This document contains an agenda and slides for a marketing ethics lecture. The agenda includes metrics on market share, market analytics, contribution margin, and a module on marketing ethics and social responsibility. Sample metrics calculate unit and revenue market share for automakers. Additional concepts cover market concentration using the four-firm concentration ratio and Herfindahl index. Contribution margin is explained using examples. The ethics module discusses scenarios and cases involving issues like bribery, conflicts of interest, and deceptive advertising. An assignment on conducting a SWOT analysis for an internet video streaming market is outlined.
Ethics and Social Responsibility in Marketing StrategyLinda Bandov Pazin
Discussion of how Unilever (Dove), TOMS and Goldman Sachs developed groundbreaking social marketing campaigns and the positive impact it had on their business. Showing the link between purpose and leadership.
socially responsible marketing and marketing ethicsNandan Muralidhar
This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
Ethics and Social Responsibility in Marketing StrategyLinda Bandov Pazin
Discussion of how Unilever (Dove), TOMS and Goldman Sachs developed groundbreaking social marketing campaigns and the positive impact it had on their business. Showing the link between purpose and leadership.
socially responsible marketing and marketing ethicsNandan Muralidhar
This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
We’ve put together some recommendations to help expand American Apparel social media presence and highlight how the company is reaching out to an undeserved audience-African American consumers.
Ethical Considerations in Marketing and EnvironmentalismZibusiso Masuku
This is a PowerPoint presentation made by the Actuarial Science at NUST in the year 2015. Focus is on the unethical practices by marketers to the society and it also highlights a bit of Environmentalism
Ethical marketing and ethics in advertisingMary Titova
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins?
Firstly, let’s define what ethical marketing and ethical advertising really mean.
Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products.
Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics.
There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others.
To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards.
The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like.
These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body.
There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad.
It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical.
In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics.
Thank you
The changing perception and buying behaviour of women consumer in Urban IndiaIOSR Journals
The working women segment has significantly influenced the modern marketing concept. The objective of this paper is to identify the changing perception and comparison of buying behaviour for working and non-working women in Urban India. It suggests that women due to their multiple roles influence their own and of their family members’ buying behaviour. The study also reveals that working women are price, quality and brand conscious and highly influenced by the others in shopping.
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
We’ve put together some recommendations to help expand American Apparel social media presence and highlight how the company is reaching out to an undeserved audience-African American consumers.
Ethical Considerations in Marketing and EnvironmentalismZibusiso Masuku
This is a PowerPoint presentation made by the Actuarial Science at NUST in the year 2015. Focus is on the unethical practices by marketers to the society and it also highlights a bit of Environmentalism
Ethical marketing and ethics in advertisingMary Titova
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins?
Firstly, let’s define what ethical marketing and ethical advertising really mean.
Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products.
Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics.
There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others.
To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards.
The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like.
These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body.
There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad.
It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical.
In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics.
Thank you
The changing perception and buying behaviour of women consumer in Urban IndiaIOSR Journals
The working women segment has significantly influenced the modern marketing concept. The objective of this paper is to identify the changing perception and comparison of buying behaviour for working and non-working women in Urban India. It suggests that women due to their multiple roles influence their own and of their family members’ buying behaviour. The study also reveals that working women are price, quality and brand conscious and highly influenced by the others in shopping.
This is a lecture for MBA students in China on marketing ethics. It is an introduction to the subject, which attempts to relate theory to practice. The latter half concentrates on the nature of ethics itself. It draws upon Kant. The contrast between ethics and science is made at some length because this is the first step students must take if they are to discover ethics. Hence, the slides deal with the nature of evidence and the aims of questioning.
Ethics First... Then Customer Relationships - Chapter 3 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
This is the lecture 5 of course "Strategic Marketing"
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Assignment 1Question 11. Prepare an income statement for FrankJinElias52
Assignment 1
Question 1
1. Prepare an income statement for Franklin Kite Co. Take your calculations all the way to computing earnings per share. (Round EPS answer to 2 decimal places.)
