The document provides instructions for collecting and stamping name cards for a marketing class. It instructs students to only stamp their own card with the correct date and box. It lists the weeks and provides an alphabetical ordering of last names. It emphasizes that students should collect and stamp only their own card and not stamp the lower box.
Mkt 100 021 - week 1 - intro and principles of marketing newrhcp91
This document provides an overview of the syllabus and expectations for MKT 100 - Principles of Marketing. It outlines the course philosophy, which emphasizes showing up to class prepared and engaging with the material. The evaluation methods are explained, including study quizzes, top gun quizzes, hand-ins, and a midterm and final exam. The agenda then reviews what marketing is and provides an introduction to key concepts like the history of trade, global trading systems, product innovation lifecycles, and competitive processes. Students are reminded to read the full course outline and complete the required registration steps.
This document summarizes the agenda and key topics for a marketing class. It includes:
1) The class will continue its discussion from last week on market planning and analysis, improving decision-making processes, and analyzing marketing channels.
2) Students will learn how to evaluate the fit between a manufacturer's and retailer's capabilities and their customers' needs in order to analyze distribution channels.
3) Other topics include conducting environmental scans, analyzing regulations, developing strategic planning documents like SWOT analyses, and discussing a case study on an electric vehicle company.
4) The professor announces special office hours to review wireless industry SWOT analyses with students.
The document presents an overview of demand forecasting techniques, including opinion polling and statistical methods. Opinion polling involves directly surveying consumers, salespeople, and experts for their projections. Statistical techniques include trend projection, barometric analysis, and regression. Trend projection analyzes historical sales data to identify patterns, barometric links economic indicators, and regression correlates demand to independent variables like income, price. The document discusses various approaches under each technique like consumer surveys, expert opinions, time series analysis, leading/lagging indicators to estimate future demand for production planning.
In this paper we attempt to review the models, process, qualitative and quantitative methods of forecasting. We also review the needs and reasons for forecasting and what methods and approaches are employed for forecasting, requirements for forecasting, what are the shortcomings and business implications of forecasting.
This document provides an introduction to economic concepts related to supply and demand including:
- The factors that can cause a shift in the supply curve or demand curve such as population changes, weather, etc.
- How price and quantity relate for both supply and demand - as price increases, quantity demanded decreases and quantity supplied increases.
- The concept of market equilibrium and how price is determined by the interaction of supply and demand.
- Examples of homework assignments and activities for students related to exploring changes in markets over time and identifying potential demand for new business ideas.
This document discusses demand forecasting techniques used by product managers. It defines demand forecasting as using statistical data and market determinants to predict future demand. There are two types of forecasts: passive, which assume no changes to company actions, and active, which account for likely changes. Short term forecasts relate to periods under a year and are used for production, sales, pricing and target policies. Long term forecasts cover multiple years and are used for business, workforce and financial planning. The document outlines various demand forecasting techniques including consumer and opinion polls, market experiments, and analytical methods.
This document discusses various methods for estimating demand, including consumer surveys, observational research, consumer clinics, market experiments, and modern virtual methods. It notes that demand refers to how much of a product is desired by buyers at different prices. To estimate demand relationships, researchers aim to determine how revenue, quantity demanded, advertising, and competitors' prices impact demand. Identification issues in directly connecting price-quantity points are also covered.
This document provides information about demand forecasting and estimation techniques. It begins with an overview of why forecasting is important for strategic planning, finance, marketing, and production. It then discusses different forecasting techniques like using historical data, test markets, and statistical methods. It covers how forecasting impacts inventory management and considerations like accuracy over long time periods and unforeseen factors. Overall, the document outlines the purpose and importance of demand forecasting for business decision making, as well as various techniques and their pros and cons.
Mkt 100 021 - week 1 - intro and principles of marketing newrhcp91
This document provides an overview of the syllabus and expectations for MKT 100 - Principles of Marketing. It outlines the course philosophy, which emphasizes showing up to class prepared and engaging with the material. The evaluation methods are explained, including study quizzes, top gun quizzes, hand-ins, and a midterm and final exam. The agenda then reviews what marketing is and provides an introduction to key concepts like the history of trade, global trading systems, product innovation lifecycles, and competitive processes. Students are reminded to read the full course outline and complete the required registration steps.
This document summarizes the agenda and key topics for a marketing class. It includes:
1) The class will continue its discussion from last week on market planning and analysis, improving decision-making processes, and analyzing marketing channels.
2) Students will learn how to evaluate the fit between a manufacturer's and retailer's capabilities and their customers' needs in order to analyze distribution channels.
3) Other topics include conducting environmental scans, analyzing regulations, developing strategic planning documents like SWOT analyses, and discussing a case study on an electric vehicle company.
4) The professor announces special office hours to review wireless industry SWOT analyses with students.
