced the MACH 3 shaving system, Gillette charged 35 percent more than was currently being charged by its nearest competitor to communicate a quality image for the product. Because Gillette had patents that prevented compe ...
Question 1(1 point)Most shippers have track and trac.docxJUST36
Question 1
(1 point)
Most shippers have track and trace systems to track their product loads in the supply chain. Having the capacity to track products helps shippers anticipate events that could disrupt the supply chain. Which of the following could disrupt the supply chain?
Save
Question 2
(1 point)
The definition of demand planning is _______.
Save
Question 3
(1 point)
Which of the following best describe the concepts that influence the price of a product or service?
Save
Question 4
(1 point)
Walmart is a multi-billion dollar retail company that is a buyer from several consumer goods manufacturers. Many of their suppliers have moved to Bentonville, Arkansas, the Walmart headquarters. Why do you think suppliers have moved so close to Walmart headquarters?
Save
Question 5
(1 point)
A local dermatologist has developed a new line of body scrub products for sensitive skin. She is unsure if she should sell her products through dermatologists' offices or through retail chains such as Sephora. Which explanation best describes why the marketing channel decision is as important as pricing and product features?
Save
Question 6
(1 point)
Peeps has been manufacturing candy since 1923. Recently they opened a retail store in the Mall of America and two additional locations. Since Peeps is intensively distributed in most other retail stores carrying candy, especially around Easter time, why would Peeps decide to add a new retail store channel?
Save
Question 7
(1 point)
Breakeven point refers to ______.
Save
Question 8
(1 point)
The most efficient and effective manner in which to place a product into the hands of the customer is one way to define ________.
Save
Question 9
(1 point)
The shortest marketing channel consists of two parties, the producer and the consumer. This statement best describes which of the following concepts?
Save
Question 10
(1 point)
Which of the following intermediaries buys large quantities of a product and breaks it down into smaller units more convenient for the customer to buy at retail?
Save
Question 11
(1 point)
_____ involves trying to sell a product in as many outlets as possible.
Save
Question 12
(1 point)
______ involves selling products through one or very few outlets.
Save
Question 13
(1 point)
Which of the following is NOT a pricing objectives?
Save
Question 14
(1 point)
Demand for a product is said to be inelastic when ______.
Save
Question 15
(1 point)
Which unethical practice refers to competitors getting together and agreeing to charge the same price?
Save
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Leadership
SOC 313 Discussion questions Ashford university -Only 150-200 words per question
[<](http://i.gyazo.com/e1ca555403bdfae28a362f09cd6a2d0a.png)img> ht ...
Marketing Quiz #7Question 1 (4 points)In the growth st.docxinfantsuk
Marketing Quiz #7
Question 1 (4 points)
In the growth stage of a product's life cycle, demand has its own momentum through word of mouth and interactive marketing.
Question 1 options:
True
False
Save
Question 2 (4 points)
Communications effectiveness depends solely on the content of a message, irrespective of how it is expressed.
Question 2 options:
True
False
Save
Question 3 (4 points)
The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services.
Question 3 options:
A)
product launch
B)
communications audit
C)
market research program
D)
publicity campaign
E)
marketing budget
Save
Question 4 (4 points)
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?
Question 4 options:
A)
problem removal
B)
sensory gratification
C)
normal depletion
D)
intellectual stimulation
E)
problem avoidance
Save
Question 5 (4 points)
Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?
Question 5 options:
A)
sales promotion
B)
interactive marketing
C)
direct marketing
D)
events and experiences
E)
publicity
Save
Question 6 (4 points)
________ refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers.
Question 6 options:
A)
Publicity campaigns
B)
Trade promotions
C)
Events and experiences
D)
Public relations
E)
Advertisements
Save
Question 7 (4 points)
Personal influence carries especially great weight when products are inexpensive, risk-free, or purchased frequently.
Question 7 options:
True
False
Save
Question 8 (4 points)
Which of the following is a sales promotion tool that is consumer franchise building in nature?
Question 8 options:
A)
price-off packs
B)
contests and sweepstakes
C)
consumer refund offers
D)
trade allowances
E)
frequency awards
Save
Question 9 (4 points)
Which of the following is an example of a trade promotion?
Question 9 options:
A)
free samples
B)
discount coupons
C)
display allowances
D)
contests for sales reps
E)
premiums
Save
Question 10 (4 points)
________ is the number of times the average buyer buys a product during the period.
Question 10 options:
A)
Buyer turnover
B)
Purchase frequency
C)
Customer retention rate
D)
Advertising impressions
E)
Total number of exposures
Save
Question 11 (4 points)
Dominant brands offer sales promotion deals less frequently because most deals subsidize only current users.
Question 11 options:
True
False
Save
Question 12 (4 points)
Print adverti ...
Multiple Choice Marketing questions Please help
Question 1
The group of people to whom a firm directs its marketing efforts is known as its
1)captive markets
consumer market
3)strategic market
4)target market
Question 2
Information collected for the first time specifically for a marketing research study is called
1)secondary data
2)primary data
3)soft data
4)focus data
Question 3
A buyer\'s market is characterized by
1)available goods and services in excess of the demand for them
2)consumer demand in excess of available supply
3)extensive shortages of certain types of basic goods
4)practically no competition in the marketplace
Question 4
The overall marketing planning process begins with activities to define the firm\'s
1)budget
2)organization-wide goals
3)mission
4)executive team
Question 5
\"Just Say NO to Drugs\" is an example of which of the nontraditional types of marketing?
1)cause marketing
2)lace marketing
3)event marketing
4)organization marketing
Question 6
\"On-the-street\" interviews conducted by a broadcaster are good examples of
1)media sampling
2)convenience sampling
3)cluster sampling
4)stratified sampling
Question 7
The term \"marketing mix\" describes
1)a composite analysis of all environmental factors inside and outside the firm
2)a series of business decisions that aid in selling a product
3)a blending of four strategic elements to satisfy specific target markets
4)the resources and skills that form the foundation of the firm\'s opportunities
Question 8
Assume that PepsiCo were to purchase the Coca-Cola Company. On which of the environments
of marketing would you expect such a move to have the greatest effect?
1)social
2)economic
3)technological
4)competitive
Question 9
If one of your products has been classified as a \"cash cow,\" the strategy marketing specialists
would recommend that you pursue would be to
1)maintain its present status for as long as possible.
2)push the product with extensive promotion to increase market share.
3)pull out of the market before costs are greater than revenues.
4)aim for the lowest market share that will still keep you producing,
Question 10
According to Theodore Levitt in his work on marketing myopia, the future growth of a firm is
endangered when management is
1)committed to a philosophy of customer orientation.
2)aware of the scope of its business.
3)committed to a product-oriented philosophy.
4)aggressive in pursuing emerging markets.
Question 11
Primary data are
1)newly-collected data resulting from a research study.
2)less time-consuming to acquire and less costly than secondary data.
3)newly-published results of government investigations.
4)often in an unusable format or chronologically useless.
Question 12
The efforts of the Georgia Tech Alumni Association to convince graduates to cotribute to the
annual \"Roll Call\" program to raise funds to supplement faculty salaries is an example of
1)place marketing
2)event marketing
3)sports marketing
4)organization marketing
Question 13
Mo.
Marketing Management Finalizing Quiz
Question 6 (1 point)
Today, many people are opposed to blood transfusions due to concerns about diseases that can be transmitted in blood plasma. Yet, many people need transfusions to survive accidents and surgeries. After expensive research and development, Biopure Corporation has developed a product that is a safe and effective substitute for blood plasma. Biopure's product is already being used by veterinarians, but the U.S. government and the European Community have not given the product their approvals. This is an example of the _____ environment and the _____ working at cross-purposes.
Question 6 options:
technological; increased regulation of technological change
economic; technological
economic; political-legal
technological; social-cultural
political-legal; economic
Question 24 (1 point)
At regular intervals, eBay.com, the largest Internet auction company, conducts intense all-day meetings with representative buyers and sellers. At these meetings, they discuss various aspects of the services eBay provides and what eBay could do to enhance those services. These meetings are part of eBay's _____ system.
Question 24 options:
sales reporting
marketing research
experiential research data
accountability information system (AIS)
marketing intelligence
Question 33 (1 point)
The basis for segmentation that recognizes that not everyone who buys the product has the same needs or wants the same benefits from it.
Question 33 options:
Psychographic segmentation
Demographic segmentation
Needs-Based segmentation
market concentration
Geographic segmentation
Question 34 (1 point)
A(n) _____ market is characterized by a fairly narrowly defined market with a complete and distinct set of needs, and a willingness to pay a premium to meet those needs.
Question 34 options:
local
niche
individual
derived
homogeneous
Question 37 (1 point)
Which of the following is an example of a behavioral segmentation variable?
Question 37 options:
generation
user status
personality
religion
social class
Question 38 (1 point)
A marketer who selected a _________ segmentation strategy would find
this segmentation strategy has the greatest amount of risk associated
with it despite firms typically having a strong knowledge of the
segment's needs and operating economies.
Question 38 options:
selective specialization
single-segment concentration
full market coverage
market specialization
product specialization
Question 42 (1 point)
The stage of the life cycle characterized by low sales, heavy promotion, low profit, and minimal competition is the _____ stage.
Question 42 options:
introduction
growth
repositioning
maturity
decline
Question 44 (1 point)
When Gillette introduced the MACH 3 shaving system, Gillette charged 35 percent more than was currently being charged by its nearest competitor to communicate a quality image for the product. Because Gillette had patents that prevented compe ...
Question 1(1 point)Most shippers have track and trac.docxJUST36
Question 1
(1 point)
Most shippers have track and trace systems to track their product loads in the supply chain. Having the capacity to track products helps shippers anticipate events that could disrupt the supply chain. Which of the following could disrupt the supply chain?
Save
Question 2
(1 point)
The definition of demand planning is _______.
Save
Question 3
(1 point)
Which of the following best describe the concepts that influence the price of a product or service?
Save
Question 4
(1 point)
Walmart is a multi-billion dollar retail company that is a buyer from several consumer goods manufacturers. Many of their suppliers have moved to Bentonville, Arkansas, the Walmart headquarters. Why do you think suppliers have moved so close to Walmart headquarters?
Save
Question 5
(1 point)
A local dermatologist has developed a new line of body scrub products for sensitive skin. She is unsure if she should sell her products through dermatologists' offices or through retail chains such as Sephora. Which explanation best describes why the marketing channel decision is as important as pricing and product features?
Save
Question 6
(1 point)
Peeps has been manufacturing candy since 1923. Recently they opened a retail store in the Mall of America and two additional locations. Since Peeps is intensively distributed in most other retail stores carrying candy, especially around Easter time, why would Peeps decide to add a new retail store channel?
Save
Question 7
(1 point)
Breakeven point refers to ______.
Save
Question 8
(1 point)
The most efficient and effective manner in which to place a product into the hands of the customer is one way to define ________.
Save
Question 9
(1 point)
The shortest marketing channel consists of two parties, the producer and the consumer. This statement best describes which of the following concepts?
