The document provides advanced SEO tips for minimizing website page loading time, emphasizing its importance for search engine rankings. It outlines strategies such as optimizing images, CSS, and JavaScript files, reducing DNS lookups, employing gzip compression, and using CDNs. The guidance aims to enhance overall site performance, reduce loading time, and improve user experience.

1. Website:www.cgcolors.com
Email:hi@cgcolors.com
Contact: 347-732-2736

2. “
MinimizewebsitePageLoadingTime–20+advancedSEOtips
Is your SEO agency
taking web page
load time seriously?

3. Website Pagespeed is abig rankingfactorandweall knowthat.
Google hasalreadyannouncedthattheywill give less priorityto
slow sites andeven marksitewithSLOW tagin SERPs.

4. 1. Understand the
Problem
• Here are few websites which can analyze your system in a jiffy and tell you that
where your site need improvement – GTMetrix, Google speed test, Pingdom tools
• Try not to overcrowd your page with images. Use vector images if possible.
• Optimize your images
• Define image dimension in <img> tag, or in CSS
• <img src=””> no source in the quotation marks is a bad idea and it can increase
page load time.
• Use base64 image encode for logo image and first image
Tool – Base64 Tool
• Use only JPG, PNG and GIF file formats
Check in-depth image optimization blog here
Lets understand what makes your site slow and how can you make your
site lightening fast.
2. Image Optimization

5. 3. Optimize
CSS File
• Fix CSS files before JS files
• Avoid creating multiple CSS files
• Make sure your CSS files aren’t being blocked, they can increase your page loading
time
• Define images in CSS especially decorative images
• Sprite CSS: It’s a collection of images and always loaded together. Use GIF and PNG
format because they reduce losses of image quality. Sprit small icons or images first like
social media icons. You can reduce http requests by using this technique.
4. Optimize
JS File
• Use inline JS coding as possible
• Fix all JS files after CSS Files
• Use less JS files as possible
• Combine all your JS files to one file
• Don’t block your JS files, they can increase your page loading time
• Use Asynchronous Scripts

6. 5. Don’t usePop-ups, if
possible
• Its better to avoid using pop-ups on those
pages which you want to rank on Google;
popups are responsible for low page loading.
6. Avoid Parallax
Design
Parallax design is a new generation 3d design. Mostly
they are not responsive and it is very difficult to make
them seo friendly. They have a lot JS, images and CSS
files and highly responsible for low page loading time.
Relevant Link – Parallax Scrolling & SEO
7. ReduceDNS lookups • Use less DNS lookups. You may be wondering that
what is DNS lookup, please read about DNS lookup
here,DNS lookups .

7. 8. GZip Compression • Fix following code in your .Htaccess file
<ifModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_item_include file .(html?|txt|css|js|php|pl)$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^application/x-javascript.*
mod_gzip_item_exclude mime ^image/.*
mod_gzip_item_exclude rspheader ^Content-
Encoding:.*gzip.*
</ifModule>
• You can use WordPress plugin to GZip
• Check GZip compression is working or not – GZip Test Tool

8. 9. Characterset • Use character set to reduce page loading time
<meta http-equiv=”Content-Type”
content=”text/html; charset=utf-8″>
10. Broken Links • Check your broken links and fix them asap otherwise they can increase your page
loading time.
11. ReducePlugins &
Deleteunused Plugins
• Deactivated plugins are also responsible for low website speed.
Whenever you deactivated plugins then they stop working but files
still reside in your server which increases the site load time, so its
better to remove them.
• Do not clutter your website with so many plugins or extensions.
Use plugin or extensions from reputed developers as they ensure
high quality code.
Read Here: Top 5 WordPress Ecommerce Plugins in 2015

9. 12.ReduceWordPress
Database Size
• Permanent delete your spam and trash comments
• Turn Off Auto save
13. Reduce301
Redirect
• Avoid redirection as possible because each redirection send http request to
server and take time.
• You can check your redirects by using this tool – Show Redirect
14. Remove query
strings
• Query string has “?” in his link which is responsible for low
page load time so make it static.
• You can use W3 Total Cache Plugin to solve this issue in
WordPress website

10. 15.CDN
(Content delivery
network)
• Content delivery network is famous for its performance, you can use
CDN hosting to get fast website speed. CDN stores files worldwide so they
provide closer physical location to your site to load. It is best for those sites
which have global visitors.
16. Minify JS,CSS and
HTML files
• Minify your JS, HTML and CSS files to improve website speed.
• You can use this tool to minify your CSS, Java Script and HTML – Minify Tool
• Check here JS and CSS file detail by using this tool – JS, CSS optimization

11. 17. Loading Path • Browser calls html first than starts to load
other files such as css, js, images etc.
• Put your HTML first than CSS Files and
then JS files and then images, videos and
audios and then Google Plus badge and then
Google Analytics code
• If your images are calling before CSS and
JS file than use base64 image encode which
is a binary data in an ASCII format.
• Place your content above the fold (page
content without scrolling)
• Fix your content before sidebar (check
image)

12. 18.Hosting Server • Use best hosting server with high bandwidth to reduce server response
time
• Use WordPress hosting for WordPress site, PHP hosting for PHP sites,
Joomla hosting for Joomla sites etc.
• Use Location based Server Hosting like you are targeting New York guys
than use New York based hosting or if you are targeting USA then use
USA based Hosting.
19.SASS & Bootstrap
Framework
• Use SASS & Bootstrap based design instead of CSS because SASS
based design has less codes as compared to CSS.

13. 20.Browser Cache • When you open a website first time, browser loads images, CSS, JS and all
resources to your local device but when you go to next page than browser has to need
reload all resources again so we can use cache to avoid again and again loading
same resources by browser. You can fix time in your cache. Suppose you are opening
same website after 2 months than it will be open instantly if cache is available in the
browser.
• You can use WordPress Plugins to fix cache setting in your wordpress website W3
Total Cache or WP Super Cache.
• Put this code in your .htaccess file if you are not using wordpress cache plugins…
## EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg “access 1 year”
ExpiresByType image/jpeg “access 1 year”
ExpiresByType image/gif “access 1 year”
ExpiresByType image/png “access 1 year”

14. 21. Web Font
Optimization
ExpiresByType text/css “access 1 month”
ExpiresByType text/html “access 1 month”
ExpiresByType application/pdf “access 1 month”
ExpiresByType text/x-javascript “access 1 month”
ExpiresByType application/x-shockwave-flash “access 1 month”
ExpiresByType image/x-icon “access 1 year”
ExpiresDefault “access 1 month”
</IfModule>
## EXPIRES CACHING ##
• Fonts are called from other resources that’s why they take time to load
(Check example in image)
• Remove unnecessary fonts
• You can use font code directly, avoid web fonts as possible

15. 22.Remove Lazy Load • Use pagination instead of lazy load (Google crawls this type of pages in a limit)
23. Social Media
Sharing Button
•Social media sharing buttons are responsible for page loading time because they
have java script
• Use Fat Free Social Buttons

16. 24.Optimize Word
Press Robots.txt File
• Generally WordPress sites has “by default” functionality in
robots.txt file, where you can see that wp-content and wp-
include etc. folders may be disallowed. So don’t Block
WordPress include and Content files because it is bad for
SEO and web browsing speed
Talk to our SEO Experts from New York to overcome
from this situation. Contact Us Now !!!

17. Thanks!
Any questions?
You can find us at
hi@cgcolors.com
Website:www.cgcolors.com
Email:hi@cgcolors.com
Contact: 347-732-2736