Sales
$
1,380,000
Shares outstanding
115,000
Cost of goods sold
600,000
Interest expense
28,000
Selling and administrative expense
49,000
Depreciation expense
31,000
Preferred stock dividends
85,000
Taxes
117,000
Franklin Kite Company
Income Statement
0
0
0
0
0
0
0
0
0
0
0
Earnings available to common stockholders
0
Shares outstanding
0
Earnings per share
0
Question 2
The Rogers Corporation has a gross profit of $792,000 and $277,000 in depreciation expense. The Evans Corporation also has $792,000 in gross profit, with $43,300 in depreciation expense. Selling and administrative expense is $188,000 for each company.
a. Given that the tax rate is 40 percent, compute the cash flow for both companies.
Rogers
Evans
CashFlow
$
$
b. Calculate the difference in cash flow between the two firms.
Difference in Cash Flow
$
Question 3
The Holtzman Corporation has assets of $441,000, current liabilities of $105,000, and long-term liabilities of $147,000. There is $31,500 in preferred stock outstanding; 20,000 shares of common stock have been issued.
a. Compute book value (net worth) per share. (Round your answer to 2 decimal places.)
Book Value per share
b. If there is $32,700 in earnings available to common stockholders, and Holtzman’s stock has a P/E of 24 times earnings per share, what is the current price of the stock? (Do not round intermediate calculations. Round your final answer to 2 decimal places.)
Current Price
c. What is the ratio of market value per share to book value per share? (Do not round intermediate calculations. Round your final answer to 2 decimal places.)
Market value to book Value
Times
Question 4
Refer to the following financial statements for Crosby Corporation:
CROSBY CORPORATION
Income Statement
For the Year Ended December 31, 20X2
Sales
$
4,240,000
Cost of goods sold
2,640,000
Gross profit
$
1,600,000
Selling and administrative expense
700,000
Depreciation expense
300,000
Operating income
$
600,000
Interest expense
89,000
Earnings before taxes
$
511,000
Taxes
211,000
Earnings after taxes
$
300,000
Preferred stock dividends
10,000
Earnings available to common stockholders
$
290,000
Shares outstanding
150,000
Earnings per share
$
1.93
Statement of Retained Earnings
For the Year Ended December 31, 20X2
Retained earnings, balance, January 1, 20X2
$
80,300
Add: Earnings available to common stockholders, 20X2
290,000
Deduct: Cash dividends declared and paid in 20X2
150,000
Retained earnings, balance, December 31, 20X2
$
220,300
Comparative Balance Sheets
For 20X1 and 20X2
Year-End
20X1
Year-End
20X2
Assets
Current assets:
Cash
$
112,000
$
185,900
Accounts receivable (net)
556,000
602,000
Inventory
633,000
641,000
Prepaid expen ...
Friesland campina - How brands grow? Our journey at FrieslandCampinaBigDataExpo
Ashkan Roshanayi will tell you how FrieslandCampina used online public data as a proxy to understand the offline behavior of their end users in Asia and unlocked a %25+ growth opportunity using that insight.
2017 Oregon Wine Symposium| Assessing the Health of Your BusinessOregon Wine Board
A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger understanding of how to use these practical measures of performance to drive beneficial changes in your strategy.
You can use a calculator to do numerical calculations. No graphing.docxjeffevans62972
You can use a calculator to do numerical calculations. No graphing calculator is allowed. Please DO NOT USE ANY COMPUTER SOFTWARE to solve the problems.
1. (a) What is an assignment problem? Briefly discuss the decision variables, the objective function and constraint requirements in an assignment problem. Give a real world example of the assignment problem.
(b) What is a diet problem? Briefly discuss the objective function and constraint requirements in a diet problem. Give a real world example of a diet problem.
(c) What are the differences between QM for Windows and Excel when solving a linear programming problem? Which one you like better? Why?
(d) What are the dual prices? In what range are they valid? Why are they useful in making recommendations to the decision maker? Give a real world example.
Answer Questions 2 and 3 based on the following LP problem.