Save
Question 10
(1 point)
Which of the following intermediaries buys large quantities of a product and breaks it down into smaller units more convenient for the customer to buy at retail?
Save
Question 11
(1 point)
_____ involves trying to sell a product in as many outlets as possible.
Save
Question 12
(1 point)
______ involves selling products through one or very few outlets.
Save
Question 13
(1 point)
Which of the following is NOT a pricing objectives?
Save
Question 14
(1 point)
Demand for a product is said to be inelastic when ______.
Save
Question 15
(1 point)
Which unethical practice refers to competitors getting together and agreeing to charge the same price?
Save
7 years ago
22.10.2015
15
Report Issue
Answer
(
1
)
FLOVODOH
4.6
(
699
)
3.9
(
25
)
Chat
Purchase the answer to view it
trhypllqyne90.docx
7 years ago
plagiarism check
Purchase $15
Bids
(
1
)
FLOVODOH
other Questions
(
10
)
Leadership
SOC 313 Discussion questions Ashford university -Only 150-200 words per question
[<](http://i.gyazo.com/e1ca555403bdfae28a362f09cd6a2d0a.png)img> ht ...
Marketing Quiz #7Question 1 (4 points)In the growth st.docxinfantsuk
Marketing Quiz #7
Question 1 (4 points)
In the growth stage of a product's life cycle, demand has its own momentum through word of mouth and interactive marketing.
Question 1 options:
True
False
Save
Question 2 (4 points)
Communications effectiveness depends solely on the content of a message, irrespective of how it is expressed.
Question 2 options:
True
False
Save
Question 3 (4 points)
The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services.
Question 3 options:
A)
product launch
B)
communications audit
C)
market research program
D)
publicity campaign
E)
marketing budget
Save
Question 4 (4 points)
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?
Question 4 options:
A)
problem removal
B)
sensory gratification
C)
normal depletion
D)
intellectual stimulation
E)
problem avoidance
Save
Question 5 (4 points)
Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?
Question 5 options:
A)
sales promotion
B)
interactive marketing
C)
direct marketing
D)
events and experiences
E)
publicity
Save
Question 6 (4 points)
________ refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers.
Question 6 options:
A)
Publicity campaigns
B)
Trade promotions
C)
Events and experiences
D)
Public relations
E)
Advertisements
Save
Question 7 (4 points)
Personal influence carries especially great weight when products are inexpensive, risk-free, or purchased frequently.
Question 7 options:
True
False
Save
Question 8 (4 points)
Which of the following is a sales promotion tool that is consumer franchise building in nature?
Question 8 options:
A)
price-off packs
B)
contests and sweepstakes
C)
consumer refund offers
D)
trade allowances
E)
frequency awards
Save
Question 9 (4 points)
Which of the following is an example of a trade promotion?
Question 9 options:
A)
free samples
B)
discount coupons
C)
display allowances
D)
contests for sales reps
E)
premiums
Save
Question 10 (4 points)
________ is the number of times the average buyer buys a product during the period.
Question 10 options:
A)
Buyer turnover
B)
Purchase frequency
C)
Customer retention rate
D)
Advertising impressions
E)
Total number of exposures
Save
Question 11 (4 points)
Dominant brands offer sales promotion deals less frequently because most deals subsidize only current users.
Question 11 options:
True
False
Save
Question 12 (4 points)
Print adverti ...
Multiple Choice Marketing questions Please help
Question 1
The group of people to whom a firm directs its marketing efforts is known as its
1)captive markets
consumer market
3)strategic market
4)target market
Question 2
Information collected for the first time specifically for a marketing research study is called
1)secondary data
2)primary data
3)soft data
4)focus data
Question 3
A buyer\'s market is characterized by
1)available goods and services in excess of the demand for them
2)consumer demand in excess of available supply
3)extensive shortages of certain types of basic goods
4)practically no competition in the marketplace
Question 4
The overall marketing planning process begins with activities to define the firm\'s
1)budget
2)organization-wide goals
3)mission
4)executive team
Question 5
\"Just Say NO to Drugs\" is an example of which of the nontraditional types of marketing?
1)cause marketing
2)lace marketing
3)event marketing
4)organization marketing
Question 6
\"On-the-street\" interviews conducted by a broadcaster are good examples of
1)media sampling
2)convenience sampling
3)cluster sampling
4)stratified sampling
Question 7
The term \"marketing mix\" describes
1)a composite analysis of all environmental factors inside and outside the firm
2)a series of business decisions that aid in selling a product
3)a blending of four strategic elements to satisfy specific target markets
4)the resources and skills that form the foundation of the firm\'s opportunities
Question 8
Assume that PepsiCo were to purchase the Coca-Cola Company. On which of the environments
of marketing would you expect such a move to have the greatest effect?
1)social
2)economic
3)technological
4)competitive
Question 9
If one of your products has been classified as a \"cash cow,\" the strategy marketing specialists
would recommend that you pursue would be to
1)maintain its present status for as long as possible.
2)push the product with extensive promotion to increase market share.
3)pull out of the market before costs are greater than revenues.
4)aim for the lowest market share that will still keep you producing,
Question 10
According to Theodore Levitt in his work on marketing myopia, the future growth of a firm is
endangered when management is
1)committed to a philosophy of customer orientation.
2)aware of the scope of its business.
3)committed to a product-oriented philosophy.
4)aggressive in pursuing emerging markets.
Question 11
Primary data are
1)newly-collected data resulting from a research study.
2)less time-consuming to acquire and less costly than secondary data.
3)newly-published results of government investigations.
4)often in an unusable format or chronologically useless.
Question 12
The efforts of the Georgia Tech Alumni Association to convince graduates to cotribute to the
annual \"Roll Call\" program to raise funds to supplement faculty salaries is an example of
1)place marketing
2)event marketing
3)sports marketing
4)organization marketing
Question 13
Mo.
Unit 6 Research PaperPromotion is one variable of the marketin.docxdickonsondorris
Unit 6 Research Paper
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers’ attitudes and behaviors.
Select one industry from the list below and conduct research about strategies that companies in the industry use to promote their products or services. In your report, include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry.
Please select one of the industries listed below and search for information about the promotion strategies of a couple companies in the industry.
Soft drink
Fast food
Snack
Hotel
Restaurant chain
Cell phone
Computer tablet
Banking
Insurance
Automobile
Airline
Entertainment
Magazine
Hair products
Cosmetics
Personal care products
Dental care products
Medicine
Department store
The Research Paper you submit must meet the following requirements:
Tell briefly about the industry and companies in the industry
Be at least two pages in length.
Identify the main topic/question related to Chapter 13
Use APA style for citing paraphrased and quoted material
Format your paper using APA style. Use your own words, and include citations and references as needed to avoid plagiarism
Question 1
1. Ideas about potential new products should:
A-
be encouraged from any and all sources, since only a few ideas will develop into successful products.
B-
not be eliminated from consideration until they have been tested in the commercialization stage.
C-
come primarily from employees of the firm--so that time won't be wasted evaluating product ideas that are inconsistent with the firm's objectives and resources.
D-
come from outside the firm, since studies show that really new ideas require a fresh perspective.
Question 2
1. As a product moves through its product life cycle:
A-
a firm should change its target market--but not its marketing mix.
B-
the competitive situation moves toward monopoly.
C-
industry profits keep increasing along with industry sales.
D-
customers' needs and attitudes may change.
Question 3
1. Josh Adams runs a large cattle farm in Texas. In order to take advantage of higher prices for beef in Europe compared to the United States, he has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S. firms. He ships the cattle to Europe by water transport. Josh is involved in:
A-
exporting.
B-
management contracting.
C-
licensing.
D-
joint venturing.
Question 4
1. Traditional channels of distribution:
A-
do not perform bulk-breaking activities.
B-
are usually preferred to other distribution arrangements.
C-
are easier to control than corporate channel systems.
D-
may involve little or no cooperation among channel members.
Question 5
1. Ravi Singh is working ...
Question 1 (4 points)Guarantees are most effective in two si.docxamrit47
Question 1 (4 points)
Guarantees are most effective in two situations. The first is when the company or products are not well known. The second is when the product's quality is ________ to competition.
Question 1 options:
A)
superior
B)
inferior
C)
equivalent
D)
different
E)
not known
Save
Question 2 (4 points)
Competition for luxury brands must be defined narrowly.
Question 2 options:
True
False
Save
Question 3 (4 points)
Customer training and customer consulting are two areas for service differentiation that manufacturers can use with their products.
Question 3 options:
True
False
Save
Question 4 (4 points)
A product is anything that can be offered to a market to satisfy a want or need.
Question 4 options:
True
False
Save
Question 5 (4 points)
In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.
Question 5 options:
A)
Reliability
B)
Conformance
C)
Design
D)
Performance
E)
Style
Save
Question 6 (4 points)
The product hierarchy stretches from basic needs to particular items that satisfy those needs.
Question 6 options:
True
False
Save
Question 7 (4 points)
Companies normally develop product lines rather than a single product and introduce price steps such as a low-, average-, and high-priced computer system.
Question 7 options:
True
False
Save
Question 8 (4 points)
The brand promise for ________ is "the product you buy is of highest esteem, based on its timeliness, elegant design and the high quality, which is derived from the excellence of our craftsmen."
Question 8 options:
A)
Patrón
B)
Montblanc
C)
Armani
D)
Hermés
E)
Sub-zero Refrigerators
Save
Question 9 (4 points)
Sales-wave research can be implemented quickly and carried out without final packaging and advertising.
Question 9 options:
True
False
Save
Question 10 (4 points)
Which of the following methodologies takes the list of desired customer attributes (CAs) generated by market research and turns them into a list of engineering attributes (EAs) that engineers can use?
Question 10 options:
A)
control system formation
B)
quality function deployment
C)
quality control processes
D)
marketing control
E)
rapid prototyping
Save
Question 11 (4 points)
A team formed at Intercom Inc. to generate ideas for new products conducts frequent meetings and engages in activities such as mind mapping and brainstorming. Most of the meetings are conducted at informal locations away from office. These workplaces are called ________.
Question 11 options:
A)
contextual bases
B)
skunkworks
C)
research centers
D)
idea funnels
E)
stage-gate systems
Save
Question 12 (4 points)
________ teams are cross-functional groups charged with developing a specific product or busi ...
For answers go to
https://www.homeworksimple.com/downloads/busi-330-final/
BUSI 330 Final
1. In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?
2. Business products refer to
3. IDEO is a company that
4. The type of business products known as support products includes installations, industrial services, accessory equipment, and __________.
5. A product that disrupts consumers' normal routines but does not require totally new learning is a
6. Among business products, which of the following would MOST LIKELY be considered supplies?
7. Marketers pay slotting fees to grocers in payment for space—or slots—on their retail shelves. Such slotting fees significantly increase the cost of which stage of the new‑product process?
Question 1 of 402.5 PointsA company that does not want to ad.docxssuser774ad41
Question 1 of 40
2.5 Points
A company that does not want to add to the product lines in its portfolio would be most likely to select which of the following options?
