- The background suggests Cassie is bringing a new twist to R&B with a rural, wild setting, showing she is independent and can stand alone. Her half-shaved hair and natural look also portray a rebel image different from typical female R&B artists. - Kanye West's stern expression and fashionable clothing in the simple, grey background portray his forward-thinking style in music and fashion that has made him an icon. The custom heart brooch reflects his emotional albums dealing with pain and loss. - Kendrick Lamar's dark, deserted background implies a painful childhood and lack of privilege, though his clothing shows youth and maturity. The bottle of alcohol and open door hint at struggles he addresses through

1. Mise – En - Scene

2. Cassie

3. In this picture of the R & B singer Cassie , the background suggests that she is different from other older artist and that she is
bringing her own new pop twist to what are usually categorised as R&B music . We can see this from the sort of rural desert
background that is set , giving the reader the impression that she is lost and far away from everyone else . The background as it look
like a deserted area where animals would live it gives us the impression that she is like an animal wild , untamed and reckless.
Her facial expression is extremely fierce and showing that she is away from the usual stereotypical female R&B sex symbol and that
she is independent and can look after her self and this can also link into the background. Her hair covers a part of her right eye
showing that she is still mysterious and doesn't want to give anything away , as her hair falls to her right eye this also draws attention
to her eyes . Connoting to the audience that she is different which may give the audience a sense of curiosity . The make up that
Cassie is wearing is light making her look natural and far from artificial . The audience gets a sense of natural beauty and purity from
the picture. The places highlighted are the artists eyes which feature the use of eye liner and eye shadow , making her eyes stand out
. Light lipstick is used on you lips which again creates that ruff natural look . Cassie’s hair is half shaved half long and she was one of
the first R&B artist to do this , by doing this she started trend across the world as the look moved away from being just a ‘rock chick’
look and spread across the urban and fashion world. In this particular picture her shaved head connotes and follow the wild , tribal
, naturist feel of the picture . This gives us the suggestion that she can fight for her self and is able to stand alone and doesn't need a
man to control her . This picture was taken after allegations that she was controlled by ‘P Diddy’ . In addition , as stated earlier in this
paragraph females with a partially shaved head where usually linked with females in rock but the fact she is a R&B artists tells the
audience that she is different from the rest and creating a new legacy for herself and offering something new and exciting to the
world of female R&B music.
This feel of a new and exciting artist is again reflected in the clothing worn in the picture featured in the slide above . Cassie is
wearing a light blue denim with retro flares placed on the back . At the time this outfit was in trend and fashion , and the clothing
chosen is not revealing and again the audience is taken away from the female R&B stereotype .The outfit of the denim jacket shows
us there is a since of rebellion and edginess within the artist ,that she is breaking away from the mould . In addition , jean jacket
also shows the youth of the artist and also tells the audience that she is still current and in fashion. On the other hand , the The body
language given from the artist is very closed , her body is slightly covered from the reader and this lets the audience see just her side
profile. This suggests a sense of innocents which shows a level of contrast from the other emotions and feeling the picture suggests
to the audience
In the frame that the audience can see it only features Cassie . This again follows the trend that is shown all throughout , the trend of
rebellion , purity and nature . The fact that Cassie is alone in the shot tells that she is independent and can standalone making her
own decisions . This also reflects the type and style of music that she makes in the since that it is different from the usual R &B
music and she is unique. In addition , the lighting and colour used in the picture is very simple and features only natural light which
reflects the picture that is created and what it suggests to the audience.

