This document summarizes the agenda and key topics for a marketing class. It includes: 1) The class will continue its discussion from last week on market planning and analysis, improving decision-making processes, and analyzing marketing channels. 2) Students will learn how to evaluate the fit between a manufacturer's and retailer's capabilities and their customers' needs in order to analyze distribution channels. 3) Other topics include conducting environmental scans, analyzing regulations, developing strategic planning documents like SWOT analyses, and discussing a case study on an electric vehicle company. 4) The professor announces special office hours to review wireless industry SWOT analyses with students.

1. Welcome toMKT 100-021Week 4 - Market analysis & planning Cont’DAnthonyFrancescucciAssistant Professor, MarketingPlease ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off”

2. Agenda for Today2

3. Module 2 Market Planning & AnalysisContinued

4. Improving Decision & Implementation Processes4

5. Improving Decision & Implementation Processes5

6. Analyzing Channels6

7. MKT100Analyzing Channels7

8. MKT100Manufacturer’s CapabilitiesQuality-value offering Customer service Push-pull marketing Physical delivery Process improvement Retailer’s CapabilitiesQuality-value offering Customer service Merchandising Procurement Process improvement How Good is the Fit?Marketing Mix FitManufacturer’s Customers Where do they want to shop?Retailer’s Customers What do they want to buy? Served Market FitAnalyzing Channels8

9. MKT100Analyzing Channels9

10. MKT100Analyzing Channels10

11. Competitive & channel analysisSo Now What?11

12. Competitive Analysis Table12

13. Improving Decision & Implementation Processes13

14. MKT100Environment Scanning and Analysis14

15. MKT100Environment Scanning and Analysis15

16. MKT100Environment Scanning and Analysis16

17. MKT100Environment Scanning and Analysis17

18. MKT100Environment Scanning and Analysis18

19. Improving Decision & Implementation Processes19

20. MKT100Market Law and Regulation20

21. Improving Decision & Implementation Processes21

22. Planning Documents and ProcessesThey are prepared and used in sequence.22

23. Planning Documents and ProcessesMKT10023

24. Improving Decision & Implementation Processes24

25. SWOT Analysis & Strategic Planning25

26. SWOT Analysis26

27. ControllableUncontrollableSWOT Profile27

28. IN DEVELOPING SWOT ANALYSIS28

29. SWOT Analysis & Strategic Planning29

30. SWOT Analysis & Strategic Planning30

31. IN DEVELOPING SWOT ANALYSIS31

32. SWOT Analysis & Strategic Planning32

33. SWOT Analysis & Strategic Planning33

34. SWOT Continued34

35. SWOT exampleIf you cannot state the implication for your decision/objective/ business, then it probably is not relevant in your analysis35

36. Ben and Jerry’s Canadian SWOT36

37. Now What?Now that we have identified our S.W.O.T. what do we do?

38. Prioritize for Goal & Strategy DevelopmentHighProbabilityLow ImpactHigh ImpactLow Probability381243

39. World Electric VehicleCase39

40. WEV Case - As the case indicates40

41. World Electric VehicleStrengthsWeaknesses

42. World electric VehicleOpportunitiesThreats

43. Wireless ArticlesSpecial Office HoursMonday February 7th, 201112:30pm – 2:30pm43

44. Review of SWOT for Wireless ArticlesHolding special office hours Monday Feb 7th from 12:30pm – 2:30pm.To review your SWOT points from wireless industry articlesYou must come prepared with your own points to review/discuss. I will give you feedbackYou must email me letting me know if you are coming and at what time during the office hoursIf I don’t receive any emails in advance, I won’t wait around.44

45. Assignment # 1Due TuesdayMarch 1st, 2011 by 11:59pm45Posted to blackboard last weekCompleted Assignment must be posted to blackboard&Peer group evaluation completed onlineSee course outline for late penalties

46. Preliminary detailsMust work in groups of 4 to 5 people (you select your own groups)Use discussion board if you are searching for a group or need people to join your group.Topic is on the internet-based video streaming industrySWOT analysis and recommendation on whether Bell should enter this market?More discussion next week.46

47. Reminders for next week47

48. Before you leave todayHand In:48

49. See you next Week