__________ is information collected on a regular basis using standardized procedures and sold to multiple customers from a related industry.
Which of the following is true of ethnographic research?
Which of the following statements about brand equity is NOT true?
Qualitative research is best suited for gathering __________ information.
Which of the following is good advice about creating research questionnaires for Mark Hammel, research specialist at New Wave Data, to follow?
Which of the following elements of a questionnaire is designed to apply any restrictions that exist on the desired respondents for the survey?
The brand manager of Wee Won, a brand of stylish infant and toddler clothes sold at upscale shops in urban and suburban settings, has experimented with increasing the price of several items in the Wee Won line. Sales of these items did not decrease with the new, higher prices. It is most accurate to say that Wee Won customers have exhibited:
Which of the following is true about a simple random sampling?
The middle level of brand positioning is:
For a fee, some companies __________ names or symbols previously created by other manufacturers, characters from popular movies and books, or works of art--any of which can provide brand equity.
Managers often start with __________ research and later follow with __________ research.
Of the types of brand loyalty, which one leads to a higher relative price?
Businesses selling to other businesses tend to discuss more __________ when presenting their product and services than business-to-consumer brands do.
Which of the following identifies a major concern regarding Internet marketing research?
The total financial benefit that results from owning a brand is quantified through the process of brand:
Which of the following should a company LEAST expect as a benefit resulting from co-branding?
Which of the following is NOT an aspect of Internet research panel management?
Brand __________ is the set of associations that consumers hold in memory regarding a brand's features, benefits, users, and perceived quality as a result of prior brand marketing activities.
AMF Research Group must guard against problems during the phase of conducting marketing research for its clients. Which of the following is NOT a problem that should be anticipated for data collected through interviews during this phase?
While preparing the marketing plan for a new product line called Nature& Nurture, Jonas wrote the following: "Nature & Nurture toys provide learning experiences that stimulate young children's senses and open up a world of discovery for the youngest of learners." This statement belongs in the __________ section of the marketing plan.
Informati ...
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
Cost and benefit analysisWe are doing group presentation.docxvoversbyobersby
Cost and benefit analysis
We are doing group presentation tomorrow but we are struggling to make the
presentation sldies. We need presentation slides.
Could you guys help me? Maximum slides we have to make are 11 pages.
Below are structure of prejesentation we should do.
<>
In your analysis, make sure you take the followings into consideration:
•
the alternative projects ,
•
the groups who benefit and suffer from project,
•
list the physical impact of alternatives,
•
predict monetary value of those impacts (benefit and cost) over the life of project in terms of their present value,
•
conclude which of the alternative project should be selected.
-----------------
Addendum: PT slides
•
1 intro slide that discusses the motivation behind the project and CBA
•
Information about which groups have standing, and how they either benefit or lose from the considered policies
•
Numbers, sources
•
Conclusion
•
1-2 slides on other key information you would need to conduct a thorough analysis
•
1-2 slides at the end with a list of sources
Addendum: PT slides
Do Not Include:
•
Typos and spelling/grammar mistakes.
•
Basic definitions of CBA terms.
•
Too many pictures.
•
Unsubstantiated claims (unless you explicitly states that you had made the judgement call because there was insufficient data)
.
Cosmetics as endocrine disruptors are they a health risk.docxvoversbyobersby
Cosmetics as endocrine disruptors: are they a health risk?
Polyxeni Nicolopoulou-Stamati1 & Luc Hens2 & Annie J. Sasco3
Published online: 29 January 2016
# Springer Science+Business Media New York 2016
Abstract Exposure to chemicals from different sources in
everyday life is widespread; one such source is the wide range
of products listed under the title Bcosmetics^, including the
different types of popular and widely-advertised sunscreens.
Women are encouraged through advertising to buy into the
myth of everlasting youth, and one of the most alarming con-
sequences is in utero exposure to chemicals. The main route of
exposure is the skin, but the main endpoint of exposure is
endocrine disruption. This is due to many substances in cos-
metics and sunscreens that have endocrine active properties
which affect reproductive health but which also have other
endpoints, such as cancer. Reducing the exposure to endocrine
disruptors is framed not only in the context of the reduction of
health risks, but is also significant against the background and
rise of ethical consumerism, and the responsibility of the cos-
metics industry in this respect. Although some plants show
endocrine-disrupting activity, the use of well-selected natural
products might reduce the use of synthetic chemicals.
Instruments dealing with this problem include life-cycle
analysis, eco-design, and green labels; in combination with
the committed use of environmental management systems,
they contribute to Bcorporate social responsibility .̂
Keywords Endocrine active substances . Endocrine
disruptors . Cosmetics . Sunscreens
1 Introduction
Women and men all over the world use large amount of cos-
metic products in pursuit of everlasting youth, ignoring the
probable health risks. The commercial category of Bcosmetic
products^ entails substances or mixtures of substances that are
designed mainly for external use, for instance to improve the
appearance; clean; perfume; and sometimes protect as in the
case of sunscreens [1]. Many cosmetic products such as oils
and lipsticks contain UV filters, even though they are not
marketed under the term Bsunscreens^ or Bsun lotions^.
Cosmetic products contain active substances, preservatives
and also the so-called Bfragrances^ or Bperfumes^, the exact
composition of which remains a secret under the trade secret
standards [2].
Increasing scientific concern exists about the nature and the
safety of the ingredients used by the cosmetics industry re-
garding their endocrine-disrupting effects. Although numer-
ous studies have proved the endocrine-disrupting potential of
many ingredients, such as parabens, phthalates and UV filters,
and also their ability to cause reproductive impairments [3–6],
these substances are still extensively used and characterized as
Bsafe^. The main justification is the fact that manufacturers
keep the concentrations of the suspected chemical substances
low in accordance with the relevant legislation. However, the
possib.
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Unit 6 Research PaperPromotion is one variable of the marketin.docxdickonsondorris
Unit 6 Research Paper
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers’ attitudes and behaviors.
Select one industry from the list below and conduct research about strategies that companies in the industry use to promote their products or services. In your report, include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry.
Please select one of the industries listed below and search for information about the promotion strategies of a couple companies in the industry.
Soft drink
Fast food
Snack
Hotel
Restaurant chain
Cell phone
Computer tablet
Banking
Insurance
Automobile
Airline
Entertainment
Magazine
Hair products
Cosmetics
Personal care products
Dental care products
Medicine
Department store
The Research Paper you submit must meet the following requirements:
Tell briefly about the industry and companies in the industry
Be at least two pages in length.
Identify the main topic/question related to Chapter 13
Use APA style for citing paraphrased and quoted material
Format your paper using APA style. Use your own words, and include citations and references as needed to avoid plagiarism
Question 1
1. Ideas about potential new products should:
A-
be encouraged from any and all sources, since only a few ideas will develop into successful products.
B-
not be eliminated from consideration until they have been tested in the commercialization stage.
C-
come primarily from employees of the firm--so that time won't be wasted evaluating product ideas that are inconsistent with the firm's objectives and resources.
D-
come from outside the firm, since studies show that really new ideas require a fresh perspective.
Question 2
1. As a product moves through its product life cycle:
A-
a firm should change its target market--but not its marketing mix.
B-
the competitive situation moves toward monopoly.
C-
industry profits keep increasing along with industry sales.
D-
customers' needs and attitudes may change.
Question 3
1. Josh Adams runs a large cattle farm in Texas. In order to take advantage of higher prices for beef in Europe compared to the United States, he has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S. firms. He ships the cattle to Europe by water transport. Josh is involved in:
A-
exporting.
B-
management contracting.
C-
licensing.
D-
joint venturing.
Question 4
1. Traditional channels of distribution:
A-
do not perform bulk-breaking activities.
B-
are usually preferred to other distribution arrangements.
C-
are easier to control than corporate channel systems.
D-
may involve little or no cooperation among channel members.
Question 5
1. Ravi Singh is working ...
Question 1 (4 points)Guarantees are most effective in two si.docxamrit47
Question 1 (4 points)
Guarantees are most effective in two situations. The first is when the company or products are not well known. The second is when the product's quality is ________ to competition.
Question 1 options:
A)
superior
B)
inferior
C)
equivalent
D)
different
E)
not known
Save
Question 2 (4 points)
Competition for luxury brands must be defined narrowly.
Question 2 options:
True
False
Save
Question 3 (4 points)
Customer training and customer consulting are two areas for service differentiation that manufacturers can use with their products.
Question 3 options:
True
False
Save
Question 4 (4 points)
A product is anything that can be offered to a market to satisfy a want or need.
Question 4 options:
True
False
Save
Question 5 (4 points)
In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.
Question 5 options:
A)
Reliability
B)
Conformance
C)
Design
D)
Performance
E)
Style
Save
Question 6 (4 points)
The product hierarchy stretches from basic needs to particular items that satisfy those needs.
Question 6 options:
True
False
Save
Question 7 (4 points)
Companies normally develop product lines rather than a single product and introduce price steps such as a low-, average-, and high-priced computer system.
Question 7 options:
True
False
Save
Question 8 (4 points)
The brand promise for ________ is "the product you buy is of highest esteem, based on its timeliness, elegant design and the high quality, which is derived from the excellence of our craftsmen."
Question 8 options:
A)
Patrón
B)
Montblanc
C)
Armani
D)
Hermés
E)
Sub-zero Refrigerators
Save
Question 9 (4 points)
Sales-wave research can be implemented quickly and carried out without final packaging and advertising.
Question 9 options:
True
False
Save
Question 10 (4 points)
Which of the following methodologies takes the list of desired customer attributes (CAs) generated by market research and turns them into a list of engineering attributes (EAs) that engineers can use?
Question 10 options:
A)
control system formation
B)
quality function deployment
C)
quality control processes
D)
marketing control
E)
rapid prototyping
Save
Question 11 (4 points)
A team formed at Intercom Inc. to generate ideas for new products conducts frequent meetings and engages in activities such as mind mapping and brainstorming. Most of the meetings are conducted at informal locations away from office. These workplaces are called ________.
Question 11 options:
A)
contextual bases
B)
skunkworks
C)
research centers
D)
idea funnels
E)
stage-gate systems
Save
Question 12 (4 points)
________ teams are cross-functional groups charged with developing a specific product or busi ...
For answers go to
https://www.homeworksimple.com/downloads/busi-330-final/
BUSI 330 Final
1. In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?
2. Business products refer to
3. IDEO is a company that
4. The type of business products known as support products includes installations, industrial services, accessory equipment, and __________.
5. A product that disrupts consumers' normal routines but does not require totally new learning is a
6. Among business products, which of the following would MOST LIKELY be considered supplies?
7. Marketers pay slotting fees to grocers in payment for space—or slots—on their retail shelves. Such slotting fees significantly increase the cost of which stage of the new‑product process?
Question 1 of 402.5 PointsA company that does not want to ad.docxssuser774ad41
Question 1 of 40
2.5 Points
A company that does not want to add to the product lines in its portfolio would be most likely to select which of the following options?