The document presents an overview of demand forecasting techniques, including opinion polling and statistical methods. Opinion polling involves directly surveying consumers, salespeople, and experts for their projections. Statistical techniques include trend projection, barometric analysis, and regression. Trend projection analyzes historical sales data to identify patterns, barometric links economic indicators, and regression correlates demand to independent variables like income, price. The document discusses various approaches under each technique like consumer surveys, expert opinions, time series analysis, leading/lagging indicators to estimate future demand for production planning.
In this paper we attempt to review the models, process, qualitative and quantitative methods of forecasting. We also review the needs and reasons for forecasting and what methods and approaches are employed for forecasting, requirements for forecasting, what are the shortcomings and business implications of forecasting.
This document provides an introduction to economic concepts related to supply and demand including:
- The factors that can cause a shift in the supply curve or demand curve such as population changes, weather, etc.
- How price and quantity relate for both supply and demand - as price increases, quantity demanded decreases and quantity supplied increases.
- The concept of market equilibrium and how price is determined by the interaction of supply and demand.
- Examples of homework assignments and activities for students related to exploring changes in markets over time and identifying potential demand for new business ideas.
This document discusses demand forecasting techniques used by product managers. It defines demand forecasting as using statistical data and market determinants to predict future demand. There are two types of forecasts: passive, which assume no changes to company actions, and active, which account for likely changes. Short term forecasts relate to periods under a year and are used for production, sales, pricing and target policies. Long term forecasts cover multiple years and are used for business, workforce and financial planning. The document outlines various demand forecasting techniques including consumer and opinion polls, market experiments, and analytical methods.
This document discusses various methods for estimating demand, including consumer surveys, observational research, consumer clinics, market experiments, and modern virtual methods. It notes that demand refers to how much of a product is desired by buyers at different prices. To estimate demand relationships, researchers aim to determine how revenue, quantity demanded, advertising, and competitors' prices impact demand. Identification issues in directly connecting price-quantity points are also covered.
This document provides information about demand forecasting and estimation techniques. It begins with an overview of why forecasting is important for strategic planning, finance, marketing, and production. It then discusses different forecasting techniques like using historical data, test markets, and statistical methods. It covers how forecasting impacts inventory management and considerations like accuracy over long time periods and unforeseen factors. Overall, the document outlines the purpose and importance of demand forecasting for business decision making, as well as various techniques and their pros and cons.
The document discusses various marketing concepts including market position, objectives, segments, and structure. It notes that market position can be a market leader, follower, niche, or challenger. Objectives may involve market penetration, new products, branding, or diversification. Market segments can be based on social class using various classification systems. Market structure determines strategies around pricing, branding, product differentiation, and more.
factors including economic and industrial analysisvishnu1204
This document discusses factors to consider when analyzing the economy and industries for investment purposes. It outlines key economic indicators like GNP, inflation, interest rates, and government spending that influence corporate performance. The economic cycle of depression, recovery, boom and recession is also noted. Industry analysis involves examining the lifecycle, characteristics, and profit potential of industries. Specific industries mentioned include agriculture and how economic stability, infrastructure development, exchange rates and other macroeconomic variables impact business conditions. The overall aim is to evaluate how macroeconomic and industry trends may affect future company earnings and dividends.
This document discusses demand estimation and forecasting for the Close-Up toothpaste brand. It provides historical sales data from 2007-2016 which shows an upward trend. The trend equation method is used to forecast sales for 2017-2020. Sales are predicted to continue increasing based on the positive slope value in the trend equation. Key details on Close-Up products and marketing positioning are also summarized.
The EPP Global Pricing Maturity Study 2016 represents the opinion of 200 pricing executives from the manufacturing industry, surveyed by means of the online Pricing Maturity Indicator (www.pricingmaturity.eu)..
This document discusses various methods for estimating and forecasting demand, including direct methods like consumer interviews and market studies. It also discusses empirical demand functions that are derived from actual market data and can be used to model demand. Time-series forecasts use linear trend forecasting to model how a variable changes over time. Seasonal variation is also discussed and can be accounted for using dummy variables. Forecasting accuracy decreases the further into the future forecasts are made and model misspecification can also reduce reliability.
This document discusses demand forecasting techniques. It describes short term and long term demand forecasting and their objectives. Short term forecasting relates to periods under a year and is used for production, sales, pricing and target policies. Long term forecasting refers to forecasts over longer periods for business, manpower and financial planning. Demand forecasting requires market research, data analysis, coordination and management decisions. Key techniques include surveys, opinion polls, market studies and experiments.
Pricing Maturity Assessment, the results and finding per industry: Chemicals, Postal and Logistics, Telecommunications, HighTech, Automotive, LifeSciences, Machinery and Equipment, FMCG and Retail.
This document discusses demand planning and the influences on the supply chain. It begins by introducing demand planning and how understanding consumer behavior is key. It then outlines several factors that influence demand, including the marketing mix of product, place, price, and promotion. It also discusses demand patterns like trends, seasonality, and cycles. The document emphasizes that demand planning requires analyzing data from various sources to understand the consumer and forecast future demand. It concludes that demand planning is both an art and a science that requires collaboration between stakeholders.
