This document appears to be a presentation for a marketing class on brand management. It includes: 1. An agenda that covers brand management and metrics mastery on topics like break-even analysis and return on marketing investment. 2. Examples of brand associations for companies like Honda, Coach, and Apple. 3. Definitions and discussions of what a brand is, how brand reputation is created, and types of brand loyalty. 4. Topics on brand extensions, keys to successful extensions, and examples of extensions. 5. Discussions of brand name logos, trademarks, and changing brand logos. 6. Worksheets and examples for calculating break-even points and return