__________ is information collected on a regular basis using standardized procedures and sold to multiple customers from a related industry.
Which of the following is true of ethnographic research?
Which of the following statements about brand equity is NOT true?
Qualitative research is best suited for gathering __________ information.
Which of the following is good advice about creating research questionnaires for Mark Hammel, research specialist at New Wave Data, to follow?
Which of the following elements of a questionnaire is designed to apply any restrictions that exist on the desired respondents for the survey?
The brand manager of Wee Won, a brand of stylish infant and toddler clothes sold at upscale shops in urban and suburban settings, has experimented with increasing the price of several items in the Wee Won line. Sales of these items did not decrease with the new, higher prices. It is most accurate to say that Wee Won customers have exhibited:
Which of the following is true about a simple random sampling?
The middle level of brand positioning is:
For a fee, some companies __________ names or symbols previously created by other manufacturers, characters from popular movies and books, or works of art--any of which can provide brand equity.
Managers often start with __________ research and later follow with __________ research.
Of the types of brand loyalty, which one leads to a higher relative price?
Businesses selling to other businesses tend to discuss more __________ when presenting their product and services than business-to-consumer brands do.
Which of the following identifies a major concern regarding Internet marketing research?
The total financial benefit that results from owning a brand is quantified through the process of brand:
Which of the following should a company LEAST expect as a benefit resulting from co-branding?
Which of the following is NOT an aspect of Internet research panel management?
Brand __________ is the set of associations that consumers hold in memory regarding a brand's features, benefits, users, and perceived quality as a result of prior brand marketing activities.
AMF Research Group must guard against problems during the phase of conducting marketing research for its clients. Which of the following is NOT a problem that should be anticipated for data collected through interviews during this phase?
While preparing the marketing plan for a new product line called Nature& Nurture, Jonas wrote the following: "Nature & Nurture toys provide learning experiences that stimulate young children's senses and open up a world of discovery for the youngest of learners." This statement belongs in the __________ section of the marketing plan.
Informati ...
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
Cost and benefit analysisWe are doing group presentation.docxvoversbyobersby
Cost and benefit analysis
We are doing group presentation tomorrow but we are struggling to make the
presentation sldies. We need presentation slides.
Could you guys help me? Maximum slides we have to make are 11 pages.
Below are structure of prejesentation we should do.
<>
In your analysis, make sure you take the followings into consideration:
•
the alternative projects ,
•
the groups who benefit and suffer from project,
•
list the physical impact of alternatives,
•
predict monetary value of those impacts (benefit and cost) over the life of project in terms of their present value,
•
conclude which of the alternative project should be selected.
-----------------
Addendum: PT slides
•
1 intro slide that discusses the motivation behind the project and CBA
•
Information about which groups have standing, and how they either benefit or lose from the considered policies
•
Numbers, sources
•
Conclusion
•
1-2 slides on other key information you would need to conduct a thorough analysis
•
1-2 slides at the end with a list of sources
Addendum: PT slides
Do Not Include:
•
Typos and spelling/grammar mistakes.
•
Basic definitions of CBA terms.
•
Too many pictures.
•
Unsubstantiated claims (unless you explicitly states that you had made the judgement call because there was insufficient data)
.
Cosmetics as endocrine disruptors are they a health risk.docxvoversbyobersby
Cosmetics as endocrine disruptors: are they a health risk?
Polyxeni Nicolopoulou-Stamati1 & Luc Hens2 & Annie J. Sasco3
Published online: 29 January 2016
# Springer Science+Business Media New York 2016
Abstract Exposure to chemicals from different sources in
everyday life is widespread; one such source is the wide range
of products listed under the title Bcosmetics^, including the
different types of popular and widely-advertised sunscreens.
Women are encouraged through advertising to buy into the
myth of everlasting youth, and one of the most alarming con-
sequences is in utero exposure to chemicals. The main route of
exposure is the skin, but the main endpoint of exposure is
endocrine disruption. This is due to many substances in cos-
metics and sunscreens that have endocrine active properties
which affect reproductive health but which also have other
endpoints, such as cancer. Reducing the exposure to endocrine
disruptors is framed not only in the context of the reduction of
health risks, but is also significant against the background and
rise of ethical consumerism, and the responsibility of the cos-
metics industry in this respect. Although some plants show
endocrine-disrupting activity, the use of well-selected natural
products might reduce the use of synthetic chemicals.
Instruments dealing with this problem include life-cycle
analysis, eco-design, and green labels; in combination with
the committed use of environmental management systems,
they contribute to Bcorporate social responsibility .̂
Keywords Endocrine active substances . Endocrine
disruptors . Cosmetics . Sunscreens
1 Introduction
Women and men all over the world use large amount of cos-
metic products in pursuit of everlasting youth, ignoring the
probable health risks. The commercial category of Bcosmetic
products^ entails substances or mixtures of substances that are
designed mainly for external use, for instance to improve the
appearance; clean; perfume; and sometimes protect as in the
case of sunscreens [1]. Many cosmetic products such as oils
and lipsticks contain UV filters, even though they are not
marketed under the term Bsunscreens^ or Bsun lotions^.
Cosmetic products contain active substances, preservatives
and also the so-called Bfragrances^ or Bperfumes^, the exact
composition of which remains a secret under the trade secret
standards [2].
Increasing scientific concern exists about the nature and the
safety of the ingredients used by the cosmetics industry re-
garding their endocrine-disrupting effects. Although numer-
ous studies have proved the endocrine-disrupting potential of
many ingredients, such as parabens, phthalates and UV filters,
and also their ability to cause reproductive impairments [3–6],
these substances are still extensively used and characterized as
Bsafe^. The main justification is the fact that manufacturers
keep the concentrations of the suspected chemical substances
low in accordance with the relevant legislation. However, the
possib.
COSC2737 Assignment 2 IT Infrastructure in the Cloud. .docxvoversbyobersby
COSC2737 Assignment 2: IT Infrastructure in the Cloud.
In this assignment, you will combine 3 different cloud services to build an application of your choice.
Typically, this might include a web-facing component. The focus of the assignment is not this content, but
the infrastructure behind it – the “wiring”, if you will.
As part of the assignment, you will create a presentation video. If this is done well, you will be able to add
these to a portfolio of work that you can demonstrate at job interviews, etc….
NB. This assignment is focused on Amazon products, primarily because that is what we teach in ITIS,
but, you are also allowed to use Google or Microsoft products, or a combination – but only with prior
permission from the Course Coordinator. And we may not be able to help you if problems between
vendor products arises.
For this assignment, you will provide a simple working cloud implementation, and submit the contents in a
ZIP file to Canvas, along with a presentation video, a report, and an initial PDF “pitch” document submitted
some weeks earlier than the deadline.
Note that the web content itself is not evaluated, only how it is set up. So you can use material from
anywhere (as long as you cite it on the web pages).
List of Amazon Services: https://aws.amazon.com/products/
List of Amazon services available to AWS Educate: https://s3.amazonaws.com/awseducate-starter-account-
services/AWS_Educate_Starter_Accounts_and_AWS_Services.pdf also available on Canvas.
Submission Details
1. Build a cloud infrastructure using at least 3 components from the AWS list of products above:
1. This could be a server and storage, or compute, or whatever.
2. One of the components counted could be the use of Alexa services for query.
2. The topic of the website is up to you, but must have a least (say) 5 different pages, and must ideally
be some form of B2B flavour.
3. Submission will be the following:
1. Pitch Document – An initial “pitch” where you describe your proposal in a few paragraphs
(not more than a page)
1. This will be due in week 11
2. Worth 5%, and will provide feedback from your tutor.
2. Report – A PDF report containing the following sections
1. Rationale
- The rationale behind this website or cloud construction. More or less a copy
of the pitch in its final form.
2. Cost Estimates
- both development, fixed and cloud running and how these running cost
scales for LOW (1-1000 transactions/day), MEDIUM (1000-1,000,000), and
HIGH (above 1,000,000+ transactions per day) – hese costs all to be
itemised and justified
- Imagine you are a professional quoting for the job
3. An installation manual that
- contains instructions to recreate the website(s)
- A marker should be able to rebuild it him/herself from this
4. There is no limit on report size, but a guide is about 10-15 pages including figures,
screen dumps, etc.
.
https://aws.amazon.com/prod.
Cortes and the Aztecs Respond in writing to the following questi.docxvoversbyobersby
Cortes and the Aztecs
Respond in writing to the following questions after reading Cortés' letter on page 260 and watching the two videos above.
1. What aspects of Aztec life and culture favorably impressed Cortés? Of what was he critical?
2. With their belief in a pantheon of deities, how might an Aztec have reacted upon visiting a Christian house of worship such as Chartres Cathedral?
3. What is the Colombian Exchange? List the consequences of the exchange.
Make sure to:
· Write a short essay or paragraph of at least 100 words. Do not go over 250 words.
· Use concrete examples/details and avoid generalities.
· Address all questions.
· Use proper grammar and punctuation.
· If you researched your topic and are using information from what you learned, remember to cite your sources.
· Do not plagiarize. Your work will be checked by turnitin.com.
.
Correlation and RegressionForecasting is a critical job for mana.docxvoversbyobersby
Correlation and Regression
Forecasting is a critical job for managers. Correlation and regression are two statistical methods used by managers for forecasting.
Correlation allows you to quantify how closely two variables are related. The correlation values or correlation coefficients have a range between -1.0 and +1.0. The closer the value is to the absolute value of 1, the stronger the correlation. The negative or positive sign indicates if the variables have a negative or positive correlation. A positive correlation exists when both variables increase or decrease. A negative correlation exists when one variable increases while the other variable decreases. If the two variables are independent and have no relationship, then the correlation is 0.
Be careful not to confuse correlation and causality. For instance, you can be reasonably sure that higher distribution and lower prices both cause higher sales; however, there are many things in this world that are correlated mathematically but are not at all related.
Regression is a statistical technique that lets you construct an equation to describe the relationship between the movements of two variables. On a scatter plot, the regression equation would calculate the best-fit line through the points. Regression allows you to forecast and simulate different scenarios by ascertaining the relationship between causes and effects. The causes are known as independent variables or drivers. The effects are known as dependent variables or what is being forecast.
You need to have a sufficient amount of history for the dependent variable and all the independent variables that you might think are useful in predicting the dependent variable to build a regression model. The minimum number of observations required is generally between 20 and 30. A key concept for regression is that it uses the past to predict the future. It assumes that relationships between historical dependent and independent variables will hold true for present of future dependent and independent variables.
There is an extension to the regression model, known as the multiple regression model. Adding another independent variable to a regression model turns it into a multiple regression model. The equation can become quite complex when more than two independent variables are added to the model, but these equations are rarely calculated by hand. Most commercial spreadsheet, accounting, and statistics software include these in their function library.
Counselor Dispositional Expectations
Dispositions are the values, commitments, and professional ethics that influence behaviors toward others, and, if sincerely held, dispositions lead to actions and patterns of professional conduct. The Grand Canyon University Counseling Program’s dispositions adhere to the University’s mission statement, as well as to the established counseling profession codes of ethics.