Forcasting demand, By: Indra Petrus Ambarita. Dosen : Dr. Dadang SurjasaINDRA PETRUS AMBARITA
This document discusses demand forecasting techniques for three industries:
1) The food and FMCG industry faces strong price erosion, increased raw material costs, and short product life cycles. Accurate forecasting requires one-number planning, promotion planning, upstream collaboration, and resolving capacity bottlenecks.
2) The automotive industry deals with high inventory levels and low turns. Demand forecasting and inventory optimization using SAS helps minimize costs while maintaining service levels and market share.
3) The fashion industry has short product lifecycles and seasonal demand. Fourier analysis can provide a more effective forecasting method compared to other heuristics due to fashion products' strong seasonal nature.
This document discusses demand estimation and forecasting. It notes that demand estimation involves understanding the relationship between demand and its determinants, quantifying the nature of demand, and developing a demand function. The key aspects of demand estimation are identifying dependent and independent variables, developing a mathematical model, collecting primary and secondary data, estimating model parameters, and making estimates based on the model. However, the model cannot be exact due to qualitative consumer behavior. Demand forecasting estimates future demand values based on past data for purposes like production planning, materials purchasing, sales targeting, and financial planning. While useful, demand forecasting has uncertainties since demand depends on many variables and consumer psychology.
This document discusses various methods for classifying and forecasting demand. It categorizes demand based on whether goods are for consumers or producers, whether they are perishable or durable, and whether demand is derived, autonomous, for a firm or industry, or for total markets versus market segments. It then discusses demand forecasting and different quantitative and qualitative techniques for forecasting, including expert opinion methods, complete/sample consumer enumeration surveys, sales force opinion surveys, and consumer end use surveys. Each technique is described along with its advantages and disadvantages.
The document discusses the steps and factors involved in market and demand analysis for a new product. It outlines key steps like situational analysis, collecting secondary information from sources like census data and industry reports, conducting a market survey, demand forecasting, and market planning. As an example, it also provides the objectives of analyzing the market and demand for a new improved air cooler developed by a small firm. These objectives include understanding who buys air coolers, assessing the current and geographic demand, determining customers' price willingness, and identifying best distribution channels.
This document discusses various techniques for demand forecasting. It outlines factors that affect demand forecasting such as the time horizon and level of forecasting (macro, industry, or firm). Short-term forecasts are used for production scheduling and inventory management, while long-term forecasts are for strategic planning of new projects. Demand is determined by factors like income, price, demographics, and product characteristics. The document also describes qualitative methods like expert opinion and quantitative methods like time series analysis and regression for forecasting demand.
Demand forecasting estimates future demand for a product or service. Methods include surveying buyers, analyzing past sales, and gathering expert opinions. Past sales analysis breaks historical sales data into trends, cycles, seasonality, and erratic factors to project future sales. Survey methods directly ask buyers their purchase intentions or collect sales representatives' estimates. Expert opinion forecasts leverage specialists' industry knowledge. Test markets introduce products to sample groups to measure response before broad release. Each approach has advantages like speed, accuracy, or handling new products, and disadvantages like reliance on opinions over facts.
1. The document discusses various factors, methods, and considerations for accurate demand forecasting.
2. It describes different forecasting time horizons from short-term to long-term and various determinants that influence demand.
3. Several quantitative and qualitative forecasting techniques are outlined, including time series analysis, surveys, expert opinions, and using economic indicators.
Demand forecasting predicts future demand for a firm's products and helps with production planning and scheduling, acquiring inputs, financial planning, pricing strategy, and advertising planning. The key steps are specifying objectives, determining the time horizon, selecting a forecasting method, collecting and adjusting data, estimating results, and interpreting them. Common techniques include consumer surveys, expert opinions, statistical methods, and opinion polls. Consumer surveys directly interview a sample of potential consumers to determine future purchase plans, while expert opinions aggregate sales representatives' assessments of demand in their regions.
CI 2.0 - Competitive Innovation IntelligenceArik Johnson
Presentation to KMWorld 2006 Audience in San Jose California October 31 on How the Principles of Disruptive Innovation, Risk Management, Corporate Governance and Enterprise Collaboration are Driving the Incorporation of Blog, Wiki, Social Networking, Free-Tagging, Prediction Market and other Web 2.0 Features and Capabilities into Traditional Competitive Intelligence Software
Real Estate collapsed, Global Stock Market imploded, consumer confidence is waning, sales decline, and production slows. What were the warning signs? When will it end? What should do to get through it, and how will we know that the economy is coming back? A look at the domino effect and response as it applies to reverse logistics.
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...Arik Johnson
Introduction to Competitive Intelligence Principles Workshop, Designed for a Market Research Audience and Delivered at the 2006 Institute for International Research (IIR) Market Research Event in Los Angeles, California October 22
IHS Consulting provides critical information and insights across four areas: design engineering, maintenance, exploration to consumption, and risk assessment to military operations. With over 3,500 colleagues in 22 countries and $844 million in revenue, IHS helps customers in 180 countries through industry expertise. IHS consulting offerings include market planning, cost analysis and forecasting, strategy support, and automotive and commodity analysis to help customers improve decisions, access information, and build relationships.