4. Kanye West

5. The picture featured in the previous slide is of the American rapper Kanye West. The background featured in this particular
picture is of a light grey colour . The background suggests to the audience the style and simplicity that has gone into the
shoot and it reflects to the audience a feeling of fashion . The facial expression presented by the artist in this photo is stern
and follows Hip Hop stereotype of grunting and no emotion , he is facing forward and not looking at the camera telling us
that he knows where he wants to go and has a plan for the future . Kanye West has been complimented for his forward
thinking in music and fashion thinking outside the box in both these areas of his life.
Secondly, the choice of clothing in this particular photos shoot featuring Kanye West is very individual and very fashionable.
This reflects to the audience that Kanye West is in trend and extremely fashionable . Kanye West as quickly become a fashion
icon in the world of Rap he as broken out of the mould of the stereotype of what a rapper should look like . Recently , Kanye
West has released a high priced Paris line which has been praised across the world for its simplicity and the quality of the
pieces featured in the collection . In this particular picture Kanye West is wearing a fitted white shirt , a hatched blazer and
custom heart broche finished off with Baeaciaga shades on . These pieces show the current side of the rapper and show a
high level of the fashion , the hatched blazer was in the Masion Martin Margeila and was featured in the designer Milan
catwalk show before . This tells us though in touch and current with his music and current this is also the case with his
fashion . The heart barouche that Kanye West is wearing is a custom piece that he as created and make by himself . This is
reflected in his music has his music has recently become emotional and he confesses and expresses a variety of pain and hurt
in his music , his recent album was named ‘ 808 and Heartbreaks ‘ . In addition , Kanye West began wearing these broaches
when his mother died and he reached a depressing time in his life . This was strongly reflected in his music and was
portrayed through songs he released like ‘Bad News’ , Paranoid , Love Lockdown which revealed to the audience a more dark
and sad side to Kanye West . These emotions and feelings are still imprinted in the music he makes today and this has
effected and changed the style and approach he has on music . The Baeaciaga shades that Kanye West is wearing in this
picture suggest to the audience that as a rapper he has wealth as these glasses are extremely expensive , but also tell us he if
hiding something and not revealing the full story and having a sense of mystery .
The stubble / beard that Kanye West has reminds the audience of his masculine side and reflect a ruff modern and relaxed
feel to the audience . This also gives the audience an insight to the personality of Kanye as he has been known to bend the
rules being a ‘free spirit’ doing what he likes . The lighting that was used in this studio shoot is simple creating a natural light
that is evenly spread across the the face and body of Kanye West. This helps to create the simplistic feel that is created by
the clothing and background .

6. Kendrick Lamar

7. The picture above is of the new upcoming American rapper Kendrick Lamar . The background in this particular shows a lot
to the audience , from this background is dark and not very clean this suggests to the audience a feeling of lost childhood
and pain that he has felt throughout his life . This also suggest to the audience that he may have come from a less
privileged family and has had the most of what he had. The background looks like a deserted house which has been left
for many years . This suggests to the audience that he has faced hardship and pain that although successful and famous
he still feels lonely and needs real friends and company.
There is no artificial lighting used in this picture the only light which is produced is by the windows in the room , only one
is visible is the shot . This natural light being shown to come from one place suggest to the audience that the artist see’s
a light at the end of the tunnel and the problems that are being faced will be concurred . The lack of light leaves the
artists face blurred and the audience can not see the facial features or expressions of the artist . This suggest that the
artist is not giving everything away and is still hiding certain things from the audience , creating a sense of mystery that
intrigues the audience to want to know more .
The clothing worn by Kendrick Lamar in this particular image is a white slim shirt , with white smart trousers and
burgundy loafers . The white suggest an element of purity and innocence which is a big contrast from the background and
props used in the shot . This leaves the audience thinking and allows the picture to have a greater effect . In addition , the
clothing choice also shows a sense of youthfulness as the clothing is in trend where as the suede loafers show a sense of
maturity the knowledge by the artist.
Featured on the frame shown to the audience are the artist , the chair he is placed on but also featured on the floor is a
bottle of Jack Daniels which is an alcoholic drink .The bottle of Jack Daniels suggests to the audience that the artist was
faced with variety of problems throughout his life and has resulted in drink to relax or take away the pain. This also links in
with the Hip Hop stereotype as it is usually linked in with drinking and drugs this again shows that side of the industry
.The background , also featured an opened door with suggests to the audience that he is letting us into his life and
showing us his trouble and problems though his music . This is reflected in Kendrick's music as he usually describes his life
experiences in his music .