The Grand Canyon University Counseling Program have adopted the following disposition.
Correlation and Regression StudyBackground During this week .docxvoversbyobersby
Correlation and Regression Study
Background
During this week you will identify a research question created in Week 1 for which correlation or regression would be the best statistical approach to take. If you do not have a research question that indicates correlation or regression, review the research questions posted by your peers last week and select one that is ideal for correlation or regression.
Discussion Assignment Requirements
Initial Posting – In your initial posting for this assignment, include the following:
•Identify an appropriate research question that would require the use of correlation and regression to answer.
•Describe why this question is appropriate for a correlational study.
•Identify the two variables in this study and each of their attributes: discrete or continuous, quantitative or categorical, and scale of measurement (nominal, ordinal, interval, or ratio).
•Do the variables fit the qualifications of a correlational study? Explain.
•What type of correlation would you expect to find for this study (i.e., positive or negative)? Explain.
•What predictions might you be interested in making with these variables if the correlation is found to be significant?
Article Critique: Correlation & Regression
The readings for this week focus on the concepts of correlation and regression. In this discussion we will apply those concepts to the review and critique of Wagenheim & Anderson (2008). For information on how to critique a research article, see the Coughlan et al. (2007) from your resources in Week 1 and UIS (n.d.) from your resources in Week 2.
In the body of your posting, include an overview of the following topics:
•Research question – State the research question for the study.
•Methods and study design – Describe the basic methods used, including the variables, sampling methods, data collection, etc.
•Data analysis – Summarize the statistical tests conducted, the results obtained from each test, and the conclusions regarding the research question.
•Critique – Critique the results of the study, paying specific attention to the appropriateness of the analyses conducted, any biases or assumptions that were made, practical significance of the results, and recommendations for improving upon the study (methods or analyses).
•Summary – Provide a brief summary of the study's findings in 2-3 sentences. Do not use any numbers or statistical terms, but provide a review that would make sense to someone who has not studied research methods or statistics.
Be sure to put information in your own words and to cite appropriately. Respond substantively to at least two of your classmates’ postings. Specifically, focus on their critique of the results and discussion of the analysis. Do you agree with their assessment? What questions did the study leave you with? How might you have done this study differently? What do you see as the limitations of the study as compared to your classmates?
Z, T, or Chi-Square Test Study
Background
During th.
Correlate your job responsibilities with the Disaster recovery c.docxvoversbyobersby
Correlate your job responsibilities with the Disaster recovery course outcomes listed above. Should be Minimum 200 words
Disaster Recovery Course Out-come
• Recognize the need for disaster recovery plans within organizations.
• Develop a complete and accurate disaster recovery plan.
• Assess risks that may impact an organization
• Identify data storage and recovery sites.
• Develop plans, procedures and relationships.
• Develop procedures for special circumstances.
• Test the disaster recovery plan.
• Continue to assess needs, threats, and solutions after testing the disaster recovery
plan.
Job Responsibility:
· Responsible in delivering the complete
Project Plan with total supporting data which included the status Reports, Issues Log, Performance Testing Matrix, detailed Testing Reports, Fine tuning Recommendation reports to both Executive Management & Senior Management
· Responsible to provide Technical and Functional Support to the users, tester and Business System Analysts
· Managing and Preparation of the Test Plan and Test strategy for the various projects
· Liaison with the onsite and offshore teams for testing status and issue resolution
· Tested the data mapping, fixing errors
· Tested staging table for EDI 210 Invoice, Balance Due Invoice, EDI 810 Invoice inbound, 850 Inbound Purchase order
· Tested Web service using SoapUI
· Involved in User acceptance testing (UAT)
· Written standard test scripts for Oracle Financial, Procure to Pay, SOA, web services
· Involved in standard Functionality testing in Phase I Phase II for 3 Instance
· Documented and communicated test results to the test Management and Business Management Team
· Worked closely with Developers team for different issues
· Experience with test automation tools like JIRA
· Worked on the testing of SaaS, Web services, XML and web application.
.
Correctional CounselingRobert HanserScott Mire20111 The .docxvoversbyobersby
Correctional Counseling
Robert Hanser
Scott Mire
2011
1 The Role of the Correctional Counselor
CHAPTER OBJECTIVES
After reading this chapter, you will be able to:
· 1. Identify the functions and parameters of the counseling process.
· 2. Discuss the competing interests between security and counseling in the correctional counseling process.
· 3. Know common terms and concerns associated with custodial corrections.
· 4. Understand the role of the counselor as facilitator.
· 5. Identify the various personal characteristics associated with effective counselors.
· 6. Be aware of the impact that burnout can have on a counselor’s professional performance.
· 7. Identify the various means of training and supervision associated with counseling.
PART ONE: A BRIEF INTRODUCTION TO COUNSELING AND CORRECTIONS
There are many myths concerning the concept of counseling. Although the image of the counseling field has changed dramatically over the past two or three decades, much of society still views counseling and therapy as a mystic process reserved for those who lack the ability to handle life issues effectively. While the concept of counseling is often misunderstood, the problem is exacerbated when attempting to introduce the idea of correctional counseling. Therefore, the primary goal of this chapter is to provide a working definition of correctional counseling that includes descriptions of how and when it is carried out. In order to understand the concept of correctional counseling, however, the two words that derive the concept must first be defined: “corrections” and “counseling.” In addition, a concerted effort is made to identify the myriad of legal and ethical issues that pertain to counselors working with offenders.
It is very difficult to identify a single starting point for the counseling profession. In essence, there were various movements occurring simultaneously that later evolved into what we now describe as counseling. One of the earliest connections to the origins of counseling took place in Europe during the Middle Ages (Brown & Srebalus, 2003). The primary objective was assisting individuals with career choices. This type of counseling service is usually described by the concept of “guidance.” In the late 1800s Wilhelm Wundt and G. Stanley Hall created two of the first known psychological laboratories aimed at studying and treating individuals with psychological and emotional problems (Brown & Srebalus, 2003). Around the same time (1890), Sigmund Freud began treating mental patients with his patented technique of psychoanalysis. As a result, the origins of counseling can be traced to two different but simultaneous movements: (1) guidance and (2) psychotherapy.
Guidance
Guidance has been used as a concept to describe the process of helping individuals identify and choose what they value most (Gladding, 1996). Guidance can occur in any instance where one individual, usually more experienced, helps another to identify choices that best refle.
Correlate health and safety issues at workplace with ideals. Y.docxvoversbyobersby
Correlate health and safety issues at workplace with ideals.
Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Hartman, L., DesJardins, J., & MacDonald, C. (2014). 1.
Business ethics: decision making for personal integrity and social responsibility
(3rd ed., pp. 276-283). New York: McGraw-Hill.
No Wiki, Dictionary.com or Plagiarism
.
Correctional Program ShowcaseSubmitted BY Intensive moti.docxvoversbyobersby
Correctional Program Showcase
Submitted BY
Intensive motivational program of alternative correctional treatment (IMPACT)
IMPACT- Two phase program
Mission: to engage and rehabilitate the offenders with sentence of seven years
Goals: To engage the offenders into correction program for their betterment
To help the offenders to live a life with worth with out committing a crime.
Intensive motivational program of alternative correctional treatment (IMPACT) is a program that is based on the two phases, it is continuation shock incarcerations that initially started in the 1987. The mission of the program is to engage the offenders who are sentenced for 7 years into correctional program. Goals of the program is to engage the offender voluntarily in the two phase program and they can quite if they are not willing to continue the program. The offenders ahs to pass through the phases and complete the instructions of the drill instructors. The target population is based on the offender who do not mix in to normal general population. IMPACT is among the top three programs of the state to correct and rehabilitate the offenders (Mackenzie & Shaw, 2006).
2
Intensive motivational program of alternative correctional treatment (IMPACT)
Population : Offenders with sentence of seven years
Effectiveness:
Increased the prosocial behavior in offenders
Decreased the aggression and anxiety
Improvements have been seen in the offenders that lead them towards rehabilitation.
The program is effective for the offenders by send in to the offenders into military boot camps. Offenders who were engage in the IMPACT program were reported as having the high prosocial behaviors anxiety and aggression have been lowered in the offenders who have completed the program. Offender with change are promoted to the next phase of rehabilitation (Mackenzie & Shaw, 2006). It was designed because authorities are aware of that emotional instability is a main reason behind the offenses. Thus this program helped to provide emotional stability and also help in rehabilitation process.
3
Reentry Program
Reentry program is basically developed as a correctional program which is covering different aspects.
Educational paradigm
Health sector
Rehabilitation sector
Job skills and Employment Readiness program
Reentry programs is an effort made by the Louisiana corrections. The mission of the program is to provide the services regarding education, job and employment skills, substance abuse treatment and rehabilitation services are offered by the programs to education the offenders and help them rehabilitate in the society. Reentry program was designed to motivate those offenders who came again after relapse of drugs or crime. This program focus on all areas of life of offenders because it not only provided basic education but also provide job skills to make them productive member of society. Some profit and not for profit organizations help to design and to make it effective by financ.
Corrections in America - please type the answers separateDiscu.docxvoversbyobersby
Corrections in America - please type the answers separate
Discussion Board #2A : Research and discuss the differences between State and Federal Prison Systems. Who goes to Prison in each of these systems? What about Women Offenders? What about Juvenile Offenders?
iscussion Board #2B concerns Racial Issues within Prison Systems. Research and discuss if there is racial disparity as to who is sent to jail/prison. Are all groups sentenced equally? Why is there an issue with fair sentencing? Who is to blame?
.
Correction to be made for my code of ethical plan Inclusion of.docxvoversbyobersby
Correction to be made for my code of ethical plan: Inclusion of a letter from leadership to the reader of the Code of Ethics. This sets the tone and lets the reader know why the Board of Directors and management consider the code of Ethics important.
2. Accetable and unacceptable behavior on the part of employees.
3. Resources for more information and what to do if unethical behavior is seen such as contact information for an Ethics Compliance Officer or if someone needs to report unethical conduct. This includes reporting procedures.
4. Ethics training and awarness program for your company.
5. Consequences of unethical /or illegal behavior
6. The legal regulations of conducting business overseas.
7. The ethical code of conduct for employees and vendors
8. Distingushing between right and wrong in business dealings when the action is legal
9. Identifying the issues surrounding the motivation behind unethical or illegal business operations when the consequences are properly documented.
10. Anything else that you deem important support your ethical code of conduct plan.
11. Your ethical code of conduct plan should demonstrate your understanding of the concepts and ideas covered throughout the course.
1,250--1,500 words and references.
.
Correct the following paragraph. Insert or delete hyphens as nee.docxvoversbyobersby
Correct the following paragraph.
Insert or delete hyphens as needed in the following paragraph:
1
Attending College in New York City can be pretty scary, especially for a small-town girl from Des Moines, Iowa.
2
Since I am studying nursing, I decided to join Scorpions for Smiles, a student-volunteer-group that visits children who spend a-lot of time in the hospital wards for recovery or treatment purposes.
