The document provides information about assignments available for the MBA Semester 4 course MK0018-International Marketing. It lists 6 questions related to concepts in international marketing such as EPRG framework, political environment scanning, market segmentation based on development, global and standardized products, containerization and 4PL operators. It then provides sample answers for each question, discussing topics like management orientations, environmental scanning, international market research, product adaptations, benefits of containerization and factors to consider for product adoption in a foreign market. Students can get the assignments solved at Rs. 125 each by emailing subjects4u@gmail.com or calling 09882243490.

1. Winter-2015
Get solved assignments at nominal price of Rs.125 each.
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Master of Business Administration- MBA Semester 4
MK0018-International Marketing
(Book ID: B1811)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60.
Q1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its
approach to international marketing. Discuss the concept of EPRG framework.
Answer. Management orientations
The form and substance of a company’s response to global business opportunities depend greatly on
management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world.
The worldview of a company’s personnel can be described as ethnocentric, polycentric, regiocentric, and
geocentric. Management at a company with a prevailing ethnocentric orientation may consciously make a
decision to move in the direction of geocentricism.
Q2. Explain the role of political environment scanning in international marketing. What is political risk?
Answer. Environmental scanning is the communication of external information about facts that could
influence an organization on its’ strategic decision-making process. It is a method of analyzing relevant
gathered information and use to determine strategic and premeditated action on the business
environment. The environmental scanning process seek obtain both realistic and subjective information on
the business environments where a corporation is functioning or considering entering. It is the possession
and use of information concerning events, trends, and interaction in an organization's external

2. Q3. How are the international markets segmented on the basis of development?
Answer. International marketing research
International Market Research is a particular discipline of Market Research, focusing on certain
geographical areas. International Market Research is concerned with consumer goods, but also with any
resource or service within a value chain which will be commercially utilized or further processed – which is
the area of industrial goods and B2B-Marketing. International market research projects may have various
Q4. Differentiate between national and international products, global and standardized products with
examples.
Answer. Product adaptations (also called differentiation or localization or customization) come in several
forms. Marketing strategies in a country- by-country basis are tailored with the peculiarities of the local
market. By this, product adaptations are considered as necessary strategy in order to cater to the different
needs of customers in various countries. Following the concept of “logical incremental ism”, it can be
argued that continual changes can foster flexibility and experimentally.
Q5. Write short notes on:
a) Containerization
b) 4 PL operators
Answer. The benefits of containerization take place over three main dimensions:
• Transport costs. The main transports costs benefits of containerization are jointly the outcome of lower
transshipment costs and economies of scale applied to maritime shipping and terminal operations. Since
containerized cargo is subject to less damage as well as lower theft levels, insurance rates are generally
lower. Another significant benefit is that the container itself becomes the minimal load unit, implying that
a wider range of exporters and importers can get access to international markets as the minimal entry
Q6. Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Answer. Choosing the product
Before breaking into the foreign market, marketers must consider factors that influence product adoption.
As explained by Diffusion Theory at least six factors have a bearing on the adoption process: relative
advantage, compatibility, trainability/divisibility, observability, complexity and price. These factors are all
perceptual and thus subjective in nature. For a product to gain acceptance it must demonstrate its relative

3. advantage over existing alternatives. A product must also be compatible with local customs and habits. A
freezer would not find a ready market in Asia where people prefer fresh food. A new product should also
be compatible with consumers‟ other belongings. If a new product requires replacement of those other
items that are still usable, product adoption becomes a costly preposition.
Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490