Let P1 = number of Product 1 to be produced
P2 = number of Product 2 to be produced
P3 = number of Product 3 to be produced
P4 = number of Product 4 to be produced
Maximize 80P1 + 100P2 + 120P3 + 70P4 Total profit
Subject to
10P1 + 12P2 + 10P3 + 8P4 ≤ 3200 Production budget constraint
4P1 + 3P2 + 2P3 + 3P4 ≤ 1000 Labor hours constraint
5P1 + 4P2 + 3P3 + 3P4 ≤ 1200 Material constraint
P1 > 100 Minimum quantity needed for Product 1 constraint
And P1, P2, P3, P4 ≥ 0 Non-negativity constraints
The QM for Windows output for this problem is given below.
Linear Programming Results:
Variable
Status
Value
P1
Basic
100
P2
NONBasic
0
P3
Basic
220
P4
NONBasic
0
slack 1
NONBasic
0
slack 2
Basic
160
slack 3
Basic
40
surplus 4
NONBasic
0
Optimal Value (Z)
34400
Original problem w/answers:
P1 P2 P3 P4 RHS Dual
Maximize
80 100 120 70
Constraint 1
10 12 10 8 <= 3200 12
Constraint 2 4 3 2 3 <= 1000 0
Constraint 3 5 4 3 3 <= 1200 0
Constraint 4 1 0 0 0 >= 100 -40
Solution
-> 100 0 220 0 Optimal Z-> 34400
Ranging Results:
Variable
Value
Reduced Cost
Original Val
Lower Bound
Upper Bound
P1
100
0
80
-Infinity
120
P2
0
44
100
-Infinity
144
P3
220
0
120
87.5
Infinity
P4
0
26
70
-Infinity
96
Constraint
Dual Value
Slack/Surplus
Original Val
Lower Bound
Upper Bound
Constraint 1
12
0
3200
1000
3333.333
Constraint 2
0
160
1000
840
Infinity
Constraint 3
0
40
1200
1160
Infinity
Constraint 4
-40
0
100
0
120
2. (a) Determine the optimal solution and optimal value and interpret their meanings.
(b) Determine the slack (or surplus) value for each constraint and interpret its meaning.
3. (a) What are the ranges of optimali.
For the most part, the BCG Potential Test (or BCG Online Test, BCG Reasoning Test) is a different version of the McKinsey Problem Solving Test. They serve the same purpose, test the same skills, and offered by top two firms in the same industry.
For more detail: http://mconsultingprep.com/bcg-potential-test/
Examples of business analyses in Excel - from consulting projectsAsen Gyczew
This presentation will help you drastically improve your knowledge and skills in improving analyzing business issues, especially during consulting projects. It is designed for people who want to become management consultants, business analysts or have to run and optimize sales and marketing, operations on daily bases. In this presentation you will learn 3 things
1. How to understand main challenges in business analyses in Excel
2. How to use Excel, to find improvements in sales, operations and the business model.
3. Where to look for savings and improvements, how to calculate potential savings in Excel and implement them
The presentation is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for.
This is part of my online course on Supply Chain for Management Consultants. Check the link to get a discount: http://bit.ly/SalesAnalysisManagementConsulting
1. Welcome to MKT 100-021Week 5 - Marketing ETHICS & SOCIAL RESPONSIBILITY Anthony Francescucci Assistant Professor, Marketing Please ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off” 1
6. Market Share 6 Calculate the Unit and Revenue Market Shares for the automakers: Unit Sales (#) 25,000 Unit Market Share (%) = X 100 Total Market Unit Sales (#) 50,000 Sales Revenue ($) $375,000,000 Revenue Market Share (%) = X 100 Total Market Revenue ($) $937,500,000 50% 40.0% 21.3% 20.0% 13.3% 5.3% 100% 20% 15% 10% 5% 100%
7. Relative Market Share 7 The market for small urban cars consists of five players: In the market for small urban cars, managers at A-One want to know their firm’s market position relative to its largest competitor on the basis of revenues and unit sales: Brand’s Market Share ($, #) 7,500 $187,500,000 Relative Market Share A-One (Units) Relative Market Share A-One (Revenue) Relative Market Share (I) = = 0.30 0.5 Largest Competitor’s Market Share ($,#) 25,000 $375,000,000
8. Four Firm Concentration Ratio = Sum (Market Share of top Four competitors) Four Firm Concentration Ratio (in Unit terms) 50% + 20% + 15% + 10% 95% Four Firm Concentration Ratio (in Revenue terms) 40% + 21.3% + 20%+13.3% 94.6% Market Concentration 8 = =
12. Remember Acme Coach Company Variable costs: $ 60 Raw materials and components + $240 Labour (6 labour hours @ $40/hour) $300 Total Variable Cost per Unit Monthly fixed operating costs: Yearly fixed operating costs: $600 Rent $100 Insurance ($1200 / 12 months) + $300 Salary $1000 Total Fixed Costs per Month $12, 000 FC / year One time capital costs: $1000 Crane + $2500 Tooling $3500 Total One Time Fixed Costs