3
It's a great feeling knowing that a sick or hurting child is benefiting from my time and up-beat attitude.
4
The last time I visited, I brought coloring supplies so that Amy, the eight year old patient I usually spend time with, and I could draw pictures for her family.
5
Amy is a very well known patient; she is always playing practical jokes on the nurses and doctors!
6
When I went visited with my student group this past week, Amy wasn't there because she had an X-ray scheduled.
7
I left her a note with some crayons so that she could color after the procedure.
8
Next week is her birth-day.
9
. I won't be visiting that day, but when I do, I'll bring two plain t shirts to decorate with paints and markers.
10
The corner store near my dorm has cake-mix for only ninety nine cents!
11
. I'll bring a cake for Amy and-the-rest of her friends, too!
Step 2
Save and submit your assignment.
.
Correctional AdministratorsPrisons and jails are both clas.docxvoversbyobersby
Correctional Administrators
Prisons and jails are both classified as correctional facilities, however their missions and day-to-day operations can vary significantly. The types of offenders being held and the reasons they are incarcerated are notably different between a state or federal prison and a county jail.
In your initial response,
A)
Compare and contrast the role of a correctional administrator at a prison vs. a jail.
B)
Be sure to highlight the missions of both and how those missions impact the way day-to-day operations are managed by a correctional administrator.
Assignment Instructions:
1) Based on research, and
2) Using professional, scholarly sources, and
3) Submitted in APA 6th ed style, and
4) A minimum of 350 words, excluding the references list.
.
Corporations are making the assumption that everyone uses a sm.docxvoversbyobersby
Corporations are making the assumption that everyone uses a smartphone. How does this perpetuate the negative outcomes created by the “Digital Divide”?
Your rough draft is your work-in-progress version of your final paper (which is due on Sunday). The purpose of the rough draft assignment is to allow me to understand where your team is at, and to be able to provide feedback that you can use for refining your paper.
Your paper should have the following characteristics:
Be in APA format
Have the following sections:
Title page
Abstract (from Friday's assignment - revised according to the feedback that was given (if any).
Rough draft, this should address:
Introduction
Background/Literature Review
Relevant Theory Exploration
Findings/Examples
Lessons Learned
Future Research
References (non-annotated)
Appendix:
.
Corporation M, a calendar year corporation that began doing business.docxvoversbyobersby
Corporation M, a calendar year corporation that began doing business on January 1, 20X1, had accumulated earnings and profits of $30,000 as of January 1, 20X8. On July 2, 20X8, M distributed $22,000 cash to Mrs. C, M's sole shareholder. M had a $20,000 deficit in earnings and profits for 20X8. Mrs. C had an adjusted basis of $14,000 in her stock before the distribution. What is the amount of Mrs. C's basis in the stock after the distribution?
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CORPORATE TRAINING 1
Running head: APA IS EASY
Paper Title
Student’s Name, Class
University of the Cumberlands
Note the
header &
the page
number.
Also this
the header
is l/2 inch
from the
top (p. 306)
Double spaced,
upper/lower case and
centered on the page.
See pg 41, APA, 6th
edition
Ask your facilitator if
they desire the date/their
name on title page.
APA doesn’t require it.
Running
head is
typically
optional –
ask your
instructor –
used
primarily if
publishing
CORPORATE TRAINING 2
Corporate Training
Today, managers need well-trained employees and are finding they do not exist.
Corporations are, therefore, providing additional training for their employees. One such training
program that is being added to corporate learning environments is an awareness of emotional
intelligence. Business managers are learning that successful managers need high Emotional
Quotient (EQ) or Emotional Intelligence (EI) to work effectively. Emotional intelligence is the
ability to accurately perceive emotions in self and others, to identify different emotional
responses, and to use emotional information to make intelligent decisions (Goleman, 2000). A
leading expert on EQ finds that “people good at managing relationships tend also to be self-
aware, self-regulating, and empathetic” (Goleman, 2000, p. 33). Emotional intelligence is
especially important “at the highest levels of the company, where differences in technical skills
are of little importance. In other words, the higher the rank of the person, the more emotional
intelligence capabilities are needed for decision making effectiveness” (Goleman, 1986, p. 94).
Emotional intelligence is crucial to a successful business career and for effective group
performance (Goleman, 1986). The core competencies required for emotional intelligence are
“the perception of emotions in one’s self and others, the understanding of these emotions, and
the management of emotions” (Feldman, 2001, ¶ 4). Success in the modern workplace requires
teamwork and collaboration. Emotional Intelligence training is essential since most modern
Title of
paper is
centered.
Do not
bold. Do
not cap.
Text is
ragged
edge,
double-
spaced
This is a
direct
quote
complete
with
quotation
marks so
the writer
must
provide
needs to
direct
readers to
direct
This is not
a direct
quote but
para-
phrased
Period after
Citation of
Short
quotes
CORPORATE TRAINING 3
companies rely on teams of employees working together, rather tha.
Corporate TAX homework problems. Need help with solving. email is .docxvoversbyobersby
Corporate TAX homework problems. Need help with solving. email is
[email protected]
Notes
Ch1 corporations
Complete the problems as presented in this document. You may create a new document and/or spreadsheet as needed. Any memo should be no more than 3 pages in length. Please state any assumptions used if problems are not clear.
Problem 1
Your client, a physician, recently purchased a yacht on which he flies a pennant with a medical emblem on it. He recently informed you that he purchased the yacht and flies the pennant to advertise his occupation and thus attract new patients. He has asked you if he may deduct as ordinary and necessary business expenses the costs of insuring and maintaining the yacht. In search of an answer, consult RIA’s CHECKPOINT TAX available on-line through the SNHU Shapiro Library. Explain the steps taken to find your answer.
Problem 2
Stacey Small has a small salon that she has run for a few years as a sole proprietorship. The proprietorship uses the cash method of accounting and the calendar year as its tax year. Stacey needs additional capital for expansion and knows two people who might be interested in investing. One would like to practice hairdressing in the salon. The other would only invest.
Stacey wants to know the tax consequences of incorporating the business. Her business assets include a building, equipment, accounts receivable and cash. Liabilities include a mortgage on the building and a few accounts payable, which are deductible when paid.
Write a memo to Stacey explaining the tax consequences of the incorporation. As part of your memo examine the possibility of having the corporation issue common and preferred stock and debt for the shareholders’ property and money.
Problem 3
Five years ago, Lacey, Kaylee, and Doug organized a software corporation, DLK, which develops and sells Online Meetings software for businesses. DLK is a C corporation. Each individual contributed $10,000 to the company in exchange for 1,000 shares of DLK stock (for a total of 3,000 shares). The corporation also borrowed $250,000 from ACME Venture Capital to finance operating costs and capital expenditures.
Because of intense competition, DLK struggled for the first few years of operation and the corporation sustained chronic losses. This year, Lacey, DLK’s president, decided to seek additional funds to finance DLK’s working capital.
CME declined to extend additional funds because of the money already invested in DLK. High Tech Venture Capital Inc. proposed to lend DLK $100,000, but at a 10% premium over the prime rate. (Other software manufacturers in the same market can borrow at a 3% premium.) First Round Capital proposed to invest $50,000 of equity capital into DLK, but on the condition that the investment firm be granted the right to elect five members to DLK’s board of directors. Discouraged by the “high cost” of external borrowing, Lacey decides to approach Kaylee and Doug.
Lac.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Final Quiz – 100 QuestionsTop of FormOne of Wal-Marts adverti.docx
1. Final Quiz – 100 Questions
Top of Form
One of Wal-Mart's advertising campaigns featured a round
smiling yellow decimal point that looked like a happy face. This
ad concentrated on showing that the large retailer offered its
customers the lowest possible prices. Wal-Mart is pursuing a(n)
_____ strategy).
Question 1 options:
overall cost leadership
mass marketing
niche marketing
focus
Save
Question 2 (1 point)
The program formulation step in the business strategic planning
process immediately follows:
Question 2 options:
goal formulation
SWOT analysis
strategy formulation
assignment of resources
development of the business mission
Save
2. Question 3 (1 point)
The business strategic planning process requires a feedback and
control step because:
Question 3 options:
the firm's strategic fit with its environment will change
clear strategies and solid supporting programs are worthless
without the support of top management
the firm's mission statement is too broad to be treated as a
corporate directive
internal stakeholders accept and expect evaluation
time horizons for strategies tend to be very short
Save
Question 4 (1 point)
In 2002, the Hispanic community's buying power in the state of
Georgia grew to $4.7 billion as more Hispanics migrated to the
state. This is an example of how changes in the _____
environment impact the _____ environment.
Question 4 options:
social-cultural; natural
demographic; economic
economic; social-cultural
political-legal; economic
3. natural; political-legal
Save
Question 5 (1 point)
The U.S. is experiencing increasing ethnic diversity:
Question 5 options:
but the population growth has kept the size of the immigrant
population at below three percent of the entire population
with a corresponding diversity of wants and buying habits
but a growing uniformity in buying habits
but with a declining representation of Latinos and Asians
with Asians soon to become the largest minority group
Save
Question 6 (1 point)
Today, many people are opposed to blood transfusions due to
concerns about diseases that can be transmitted in blood plasma.
Yet, many people need transfusions to survive accidents and
surgeries. After expensive research and development, Biopure
Corporation has developed a product that is a safe and effective
substitute for blood plasma. Biopure's product is already being
used by veterinarians, but the U.S. government and the
European Community have not given the product their
approvals. This is an example of the _____ environment and the
_____ working at cross-purposes.
Question 6 options:
technological; increased regulation of technological change
4. economic; technological
economic; political-legal
technological; social-cultural
political-legal; economic
Save
Question 7 (1 point)
Ideas for new products can come from:
Question 7 options:
customers and channel members
scientists and engineers
examining competitors
top management
all of the above
Save
Question 8 (1 point)
A potential marketer of new shower enclosures coated with
Teflon asks consumers, "Do you understand how the addition of
Teflon will benefit you?" and "Would this type of shower
enclosure solve a cleaning problem for you?" This marketer is
in the _____ stage of new-product development.
Question 8 options:
concept development and testing
5. business analysis
product development
idea generation
market testing
Save
Question 9 (1 point)
A new-product department is excited about a new product idea
for a suntan lotion that goes on blue, but fades away as the
ability of the lotion to protect skin disappears. Projected sales,
growth, and profit looked very promising. The idea has been
passed to R&D to determine if the product could be feasibly
made. At this point, the new-product department's idea is in the
_____ stage.
Question 9 options:
marketing-strategy development
market testing
product-development
concept development
business analysis
Save
Question 10 (1 point)
Which kind of consumer-goods market testing involve
consumers who initially try the product at no cost then who are
reoffered the product, or a competitor's product, at a slightly
6. reduced price.
Question 10 options:
Sales-Wave Research
Simulated Test Marketing
Controlled Test Marketing
Test Markets
Alpha Testing
Save
Question 11 (1 point)
Which of the following is the most expensive step of the new
product development process?
