The document discusses the importance of web performance, highlighting how faster loading websites enhance user experience, SEO rankings, and conversion rates. It introduces a 3-stage approach to optimize web performance, focusing on foundation, design, and code while providing practical tips for each stage. Recommendations include selecting a good host, optimizing images, and utilizing caching and minification tools to improve overall website speed.

1. Web Performance:
3 Stages to Success

2. About Me
Austin Gil (@Stegosource)
Lead developer at Visceral
(thisisvisceral.com)
3 years WordPress experience

3. Presentation Overview
1. Importance of performance
2. Introduce 3-stage approach
3. In-depth look at individual stages
4. Testing & recap
5. Questions & recommended tools

4. Performance: Why Do We Care?
(Super quick overview)

5. User Experience
Faster loading websites
have been proven to
keep visitor on the site
and interacting longer.
Visitors also are more
likely to return to fast
sites, or avoid slow sites.
SEO
In 2010, Google decided
that page speed would
be incorporated in their
page ranking algorithm.
It is not the most
important ranking signal,
but worth noting.
Money
Performance factors
directly affect conversion.
Speed affects time spent
on site management.
Lightweight sites are
easier data.

6. Over-cited Example
“Amazon found every 100ms of latency cost
them 1% in sales.”
Amazon earns over $100 BILLION per year
...so 100ms = $1 billion

7. Great! Let’s Go!

9. 1. Choose a good host
2. Enable Gzip compression
3. Minimize redirects
4. Combine JS files
5. Defer JS parsing
6. Off-load the assets
7. Remove unused plugins
8. Use image srcset
9. Optimize database
19. Minify HTML
20. Minify CSS
21. Minify Javascript
22. Avoid CSS @import
23. Remove query strings
24. Specify image dimensions
25. Use data URIs
26. Serve scaled images
27. Specify character set
28. Reduce database calls
And so on, and so forth...
10. Use image sprites
11. Styles in header
12. Scripts in footer
13. Lazy load images
14. Enable caching
15. Optimize Images
16. Optimize WP_Query
17. Reduce DNS Lookups
18. Combine CSS files
COMMANDMENTS OF WEB PERFORMANCE!!!
“Thou shalt not take the name of thy lord
Performance in vain”

10. It’s Not That Complicated
- Send fewer things
- Send smaller things
- Send using with better tools

11. Apply to 3 Stages
Item 2
1. Foundation
3. Code
2. Design

12. Foundation

13. Big Players
- Client “requirements” (see: sliders)
- CDN (Cloudflare)
- Client uploads
- Hosting

14. Be the Expert
Item 2 Designers
- Educate & position yourself
- Educate your clients (use metrics)
- Share examples
- Learn to compromise (a.k.a. say “no”)

15. Show Up Prepared
Item 2 Designers
- Know your hosts (PHP 7, SSD)
- Know your CDN’s (cost & effort)
- Know your client (budget & needs)

16. Make Things Easy
Item 2 Designers- Manage uploads
- Share useful tools
- Provide detailed documentation
- Do it for them...with a maintenance plan :)
- Image dimensions (Imsanity)
- Image quality (EWWW)
- Image editors (Pixlr)

17. Design

18. Big Players
- Amount of content
- Multimedia (images, videos, audio)
- Complexity

19. Content & Layouts
Item 2 Designers- Grids
- Break up content (multi-page, AJAX)
- Replace images

20. Less is More
Item 2 Designers
- Font families (Google fonts)
- Icon libraries (Fontello, Icomoon)
- 3rd party elements (ads, maps, social)

21. 0.3s load time - Motherfuckingwebsite.com

22. Icon Libraries Compared
Item 2 Designers
Font Awesome:
Font + CSS
270kb
Fontello (10):
Font + CSS
-93%
Glyphicons:
Font + CSS
-60%

23. Sliders/Carousels
Item 2 Designers- Just don’t
- There are alternatives
- They bloat your page
- They don’t convert (about 1% after first slide)
- They’re bad for SEO
- They’re bad for accessibility
- Yoast said so

24. Images
Item 2 Designers- Save for web
- Automate
- Simpler images (flat design)
- Know your file types (jpg, png, svg)

25. Item 2 Designers
Image Optimization Example
Original
621 kb
Save for web (60%)
275 kb
-56%
Original Image = 1250 x 877px, complex, many colors
Compressed (TinyPNG)
192 kb
-69%

