This document provides the assignment details for an International Marketing course. It includes 6 questions worth a total of 60 marks. The questions cover topics like management orientations and their effect on international marketing, analyzing the politico-legal environment of countries, comparing GATT and WTO and discussing implications for international marketing, analyzing Nestle's market segmentation in Pakistan and other bases for segmentation, writing short notes on international packaging and logistics planning, and explaining pricing and costing for exporting a selected product. Students are instructed to answer all questions, with 10 mark questions being approximately 400 words each.

1. ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDIB (SEM 1)
SUBJECT CODE &
NAME
IB0011– International Marketing
BK ID B1199
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks
1 Discuss the different management orientations of a company. How does it affect
international marketing?
Management orientations
Effect on international marketing
6
4
10
2 It is very important to analyze the politico- legal environment of a country in
international business. Comment.
Discuss the statement 10 10
3 Compare GATT and WTO and discuss the implications of WTO on international
marketing.
Comparison
Implications of WTO
5
5
10
4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there
and what are the other international market segmentations?
Nestle’s segmentation
Bases of segmentation
3
7
10
5 Write short notes on:
a) International packaging
b) International logistics planning
a) role and problems with packaging
b) meaning and components of logistics
5
5
10
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2. 6 Select a product of your choice for export and explain how you will do the pricing
and costing of that product.
Choosing the product
Export pricing and costing
2
8
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.