Question 11 options:
concept testing
business analysis
product development
commercialization
idea generation
Save
Question 12 (1 point)
A zero-level channel:
Question 12 options:
7. may also be called a backward channel
is the same as a direct marketing channel
has only one intermediary between producer and consumer
has three members
refers to intensive distribution channels where there are an
indeterminate number of channel members
Save
Question 13 (1 point)
A dog food that is only available at veterinarians' offices is an
example of a product that is sold using _____ distribution.
Question 13 options:
geographic
intensive
restrictive
exclusive
invasive
Save
Question 14 (1 point)
A highly respected manufacturer of a sought after perfume has
retailers willing to carry the manufacturer's complete cosmetic
product line. This is an example of _____ power.
Question 14 options:
8. legitimate
reward
referent
coercive
expert
Save
Question 15 (1 point)
Channels need to be reviewed for possible modification when:
Question 15 options:
consumer buying patterns change
new competition enters the market
the product changes stages in the product life cycle (PLC)
the distribution system is not working as planned
any of the above occur
Save
Question 16 (1 point)
Albert and Tania produce and sell vanilla, chocolate, lemon,
peppermint, and strawberry flavor extracts for baking. They are
debating over a description of the potential customers for their
product. Albert and Tania are trying to define:
Question 16 options:
customer value
9. customer satisfaction
their target market
what constitutes an exchange
relationship marketing
Save
Question 17 (1 point)
If a marketer seeks to retain customers' long-term preference
and business through a win-win business style, the marketer is
engaged in _____ marketing.
Question 17 options:
relationship
transaction
transfer
reciprocal
give-and-take
Save
Question 18 (1 point)
Texas Instruments, one of the first producers of handheld
calculators, put a great deal of effort into expanding production
of calculators to drive down the cost and thus, expand the
market. This is most indicative of the _____ concept.
Question 18 options:
10. production
product
customer
marketing
societal
Save
Question 19 (1 point)
The marketing concept assumes:
Question 19 options:
consumers will favor products that offer quality, performance,
and innovation
a company has a social responsibility for the effects of its
products
if left alone, consumers will ordinarily not buy enough of the
organization's products
consumers do not have to be compelled by promotions to buy
what a company is selling
the key to achieving organizational goals is the company being
more effective than the competition at creating, delivering, and
communicating to its target market
Save
Question 20 (1 point)
Which of the following is NOT an example of a primary activity
11. as described in Porter's value chain?
Question 20 options:
procurement
marketing and sales
operations
outbound logistics
service
Save
Question 21 (1 point)
An intensive growth strategy of _________ would be when a
firm develops or acquires new products for the current markets.
Question 21 options:
market-development
market-penetration
integrative growth
product-development
diversification
Save
Question 22 (1 point)
One view of holistic marketing is that firms take a traditional
view of the value-delivery process in which product design is
primary and that marketing takes place only after the product is
12. produced.
Question 22 options:
True
False
Save
Question 23 (1 point)
Which of the following is NOT one of the Marketing
Management Tasks associated with a holistic marketing firm?
Question 23 options:
Creating Value
Delivering Value
Communicating Value
Value Mining
Connecting with Customers
Save
Question 24 (1 point)
At regular intervals, eBay.com, the largest Internet auction
company, conducts intense all-day meetings with representative
buyers and sellers. At these meetings, they discuss various
aspects of the services eBay provides and what eBay could do to
enhance those services. These meetings are part of eBay's _____
system.
Question 24 options:
sales reporting
13. marketing research
experiential research data
accountability information system (AIS)
marketing intelligence
Save
Question 25 (1 point)
The first step in the marketing research process is the:
Question 25 options:
development of the research plan
survey of stakeholders to determine if problems exist
decision regarding the research tools and target group
collection of the available sources for needed information
definition of the problem and research objectives
Save
Question 26 (1 point)
The manufacturer of Brother sewing machines wants to know
the effect rebates have on sales. It plans on dividing its retailers
into three regions. One group will offer consumers who buy a
Brother sewing machine a $25 cash rebate. One will offer
buyers of the machine $50 worth of "free" machine accessory
parts. A third region will offer buyers a $40 store credit. The
results of this market research will provide Brother with _____
data.
14. Question 26 options:
observational
survey
secondary
experimental
descriptive
Save
Question 27 (1 point)
Respondents are asked to rate an attitude object on a number of
multiple-point rating scales bounded at each end by one of two
bipolar adjectives or phrases. This type of question is called:
Question 27 options:
dichotomous
a semantic differential
multiple choice
rating scale
a Likert scale
Save
Question 28 (1 point)
The manufacturer of the line of Grote industrial meat slicers
wants to identify all of the supermarkets, delis, and restaurants
that are potential customers for its products in each of its
15. market areas. Then, it wants to estimate which model each will
need to buy. What method of assessing market potential will the
manufacturer need to use?
Question 28 options:
the multiple-factor index method
the market-buildup method
the total market potential formula
the market-demand breakdown
a multi-regression analysis
Save
Question 29 (1 point)
______________ is a large social, economic, political, and
technological changes that are slow to form and, once in place,
influence us for some time.
Question 29 options:
trends
fads
megatrends
fashions
styles
Save
Question 30 (1 point)
16. Which of the following is the most influential primary reference
group?
Question 30 options:
family
social class
friends
coworkers
celebrities
Save
Question 31 (1 point)
Which of the following is NOT an example of a personal factor
that affects consumer behavior?
Question 31 options:
family
age and stage in the life cycle
economic circumstances
lifestyle
self-concept
Save
Question 32 (1 point)
The first step in the buying process is the:
Question 32 options:
17. information search
evaluation of alternatives
purchase decision
location of alternatives
recognition of the need or problem
Save
Question 33 (1 point)
The basis for segmentation that recognizes that not everyone
who buys the product has the same needs or wants the same
benefits from it.
Question 33 options:
Psychographic segmentation
Demographic segmentation
Needs-Based segmentation
market concentration
Geographic segmentation
Save
Question 34 (1 point)
A(n) _____ market is characterized by a fairly narrowly defined
market with a complete and distinct set of needs, and a
willingness to pay a premium to meet those needs.
Question 34 options:
18. local
niche
individual
derived
homogeneous
Save
Question 35 (1 point)
Which of the following is an example of a demographic
segmentation variable?
Question 35 options:
social class
personality
attitude toward the product
lifestyle
user status
Save
Question 36 (1 point)
Which of the following is an example of a psychographic
segmentation variable?
Question 36 options:
occupation
19. education level
readiness stage
lifestyle
usage rate
Save
Question 37 (1 point)
Which of the following is an example of a behavioral
segmentation variable?
Question 37 options:
generation
user status
personality
religion
social class
Save
Question 38 (1 point)
A marketer who selected a _________ segmentation strategy
would find
this segmentation strategy has the greatest amount of risk
associated
with it despite firms typically having a strong knowledge of the
segment's needs and operating economies.
Question 38 options:
20. selective specialization
single-segment concentration
full market coverage
market specialization
product specialization
Save
Question 39 (1 point)
Which of the following statements is true about positioning
strategies?
Question 39 options:
Not all products can be differentiated.
A product that is not positioned as superior, distinctive,
preemptive, or affordable will succeed if it is implemented
correctly.
The end result of positioning is the successful creation of a
customer-focused value proposition.
Positioning strategies must stress real benefits or they will fail.
All brand differentiation strategies are meaningful and
worthwhile.
Save
Question 40 (1 point)
_____ is the act of designing the company's offerings and image
21. so they occupy a meaningful and distinct competitive position
in the target customers' minds.
Question 40 options:
Product differentiation
Positioning
Image differentiation
Maximarketing
Integrated marketing
Save
Question 41 (1 point)
Profits improve substantially during the _____ stage of the
product life.
Question 41 options:
introduction
repositioning
growth
maturity
decline
Save
Question 42 (1 point)
The stage of the life cycle characterized by low sales, heavy
promotion, low profit, and minimal competition is the _____
22. stage.
Question 42 options:
introduction
growth
repositioning
maturity
decline
Save
Question 43 (1 point)
The first thing any business should do when setting pricing
policy is to:
Question 43 options:
determine demand
estimate costs
determine their target market
select a pricing method
select a pricing objective
Save
Question 44 (1 point)
When Gillette introduced the MACH 3 shaving system, Gillette
charged 35 percent more than was currently being charged by its
nearest competitor to communicate a quality image for the
23. product. Because Gillette had patents that prevented
competitors from quickly imitating the shaving system, a high
initial price was placed on the product. Gillette used a _____
pricing strategy.
Question 44 options:
cost-oriented
market-skimming
value-oriented
market-penetration
product-quality leadership
Save
Question 45 (1 point)
When Rooms-to-Go furniture store offers customers "Nothing
down, and no payments until 2008!" in order to entice
customers to buy now, the furniture chain is using:
Question 45 options:
cash discounts
promotional pricing
trade allowances
functional discounts
loss-leader pricing
Save
Question 46 (1 point)
24. A _____ combines successive stages of production and
distribution under single ownership.
Question 46 options:
horizontal marketing system
conventional marketing system
corporate vertical marketing system
multichannel marketing system
contractual vertical marketing system
Save
Question 47 (1 point)
Zoe was reading the newspaper while she watched television.
An article in the newspaper on the new women's football league
caused Zoe to miss commercials for Mountain Dew, Claritin,
and KFC. In terms of the communication process for the ads,
the article that caught Zoe's attention is an example of:
Question 47 options:
a feedback inhibitor
an unanticipated decoder
encoding
noise
a reception barricade
Save
Question 48 (1 point)
25. The first step in the development of effective communication is:
Question 48 options:
identifying the target audience
determining the communication objectives
designing the message
setting the budget
selecting the communication channels
Save
Question 49 (1 point)
The ________ is practiced most aggressively with unsought
goods, goods that buyers normally do not think of buying, such
as insurance, encyclopedias, and funeral plots.
Question 49 options:
marketing concept
production concept
holistic marketing concept
selling concept
product concept
Save
Question 50 (1 point)
26. In ____consumers may share a strong need that cannot be
satisfied by an existing product.
Question 50 options:
declining demand
negative demand
non-existent demand
irregular demand
latent demand
Save
Question 51 (1 point)
The most formal definition of marketing is ________.
Question 51 options:
identifying and meeting human and social needs
meeting needs profitably
the 4Ps (Product, Price, Place, Promotion)
improving the quality of life for consumers
the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large
Save
Question 52 (1 point)
________ marketing has the aim of building mutually satisfying
27. long-term relations with key parties such as customers,
suppliers, distributors, and other marketing partners in order to
earn and retain their business.
Question 52 options:
Direct
Relationship
Synthetic
Holistic
Demand-based
Save
Question 53 (1 point)
______ is the ability of a company to meet each customer's
requirements - to prepare on a mass basis individually designed
products, services, programs, and communications.
Question 53 options:
macromarkets
single-segment concentration
mass customization
customer cliques
market targets
Save
Question 54 (1 point)
28. A good way to describe the ________ would be discuss all the
activities involved in building deeper understanding,
relationships, and offerings to individual customers.
