This document summarizes the agenda and key topics for a marketing class. It includes: 1) The class will continue its discussion from last week on market planning and analysis, improving decision-making processes, and analyzing marketing channels. 2) Students will learn how to evaluate the fit between a manufacturer's and retailer's capabilities and their customers' needs in order to analyze distribution channels. 3) Other topics include conducting environmental scans, analyzing regulations, developing strategic planning documents like SWOT analyses, and discussing a case study on an electric vehicle company. 4) The professor announces special office hours to review wireless industry SWOT analyses with students.