26. The Affect of Image Effects
(we can go even smaller)

27. B & W
131kb
-32%

28. Monochrome
99kb
-49%

29. Gaussian Blur (5px)
77kb
-60%

30. Partial Effects

31. B & W Mask
167kb
-13%

32. Blur Mask
162kb
-16%

33. Transparent Overlay
135kb
-30%

34. Color Mask
130kb
-32%

35. Be creative!

36. Code

37. Big players
Item 2 Designers
- Caching
- How you <img>
- Unnecessary resources
- Database

38. Caching
Item 2 Designers
- Manually…
- WP Rocket (Paid)
- WP Fastest Cache
- W3 Total Cache
- The WordPress way

39. Image Markup
Item 2 Designers
- Image sizes (Settings > Media)
- Use srcset: <img src=“...” srcset=“...” />
- get_post_thumbnail( $post_id )
- wp_get_attachment_image( $img_id )
- Match to major breakpoints
- HTML background images (Gist) (Pen)

40. Lazy Load Images
Item 2 Designers- Lazy Load (Lazy Load)
- Progressive Lazy Load (Gist)
- Load thumbnail overlay (blur with CSS)
- Javascript load full size
- Fade out thumbnail
- Load tiny transparent img
- User interaction (scroll, click)
- Use JS to replace with actual image
- Accessibility...?

41. Scripts & Styles
Item 2 Designers
- Minify & concatenate
- Conditional load
- Plugins (Autoptimize)
- Taks runners (Gulp, Grunt, Webpack)
- Manually (Shrinker)
- What about http/2?
- If ( is_font_page() ) { wp_enqueue_script(“...”) }
- Plugins (Plugin Organizer, WP Asset Clean Up)
- It’s ok to dequeue

42. CSS Frameworks Compared
Item 2 Designers
Bootstrap:
CSS & JS:
152kb
BS Grid Only:
CSS: 12kb
-92%
PureCSS:
CSS: 27kb
-82%
More cool CSS info and tools at CSSPurge.com

43. Queries
Item 2 Designers- Learn WP_Query (Codex)
- Reuse same query
- wp_reset_query()
- Filter in query (post_type, posts_per_page, meta_query, tax_query)
- WP_Query optimization tricks
- Optimize database (Optimize Database after Deleting Revisions)

44. Offload Resources
Item 2 Designers
- Understand what you’re doing
- Images (Flickr, ImageEngine)
- Videos (YouTube, Vimeo)
- Audio (SoundCloud)
- Scripts & styles (JSDelivr) (Gist)
- Take advantage of services

45. What About Servers?
Item 2 Designers
- A look at the modern WordPress server stack
- Carl Alexander is AWESOME

46. Test, Analyze,
Repeat

47. Item 2 Designers
- Query Monitor - Too much goodness to write
Testing Tools
- GT Metrix - Webpage grades and advice
- P3 - Compare plugin load times
- Bitcatcha - Server speed testing

48. Item 2 Designers
Address Biggest Impactors First
- Upgrade your host
- Turn on caching
- Check your file sizes

49. Item 2 Designers
- Swap out plugins
Low Hanging Fruit
- Optimization plugins
- Remove unnecessary things

50. [clap_hands]

51. Designers
Image Optimization Tools - TinyPNG or Kraken: Support batch uploads/downloads. Results vary.
Image Optimization Plugins (choose one):
EWWW: Plug n’ play. Free. Good for agencies with lots of projects.
Compress JPEG & PNG images: Better performance. Freemium. Requires account.
Imsanity (plugin): Automatically resize super large uploads. Plug n’ play.
WP ImageEngine Responsive Image Resizer (plugin): Image hosting service
File Minification & Concatenation Tools:
Autoptimize (plugin): Easy to use, but be careful, it can break things sometimes. Test it.
Gulp, Grunt, or Webpack: Task runners. Add to workflow to automate file optimization (advanced)
Shrinker: Online tool. Supports inserted code, upload files, or upload from URL
Conditional Load Assets Plugins (choose one):
Plugin Organizer: Lot’s of setup work. Good for individuals fine tuning.
WP Asset Clean Up: Not as powerful, but much more simple to set up.
JSDelivr: Scripts & styles CDN. Also can minify and concatenate.
Optimize Database after Deleting Revisions: Database optimization plugin. Supports schedules.
Cloudflare: Free CDN