Question 54 options:
customer relationship management process
customer equity process
customer fulfillment management process
customer acquisition process
customer prospecting process
Save
Question 55 (1 point)
Most word of mouth is generated online.
Question 55 options:
False
True
Save
Question 56 (1 point)
The ________ is a tool for identifying ways to create more
customer value.
Question 56 options:
promotion channel
supplier database
29. value chain
customer survey
brand loyalty index
Save
Question 57 (1 point)
________ consists of people, equipment, and procedures to
gather, sort, analyze, evaluate, and distribute needed, timely,
and accurate information to marketing decision makers.
Question 57 options:
A marketing research system
A marketing database
A marketing information system
A promotional campaign
A marketing intelligence system
Save
Question 58 (1 point)
Marketing managers rely on internal reports. By analyzing this
information, they can spot ________.
Question 58 options:
macro-markets
consumer demographic units
opportunities and problems
30. micro-markets
competitive strategies
Save
Question 59 (1 point)
The heart of the internal records system is the ________.
Question 59 options:
service consideration
asset acquisition process
database
order-to-payment cycle
information liquidity ratio
Save
Question 60 (1 point)
A ________ is a set of procedures and sources managers use to
obtain everyday information about developments in the
marketing environment.
Question 60 options:
vertical system
marketing intelligence system
marketing information system
product management system
31. marketing research system
Save
Question 61 (1 point)
________ is the systematic design, collection, analysis, and
reporting of data and findings relevant to a specific marketing
situation facing the company.
Question 61 options:
Demographics
Marketing management
Marketing research
MIS (marketing information system)
Marketing intelligence
Save
Question 62 (1 point)
Which of the following types of marketing research firms would
best be described as being one that gathers consumer and trade
information which they sell for a fee (e.g., Nielsen Media
Research)?
Question 62 options:
Specialty-line marketing research firms.
Non-profit marketing research firms.
General-line marketing research firms.
32. Syndicated-service research firms.
Custom marketing research firms.
Save
Question 63 (1 point)
The first step in the marketing research process is to ________.
Question 63 options:
analyze the internal environment
contact a professional consultant
define the problem and research objectives
develop a research plan
read marketing research journals
Save
Question 64 (1 point)
________ are data that were collected for another purpose and
already exist somewhere.
Question 64 options:
Tertiary data
Primary data
Secondary data
Inordinate
Ordinate
33. Save
Question 65 (1 point)
The aim of customer relationship management (CRM) is to
maximize customer ________.
Question 65 options:
profitability
satisfaction
equity
value
loyalty
Save
Question 66 (1 point)
In which stage of the Product Life Cycle is there a slowdown in
sales growth and profits stabilize or decline due to increased
competition?
Question 66 options:
Introduction
mass customization
Growth
Maturity
Decline
Save
34. Question 67 (1 point)
A customer touch point in the airline industry would include an
item such as ________.
Question 67 options:
ease of access to the airport
mechanics ability to service the airplanes
the value of air travel versus surface transportation
competency of a travel agent
reservations
Save
Question 68 (1 point)
Another term for high customer ________ is customer churn.
Question 68 options:
defection
value
perception
belief
retention
Save
Question 69 (1 point)
35. A(n) ________ is a descriptive thought that a person holds
about something.
Question 69 options:
belief
emotion
attitude
feeling
desire
Save
Question 70 (1 point)
The expectancy-value model of attitude formation posits that
consumers evaluate products and services by combining their
________.
Question 70 options:
consuming attitudes
needs
wants
brand beliefs
desires
Save
Question 71 (1 point)
Customer value analysis reveals the company's strengths and
36. weaknesses relative to various competitors. Which of the
following would be considered to be the first step in this
process?
Question 71 options:
Examine customer ratings of the company and competitors.
Monitor customer values over time.
Identify the major attributes customers value.
Assess the company and competitors' performances on customer
values.
Assess the quantitative importance of the different attributes.
Save
Question 72 (1 point)
With respect to consumer purchase intention, all of the
following would be among the sub-decisions made by
consumers EXCEPT ________.
Question 72 options:
payment method
emotional value
dealer
timing
brand
Save
Question 73 (1 point)
37. A ________ consists of a group of customers who share a
similar set of needs and wants.
Question 73 options:
market level
market slice
market segment
market group
market target
Save
Question 74 (1 point)
Which is NOT a criteria that could determine whether a brand
association could truly function as a point-of-difference?
Question 74 options:
All are criteria that would apply.
Desirable to consumer
Differentiating from competitors
Straddle frame of reference
Deliverable by the company
Save
Question 75 (1 point)
Marketers usually identify niches by ________.
38. Question 75 options:
allowing consumers to gravitate toward product brands
dividing a segment into subsegments
conducting VALS tests
examining the demographics section of The Handbook of
Marketing
producing products that can be used in a variety of ways
Save
Question 76 (1 point)
When Nike attempts to get close to its customers at the local
level by sponsoring local school teams and providing shoes,
equipment, and clothing to many of them, Nike is using which
of the following marketing formats?
Question 76 options:
Consumer marketing
Partner marketing
Grassroots marketing
Instructional marketing
Differentiated marketing
Save
Question 77 (1 point)
From a marketing management perspective, there are three main
39. sets of brand equity drivers. Which of these drivers was most
applicable when McDonald's decided to use the "golden arches"
and Ronald McDonald as symbols of their brand?
Question 77 options:
The product and all accompanying marketing activities and
supporting marketing programs.
The profitability associated with brand development.
Associations indirectly transferred to the brand by linking it to
some other entity.
The initial choices for the brand elements or identities making
up the brand.
The service and all accompanying marketing activities and
supporting marketing programs.
Save
Question 78 (1 point)
________ are those trademarkable devices that serve to identify
and differentiate the brand.
Question 78 options:
Brand tracks
Brand perception
Brand image
Brand value
Brand elements
Save
40. Question 79 (1 point)
If a brand element can be used to introduce new products in the
same or different categories, the brand element is said to be
________.
Question 79 options:
likeable
transferable
memorable
meaningful
adaptable
Save
Question 80 (1 point)
With respect to powerful brand elements, a ________ is an
extremely efficient means to build brand equity. The element
can function as useful "hooks" or "handles" to help consumers
grasp what the brand is and what makes it special.
Question 80 options:
patent
promotional descriptor
product shape
slogan
spokesperson
41. Save
Question 81 (1 point)
All marketing strategy is built on STPsegmentation, targeting,
and ________.
Question 81 options:
promotion
performance
product
positioning
planning
Save
Question 82 (1 point)
The result of positioning is the successful creation of ________,
a cogent reason why the target market should buy the product.
Question 82 options:
strategic window of opportunity
a customer-focused value proposition
an award winning promotional campaign
every-day-low-pricing
a demand channel
Save
Question 83 (1 point)
42. Which of the following is NOT one of the ways to convey a
brand's category membership?
Question 83 options:
announcing category benefits
relying on the product descriptor
Points-of-difference
comparing to exemplars
None of the above address the main ways to convey a brand's
category membership
Save
Question 84 (1 point)
Associations that make up points-of-difference may be based on
_____________.
Question 84 options:
brand categories
brand attributes or benefits
brand specifications
brand partitions
brand values
Save
Question 85 (1 point)
43. A company's costs take two forms. ________ are costs that do
not vary with production or sales revenue.
Question 85 options:
Fixed
none of these
Attributed
Variable
Adjusted
Save
Question 86 (1 point)
Today's companies try to adapt their offers and terms to
different buyers. ________ accounting tries to identify the real
costs associated with serving each customer. It allocates
indirect costs to the activities that use them and are tagged back
to each customer.
Question 86 options:
Activity-based cost
Experience cost
Target costing
Direct product profitability
Cost accounting
Save
Question 87 (1 point)
44. Value pricing is not a matter of simply setting lower prices; it is
a matter of reengineering the company's operations to become a
low-cost producer without sacrificing quality; and lowering
prices significantly to attract a large number of ________
customers.
Question 87 options:
price-orientated
product-orientated customers
none of these
value-conscious
expert customers
Save
Question 88 (1 point)
When a firm charges the same, more, or less than its major
competitors do, it is using a pricing strategy that is called
________.
Question 88 options:
going-rate pricing
perceived value pricing
high-low pricing
value pricing
everyday low pricing
45. Save
Question 89 (1 point)
Intermediaries who buy, take title to, and resell the merchandise
are called ________.
Question 89 options:
marketers
merchants
retailers
facilitators
agents
Save
Question 90 (1 point)
Transportation companies, independent warehouses, banks, and
advertising agencies assisting in the distribution process but
neither take title to goods nor negotiate purchases or sales are
called ________.
Question 90 options:
facilitators
agents
none of the store
merchants
marketers
46. Save
Question 91 (1 point)
A ________ strategy involves the manufacturer using its sales
force and trade promotion money to induce intermediaries to
carry, promote, and sell the product to end users.
Question 91 options:
none of these
pull
promote
provide
push
Save
Question 92 (1 point)
Generally speaking, the use of peripheral cues, such as a
celebrity endorser, would best attract what kind of shopper?
Question 92 options:
High value deal seekers
Low-involvement shoppers
High-involvement shoppers
Variety-loving shoppers
Habitual shoppers
Save
47. Question 93 (1 point)
Communication tools vary in cost-effectiveness at different
stages of buyer readiness. ________ and publicity play the most
important role in the awareness-building stage.
Question 93 options:
"buzz"
direct marketing
publicity
sales promotion
advertising
Save
Question 94 (1 point)
The appeal of public relations and publicity is based on three
distinctive qualities. These include, ________, the ability to
catch buyers off guard, and dramatization.
Question 94 options:
high credibility
low cost
exposure
"free"
invitation
Save
48. Question 95 (1 point)
Many companies set promotion expenditures at a specified
percentage of sales (either current or anticipated) or of the sales
price. This method of budgeting is called ________.
Question 95 options:
percentage-of-sales method
none of these
objective-and-task method
competitive parity method
affordable method
Save
Question 96 (1 point)
Any discussion about the effectiveness of mass communication
has to take into account the dramatic changes that have
________ the effectiveness of the mass media.
Question 96 options:
all of these
expanded
increased
eroded
supplemented
Save
49. Question 97 (1 point)
What kind of creative strategy would attempt to stir up
emotions to motivate purchase?
Question 97 options:
transformational appeals
objective and task appeals
reverse engineering
none of these
informational appeals
Save
Question 98 (1 point)
What aspect of designing the communication would be focused
on deciding what celebrity to use in advertising?
Question 98 options:
creative strategy
Choice of personal communication channels
message source
communication objectives
none of these
Save
Question 99 (1 point)
50. The new-product development process starts with the search for
________.
Question 99 options:
new concepts
ideas
products that can be improved upon
strategy
overseas products
Save
Question 100 (1 point)
A ________ occurs when the company dismisses an otherwise
good idea.
Question 100 options:
GO-error
DROP-error
product failure
brand failure
dual error
Save
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