The document discusses various marketing concepts including market position, objectives, segments, and structure. It notes that market position can be a market leader, follower, niche, or challenger. Objectives may involve market penetration, new products, branding, or diversification. Market segments can be based on social class using various classification systems. Market structure determines strategies around pricing, branding, product differentiation, and more.
factors including economic and industrial analysisvishnu1204
This document discusses factors to consider when analyzing the economy and industries for investment purposes. It outlines key economic indicators like GNP, inflation, interest rates, and government spending that influence corporate performance. The economic cycle of depression, recovery, boom and recession is also noted. Industry analysis involves examining the lifecycle, characteristics, and profit potential of industries. Specific industries mentioned include agriculture and how economic stability, infrastructure development, exchange rates and other macroeconomic variables impact business conditions. The overall aim is to evaluate how macroeconomic and industry trends may affect future company earnings and dividends.
This document discusses demand estimation and forecasting for the Close-Up toothpaste brand. It provides historical sales data from 2007-2016 which shows an upward trend. The trend equation method is used to forecast sales for 2017-2020. Sales are predicted to continue increasing based on the positive slope value in the trend equation. Key details on Close-Up products and marketing positioning are also summarized.
The EPP Global Pricing Maturity Study 2016 represents the opinion of 200 pricing executives from the manufacturing industry, surveyed by means of the online Pricing Maturity Indicator (www.pricingmaturity.eu)..
This document discusses various methods for estimating and forecasting demand, including direct methods like consumer interviews and market studies. It also discusses empirical demand functions that are derived from actual market data and can be used to model demand. Time-series forecasts use linear trend forecasting to model how a variable changes over time. Seasonal variation is also discussed and can be accounted for using dummy variables. Forecasting accuracy decreases the further into the future forecasts are made and model misspecification can also reduce reliability.
This document discusses demand forecasting techniques. It describes short term and long term demand forecasting and their objectives. Short term forecasting relates to periods under a year and is used for production, sales, pricing and target policies. Long term forecasting refers to forecasts over longer periods for business, manpower and financial planning. Demand forecasting requires market research, data analysis, coordination and management decisions. Key techniques include surveys, opinion polls, market studies and experiments.
Pricing Maturity Assessment, the results and finding per industry: Chemicals, Postal and Logistics, Telecommunications, HighTech, Automotive, LifeSciences, Machinery and Equipment, FMCG and Retail.
This document discusses demand planning and the influences on the supply chain. It begins by introducing demand planning and how understanding consumer behavior is key. It then outlines several factors that influence demand, including the marketing mix of product, place, price, and promotion. It also discusses demand patterns like trends, seasonality, and cycles. The document emphasizes that demand planning requires analyzing data from various sources to understand the consumer and forecast future demand. It concludes that demand planning is both an art and a science that requires collaboration between stakeholders.
Forcasting demand, By: Indra Petrus Ambarita. Dosen : Dr. Dadang SurjasaINDRA PETRUS AMBARITA
This document discusses demand forecasting techniques for three industries:
1) The food and FMCG industry faces strong price erosion, increased raw material costs, and short product life cycles. Accurate forecasting requires one-number planning, promotion planning, upstream collaboration, and resolving capacity bottlenecks.
2) The automotive industry deals with high inventory levels and low turns. Demand forecasting and inventory optimization using SAS helps minimize costs while maintaining service levels and market share.
3) The fashion industry has short product lifecycles and seasonal demand. Fourier analysis can provide a more effective forecasting method compared to other heuristics due to fashion products' strong seasonal nature.
This document discusses demand estimation and forecasting. It notes that demand estimation involves understanding the relationship between demand and its determinants, quantifying the nature of demand, and developing a demand function. The key aspects of demand estimation are identifying dependent and independent variables, developing a mathematical model, collecting primary and secondary data, estimating model parameters, and making estimates based on the model. However, the model cannot be exact due to qualitative consumer behavior. Demand forecasting estimates future demand values based on past data for purposes like production planning, materials purchasing, sales targeting, and financial planning. While useful, demand forecasting has uncertainties since demand depends on many variables and consumer psychology.
This document discusses various methods for classifying and forecasting demand. It categorizes demand based on whether goods are for consumers or producers, whether they are perishable or durable, and whether demand is derived, autonomous, for a firm or industry, or for total markets versus market segments. It then discusses demand forecasting and different quantitative and qualitative techniques for forecasting, including expert opinion methods, complete/sample consumer enumeration surveys, sales force opinion surveys, and consumer end use surveys. Each technique is described along with its advantages and disadvantages.
