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Writing and Presenting Effective Business Plans Dr. Anne S. York Associate Professor of Entrepreneurship Creighton University Nebraska EPSCoR Innovation Forum March 21, 2007
Agenda for Today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Plan Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Plan for Mystery Product…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Forecasting Cash Flow Is Important! ,[object Object]
What Happened? Signs of Rapid and Unplanned Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cash Flow
Options ,[object Object],[object Object],[object Object]
Financial Forecasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cash Flow Budgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions that Affect Cash Flow ,[object Object],[object Object],[object Object],[object Object]
More Questions… ,[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cash Flow vs. Profit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accounting Income Statement June July   August Revenues 25.0 50.0 100.0 Cost of goods sold 12.5 25.0   50.0  Gross margin 12.5 25.0   50.0   Adv/admin   5.0 10.0   20.0 Operating profit   7.5 15.0   30.0 Depreciation (3 yr.)   .3   .3   .3 EBIT   7.2 14.7   29.7 Interest     0.0   0.0   0.0 Taxes (40%)   2.9   5.9     11.9 Net profit   4.3   8.8   17.8
Cash Budget May June July  August Cash Sales    0  12.5 25.0  50.0 Corp. Sales     0   12.5  25.0 Net Cash In     0  12.5 37.5  75.5   Labor/Mtls.  12.5  25.0  50.0  100.0 Equipment   9.0 Adv./Admin.   5.0  10.0 20.0   40.0 Interest/Principal     ?   ?   ?   ? Taxes     2.9   5.9   11.9 Net Cash Out ( 26.5)  (37.9)  (75.9)  (151.9)   Net cash flow  (14.0)*  (25.4)  (38.4)  (76.4) Loan Needed   14.0  39.4 77.8  153.8
Why Are the Two So Different? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What You Can Do…. ,[object Object],[object Object],[object Object],[object Object]
Common Presentation Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common Presentation Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
AI, Inc. Business Plan Presentation Example
AI, Inc.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AI, Inc. : Concept Statement ,[object Object],[object Object]
Business Plan Objectives ,[object Object],[object Object],[object Object],[object Object]
Cattle Industry Need ,[object Object],[object Object],Sperm  Offspring  Sector X Heifer Dairy Y Bull Beef
Need for Sorting: Dairy ,[object Object],[object Object],[object Object],[object Object],Got Milk? Heifer Calf Bull calf Sperm X Y
Need for Sorting: Beef ,[object Object],[object Object],[object Object],[object Object],Superior Heifer Superior  Bull Where’s the Beef? Sperm X Y
The Market: Immediate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Market: Long-term ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Market: Competition TransOva XY Inc. AI, Inc. Commercially Available FY06 Acceptable Conception Rate Industry Interest Efficient and Effective Sorting Affordable Price
The Market: AI, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Market: AI, Inc. Ready Customers:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Model: Franchising
AI, Inc.: Milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  AI, Inc.: Team ,[object Object],[object Object],[object Object],[object Object]
AI, Inc.: Financials
AI, Inc.: Funding Needed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AI, Inc. For Additional Information… XXXXXXXXXXX Office phone:  Direct phone: Email:
Creighton Options ,[object Object],[object Object],[object Object],[object Object]
Omaha Options…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Anne York

  • 1. Writing and Presenting Effective Business Plans Dr. Anne S. York Associate Professor of Entrepreneurship Creighton University Nebraska EPSCoR Innovation Forum March 21, 2007
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  • 16. Accounting Income Statement June July August Revenues 25.0 50.0 100.0 Cost of goods sold 12.5 25.0 50.0 Gross margin 12.5 25.0 50.0 Adv/admin 5.0 10.0 20.0 Operating profit 7.5 15.0 30.0 Depreciation (3 yr.) .3 .3 .3 EBIT 7.2 14.7 29.7 Interest 0.0 0.0 0.0 Taxes (40%) 2.9 5.9 11.9 Net profit 4.3 8.8 17.8
  • 17. Cash Budget May June July August Cash Sales 0 12.5 25.0 50.0 Corp. Sales 0 12.5 25.0 Net Cash In 0 12.5 37.5 75.5 Labor/Mtls. 12.5 25.0 50.0 100.0 Equipment 9.0 Adv./Admin. 5.0 10.0 20.0 40.0 Interest/Principal ? ? ? ? Taxes 2.9 5.9 11.9 Net Cash Out ( 26.5) (37.9) (75.9) (151.9) Net cash flow (14.0)* (25.4) (38.4) (76.4) Loan Needed 14.0 39.4 77.8 153.8
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  • 22. AI, Inc. Business Plan Presentation Example
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  • 31. The Market: Competition TransOva XY Inc. AI, Inc. Commercially Available FY06 Acceptable Conception Rate Industry Interest Efficient and Effective Sorting Affordable Price
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  • 39. AI, Inc. For Additional Information… XXXXXXXXXXX Office phone: Direct phone: Email:
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Editor's Notes

  1. Unless you’ve been in the closet for the past couple years, you know that this is a bloody battle with a very intense rivalry.
  2. Unless you’ve been in the closet for the past couple years, you know that this is a bloody battle with a very intense rivalry.
  3. Unless you’ve been in the closet for the past couple years, you know that this is a bloody battle with a very intense rivalry.
  4. Each of the above reasons has perceived value for using sexed semen. In a commercial situation where sex ratio is skewed towards males, the value is the difference between the weaning weight of the steers vs heifers plus the higher selling price for steers. When a higher ratio of females is desired fro replacements, the increased value of the maternal characteristics should be considered. When females are desired to reduce calving difficulties the value lies in the reduced losses in calves and virgin heifers during calving. The perceived value of sexed semen to a seed stock producer will focus on being able to use greater selection pressure on the animal to be sold for breeding stock or to be able to sell additional animals of the desired sex.
  5. If OligoTrips enters the market at a slow pace it will give its competitor (XY Inc.) an opportunity to realign itself in a market that it is already a monopoly. License fee gains customer loyalty Income of Franchising, requires relatively little capital up front and would establish OligoTRIPs in a strategic alliance with AI providers. Allows OligoTrips the potential to reach all markets of livestock. Builds and stimulates demand, provides brand name recognition for the technology and shares the costs of pioneering.