The document discusses several key concepts related to analyzing media texts, including media text, semiotics, genre, content, construction, codes and conventions, modes of address, and target demographic. It provides examples of how these concepts are demonstrated in the video games The Last of Us and Just Dance. These concepts are important for understanding how media texts convey meaning and are targeted toward specific audiences.

1. TASK 1

2. MEDIA TEXT
Media text is normally consists of
media from newspapers,
magazine articles, adverts and
the internet they are used to
layout what is occurring at this
moment of time so it is very
precise on what it shows, that is
the main use for a newspaper or
any type of media text, which
also key specifically for game
production. Media text is used in
advertising the “Last of Us” and
the “Just Dance” and can be
found on various review website
like for example IGN
http://landauuk.com/uploads/ima
ges/in%20the%20news/SeaWork
%20Daily%20News%20Cover%20
May%202012.jpg

3. SEMIOTICS
Semiotics includes the study of sign
processes, indication, designation,
likeness, symbolism, signification,
and communication. Some
semioticians focus on the logical
dimensions of the science. The last
of us uses semiotics by showing
through posters and advertisements
that it is a dark survival horror, and
how just dance uses semiotics is
fairly similar but shows a
designation that is a fitness game.
http://4.bp.blogspot.com/-
QKeIVrvgmvQ/TdJzvDCFZoI
/AAAAAAAABsc/7n8f8Ej-
4AA/s1600/semiotics-in-graphic-
design-4.jpg

4. GENRE
game genres are categorized video
games based on gameplay interaction
rather than visual or narrative
dif ferences. They are classified
independent of their setting or game-world
content, unlike other works of
fiction such as films or books. The last of
us is categorised as a survival horror
because of the games use of crafting
weapons to fight zombies, and Just
Dance is categorised a family game for it
being a dance game for the whole family.
http://igm.rit.edu
/~gdd1/wp-content/
uploads/
2013/09/game-genre.
png

5. CONTENT
The content of the program grows depending
on how much the player can interact with the
program and the program reacting to the
player. Can friends join the player in the
experience of the program If so, the program
has more value. And therefore has more
content. The content within the Last of Us is
using various crafting weapons to make it to
point A to B, and not forgetting ammo
conserving. Also for Just dance it point
scoring game that require you to do a certain
move to acquire more points
http://cdn2
.business2c
ommunity.c
om/wp-content/
upl
oads/2014
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t-for-social-media1.
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6. CONSTRUCTION
The concept of Social Construction of
targets arguably the most dramatic and
possible ef fect of the mass media. To
suggest that the media actually represent
the public’s knowledge of an event or, in
some cases, certainly points to a powerful
view of the media’s role . the pop culture,
which contains the tastes of the majority of
the public. How the Last of Us lays out the
construction of the game is by showing that
various interfaces of the crafting in the
backpack and sneaking interface.
http://smec
onnect.ie/w
p-content/
upl
oads/2010/
12/social_
media_circl
e.jpg

7. Just Dance however uses the interface in a
dif ferent way as they change the colour depending
on how good you are doing in the game or when
gets to a certain phase or event within the song
you are dancing to.

8. CODES AND CONVENTIONS
How codes and conventions apply
in media studies
Codes and conventions are used
together in any study of genre, it is
not enough to discuss a technical
code used such as camera work,
without saying how it is
conventionally used in a genre.
http://www.writework.com/uplo
ads/9/98321/number-horror-films-
released-past-10-years.jpg

9. MODES OF ADDRESS
mode of address is how the
media talk to the audience,
for example how gaming
magazines are presented to
the specific audience, there
are a few types which are
called 1st person, 3rd person,
formal and informal modes of
address. In the last of us it
addressing you as the 3rd
person and Just dance it
addresses you as 1st person.
http://visual-memory.
co.uk/daniel/Documents/S
4B/Images/modes_of_address.gif

10. TARGET DEMOGRAPHIC
The target market can be
defined by demographic
and psychographic
characteristics.
Demographics study
measurable characteristics
of a population such as
age, sex, income, and
place of residence.
Psychographics, on the
other hand, measure
attitudes, lifestyle
characteristics, and
beliefs.
http://imnmarketer.com/wp-content/
uploads/2012/12/target-marketing.
jpg