This lesson plan introduces students to different forms of media through interactive games and activities. It defines media as forms of communication that provide information, entertainment, and advertising. Examples of media types covered include print media like books and newspapers, electronic media like TV and radio, digital media like the internet and social media, and different purposes media can serve like informing, entertaining, and commercialism. Students are then asked to create their own media content by selecting images to represent different media types and purposes.
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
In this document, we focus on best practices that brands like Etsy, Topshop set on Pinterest. With its 5 buttons / widgets and its rich pins, Pinterest represents a great opportunity for brands, to develop their online web content strategy and spread the world with their products.
DMC 2013. Karen McKIbben. Что делать, если завтра Super Bowl: искусство орган...GRAPE
Что делать, если завтра Super Bowl: искусство организации хаоса от продюсера масштабных интегрированных кейсов.
Karen McKIbben, Freelance Executive Producer
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
Chapter One MediaSociety in a Digital WorldNote Read the summ.docxtiffanyd4
Chapter One: Media/Society in a Digital World
Note: Read the summary below and click on all supplemental links as part of this lecture;the videos and articles provided will assist with your understanding of this chapter.
Key Questions:
1. How can we understand the importance of media in relationship to socialization, structure and agency?
2. How can a sociological lens help us understand the relationship between media and social context?
3. What roles do structure and agency play in our understanding of media culture?
Themes:
1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media
1.2 Technology, Interactivity & Consumption
1.3 Cultural Experience & Socialization
1.4 Sociology: Social Relations, Structure & Agency
1.5 Model of Media
1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media
Before we examine and critique the role(s) of media in our social world(s), it is essential to identify and narrow our scope by defining terms; after all, "media" is a term used very loosely in contemporary culture. As Croteau & Hoynes (2019) explain in your textbook , the term "media" is the PLURAL of medium and is derived from medius,which is the Latin term for "middle."
A helpful way to think about these concepts is that mediumsfacilitate communication between (are in the middle of) a sender and receiver; for example, television is a medium that facilitates programming from producers/creators/networks to audiences. Other mediums include radio, print, film, and the internet, and notices that they are both digital and non-digital (print).
The term "media" is the plural of these mediums, but is often used incorrectly; although it doesn't sound like correct grammar, the proper way (within the field of Media Studies) to use "media" in a sentence is "media are" not "media is." When individuals, including politicians, members of non-profits, etc. say "media is" and fail to recognize that the concept of "media" actually encompasses many different mediums with various logics, there is an assumption that all mediums function the same, include the same message, and follow the same regulations and economic structure. For example, when "the media" is blamed for violent action or political outcomes, there is a misunderstanding that needs to be refined; are we talking about film? Television? News media? Are we talking about the digital edition of the news? Are we talking about the Tweets that come from that news organization? In other words, it is important to be specific about mediums when making claims about impact, and when referring to "media" it is important to remember that this is a plural term.
Now, the next step in introductory terminology is to identify which media are "interpersonal" and which mediums are considered "mass" - this course focuses on "mass" media. Some of you may have taken Communications courses that focus more on interpersonal communication, which is one-to-one, includes a single known receiver, and is very interactive (.
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
In this document, we focus on best practices that brands like Etsy, Topshop set on Pinterest. With its 5 buttons / widgets and its rich pins, Pinterest represents a great opportunity for brands, to develop their online web content strategy and spread the world with their products.
DMC 2013. Karen McKIbben. Что делать, если завтра Super Bowl: искусство орган...GRAPE
Что делать, если завтра Super Bowl: искусство организации хаоса от продюсера масштабных интегрированных кейсов.
Karen McKIbben, Freelance Executive Producer
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
Chapter One MediaSociety in a Digital WorldNote Read the summ.docxtiffanyd4
Chapter One: Media/Society in a Digital World
Note: Read the summary below and click on all supplemental links as part of this lecture;the videos and articles provided will assist with your understanding of this chapter.
Key Questions:
1. How can we understand the importance of media in relationship to socialization, structure and agency?
2. How can a sociological lens help us understand the relationship between media and social context?
3. What roles do structure and agency play in our understanding of media culture?
Themes:
1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media
1.2 Technology, Interactivity & Consumption
1.3 Cultural Experience & Socialization
1.4 Sociology: Social Relations, Structure & Agency
1.5 Model of Media
1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media
Before we examine and critique the role(s) of media in our social world(s), it is essential to identify and narrow our scope by defining terms; after all, "media" is a term used very loosely in contemporary culture. As Croteau & Hoynes (2019) explain in your textbook , the term "media" is the PLURAL of medium and is derived from medius,which is the Latin term for "middle."
A helpful way to think about these concepts is that mediumsfacilitate communication between (are in the middle of) a sender and receiver; for example, television is a medium that facilitates programming from producers/creators/networks to audiences. Other mediums include radio, print, film, and the internet, and notices that they are both digital and non-digital (print).
The term "media" is the plural of these mediums, but is often used incorrectly; although it doesn't sound like correct grammar, the proper way (within the field of Media Studies) to use "media" in a sentence is "media are" not "media is." When individuals, including politicians, members of non-profits, etc. say "media is" and fail to recognize that the concept of "media" actually encompasses many different mediums with various logics, there is an assumption that all mediums function the same, include the same message, and follow the same regulations and economic structure. For example, when "the media" is blamed for violent action or political outcomes, there is a misunderstanding that needs to be refined; are we talking about film? Television? News media? Are we talking about the digital edition of the news? Are we talking about the Tweets that come from that news organization? In other words, it is important to be specific about mediums when making claims about impact, and when referring to "media" it is important to remember that this is a plural term.
Now, the next step in introductory terminology is to identify which media are "interpersonal" and which mediums are considered "mass" - this course focuses on "mass" media. Some of you may have taken Communications courses that focus more on interpersonal communication, which is one-to-one, includes a single known receiver, and is very interactive (.
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2. What is media?
Let's play a get up and get
down game!
If you think the answer is yes GET UP
If you think it’s no, then GET DOWN!
3. The purpose of the media is to
provide us with information. So many forms
of media!
What is media?
4. Different forms of media
Do you know what media is?
Can you tell which pictures are
connected to the media?
Be careful! Some of
the images may not be
related to media in any
way!
17. Messages in the media
Information
Entertainment
Commercialism
Movies
Advertisement
News
Connect the forms of media with the right
purpose
Psst! Commercialism
means making people
spend more money!
Entertainment includes
funny and thrilling things
that we can read or
watch to pass the time!
18. Messages in the media
Information
Entertainment
Commercialism
Youtube-video
Book
Video game
Connect the forms of media with the right
purpose
Hmm… Maybe some of
these can be used in
more than one
purpose?
19. Messages in the media
The news tells us about recent events and
shares important information.
Some forms of media can
do more things than just
one!
Movies, games and online videos are mostly
entertainment, because in their company we
want to get our thoughts out of everyday
life.
Advertisements are commercial
announcements that want to make us use
money on something.
20. Create your own media!
Now it is your turn to make some media
content of your own! Remember what
you learned earlier!
Clipart: https://clipart-library.com/