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Uploaded byGeoff Ballinger
Mobile in 2016?
The document discusses the state of mobile technology in 2016, highlighting that while it has evolved, it is not significantly remarkable. It includes references to various links and comments on the perception of mobile in society, questioning what 'normal' means in this context. The speaker expresses gratitude for the audience's attention.
Mobile in 2016?
- 1. Mobile in 2016? GeoffBallinger System Architect, deltaDNA Founder & Organiser, Mobile Monday Edinburgh @geoffballinger, #MoMoEdi
- 2. “Mobile has movedon to be perhaps not quite business as usual but nothing deeply remarkable” (respected industry commentator)
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- 9. These are OURphones http://www.grahamjones.co.uk/2013/blog/retail/mobile-generation-are-actually-couch-potatoes.html
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- 12. Is our glasshalf empty? (http://www.flickr.com/photos/wxmom/2247068741/)
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Editor's Notes
- #3 Absolutely 100% true – but also a real problem. Assumption is that if we have invested in some other digital channel then we can trivially have a matching mobile app or service. Also some assume that the same use cases are both relevant and practical
- #4 A classic example of simply rolling up a (bad) website into an app. Remember – points make pints!
- #5 A classic example of simply rolling up a (bad) website into an app. Remember – points make pints!
- #6 A classic example of simply rolling up a (bad) website into an app. Remember – points make pints!
- #9 Typical image of someone using their smartphone Context of use: *mobile*, couch, desk – not about the device per se e.g. coffee chain app – on mobile all about finding branch near me now and loyalty/coupons – at home more about aspiration/marketing or find a branch elsewhere e.g. putting CC details into bus app while standing on the pavement Look at you phone – what does it mean to you? Personal and contextual bridge into the digital world in hand 24/7 More sensitive to interruption and privacy etc than desktop
- #10 Typical image of someone using their smartphone Context of use: *mobile*, couch, desk – not about the device per se e.g. coffee chain app – on mobile all about finding branch near me now and loyalty/coupons – at home more about aspiration/marketing or find a branch elsewhere e.g. putting CC details into bus app while standing on the pavement Look at you phone – what does it mean to you? Personal and contextual bridge into the digital world in hand 24/7 More sensitive to interruption and privacy etc than desktop
- #11 Mobile costs real money and can be complicated so can lead to bill shock when it goes wrong e.g. crazy frog, e.g. roaming charges It is all about confidence – it is a very personal device!