The document discusses the steps and factors involved in market and demand analysis for a new product. It outlines key steps like situational analysis, collecting secondary information from sources like census data and industry reports, conducting a market survey, demand forecasting, and market planning. As an example, it also provides the objectives of analyzing the market and demand for a new improved air cooler developed by a small firm. These objectives include understanding who buys air coolers, assessing the current and geographic demand, determining customers' price willingness, and identifying best distribution channels.
This document discusses various techniques for demand forecasting. It outlines factors that affect demand forecasting such as the time horizon and level of forecasting (macro, industry, or firm). Short-term forecasts are used for production scheduling and inventory management, while long-term forecasts are for strategic planning of new projects. Demand is determined by factors like income, price, demographics, and product characteristics. The document also describes qualitative methods like expert opinion and quantitative methods like time series analysis and regression for forecasting demand.
Demand forecasting estimates future demand for a product or service. Methods include surveying buyers, analyzing past sales, and gathering expert opinions. Past sales analysis breaks historical sales data into trends, cycles, seasonality, and erratic factors to project future sales. Survey methods directly ask buyers their purchase intentions or collect sales representatives' estimates. Expert opinion forecasts leverage specialists' industry knowledge. Test markets introduce products to sample groups to measure response before broad release. Each approach has advantages like speed, accuracy, or handling new products, and disadvantages like reliance on opinions over facts.
1. The document discusses various factors, methods, and considerations for accurate demand forecasting.
2. It describes different forecasting time horizons from short-term to long-term and various determinants that influence demand.
3. Several quantitative and qualitative forecasting techniques are outlined, including time series analysis, surveys, expert opinions, and using economic indicators.
Demand forecasting predicts future demand for a firm's products and helps with production planning and scheduling, acquiring inputs, financial planning, pricing strategy, and advertising planning. The key steps are specifying objectives, determining the time horizon, selecting a forecasting method, collecting and adjusting data, estimating results, and interpreting them. Common techniques include consumer surveys, expert opinions, statistical methods, and opinion polls. Consumer surveys directly interview a sample of potential consumers to determine future purchase plans, while expert opinions aggregate sales representatives' assessments of demand in their regions.
CI 2.0 - Competitive Innovation IntelligenceArik Johnson
Presentation to KMWorld 2006 Audience in San Jose California October 31 on How the Principles of Disruptive Innovation, Risk Management, Corporate Governance and Enterprise Collaboration are Driving the Incorporation of Blog, Wiki, Social Networking, Free-Tagging, Prediction Market and other Web 2.0 Features and Capabilities into Traditional Competitive Intelligence Software
Real Estate collapsed, Global Stock Market imploded, consumer confidence is waning, sales decline, and production slows. What were the warning signs? When will it end? What should do to get through it, and how will we know that the economy is coming back? A look at the domino effect and response as it applies to reverse logistics.
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...Arik Johnson
Introduction to Competitive Intelligence Principles Workshop, Designed for a Market Research Audience and Delivered at the 2006 Institute for International Research (IIR) Market Research Event in Los Angeles, California October 22
IHS Consulting provides critical information and insights across four areas: design engineering, maintenance, exploration to consumption, and risk assessment to military operations. With over 3,500 colleagues in 22 countries and $844 million in revenue, IHS helps customers in 180 countries through industry expertise. IHS consulting offerings include market planning, cost analysis and forecasting, strategy support, and automotive and commodity analysis to help customers improve decisions, access information, and build relationships.
Sales Forecasting for Management Consultants & Business AnalystsAsen Gyczew
During many consulting projects, you may be asked to forecast the sales of the firm or check sales forecast models done by the customer. Sales forecasting requires a specific approach to data and also a lot of creative, out of box thinking, to address the issue of insufficient data and changing environment. In this presentation, I will teach you how to do fast and efficiently basic sales forecast models in Excel. We will create a relatively simple sales forecast. Nevertheless, they will significantly help your customer define strategy and decide whether he should open a new factory, enter a new field, buy a business. We will NOT get into complicated models, forecasts as in most case you will not have neither time nor data to do them. It would also require a wider knowledge of mathematics, statistics, econometrics and a usage of more advanced tools than Excel. The things you will learn in this presentation will be sufficient in 70% of the cases and can be done with the knowledge of basic Math. Such basic sales forecasts are especially important during Strategy projects, M&A projects and business development projects. In such projects, you want to get fast rough sales forecasts using simple methods. A similar approach as we will show in this presentation can be used as the starting point for budgeting models.
In the presentation you will learn the following things:
1. The essential concepts in sales forecasting and the main tools that you may need.
2. How to forecast sales in Excel using simple methods fast and efficiently
3. What drivers of sales you should take into account for selected industries. We will look at different cases studies to see how you can move from drivers to a working model in Excel
For more check my online course: http://bit.ly/SalesForecastConsulting
Preparing Detailed Project Report and Presenting Business Plan to InvestorsRahul Sharma
The document provides details on preparing a detailed project report (DPR) and presenting a business plan to investors for a proposed wind power project. It discusses the key components of a DPR including an executive summary, project details, feasibility study, technical aspects, costs, permits required, and developing a financial model. It also outlines aspects investors look for in a business plan such as market opportunity, solution, team, financial projections, and risks. The document serves as a case study for how to develop a DPR and secure funding by presenting to investors for a wind-based power generation project.