13. Contribution Margin % Contrib Margin $ Revenue Contribution Margin % What is the Cm at acme 13 $150 $450 $300 Contribution Margin Revenue COGS or Variable Costs $150 * 100 = $15,000 $450 * 100 $45,000 300 X 100 $30,000 33.3 % 100%
14. What does a contribution of $15,000 mean for Acme? Variable costs: $ 60 Raw materials and components + $240 Labour (6 labour hours @ $40/hour) $300 Total Variable Cost per Unit Monthly fixed operating costs: Yearly fixed operating costs: $600 Rent $100 Insurance ($1200 / 12 months) + $300 Salary $1000 Total Fixed Costs per Month $12, 000 FC / year One time capital costs: $1000 Crane + $2500 Tooling $3500 Total One Time Fixed Costs
15. Contribution Margin % Contrib Margin $ Revenue Contribution Margin % Second Example: Bottled Water 15 $0.75 $1.00 $0.25 Contribution Margin Revenue COGS or Variable Costs $0.75 x 50K $37,500 $1 X 50K $50,000 .25 x 50K $12,500 75 % 100%
17. Some additional concepts These concepts are not covered in the online modules so I’ve added some additional readings on blackboard located at; Course Info & Materials/Lecture Materials/Week 5/ MKT100 – Week 5 – Additional readings.pdf 17
18. ANSOFF’s Matrix 18 Existing Products New Products Framework for developing intensive growth strategies Market Penetration Product Development Existing Markets Market Development Diversification New Markets
22. Consider this scenario A professor, who teaches a marketing course, saw one of his students photocopying the textbook for his course and then this same student sent an e-mail blast to everyone in the course that he had copies of the textbook for sale. Of course the professor was on the class email distribution list. A fellow student responded to the email and purchased the textbook for 1/3 of the price of the bookstore copy. 22
40. Case #1 Your supervisor enters your office and asks you for a check for $150.00 for expenses he tells you he incurred entertaining a client last night. He submits receipts from a restaurant and lounge. At lunch your supervisor’s girlfriend stops by to pick him up for lunch and you overhear her telling the receptionist what a great time she had at dinner and dancing with your supervisor the night before. Was the supervisor unethical? If you do nothing are you unethical? 40
41. Case #2 You have worked as a bank teller for several months when one of the other tellers who has become a good friend tells you that her daughter is extremely ill and that she must have an operation to survive. She also tells you that she has no insurance and the operation will cost $10,000. Sometime later you ask her about her daughter and she tells you she is just fine now. She then confides in you that she took $10,000.00 from a dormant account at the bank to pay for the operation. She assures you that she has already started paying it back and will continue to do so until it is all returned. Was the “other teller” unethical? If you do nothing are you unethical? 41
42. Case #3 Your newspaper has published a report on a national study, which concluded that bottled water has virtually no health advantages over the tap water in more cities, including yours. The study included comments from local health storeowners and water distributors challenging the study. The AquaPure Bottled Water Company, advertising account worth over $75,000. a year, has threatened to pull its account with your newspaper unless you run another story of equal prominence, focusing on the benefits of bottled water. Was AquaPure Company unethical? If your newspaper does nothing are they unethical? If your newspaper runs the second story with equal prominence are they unethical? 42
43. Case #4 You are interviewing to hire a CFO position. You have a complicated business that requires expertise that most candidates do not have. You finally decide on the best candidate. He does not have the exact experience you were hoping for, but he says he can figure it out. You offer him the job, and he accepts. He quits his job. Three days later you find the dream candidate and they also want work, they are far superior. You withdraw you offer to the first candidate and hire the dream candidate? Are you unethical? Is the dream candidate unethical, if he accepts the offer knowing the situation? 43
