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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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ASSIGNMENT
DRIVE WINTER 2015
PROGRAM MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /
PGDIB – (SEM 1)
SUBJECT CODE & NAME MK0018– International Marketing
BK ID B1199
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1. The orientation of a company’s top management, its beliefs and assumptions significantly
impact its approach to international marketing. Discuss the concept of EPRG framework.
Answer:International marketingissimplythe application of marketing principles to more than one
country. However, there is a crossover between what is commonly expressed as international
marketing and global marketing, which is a similar term.
The international marketinginvolvementof amanufacturingcompany may widely vary from a state
of nodirectinvolvementtoastate of total involvement.Severaltypes of involvement are generally
observed, even though they are not mutually exclusive nor sequentially progressive.
Depending on the kind and degree of its involvement in
2. Explain the role of political environment scanning in international marketing. What is political
risk?
Answer: Marketing managers are confronted with many environmental concerns, such as those
posed by technology, customers and competitors, ethics and law, the economy, politics,
demographics,andsocial trends.All organizations should continuously appraise their situation and
adjust their strategy to adapt to the environment.
3. How are the international markets segmented on the basis of development?

2. Answer:Marketsegmentationisa marketingstrategywhichinvolvesdividinga broad target market
into subsets of consumers, businesses, or countries who have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing strategies to target them.
Market segmentation strategies are generally used to identify and further define the target
customers,andprovide supportingdataformarketingplanelements such as positioning to achieve
certainmarketingplanobjectives.Businessesmaydevelop product differentiation strategies, or an
undifferentiated approach, involving specific products or product lines depending on the specific
demand and attributes of the target segment.
4. Differentiate between national and international products, global and standardised products
with examples.
Answer: National vs International
The world is divided geographically into close to 200 countries or nations. These boundaries or
divisions are not natural, but man made on the basis of perceived similarities between peoples,
cultures, languages and religions. When we are talking about an event taking place inside the
boundariesof acountry,the eventistermedasnational andpeople takingpartinthe event are also
citizens of that country, but another event held inside that country becomes international as it
involves participation of people from some other
5. Write short notes on:
a) Containerization
Answer: Containerization is a system of intermodal freight transport using intermodal containers
(alsocalledshippingcontainersandISOcontainers) made of weathering steel. The containers have
standardized dimensions.
They can be loaded and unloaded, stacked, transported efficiently over long distances, and
transferred from one mode
b) 4 PL operators
Answer: Differs from third party logistics in the following ways; 1)4PL organization is often a
separate entity established as a joint venture or long-term contract between a primary client and
one or more partners;2)4PL organizationactsas a single interface between the client and multiple
logistics service providers; 3) All aspects (ideally) of

3. 6. Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Answer:The e-marketingplanisbuiltexactlyonthe same principlesasthe classical plan. There is no
different approach, but there might be some formal differences given by the uniqueness of the
internetenvironment. Many of these differences come from the necessity to ensure a high rate of
responsivenessfromthe customers,since the e-world is moving faster and requires faster reaction
from its companies, compared to the traditional offline marketplace.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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