This document outlines various social media and digital marketing services including management of digital identity, development of online communities, event coverage on social media, community analysis tools, and keeping watch on social networks. Technical skills involved include AdWords, Analytics, SEO, and social network integration. Collaboration opportunities are described for marketing and PR agencies to combine or resell these services.

1. Portfolio of services
and tools
Mariano Blaya
Espiti Social Media
WebsitesDuesseldorf.de

2. Management of Digital Identity
Digital Identity: Online perception
of yours and your brand
Management: presence on social
networks, explicit, coordinated, el-
egant
Brand
Professional
Artist

3. Development of Online Communities
Online community: a number of accounts shar-
ing some interests and somehow linked
Development: scoping, acquisition, refinement,
maintenance.
Engagement
Sharing
Mutual interest

4. Event coverage on Social Media
Event happens offline + online
#thisawesomeevent
Potential online community
Action before, during and after the event

5. Virtual CM
➔Contact targeted audience
➔Publish news channel
➔Publish featured content
➔Engage with audience
Get traffic for blog, fresh and old posts.

6. Twittcorder.com
Storing, organizing and ➔Community analysis
➔Popular news
analysing twitter
➔Related topics
streams.
➔Find opinion leaders

7. SocialCoffer.com
Keeping a watch on so- ➔Marketing analysis
cial networks ➔Digital Footprint follow
➔Bring up influencers
➔Long term search

8. Restaurants Online stores Shops
Professionals Real Estate Companies

9. Online Shop
Online shop

14. Restaurant
Restaurant

19. Technical skills
➔AdWords ➔Ushahidi - ShiftRiver
➔AdSense ➔Elgg
➔Analytics ➔Wordpress: multisite,
➔SEO plugins and themes
➔Social networks integ- ➔PHP
ration and API
➔RSS feeds tools
➔Autoblogging
➔Social CRM

20. Collaboration opportunities for
a Marketing or PR agency
Combine services, Resell services with
agency may focus more own brand.
on the content.

21. Let us
talk
@espitism
Facebook.com/EspitiSM
@websitesddorf
mblaya@espiti.com
mblaya@websitesduesseldorf.com http://espiti.com
http://websitesdusseldorf.de