Mobile in 2016?
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My presentation from Mobile Scotland 2016 - http://www.mobile-scotland.com/. Is mobile anything special any more? What is it anyway, the devices, the network, or a context? Challenges and opportunities.
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Mobile in 2016?
- 1. Mobile in 2016? Geoff Ballinger System Architect, deltaDNA Founder & Organiser, Mobile Monday Edinburgh @geoffballinger, #MoMoEdi
- 2. “Mobile has moved on to be perhaps not quite business as usual but nothing deeply remarkable” (respected industry commentator)
- 9. These are OUR phones http://www.grahamjones.co.uk/2013/blog/retail/mobile-generation-are-actually-couch-potatoes.html
- 12. Is our glass half empty? (http://www.flickr.com/photos/wxmom/2247068741/)
Editor's Notes
- Absolutely 100% true – but also a real problem. Assumption is that if we have invested in some other digital channel then we can trivially have a matching mobile app or service. Also some assume that the same use cases are both relevant and practical
- A classic example of simply rolling up a (bad) website into an app. Remember – points make pints!
- A classic example of simply rolling up a (bad) website into an app. Remember – points make pints!
- A classic example of simply rolling up a (bad) website into an app. Remember – points make pints!
- Typical image of someone using their smartphone Context of use: *mobile*, couch, desk – not about the device per se e.g. coffee chain app – on mobile all about finding branch near me now and loyalty/coupons – at home more about aspiration/marketing or find a branch elsewhere e.g. putting CC details into bus app while standing on the pavement Look at you phone – what does it mean to you? Personal and contextual bridge into the digital world in hand 24/7 More sensitive to interruption and privacy etc than desktop
- Typical image of someone using their smartphone Context of use: *mobile*, couch, desk – not about the device per se e.g. coffee chain app – on mobile all about finding branch near me now and loyalty/coupons – at home more about aspiration/marketing or find a branch elsewhere e.g. putting CC details into bus app while standing on the pavement Look at you phone – what does it mean to you? Personal and contextual bridge into the digital world in hand 24/7 More sensitive to interruption and privacy etc than desktop
- Mobile costs real money and can be complicated so can lead to bill shock when it goes wrong e.g. crazy frog, e.g. roaming charges It is all about confidence – it is a very personal device!