The Competitive Intelligence Continuum - Taking Wisconsin to the WorldArik Johnson
The document discusses competitive intelligence and provides an overview of key concepts and processes. It defines competitive intelligence as a disciplined process of information collection and analysis to support better decision-making. It discusses trends like organizational acculturation and disruptive innovation. The document also outlines traditional competitive intelligence processes like identifying key intelligence topics, primary and secondary research, analysis techniques like SWOT and benchmarking, and how competitive intelligence supports strategic planning.
This document appears to be a marketing pitch that includes:
- An agenda covering market size estimation, goals, strategies, tactics, risk analysis and conclusion
- Data on the plumbing, HVAC, and electrical contractor market size and revenue from 2014-2018 showing steady growth
- Proposed strategies like industry networking, cooperation, content marketing, new products, and reducing churn rate
- Tactics detailed for each strategy including conferences, social media, content creation, customer segmentation and surveys
- Risk analysis identifying top risks like security issues and competition then mitigating risks
The presentation aims to gain new customers and support growth in the plumbing, HVAC and electrical contractor services market.
BUSI 4940.001 Summer 5 Week 1 Class 1 Welcome.docxhumphrieskalyn
BUSI 4940.001 Summer 5 Week 1
Class 1: Welcome to our class!
1
A tough, challenging course
But so is management…and LIFE!
Identify and address strategic issues
Ambiguous, complex real-world issues
“Choice”, not solutions and answers
Five broad objectives:
Think – integrate; open; synthesis
Process – organized analysis & argument
Tools - mechanics
Communication – written/verbal
Teams – leverage for benefit; handle diversity
Not everyone wants to get into Management
General Overview
Name
Major
Something interesting -some suggestions----
about your work e.g. “I’m a bungee-jumping cord tester…”
About your family/home e.g. “I have 3 pet iguanas and 1 kangaroo”
About your hobbies/interests e.g. “I invented the internet.”
Syllabus
Blackboard Learn
Clickers – set up/test
CHANNEL 61
I’ve used clickers before
Yes
No
What’s a clicker?
I aspire to a management career
Yes
No
Not sure yet
Definition
A concrete expression of how an organization intends to compete and win in the marketplace
Strategy expressed in terms of
Goals
Product Focus and Market Focus
Value Proposition
Core Activities
What is Strategy?
Note the rising levels of risk, investment, uncertainty of implications, and time-frames as you move down the list below . . .
Choosing a cereal for breakfast
Making a withdrawal at the ATM
Purchasing an iPad
Purchasing a car
Sun-bathing
Getting an education
Being Strategic
They involve major investments
They have long-term implications, often in multiple areas
They often involve high levels of risk/uncertainty
The Nature of Strategic Actions
Remember that any action can be viewed as being strategic, depending on your frame of reference.
In the business context, your challenge is to think like the CEO, President or, General Manager of the organization, not as a VP of a functional area like Finance Marketing, Human Capital, etc. . . . ., and delineate those actions that are truly “strategic” from those that are “functional.”
The Nature of Strategic Actions
https://www.youtube.com/watch?v=Q96pCI8aOQQ
Which of these actions typically involve “strategic” decisions
for an organization?
Altering the products/services offered by the organization
Altering the markets serviced by the organization
Altering the way the organization creates value for its customers
Streamlining customer-service procedures
Increasing the size of the sales-force
Improving payment terms with buyers.
Switching to a different ERP-platform provider
Hiring a new marketing manager
On Being Strategic . . .
Which of these actions typically involve “strategic” decisions
for an organization?
Altering the products/services offered by the organization
Altering the markets serviced by the organization
Altering the way the organization creates value for its customers
Streamlining customer-service procedures
Increasing the size of the sales-force
Improving payment terms with buyers.
Switching to a different ERP ...
- The document discusses Tennant Company's strategy to achieve $1 billion in revenue by 2017 through organic growth. It plans to focus on reaching new customers and markets, continuing product innovation, and maintaining financial discipline.
- Tennant reported 2014 revenues of $822 million and plans to achieve revenue growth through GDP expansion, improving go-to-market strategies, new product introductions, and growth in emerging markets.
- The company will balance growth investments while maintaining its target 12% operating profit margin through standardized global processes and financial discipline.
Tailored solutions designed to improve value for our clients, enabling them to capture unmet opportunities, deliver sustained change and transformation
Horizon 2013 Driving Global Adoption to Procurement Technology - A Cargill Ap...Zycus
"In 2010 Cargill, a $130B international producer and marketer of food, agricultural, financial and industrial products and services, initiated a project to reorganize the fragmented procurement function into a centralized Global Strategic Sourcing Function. One key missing element of a successful transformation was a spend visibility solution which could collect, categorize and disseminate spend data across the companies 70 plus business units, 30 plus ERP systems, 60 plus countries and more than a dozen languages. Cargill turned to Zycus’s spend analysis tool as their solution of choice.