44. Case #5 You are a member of the TTC advertising review committee considering a $200K deal from Ashley Madison.com (a dating site which promotes having affairs) to wrap 10 streetcars with an ad saying “Life is Short. Have An Affair. www.ashleymadison.com”. The TTC is cash strapped, and $200K plus a 50¢ drop in fare for people who ride the streetcars. Do you accept the money and run the ads? Are you ethical? 44
50. Assignment # 1 Due Tuesday March 1st, 2011 by 11:59pm 50 Assignment must be posted to blackboard & Peer group evaluation completed See course outline for late penalties
51. Preliminary details Must work in groups of 4 to 5 people (you select your own groups) Use discussion board if you are searching for a group or need people to join your group. Topic is on the internet-based video streaming industry SWOT analysis and recommendation on whether Bell should enter this market? 51
53. Formatting Double-spaced Put your charts / tables in appendices Save the body of the report for text In body, make sure you refer to the appendices APA formatting for in-text citations and references list 53
Market Share: The percentage of a market accounted for by a specific entity. Market Share, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers’ selections amongst competitors. Unit Market Share: The units sold by a particular company as a percentage of total market sales, measured in the same units. Revenue Market Share: Revenue market share differs from unit market share in that it reflects the prices at which goods are sold. Relative Market Share: Indexes a firm’s or a brand’s market share against that of its leading competitor. It is used to assess a firm’s or a brand’s success and its position in the market. Three (Four) Firm Concentration Ratio: The total (sum) of the market shares held by the leading three (four) competitors in a market.Herfindahl Index: a market concentration metric derived by adding the squares of the individual market shares of all the players in the market. As a sum of squares, this index tends to rise in markets dominated by large players.The lower the Hefindahl Index , the higher the competitiveness of the market. According to the Antitrust Division of the U.S. Department of Justice a score of 0.18 or above indicates a concentrated market.
The higher the ratio, the greater the level of concentration Thus the market for small cars is slightly more concentrated in unit terms than in revenue terms.
The higher the index value, the greater the level of concentration As demonstrated by the Herfindahl Index the market for small urban cars is slightly more concentrated in unit terms than in revenue terms. The reason for this is straightforward,: Higher priced cars in this market sell fewer units.- NOTICE THAT USING EITHER METRIC, THE MARKET WOULD BE CONSIDERED CONCENTRATED BY THE ANTI-TRUST DIVISION OF THE US DEPT. OF JUSTICE
Contribution Margin can be expressed as either a % or $ amount. Contribution Margin (%) is defined as the contribution per unit divided by unit price. Contribution Margin (%) = Contribution per Unit ($) / Selling Price per Unit ($) where Contribution per Unit is defined as the unit price less unit variable cost. Contribution Margin ($) is defined as the difference between revenue and the cost of goods sold (or variable costs) Contribution Margin ($) = Revenue - COGS
Means that they will cover all of their recurring fixed costs, and almost all of the one time fixed investment.How might they pay off their entire investment in the first year?Increase the price of each bus to $455 or sell 4 more busses!
Categories – Types Of Customers:Innovators- Typically very well informed, in-the-know risk takers who will try a new product usually at a higher price. It’s about being cool – a trend setter. They love to tell people the new things they are doing. Critical to begin your product marketing them on board as leaders in your tribe. Pricing is not an issue with this group.Early Adopters – Based upon the “buzz” and recommendation from the Innovator – they accept early on take some risk, tend to be more educated. They are definitely opinion leaders respected for what they do and how they do things.Early Majority- Careful consumers – avoid risk – purchase after it has been proven by early adopters. Do seek out and rely on recommendations from early adopters who have proven the product.Late Majority- can be skeptical, pragmatic, acknowledge they require proof. Acquire after it has become commonplace.Laggards – Avoid change only adopt/purchase when there is no other alternative.