Derek Batchlor will share Cargill’s approach to implementation of spend analysis tool and how they have been able to drive broad adoption of the tool by over half of the nearly 200 team members in Strategic Sourcing. "
- The presentation discusses forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ from expectations.
- It provides key facts about the company's history of dividends, awards, customers and financial performance.
- The company's vision is to lead the global cleaning industry in sustainable innovation to empower customers to create a cleaner world.
This document outlines an approach to building a product strategy in three parts: trend driven, strategy driven, and problem statement driven. It then provides an example product vision and roadmap for a business solution to optimize company dynamics in business-to-business and business-to-consumer trade. The roadmap spans 2020 to 2022 and includes initiatives around digitalizing supply and demand, working smarter in consumer-driven supply chains, and distribution and supplier integration. Workshops are proposed to help identify market trends, build out a market map linking strategic levers to initiatives, and conceptually assess new product ideas through an innovation template. The goal is to define a vision and strategy through customer quotes and a future press release imagining successful results in 20
The document discusses competitive intelligence and disruptive innovation. It defines competitive intelligence as collecting and analyzing information to help companies make strategic, operational, and tactical decisions. It discusses techniques for analyzing competitors, customers, and technologies. It also introduces the concepts of sustaining and disruptive innovation, where sustaining innovations improve existing products but disruptive innovations introduce simpler, more affordable options.
XYZ Company Limited is a packaging design consultancy focusing on fast moving consumer goods in personal care. It was founded in 2001 by Augustus James and others with experience in consumer design and packaging. The executive summary provides guidance on its content and style, recommending it be concise, direct, and entice the reader to request more information. It should introduce the project, products, market opportunity, competitive advantages, objectives, and financial requirements.
- The presentation discusses Tennant Company's strategy to achieve $1 billion in revenue by 2017 through organic growth. This will be done by reaching new customers and markets, continuing to deliver innovative products, and maintaining financial discipline.
- Tennant aims to expand globally into key verticals like industrial, education, and healthcare. New channels like e-commerce will also help reach more customers. Tennant's strong product pipeline and technologies like ec-H2O and Orbio will support growth.
- Tennant recognizes the need to continue cost controls and processes that support growth while achieving their 12%+ operating profit margin goal. Maintaining financial strength from improved profitability and cash generation will be important to Tennant's future
Datamatics Business Solutions Ltd. is a global provider of intelligent Business Process Management services to Fortune 500 companies. It delivers end-to-end solutions across multiple verticals worldwide. Datamatics has received several awards for being the best outsourcing and BPM solutions provider. It has offices in major cities including New York, London, Mumbai, and Pune. Datamatics provides customized research and analytics services to large enterprises, helping them make strategic decisions through actionable insights and evaluating opportunities in new markets.
The study's accurate and thorough examination of the competitive landscape, which includes the fierce struggle among players, enables the organisations to develop their strategies appropriately and outperform their rivals
How to Introduce Operational Excellence in your Organisation?Tina Arora
This presentation will help you present to the management the need and benefits of introducing Operational Excellence as a department in your Organisation.
It can be modified to suit the advocacy in any industry - be it Financial services, BPO, LPO, KPO, Domestic call centres, Manufacturing, Consumer Goods, Retail, etc.
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1. Instructions for Name Card Be sure to stamp the correct date and correct box. Professor Pr Jan 18 2011 Francescucci Week 7 Week 10 COLLECT YOUR NAME CARD (Alpha order by last name) Be sure to ONLY stamp your own card Everyone to collect and stamp their own card Do Not Stamp the lower box. Week 13 Week 1 Week 2 Week 6 Week 3 Week 11 Week 4 Week 8 Week 12 Week 5 Week 9 1
2. Welcome to MKT 100-021Week 2 - Market analysis & planning Anthony Francescucci Assistant Professor, Marketing Please ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off” 2
11. What type of cost? Variable Variable Fixed - Operating Fixed - Operating Fixed - Capital Variable Fixed - Capital 11
12. Classifying Costs Example The Acme Coach Company produces one kind of bus. Each bus requires $60 of raw materials and components, and 6 hours of hand labour at $40/hour. The company rents the building where the buses are produced at a cost of $600/month and has an annual insurance premium of $1200/year. Additionally, the company needed to purchase a crane to lift and move components in place for assembly at a cost of $1000 and invested $2500 in tooling to turn the raw materials into components. Finally, the owner pays herself $300/month. What are Acme’s variable costs? What are Acme’s monthly fixed operating costs? What were Acme’s capital (one-time) costs? What are Acme’s yearly fixed operating costs? 12
13. Classifying Costs Example Variable costs: $ 60 Raw materials and components + $240 Labour (6 hours @ $40/hour) $300 Total Variable Cost per Unit Monthly fixed operating costs: $600 Rent $100 Insurance ($1200 / 12 months) + $300 Salary $1000 Total Fixed Costs per Month Capital (one-time) costs: $1000 Crane + $2500 Tooling $3500 Total Capital (one-time) Costs 13
14. Classifying Costs Example (Cont’d) Q: What are Acme’s yearly fixed operating costs? A: Yearly fixed operating costs: $7,200 Rent ($600/mth * 12 months) $1,200 Insurance + $3,600 Salary ($300/mth * 12 months) $12,000 Total Fixed Costs per Year 14
15. Importance to Marketers Need an understanding of which costs are variable and which fixed This distinction is crucial in forecasting the earnings generated by various changes in unit sales and thus the financial impact of proposed marketing campaigns Fundamental to understanding price and volume trade-offs Fundamental to understanding profitability 15
18. % Change New Amount Old Amount Percentage Change – Example 1 18 $400,000 + 33.3 % $300,000 100 % Old Amount $300,000 % Change New Amount Old Amount 100 % Old Amount
19. % Change New Amount Old Amount Percentage Change – Example 2 19 $150,000 -50 % $300,000 100 % Old Amount $300,000 % Change New Amountntt Old Amount 100 % Old Amount
20. Let’s look at the worksheet Metrics Mastery Worksheets 1 & 2 20
36. New communication and transportation technologies reduce transaction costs. Low labor costs and quality and on-time delivery assurance contracts make supplier attractive. Retailer/distributor “discovers” a new global source of supply. Retailer/distributor develops a trading alliance with new source. If the net effect of shifting investment and employment is a recession, then the retailing/ distribution sector will react to reduced sales by seeking more global suppliers who will reduce cost of goods sold. If they do not, competitors will, and they will gain market share. Domestic and global sources in existing trade alliances come under pressure to innovate, to reduce prices and increase services. Employment in manufacturing sectors exposed to fierce global price competition shrinks. Sectors that are insulated, such as health care, benefit from lower supply prices. Other sectors that lead the world in production and manufacturing innovation, such as pharmaceuticals, aerospace, and forest products, flourish. Domestic manufacturing output contracts as profits are lowered by global competition. Retailer/distributor profits increase and or consumer prices drop in very price-competitive markets. Retailers and shareholders reinvest profits or invest in manufacturing and services insulated from global competition or leading global competition. Demand increases generally for all goods as a result of falling prices (an income effect) and in particular for the lower priced goods (a substitution effect). New communication (the Internet) and transportation technologies (the container) reduce transaction costs. 36
38. MKT100 Manufacturer’s CapabilitiesQuality-value offering Customer service Push-pull marketing Physical delivery Process improvement Retailer’s CapabilitiesQuality-value offering Customer service Merchandising Procurement Process improvement How Good is the Fit? Marketing Mix Fit Manufacturer’s Customers Where do they want to shop? Retailer’s Customers What do they want to buy? Served Market Fit Analyzing Channels 38
70. Customers Market research firm Marketing Sales R&D Integrated freight-forwarders Design firm Logistics Production Purchasing Engineering consultants Distributors Component suppliers Functions are not good at holding together a network of organizational relationships during implementation. 70
71. Customers Market research firm Marketing Sales R&D Integrated freight-forwarders Design firm Cross-functional team Logistics Production Purchasing Engineering consultants Distributors Component suppliers A team holds itself together and its network of organizational relationships during implementation much better. 71
73. Next Week: two additional readings World Electric Vehicle (WEV) Case Can be found in module 2 – “Cases” on the online site Download cases from Module 2. It is the second case. Articles on the Wireless Industry Can be found on blackboard under “Course Info & Materials / Week 2” 73
-Increase directly in proportion to the level of sales in dollars or units sold-Change in proportion to the activity of a business-Sometimes referred to as unit-level costs since they vary with the number of units produced-Can also be referred to as Cost of Goods Sold (COGS)-Examples include: -Cost of goods sold (COGS) -Direct labour costs -Sales commission -Shipping charges -Delivery Charges -Cost of direct materials or supplies -Wages of temporary or part-time employees -Bonuses
-Stay the same regardless of sales-Fixed costs are sometimes referred to as Operating Overhead Expenses or Recurring Costs-Examples include: -Marketing related costs -Rent -Insurance -Equipment expenses -Business licenses -Salary of permanent full-time employees
-Similar to capital costs-Capital costs are the fees associated with the initial setup of a plant or project, after which there will only be recurring operational or running costs-Capital costs are one time expenses-Capital costs are fixed and are therefore independent of the level of output-Payment may be spread out over many years in financial reports and tax returns-Examples include: -Land -Real estate -Buildings -Construction -Purchase of equipment -Leasehold improvements/renovations
Percentage change is a way to express a change in a variable.It represents the relative change between the old value and the new one. It allows marketers to compare performance indicators such as revenue over different periods. In this particular case, the chart indicates the shrinking of US Newspaper Advertising Revenues and the percent change year-over-year.